FITPASS
FITPASS is a New Delhi-based subscription fitness platform offering access to 12,000+ partner gyms across 150+ Indian cities, combined with AI coaching, nutrition, virtual workouts, and corporate wellness programs for individual consumers and enterprises.
- Company typePrivate
- Founded2015
- HeadquartersNew Delhi, India
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
What FITPASS does
FITPASS, operated by ASR Market Ventures Private Limited and founded in 2015 in New Delhi, is a subscription-based fitness-as-a-service platform that aggregates India's largest network of partner gyms and fitness studios. The platform offers access to 12,000+ premium fitness centers across 150+ Indian cities, supporting 15+ activity formats and 225,000+ workout sessions. It sells primarily through two consumer membership tiers (FITPASS 180 and FITPASS 360, priced at approximately ₹1,417-₹2,999 per month) and a parallel B2B corporate wellness channel sold into Indian banks, insurers, and large multinational employers.
The underlying technology stack is a mobile-first platform (iOS and Android apps with 30K+ ratings and a 4.7 average) integrating an AI-powered recommendation engine called ARIA (delivered through the FITCOACH product), a nutritionist consultation service (FITFEAST), virtual workout streaming from 4,000+ global studios (FITPASS-TV), doctor consultations across 10+ specialties (FITHEAL), health calculators grounded in WHO/ICMR formulas, and integrations with Apple Health and Google Fit. An IRDAI-aligned partnership program embeds FITPASS benefits into Indian health insurance products, lowering premiums for participating policyholders.
Monetization is recurring subscription across individual and enterprise contracts, with a planned D2C hardware extension (STOGA) and a flagship distribution partnership with Amazon India targeting Tier 2/3 cities and expansion to 500 cities and ~10,000 additional partner gyms by mid-2026. The company has disclosed only ~$1M in cumulative seed funding (Mumbai Angels, Abhinav Bindra, Franchise India Holdings, Shooting Star in 2016-2017), operates with 11-50 employees across Delhi, Gurugram, and Kolkata offices, and reports 7M+ registered users.
FITPASS firmographics
Firmographics- Name
- FITPASS
- Legal name
- ASR Market Ventures Private Limited
- Website
- https://fitpass.co.in
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- FITPASS is a New Delhi-based subscription fitness platform offering access to 12,000+ partner gyms across 150+ Indian cities, combined with AI coaching, nutrition, virtual workouts, and corporate wellness programs for individual consumers and enterprises.
- Ownership category
- akta.pro rank
FITPASS industry classification
Industry- Product category
- Fitness & Wellness Membership Platform
- NAICS
- Fitness and Recreational Sports Centers (71394), Diet and Weight Reducing Centers (812191)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Functional Fitness / Cross-Training Groups (HSADABAH)
- akta.pro secondary industries
- Weight Loss & Body Transformation Training (HSADAAAC), Fitness, Exercise & Gym Equipment Distribution (CRAOAJAG)
Keywords
Where FITPASS is headquartered
LocationHeadquarters
- HQ city
- New Delhi
- HQ country
- India
- HQ region
- Asia
Offices4 records
Markets served
FITPASS business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Individual Subscription Plans: Subscription-based revenue from FITPASS 180 and FITPASS 360 membership tiers with monthly, quarterly, half-yearly, and annual billing options ranging from ₹1,417 to ₹2,999 per month
- Corporate Wellness Programs: B2B enterprise sales of employee wellness programs to corporations including access to fitness centers, virtual workouts, health consultations, coaching, and incentives
- Marketplace Distribution: Subscription services sold through Amazon India platform as part of their first subscription service entry in India
- D2C Fitness Equipment (STOGA): Launching own direct-to-consumer fitness equipment brand called STOGA
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | FITPASS 180 - Flexible fitness access with multi-gym access and smart coaching |
| Subscription | Annual | FITPASS 360 - Complete health & wellness package with all-inclusive features |
Go-to-market motion4 records
Distribution channels5 records
Marketing channels8 records
FITPASS product offering
Product offeringCore offering
FITPASS operates a subscription-based fitness membership platform aggregating access to 12,000+ partner gyms and fitness studios across 150+ Indian cities, with 225,000+ workout sessions available. The platform layers on AI-powered personal coaching (FITCOACH/ARIA), personalised nutrition (FITFEAST), virtual workouts (FITPASS-TV), and integrated health consultations (FITHEAL), delivered via iOS/Android mobile apps under tiered FITPASS 180 and FITPASS 360 plans, plus enterprise corporate wellness offerings.
