Fitness First Thailand

What Fitness First Thailand does

Fitness First Thailand operates 32 premium fitness clubs across Thailand as the Thai operating arm of Evolution Wellness, a regional fitness platform that runs more than 70 clubs across Southeast Asia. The company sells individual memberships, personal training, and group fitness classes — including its signature programs Hook, Burn, Boom, and Aerial Flow Yoga — targeting middle-to-upper-income urban consumers in Thailand. Core technology is a mobile app built on the Exerp club management platform, which supports member engagement, class booking, and operational workflows across the club network.

The business model is anchored on recurring membership fees for the core premium offering, with ancillary revenue from personal training and class programming. To broaden its addressable market, the company has introduced the Fitpass sub-brand with no-commitment packages, launched a 42-day free trial acquisition campaign, and developed corporate wellness as a secondary B2B channel. Co-location partnerships with Centralplaza and The Mall shopping centers anchor distribution in high-traffic retail destinations, while participation in the International Fitness Passport network provides members cross-border access to Evolution Wellness' wider Southeast Asian club portfolio.

Name

Fitness First Thailand

Legal name

Fitness First Thailand

Website

https://fitnessfirst.co.th

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

Fitness First Thailand operates 32 premium fitness clubs across Thailand, offering memberships, personal training, and signature group fitness classes to urban Thai consumers, as part of regional parent Evolution Wellness.

Ownership category

akta.pro rank

Product category

Premium Fitness Centers

NAICS

Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Group Fitness, Personal Training & Wellness Coaching (EDALAIAE)

akta.pro secondary industries

General Personal Training (In-Person & Virtual) (HSADAAAA), Small-Group Personal Training (Semi-Private) (HSADAAAN)

Keywords

• Premium gym memberships
• Group fitness classes
• Personal training services
• Corporate wellness programs
• Fitness center chain

Headquarters

HQ city

Bangkok

HQ country

Thailand

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Gym Membership Subscriptions: Monthly and annual gym membership subscriptions providing access to 32 clubs nationwide with premium equipment, group fitness classes, and personal training services
2. Personal Training Services: One-on-one training sessions with certified fitness coaches, trackable member progress outcomes
3. Corporate Wellness Packages: Enterprise fitness solutions for workforce wellness programs

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Fitness First Thailand operates a premium gym and fitness center chain providing members with access to 32 club locations nationwide featuring state-of-the-art fitness equipment, over 20,000 monthly group fitness classes, and one-on-one personal training sessions with certified fitness coaches. The company sells recurring gym memberships, individual personal training packages, no-commitment Fitpass access, and tailored corporate wellness programs for enterprise clients, supported by a dedicated Exerp-powered mobile app for class booking, digital check-ins, and progress tracking.

Product overview

Fitness First Thailand operates a platform-plus-modules fitness ecosystem centered on premium gym memberships with access to 32 club locations nationwide. The core offering includes standard gym membership with state-of-the-art equipment and group fitness classes (over 20,000 monthly), supplemented by Personal Training for one-on-one coaching. Signature GX Classes include Hook (HIIT), Aerial Flow Yoga, Boom, and Burn. The product portfolio extends to add-on modules including Corporate Wellness packages for businesses, the International Fitness Passport enabling access to 70+ clubs across South East Asia, and Fitpass for no-commitment access. The ecosystem is supported by a proprietary mobile app for class booking, check-ins, virtual badges, and competitive challenges. A 42-day free trial serves as the primary acquisition channel.

Differentiator

Problem solved

Functional benefit

Brands

• Fitpass: No-commitment fitness package offering a commitment-free experience with no monthly dues.

Products and services

• Gym Membership Premium gym membership providing members with access to 32 club locations nationwide, state-of-the-art fitness equipment, group fitness classes, and a complimentary health and fitness assessment. Available to individual consumers in Thailand on a recurring subscription basis.
• Personal Training One-on-one training sessions delivered by Certified Fitness Coaches who design personalized workout and nutrition plans and track member progress against fitness goals. Sold as a paid service to individual members.
• Group Fitness Classes (GX Classes) Over 20,000 group fitness classes offered monthly across all 32 club locations, covering diverse workout styles including the exclusive signature classes Hook, Aerial Flow Yoga, Boom, and Burn. Included as part of gym membership or accessible to non-members via Fitpass.
• Hook (Signature HIIT Class) Exclusive signature high-intensity interval training (HIIT) class designed to maximize calorie burn and improve overall fitness through structured intense workout intervals. Offered as part of the GX class portfolio at Fitness First clubs.
• Aerial Flow Yoga (Signature Class) Mind and body class combining yoga poses with aerial silk equipment to improve flexibility, strength, and mindfulness. Offered as part of the GX class portfolio.
• Boom (Signature Class) High-energy group fitness class focused on building strength and endurance through dynamic workout routines. Offered as part of the GX class portfolio.
• Burn (Signature Class) Intensive group fitness class designed to torch calories and build lean muscle through varied workout circuits. Offered as part of the GX class portfolio.
• Corporate Wellness Comprehensive corporate wellness packages designed to empower Thai company workforces with fitness programs and health resources for employees. Sold to enterprise clients through a dedicated corporate sales motion.
• International Fitness Passport Membership benefit providing members with access to over 70 fitness clubs across South East Asia, enabling workouts at partner locations while traveling within the region.
• Fitpass No-commitment fitness package offering a commitment-free experience with no monthly dues, allowing customers to access Fitness First gym facilities and classes without a long-term subscription obligation.
• Fitness First Mobile App Mobile application for members that supports class booking up to 46 hours in advance, digital QR check-ins, virtual badge rewards for achievements, and country-wide fitness challenge rankings. Available on iOS and Android, powered by the Exerp platform.

