Fitness House

What Fitness House does

Fitness House is a Russian federal fitness-club network founded in 2007 in Saint Petersburg and headquartered at Санкт-Петербург, Ленинградская (Saint Petersburg, Leningrad Oblast). The company operates 72 fitness clubs with pools across 15 Russian cities, spanning Saint Petersburg (44+ clubs), Kazan, Nizhny Novgorod, Samara, Izhevsk, Yaroslavl, Tula, Tyumen, Yekaterinburg, and others. As of 2024-2025, it serves more than 500,000 active members with a stated renewal rate of 80%+.

The core product is a tiered, network-wide membership system (MultiCard / Мультикарты) offering Classic, Comfort, Business, and Premium access levels, complemented by a flexible month-to-month subscription product ("Фитнес по Подписке") starting at 1,800 RUB/month. Ancillary revenue comes from personal training packages in five trainer tiers (Trainer through VIP), group classes, children's swimming and sports sections for ages 1.5-14, spa and wellness facilities (saunas, hammam, Roman pool), tanning, and a trainer-rental program at 6,500 RUB/month. The technology stack consists of a proprietary fitness-management platform, mobile applications on iOS, Android, and RuStore, an e-commerce marketplace at market.fitnesshouse.ru, and a self-service personal account.

The business model combines recurring subscriptions (memberships, children's sections) with transactional revenue (personal training, group classes, ancillary services) and a B2B channel (corporate wellness, trainer rentals). Distribution spans physical clubs, the corporate website, mobile apps, social channels (VK, Telegram, Dzen), and a corporate sales team, with 2024 expansion into the Ural Federal District (Yekaterinburg, Tyumen) and 2025 focused on renovation and premium upgrades of 54 existing clubs.

Name

Fitness House

Legal name

Fitness House (Фитнес Хаус)

Website

https://fitnesshouse.ru

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

51–100 employees

Short description

Fitness House operates a federal chain of 72 fitness clubs with pools across 15 Russian cities, founded in 2007 and headquartered in Saint Petersburg, serving 500,000+ members through tiered MultiCard memberships, subscriptions, personal training, and ancillary services.

Ownership category

akta.pro rank

Product category

Fitness Club Services

NAICS

Fitness and Recreational Sports Centers (713940), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Group Fitness, Personal Training & Wellness Coaching (EDALAIAE)

akta.pro secondary industry

General Personal Training (In-Person & Virtual) (HSADAAAA)

Keywords

• Fitness club memberships
• Group fitness classes
• Personal training services
• Swimming pool access
• Children's fitness programs

Headquarters

HQ city

Saint Petersburg

HQ country

Russia

HQ region

Europe

Offices15 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Membership Subscriptions: Monthly and annual subscription fees for fitness club access with tiered membership options ranging from Classic to Premium, including unlimited access to pools, gyms, and group classes
2. Personal Training Sessions: Individual training sessions with certified trainers across multiple categories (Trainer, Master-trainer, Pro, Expert, VIP)
3. Group Classes: Commercial group training packages including dance, yoga, pilates, aqua aerobics, and other group fitness programs
4. Children's Sections: Swimming lessons, martial arts, dance, gymnastics and other children's fitness programs for ages 1.5-14 years
5. Additional Services: Tanning, locker rentals, personal storage, master classes, and other ancillary fitness services
6. Trainer Rentals: Fitness trainers can rent gym space for 6,500 RUB per month, enabling independent trainers to conduct sessions

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels8 records

Core offering

Fitness House operates a federal network of 72 fitness clubs across 15 Russian cities, selling tiered membership subscriptions (Premium, Business, Comfort, Classic) that grant access to gyms, swimming pools, group fitness classes (25+ directions), and spa/wellness facilities. The core business is complemented by personal training packages (five trainer tiers from standard Trainer to VIP), group exercise class bundles, and children's sports sections covering swimming and martial arts/dance/gymnastics for ages 1.5-14.

