Fitnesspark

What Fitnesspark does

Fitnesspark is a Swiss premium fitness and wellness chain operating 16 large-format facilities across Switzerland, managed by movemi AG and affiliated with the Migros Group. The offering centers on a single annual subscription product, Swiss Fit, which provides members access to all 16 Fitnessparks as well as a wider network of 120+ partner ACTIV FITNESS studios, supporting a recurrence-heavy, multi-site usage model. The company serves individual consumers seeking fitness, wellness, and recovery services rather than enterprise or B2B customers, with a pricing model that includes promotional entry offers (CHF 290 for 3 months), a reference annual price near CHF 690, day passes, and tiered premium add-ons such as the Private SPA.

The technology layer is sourced primarily from third-party vendors: EGYM smart strength equipment with adaptive, sensor-driven resistance; SecaTRU body composition analysis; SensoPro balance training systems; and chip-controlled facility access. Fitnesspark extends this physical footprint with Fitnesspark@home, a digital platform offering more than 2,000 on-demand courses, providing an asynchronous content channel that complements in-club usage. The network is currently in a reinvestment phase, with renovations underway at Winterthur, Basel Heuwaage, and Zürich Puls 5, paired with a Summer Deal 2026 promotional campaign supporting member acquisition.

The business model is overwhelmingly B2C and subscription-based, with revenue generated from recurring annual fees, day passes, premium add-on services (Private SPA, personal training), and ancillary digital and retail income. The operating model is asset-heavier than software businesses but asset-light at the corporate level — only 24 employees are listed at the corporate / operator level — with location-level staffing and management supporting the in-club experience. The Migros Group affiliation likely provides procurement, real estate, and shared services advantages that contribute to unit economics.

Name

Fitnesspark

Legal name

movemi AG

Website

https://fitnesspark.ch

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Fitnesspark, operated by movemi AG (Migros Group affiliate), runs 16 premium fitness and wellness centers across Switzerland, serving individual consumers via the Swiss Fit annual subscription that grants access to all 16 sites plus 120+ partner ACTIV FITNESS studios.

Ownership category

akta.pro rank

Product category

Fitness Centers and Wellness Facilities

NAICS

Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Group Fitness, Personal Training & Wellness Coaching (EDALAIAE)

Keywords

• Premium fitness centers
• Wellness facilities
• Group fitness classes
• Gym memberships
• Sauna and spa

Headquarters

HQ city

Baden

HQ country

Switzerland

HQ region

Europe

Offices16 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Operations, Marketing or Sales

Revenue model

1. Annual Membership Subscriptions: Recurring annual membership fees providing unlimited access to fitness facilities, group classes, wellness areas (sauna, pools), and related services. Swiss Fit membership extends access across all 16 Fitnessparks plus 120+ ACTIV FITNESS locations. Auto-renewal with 14-day cancellation notice.
2. Seasonal/Term Memberships: Short-term memberships such as Summer Deal (3-month terms) at CHF 240-290, with automatic annual renewal unless cancelled. One-time chip wristband purchase required.
3. Day Passes and Single Entries: Individual entry tickets for non-members wanting temporary access to fitness, wellness, and pool facilities.
4. Auxiliary Services: Additional revenue from massage services, personal training, Private Spa bookings, gift vouchers, and day spa packages. Pricing varies by location and service type.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Fitnesspark operates a network of 16 premium fitness and wellness centers across Switzerland, offering fitness training, group fitness classes, wellness areas, saunas, pools, and massage services. Memberships are sold directly to individual consumers, with a Swiss Fit subscription providing cross-network access to all Fitnessparks and partner ACTIV FITNESS studios.

Product overview

Fitnesspark operates as a premium fitness and wellness chain with 16 locations across Switzerland, offering a unified platform combining fitness training, group fitness classes, aquatic facilities, sauna/spa experiences, and massage services. The core product is the Swiss Fit annual subscription enabling access to all locations, supplemented by seasonal promotions like Summer Deal and premium services including Private SPA and Day Spa packages. Training is supported by specialized equipment and systems including EGYM Smart Strength, EGYM Smart Flex, EGYM Fitness Hub, SecaTRU body analysis, SensoPro coordination training, and Functional Zones with TRX/Queenax. The digital ecosystem includes Fitnesspark@home (2,000+ online courses) and a mobile app for booking. Each location offers a combination of these services with some location-specific offerings like Pilates Studio (Luzern Allmend) and Squash Center (Ostermundigen).