Quantifiable outcome

• Member weight loss transformation: 115kg to 52kg in 11 months through personal training

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered minor and core.

• FitpassminorGTM or Marketing PartnerFitpass partnership offering no-commitment membership package allowing customers to experience Fitness First facilities without monthly dues commitment. This partnership expands accessibility options for fitness consumers.
• CentralplazacoreChannel Partner/ Reseller/ DistributorFitness First clubs co-located within Centralplaza shopping centers across Thailand including Bangna, Chaengwattana, Chonburi, Grand Rama 9, Khonkaen, Pinklao, Rama 2, Rama 3, Rattanathibet, and Udonthani locations.
• The MallcoreChannel Partner/ Reseller/ DistributorFitness First clubs co-located within The Mall shopping centers including Bangkapi, Bangkhae, Korat, Ngamwongwan, and Thapra locations.
• ExerpcoreTechnology or IntegrationExerp platform powers Fitness First's mobile app for member login, class booking, check-ins, and virtual badge rewards system. Available on iOS and Android with QR code scanning functionality.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• ClassPass: ClassPass is a fitness aggregator platform offering pay-per-class access to boutique studios and gym networks globally. It is an emerging channel/competitor to traditional membership gyms in Thailand by siphoning usage away from monthly memberships in favor of flexible per-class payments.
• Barry's Bootcamp: Barry's is a premium boutique fitness studio brand with locations in Bangkok offering signature HIIT classes. While not a 32-club membership operator, it competes for the same premium Thai consumer wallet share with differentiated high-intensity class content, mirroring FF's Hook and Burn signature SKUs.
• Rise Fitness (WeFitness / Evolution Wellness): Rise Fitness is a sister brand under Evolution Wellness positioned in the budget/value segment across Southeast Asia. It is comparable as a portfolio-brand-peer within the same parent group, sharing back-office and technology infrastructure and illustrating the value-tier playbook adjacent to Fitness First Thailand's premium positioning.

Broad incumbents

• Planet Fitness: Planet Fitness is the world's largest low-cost fitness center operator by member count, providing a broad-incumbent reference point for unit economics, real estate strategy, and franchise-vs-corporate-store models relevant to multi-club chains like Fitness First Thailand.

Direct peers

• True Fitness (Thailand): True Fitness is a major premium gym chain in Thailand with multiple clubs across Bangkok and major cities. It is the most directly comparable competitor to Fitness First Thailand, sharing premium positioning, multi-club nationwide footprint, group fitness programming, and personal training services targeting similar Thai consumer demographics.
• Pure Fitness Thailand: Pure Fitness is an Asian-headquartered premium gym brand operating clubs across Hong Kong, Singapore, mainland China, and Taiwan with plans for Southeast Asia expansion. It is directly comparable as a premium-tier operator with a regional multi-market footprint and signature class programming similar to Fitness First.
• Virgin Active Thailand: Virgin Active is a premium international fitness club operator with Thailand locations offering club memberships, group classes, and personal training. It competes head-to-head with Fitness First Thailand in Bangkok's premium tier, sharing similar differentiated boutique-class offerings and aspirational branding.
• Anytime Fitness Thailand: Anytime Fitness operates a 24/7 franchise gym network across Thailand and globally, with key-in access and standardized small-box clubs. It competes for convenience-seeking Thai consumers seeking affordable flexible memberships — a different segment from FF Thailand's premium tier but overlapping at the mid-market.
• Jetts 24/7 Fitness (Thailand): Jetts operates a low-cost, no-commitment 24/7 gym model across Thailand using the same no-frills pricing philosophy that Fitness First's Fitpass product counters. It is a direct competitor for value-conscious Thai consumers and represents the budget-tier threat to premium gym operators.
• Fitness First Malaysia (Evolution Wellness): Fitness First Malaysia is a sister subsidiary under Evolution Wellness, sharing brand, technology platform (Exerp), International Fitness Passport, and corporate wellness playbook with Fitness First Thailand. It is the most directly comparable regional operating unit for benchmarking member economics, signature class IP, and mall retail strategy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/fitnessfirstthailand
• Facebookfacebook.com/FitnessFirstThailand
• LinkedInlinkedin.com/company/fitness-first-thailand
• Instagraminstagram.com/fitnessfirstthailand/?hl=en

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fitness First Thailand