Product overview
FITPASS operates as a unified fitness-as-a-service platform combining a core gym network access product (FITPASS/FITPASS Network) with modular add-on services including AI-powered coaching (FITCOACH with ARIA), personalized nutrition (FITFEAST), virtual workouts (FITPASS-TV), and integrated health services (FITHEAL). The company offers two membership tiers: FITPASS 360 (premium comprehensive package) and FITPASS 180 (flexible access-focused option). Additional offerings include Corporate Wellness for enterprise clients and Health Calculators for self-service health assessment. The platform also includes a planned D2C fitness equipment brand called STOGA.
Differentiator
Problem solved
Functional benefit
Brands
- STOGA: D2C (Direct-to-Consumer) fitness equipment brand launched by FITPASS
Products and services
- FITPASS Core gym network membership product providing access to 12,000+ premium gyms and fitness centres across 150+ Indian cities with 225,000+ workout sessions available, targeted at individual subscribers seeking multi-gym access and workout variety.
- FITCOACH AI-enabled personal fitness coach featuring ARIA (Advanced Recommendation engine for Individual Assistance) that creates customised workout circuits based on user fitness needs, adapts based on progress, tracks performance, and suggests improvements over time.
- FITFEAST Personalised nutrition service that connects users with certified nutritionists to create diet plans based on habits and preferences, with chat or call consultation support, water tracker, meal log, health calculator, and calorie counter features.
- FITPASS TV Virtual workout platform offering live and on-demand workout sessions from Indian and international trainers, delivering content from 4,000+ global studios to users' homes.
- FITHEAL Doctor consultation service integrated into FITPASS providing unlimited consultations across 10+ medical specialties including general physicians, orthopedics, mental wellness, cardiology, and dermatology.
- Corporate Wellness B2B enterprise wellness platform offering corporations access to FITPASS's fitness centre network, virtual workouts, AI-led coaching, health risk assessments, wearable integrations, nutrition assistance, emotional wellness programs, and engagement tools for employees.
Quantifiable outcome
- Up to 70% savings compared to traditional gym membership + personal nutritionist (₹50,000/year) + doctor consultations (₹12,000/year) vs ₹19,999 FITPASS 360 annual
- +2 more outcomes
Companies that use FITPASS
Customer profileNamed customers11 records
Segments7 records
Ideal customer profiles2 records
FITPASS technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability8 records
Feature5 records
FITPASS partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered flagship and core.
- Amazon IndiaflagshipFITPASS partnered with Amazon India to offer subscription-based wellness services on the Amazon platform, marking Amazon's first entry into subscription services in India. This partnership gives FITPASS access to Amazon's customer base of over 300 million users to make holistic wellness more accessible, particularly in underserved Tier 2 and Tier 3 cities. FITPASS plans to expand to 500 cities by mid-2026 and partner with 10,000 gyms and wellness centers through this channel.
- SBI CardcoreCorporate wellness partnership providing SBI Card employees with access to FITPASS fitness centers, virtual workouts, health consultations, and wellness programs as part of employee benefits.
- Bank of BarodacoreCorporate wellness program partnership with Bank of Baroda providing multi-city gym access and employee wellness engagement initiatives.
- ICICI LombardcoreEmployee wellness benefits partnership with ICICI Lombard integrating fitness and health services with insurance offerings.
- Niva BupacoreCorporate wellness partnership providing employee fitness benefits and health services integration.
- Standard Chartered BankcoreCorporate wellness initiatives across Standard Chartered Bank's India operations providing employees comprehensive fitness access.
- AmwaycoreEmployee wellness and fitness program partnership with Amway India supporting corporate health and well-being initiatives.
- Kotak Mahindra BankcoreCorporate wellness program partnership providing Kotak Mahindra Bank employees with fitness center access and wellness services.
- Axis BankcoreEmployee wellness benefits partnership with Axis Bank providing comprehensive fitness and health services.
- CapgeminicoreCorporate wellness engagement with Capgemini, featuring CHRO Aarti Srivastava's insights in FITPASS corporate wellness report on proactive employee well-being.
- UnilevercoreWellness leadership partnership with Unilever featuring Dr. Ashish Mishra (Chief Wellness Officer) as a key voice in corporate wellness insights.
- L'OréalcoreHR transformation wellness engagement with L'Oréal MENA region featuring Roshni Wadhwa's insights on flexible employee well-being.
- HCL TechcoreDiversity and wellness partnership with HCL Tech featuring Chandini Kamal's insights on group fitness for employee motivation.