Product overview

Fitness House is a federal fitness club network operating 72 clubs across 15 cities in Russia, offering a comprehensive fitness ecosystem built around multi-tier membership products. The core offering consists of Мультикарты (MultiCard) membership system with four tiers (Премиум, Бизнес, Комфорт, Классик) providing graduated access to 53-72 clubs, and Фитнес по Подписке subscription model with tariffs from 1,800₽/month including Фитнес, Аква, Юниор, and Детский клуб options. Supplementary services include Personal Training Packages (5 trainer tiers from Тренер to VIP), Group Exercise Packages (8-session bundles), Children's Sections covering swimming and land sports for ages 1.5-13, SPA and wellness facilities, tanning services, Kids Play Zone, and Fitness Academy КОРУС for trainer development. Digital infrastructure includes mobile apps for iOS, Android, and RuStore, plus Personal Account self-service portal. Additional offerings encompass trainer rental programs, table tennis rental, fitness consulting, and corporate membership services.

Differentiator

Problem solved

Functional benefit

Brands

• Fitness House Premium: Premium-tier fitness clubs with enhanced amenities including aquapark, therma facilities, and high-end equipment.
• Fitness House Prestige
• Fitness House Standard
• Fitness House Classic
• Fitness House Comfort
• Fitness House Business

Products and services

• Club Memberships (Мультикарты / MultiCard)

Quantifiable outcome

• 500,000+ satisfied members across the network
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators6 records

Recent moves15 records

Expansion highlights6 records

Broad incumbents

• Planet Fitness: Planet Fitness is a global low-cost fitness franchise operator with subscription-based memberships. Comparable to Fitness House's lower subscription tiers in mass-market positioning and recurring-revenue model, though without the pool/premium infrastructure.
• Equinox: Equinox is a global luxury fitness operator offering premium clubs with full-service amenities. Comparable to Fitness House Premium tier in luxury positioning, premium pricing, and high-end service mix, though operating in different geographies.
• Life Time Group: Life Time is a US-based premium fitness operator with large-format athletic country clubs offering pools, group classes, spa, and family programs. Comparable to Fitness House Premium tier in comprehensive facility model and family-focused multi-revenue stream approach.

Direct peers

• Alex Fitness: Alex Fitness is a major Russian fitness chain with a multi-tier network offering memberships, group classes, and personal training. Comparable to Fitness House in mass-market positioning, geographic spread across Russian cities, and subscription-based revenue model.
• X-Fit Russia: X-Fit is a Russian fitness club network operating premium and mid-tier clubs with pools, group programs, and trainer services. Closely comparable to Fitness House in tiered membership offerings, spa/wellness amenities, and multi-city presence.
• Dr. Loder: Dr. Loder is a premium Russian fitness network with spa, pool, and wellness amenities. Comparable to Fitness House Premium tier in positioning, target customer (premium and family segments), and pool-equipped facility model.
• World Class Russia: World Class is the largest premium fitness chain in Russia, operating clubs across major cities with pools, group programs, and personal training. Directly comparable to Fitness House in business model, multi-tier membership structure, and pool-equipped premium positioning.
• Sport Life (Russia): Sport Life is a Russian fitness club chain offering pool-equipped facilities, group classes, and personal training across multiple cities. Comparable in operating model, family-oriented programming, and multi-tier subscription structure.
• Bright Fit: Bright Fit is a Russian fitness network operating low-cost, accessible fitness clubs with subscription-based memberships. Comparable to Fitness House's lower tiers (Junior, Classic) in price-oriented positioning and budget-friendly approach.

Regional players

• Zebra Fitness: Zebra Fitness is a Russian fitness chain with clubs in multiple Russian cities focusing on accessible fitness with pool access. Comparable to Fitness House Classic tier in mass-market positioning and subscription model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/fitnesshouse
• LinkedInlinkedin.com/company/fitness-house-ru

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fitness House