Körperformen
Körperformen is a German franchise operator of health-oriented EMS (Electrical Muscle Stimulation) training studios, running 270+ independently-licensed locations across Germany, Austria, Switzerland, and Italy serving health-conscious consumers and corporate wellness clients.
- Company typePrivate
- Founded-
- HeadquartersAachen, Germany
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Körperformen does
Körperformen, founded in 2011 and headquartered in Sankt Augustin, North Rhine-Westphalia, is a privately-held franchise operator of health-oriented EMS (Electrical Muscle Stimulation) training studios. The company sells an end-customer service delivered through certified personal trainers in 20-minute, once-weekly whole-body EMS sessions, supported by an affiliated physician network for medical training consultation. Core products include the standard EMS training program, the registered "EMS Gesundheit" sub-brand targeting specific conditions (back pain, knee issues, spinal disc problems, pelvic floor, muscle building, weight management), the B2B "Firmenfitness" corporate wellness offering, and the "Körperformen Physio" physiotherapy sub-brand. Underlying technology is EMS hardware supplied under a core partnership with miha bodytec, established 2021-08-20.
The business model is a franchise/license-partner system: 270+ studios (some sources cite 277) are independently owned and operated by licensees across Germany, Austria, Switzerland, and Italy, each typically registered as a separate GmbH or UG. The franchisor monetizes through license/royalty fees, while end customers pay recurring studio membership subscriptions; corporate clients are served through a direct Firmenfitness sales motion. Pricing is described as "moderate" with individual contract models but is not publicly disclosed. Marketing is conducted via Instagram, Facebook, Vimeo, newsletter, blog content, customer testimonial programs ("Mein EMStes Mal"), and celebrity endorsement by Joey Kelly. No public listing, no venture or private equity backing, and no disclosed revenue figures appear in the source data; customer satisfaction is reported at 98%.
Körperformen firmographics
Firmographics- Name
- Körperformen
- Legal name
- Körperformen
- Website
- https://xn--krperformen-rfb.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Körperformen is a German franchise operator of health-oriented EMS (Electrical Muscle Stimulation) training studios, running 270+ independently-licensed locations across Germany, Austria, Switzerland, and Italy serving health-conscious consumers and corporate wellness clients.
- Ownership category
- akta.pro rank
Körperformen industry classification
Industry- Product category
- Fitness and EMS Training Services
- NAICS
- All Other Schools and Instruction (61169)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- General Personal Training (In-Person & Virtual) (HSADAAAA)
- akta.pro secondary industries
- Strength & Conditioning Personal Training (HSADAAAB), Weight Loss & Body Transformation Training (HSADAAAC)
Keywords
Where Körperformen is headquartered
LocationHeadquarters
- HQ city
- Aachen
- HQ country
- Germany
- HQ region
- Europe
Offices41 records
Markets served
Körperformen business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Supply Chain, Infrastructure, Technology or R&D
Revenue model
- Franchise/License Partner Fees: Körperformen generates revenue by licensing its brand, concept, and operational framework to independent studio operators who run Körperformen EMS studios. License partners use the Körperformen brand and follow quality standards.
- Studio Membership Subscriptions: Individual EMS training studios generate revenue through membership fees paid by end customers for access to EMS training sessions, personal training, and health-oriented fitness programs.
- Corporate Fitness (Firmenfitness): B2B services offering EMS training programs to companies for their employees, providing health benefits and corporate fitness solutions.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
Körperformen product offering
Product offeringCore offering
Körperformen runs a franchise network of EMS (Electrical Muscle Stimulation) training studios that deliver short, technology-assisted full-body workouts to health and fitness consumers. The company licenses its brand, training methodology, and operating system to franchise partners and also provides direct consumer memberships through affiliated studios across Germany, Austria, Switzerland, and Italy.
Product overview
Körperformen is a franchise-based EMS (Electrical Muscle Stimulation) training provider operating over 270 health studios across Germany, Austria, Switzerland, and Italy. The core offering is health-oriented EMS training where certified personal trainers supervise 20-minute whole-body workout sessions. The company positions itself as a pioneer in health-focused EMS, offering specialized programs for back pain, knee issues, spinal disc problems, pelvic floor training, muscle building, and weight management. The business model combines studio operations with a franchise/license partnership system, and includes complementary services such as medical training consultation and corporate fitness programs.
Differentiator
Problem solved
Functional benefit
Brands
- EMS Gesundheit: Health-oriented EMS training brand focusing on medical/health applications such as back pain, knee issues, pelvic floor, muscle building, and weight management.
Products and services
- EMS Personal Training Membership Recurring studio membership providing guided 20-minute EMS training sessions using wearable stimulation suits for individual health, fitness, and body-toning goals. Sold to individual consumers at franchised and company-affiliated studios.
- Körperformen Franchise Licence Licensed studio business opportunity granting entrepreneurs the right to operate an EMS training studio under the Körperformen brand, including operating system, training methodology, equipment specification, and brand standards. Sold to prospective franchise partners.