- IRDAIflagshipRegulatory partnership working with the Insurance Regulatory and Development Authority of India (IRDAI) and Government of India for over three years to include access to fitness and wellness in existing insurance policies, achieving IRDAI-approved deep integrations to lower health premiums.
Scale indicators10 records
Recent moves7 records
Expansion highlights6 records
FITPASS competitors and assessment
Company assessmentDirect peers
- ClassPass: Global fitness membership aggregator offering access to multiple studios and gyms via subscription tiers. Direct functional mirror of FITPASS — both bundle multi-gym access with virtual content — making it the most structurally comparable peer.
- Gympass: Corporate wellness aggregator originally from Brazil offering employees multi-gym access through employer-sponsored subscriptions. Closest competitor on the B2B corporate wellness side and the global category-defining direct peer.
- Cure.fit / Cult.fit: India's leading vertically-integrated fitness and wellness brand combining owned gyms (Cult), online coaching, nutrition (Eat.fit) and mental wellness. India's dominant direct competitor with both aggregator-like content and proprietary gym assets.
- HealthifyMe: Indian AI-driven nutrition, fitness and weight-loss platform with Ria (AI coach) and subscription tiers. Direct competitor on the AI-powered wellness subscription dimension in India.
- Fitternity: India-based fitness aggregator offering multi-gym and at-home workout subscriptions across Indian cities. Direct India-based peer competing head-to-head on gym network aggregation.
Emerging players
- OneFit: Fitness class pass app offering flexible multi-studio access in select cities. Conceptually adjacent aggregator model with smaller footprint; useful comparison for network density and pricing dynamics.
- Wellable: Corporate wellness platform providing fitness, nutrition and engagement programs to employers. Comparable on the B2B corporate wellness motion that FITPASS runs.
- WellnessCorporate Solutions: Corporate wellness provider offering fitness benefits, health coaching and engagement tools to enterprises. Comparable on the B2B corporate wellness contracts FITPASS sells into Indian banks and insurers.
Broad incumbents
- Apple Fitness+: Apple's premium virtual workout subscription with trainer-led video classes and Apple Watch integration. Comparable on the FITPASS-TV / virtual workout side and as a broad incumbent defining category expectations.
- Mindbody: Global SaaS platform for fitness studios, gyms and spas — powers the back-end of thousands of fitness businesses. Indirectly comparable as both sides of FITPASS's marketplace (consumer aggregator and partner-gym side).
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
FITPASS social profiles
Digital presenceFITPASS compliance and trust
Trust signalCompliance2 records
FITPASS financial estimates
Financial estimateRevenue estimate
Valuation estimate
FITPASS leadership team
Management profileNumber of profiles
Profiles3 records
FITPASS subsidiaries and ownership
Company hierarchySubsidiaries1 record
FITPASS funding detail
Funding detailFunding overview
Funding rounds2 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
FITPASS M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about FITPASS
What does FITPASS do?
FITPASS operates a subscription-based fitness membership platform aggregating access to 12,000+ partner gyms and fitness studios across 150+ Indian cities, with 225,000+ workout sessions available. The platform layers on AI-powered personal coaching (FITCOACH/ARIA), personalised nutrition (FITFEAST), virtual workouts (FITPASS-TV), and integrated health consultations (FITHEAL), delivered via iOS/Android mobile apps under tiered FITPASS 180 and FITPASS 360 plans, plus enterprise corporate wellness offerings.
Is FITPASS a public or private company?
FITPASS is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was FITPASS founded?
FITPASS was founded in 2015. It employs 11 to 50 people.
Where is FITPASS based?
FITPASS is headquartered in New Delhi, India, in the Asia region.
How does FITPASS make money?
Four revenue lines are on record. Individual Subscription Plans are the primary driver. The others are corporate Wellness Programs, marketplace Distribution and D2C Fitness Equipment (STOGA).
Who are FITPASS's main competitors?
Direct peers on record are ClassPass, Gympass, Cure.fit / Cult.fit, HealthifyMe and Fitternity. Emerging players are OneFit, Wellable and WellnessCorporate Solutions. Broad incumbents are Apple Fitness+ and Mindbody.
Does FITPASS have an API?
No public API is recorded for FITPASS.
What industry is FITPASS in?
FITPASS's product category is Fitness & Wellness Membership Platform. Its primary akta.pro industry code is HSADABAH, Functional Fitness / Cross-Training Groups, with a secondary code of HSADAAAC, Weight Loss & Body Transformation Training. Its NAICS code is 71394 and its SIC code is 7997.