Differentiator

Problem solved

Functional benefit

Brands

• Swiss Fit: Annual subscription providing access to all 16 Fitnesspark locations plus over 120 ACTIV FITNESS studios across Switzerland
• Summer Deal
• Fitnesspark@Home
• Hallenbad Oberhofen
• Private SPA

Products and services

• Fitnesspark Membership Subscription-based access to a single Fitnesspark location, providing fitness equipment, group fitness classes, wellness areas, saunas, pools, and related amenities for individual consumers.
• Swiss Fit Subscription Premium subscription granting access to all 16 Fitnesspark locations across Switzerland plus 120+ ACTIV FITNESS partner studios, offering the broadest network-based fitness and wellness access in the Swiss market.
• Group Fitness Classes Scheduled group fitness instruction available at Fitnesspark locations, delivered to members as part of their membership offering.
• Wellness, Sauna, and Pool Access Wellness amenities including sauna and pool facilities provided at Fitnesspark locations as part of the membership experience.
• Massage Services Professional massage services offered at Fitnesspark locations to members and visitors as an additional wellness service.

Quantifiable outcome

• Health insurance reimbursement eligibility for members with supplementary insurance
• +1 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Three partnerships are on record, tiered core.

• ACTIV FITNESS (movemi AG)coreChannel Partner/ Reseller/ DistributorACTIV FITNESS is part of the same parent company (movemi AG) as Fitnesspark. Swiss Fit memberships provide access to all 16 Fitnessparks plus over 120 ACTIV FITNESS studios throughout Switzerland, creating the largest integrated fitness network in the country.
• EGYMcoreTechnology or IntegrationEGYM provides smart fitness equipment including Smart Strength, Smart Flex, and Fitness Hub systems. Equipment features chip-controlled weight adjustment, automated tracking, and personalized workout programs. Found across all Fitnesspark locations.
• MigroscoreGTM or Marketing PartnerFitnesspark is part of the Migros Group ecosystem. Members use Migros-Login for the member area. Migros branding appears on-site and in communications. The partnership provides brand credibility and integrated customer experience with other Migros services.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• PureGym: European low-cost fitness chain that has expanded into Switzerland. Comparable because it competes for the same Swiss fitness-spend wallet, but from a low-cost, no-frills position versus Fitnesspark's premium integrated model.
• John Reed Fitness Music Club: Premium boutique-style fitness concept by RSG Group with an experiential, music-driven design. Comparable as a premium urban fitness operator competing for the same young, experience-oriented Swiss consumers.

Direct peers

• ACTIV FITNESS: Sister brand under the same parent (movemi AG), with 120+ studios included in the Swiss Fit subscription. Directly comparable because it is bundled with Fitnesspark in the same commercial offering and shares the same enterprise login and membership mechanics.
• Kieser Training: Swiss-headquartered premium strength-training chain with a similar medically oriented, premium-pricing positioning. Comparable as a domestic premium fitness operator targeting health-conscious Swiss consumers.
• Holmes Place: European premium health club chain with integrated fitness, spa, and wellness offerings. Closely comparable to Fitnesspark in its premium positioning and bundled fitness-plus-wellness value proposition.

Regional players

• update Fitness: German premium fitness chain with a results-oriented, equipment-led concept. Comparable as a premium fitness operator, though primarily active in Germany rather than in Fitnesspark's Swiss home market.
• Clever Fit: German-headquartered fitness chain primarily operating in Germany and Austria. Comparable as a multi-site fitness operator that has had limited overlap with Switzerland but represents the type of cross-border competitor Fitnesspark could face.

Broad incumbents

• McFit: One of Europe's largest fitness chains with a budget positioning. Comparable as a cross-border fitness operator that competes with Fitnesspark for the same end consumer, particularly along the Swiss-German border and via digital.
• Migros Group: Parent conglomerate of Fitnesspark and one of Switzerland's largest retail and services groups. Included as a peer because it sets the strategic capital framework for Fitnesspark and overlaps via cooperative health and insurance offerings.
• Fitness First: International premium fitness club operator with European presence. Comparable to Fitnesspark as a multi-site premium operator, though typically with less emphasis on thermal/wellness amenities than Fitnesspark's spa-led offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/fitnesspark-ch

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries17 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fitnesspark