- Corporate EMS Fitness Programme B2B workplace wellness package that provides employees access to EMS training sessions under corporate contracts. Sold to employers and HR/wellness decision-makers as an employee health benefit.
Quantifiable outcome
- 20 minutes EMS training achieves same results as 90 minutes conventional gym training
- +6 more outcomes
Companies that use Körperformen
Customer profileNamed customers14 records
Segments6 records
Ideal customer profiles3 records
Körperformen technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Körperformen partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- miha bodyteccoremiha bodytec is the primary technology and equipment partner for Körperformen. The partnership sets standards for quality in EMS training. Körperformen studios are equipped with miha bodytec EMS devices, and both companies work together to establish quality benchmarks in the EMS training industry.
Scale indicators8 records
Recent moves7 records
Expansion highlights5 records
Körperformen competitors and assessment
Company assessmentDirect peers
- Bodystreet: German-based EMS training franchise with multiple studio locations across DACH. Directly competes with Körperformen on the same product (EMS-based 20-minute training), same franchise model, and same target customers seeking joint-friendly, time-efficient fitness.
- fit/one: EMS studio chain operating in Germany with a comparable EMS-based, time-efficient training concept. Overlaps with Körperformen in customer profile, geographic focus, and franchise-driven distribution.
- EMS Lounge: Germany-based EMS training provider offering whole-body electrical muscle stimulation sessions. Competes head-to-head with Körperformen for time-constrained consumers and the same joint-friendly/health-oriented positioning.
- speedfit: EMS studio franchise in Germany offering short-duration EMS training with similar health/wellness claims. Operates on a comparable franchise model and competes in the same DACH consumer segment as Körperformen.
- Mrs.Sporty: Germany-based women's fitness franchise with hundreds of studios across Europe. Comparable in franchise scale and DACH footprint to Körperformen, though its core offering is traditional personal training rather than EMS — useful as a comparable franchise-platform benchmark.
Emerging players
- Orangetheory Fitness: Global heart-rate-based interval training franchise with European studio presence. Comparable as an emerging premium boutique-fitness franchise targeting time-constrained professionals with a measurable, technology-enabled training protocol similar in spirit to Körperformen's EMS time-efficiency story.
Others
- miha bodytec: German-based EMS equipment manufacturer and Körperformen's named Core strategic partner. Included as an adjacent ecosystem participant — its commercial health directly shapes Körperformen's equipment economics and is a key node in the company's operating model.
Broad incumbents
- Fitness First Germany: Premium fitness club operator with a significant German footprint. Comparable as a broad incumbent in the DACH premium-fitness segment, where Körperformen competes for the same health-conscious, time-poor professionals.
- McFIT / John Reed: Europe's largest low-cost gym chain (McFIT brand) with the John Reed premium music-led concept. A broad incumbent in the German fitness market that competes with Körperformen for the same consumer share but on a fundamentally different value proposition (low-cost, self-service vs. premium supervised EMS).
- clever fit: One of the largest discount fitness chains in Germany and Europe with hundreds of studios. Competes for the same DACH consumer fitness spend as Körperformen, but offers traditional low-cost strength/cardio equipment rather than EMS-specialized training.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks3 records
Key highlights7 records
Customer concentration
Körperformen social profiles
Digital presenceKörperformen financial estimates
Financial estimateRevenue estimate
Valuation estimate
Körperformen leadership team
Management profileNumber of profiles
Körperformen funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Körperformen M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Körperformen
What does Körperformen do?
Körperformen runs a franchise network of EMS (Electrical Muscle Stimulation) training studios that deliver short, technology-assisted full-body workouts to health and fitness consumers. The company licenses its brand, training methodology, and operating system to franchise partners and also provides direct consumer memberships through affiliated studios across Germany, Austria, Switzerland, and Italy.
Is Körperformen a public or private company?
Körperformen is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Körperformen founded?
Körperformen was founded in -1. It employs 101 to 250 people.
Where is Körperformen based?
Körperformen is headquartered in Aachen, Germany, in the Europe region.
How does Körperformen make money?
Three revenue lines are on record. Franchise/License Partner Fees are the primary driver. The others are studio Membership Subscriptions and corporate Fitness (Firmenfitness).
Who are Körperformen's main competitors?
Direct peers on record are Bodystreet, fit/one, EMS Lounge, speedfit and Mrs.Sporty. Orangetheory Fitness is listed as an emerging player. miha bodytec is listed as an others. Broad incumbents are Fitness First Germany, McFIT / John Reed and clever fit.
Does Körperformen have an API?
No public API is recorded for Körperformen.
What industry is Körperformen in?
Körperformen's product category is Fitness and EMS Training Services. Its primary akta.pro industry code is HSADAAAA, General Personal Training (In-Person & Virtual), with a secondary code of HSADAAAB, Strength & Conditioning Personal Training. Its NAICS code is 61169 and its SIC code is 7997.