Fitness Park España

What Fitness Park España does

Fitness Park España is the Spanish operating arm of the pan-European Fitness Park network, legally constituted as UPGYMS IBERIA, S.L. and headquartered in Barcelona. It operates a franchise-licensed model under French parent FITNESS PARK DEVELOPMENT, with the Spanish entity handling club operations, digital infrastructure, and brand standards across more than 380 clubs in Spain and France. The offering is a low-cost, high-volume gym subscription: standard membership at €27 every four weeks and an Ultimate tier at €47 every four weeks providing access to specialized high-intensity parks (Fight Park combat sports, Cycle Park indoor cycling, Burning Park HIIT), plus amenities like Power Plate, hydromassage, Boditrax body composition, and YANGA hydration stations. Clubs are outfitted with premium equipment from Technogym, Eleiko, Hammer Strength, Gym80, Nike Strength, and Watson, and operate 6am–1am, 365 days per year.

The technology layer is centralized and consumer-facing rather than intelligence-driven. The Fitness Park mobile app (iOS/Android, built on the Virtuagym platform) issues unique, non-transferable QR codes for club entry, handles class booking, and tracks workouts. Club management is supported by Xplor Technologies, with payments processed via PAYBOX. Distribution is overwhelmingly direct and physical: 380+ retail clubs form the primary channel, supplemented by online self-serve subscription, the mobile app, and a franchise/licensed-operator network that lets independent club operators scale under the brand.

The customer base is mass-market B2C, with five primary use-case segments: general fitness enthusiasts, powerlifters, cross-training/HIIT/competition trainers (including HYROX), indoor cycling participants, and group fitness attendees. Sales and acquisition are product-led and digital-first: self-serve online signup, app-driven onboarding, and a 14-day cooling-off period for online subscribers, with a free 30-minute personal training session as the activation hook. Customer acquisition runs primarily through organic social (Facebook, Instagram, TikTok, YouTube) and a monthly email newsletter, with no disclosed performance-marketing or enterprise sales motion.

Name

Fitness Park España

Legal name

UPGYMS IBERIA, S.L.

Website

https://fitnesspark.es

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

Fitness Park España operates a 380+-club low-cost gym network across Spain and France under the French parent Fitness Park Development, offering subscription-based access to premium-equipped clubs, specialized training parks, and an app-driven QR-access experience for mass-market fitness consumers.

Ownership category

akta.pro rank

Product category

Fitness Centers / Gym Memberships

NAICS

Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Travel & Services Membership Clubs (Ancillary Services-Led) (CRAEADAK)

akta.pro secondary industry

Group Fitness, Personal Training & Wellness Coaching (EDALAIAE)

Keywords

• Gym memberships
• Fitness centers
• Subscription fitness
• Strength training facilities
• Group fitness classes

Headquarters

HQ city

Barcelona

HQ country

Spain

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Gym Membership Subscriptions: Recurring subscription revenue billed every 4 weeks. Three formula types: (1) indefinite duration without commitment, (2) indefinite duration with permanence commitment, (3) fixed duration with permanence commitment paid in advance. New members receive a free 30-minute personal training session included.
2. Ultimate Tier Upgrade: Premium membership tier at €20/month additional that provides access to specialized parks including Fight Park, Burning Park, Cycle Park, Power Plate, hydro massage, body analysis scales, and sports drink machines.
3. Locker Rental: Optional paid locker rental service in clubs for secure storage during gym sessions.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Fitness Park España sells tiered recurring gym membership subscriptions (Basic and Ultimate) that grant access to a network of 380+ fitness clubs across Spain and France. Members use a mobile app with QR-code authentication to enter clubs and access musculation, cardio, cross training, powerlifting, Hyrox, group classes, studio cycling, studio athletic and abdominal/stretching spaces, with premium add-on parks (Fight Park, Cycle Park, Burning Park) and amenities (Power Plate, hydromassage, Boditrax, YANGA hydration) available via the Ultimate tier.

Product overview

Fitness Park España operates a network of high-end gym clubs across Spain, offering a modular product architecture centered on tiered subscription memberships. The core offering comprises fixed-base gym access (musculación, cardio, cross training, powerlifting, Hyrox) included in all plans, augmented by premium add-on modules (Ultimate subscription) that unlock specialized high-intensity zones: Cycle Park for immersive indoor cycling, Fight Park for combat sports, and Burning Park for HIIT training. Additional premium amenities include Hydromassage, Boditrax body composition analysis, Water Station hydration, and Power Plate vibration training available through Ultimate or ACCES+ tiers. The ecosystem is tied together by the Fitness Park mobile app, which provides QR-code access control, class booking, and workout tracking across 380+ clubs in Spain and France.

Differentiator

Problem solved

Functional benefit

Products and services

• Fitness Park App Mobile application for iOS and Android that generates unique QR codes for club access, enables class booking and provides workout tracking for Fitness Park members.
• Musculación (Strength Training) Strength training area focused on muscle development, explosive power improvement and physical conditioning using free weights, machines and resistance equipment.
• Cardio Training Cardiovascular training zone with connected cardio equipment for improving fitness, physical condition and endurance.
• Cross Training Functional training space combining strength, endurance and cardio for total performance across varied workout modalities.
• Powerlifting Specialized space designed for mastering the three fundamental powerlifting movements: squat, deadlift and bench press, equipped with Eleiko competition-grade gear.
• Hyrox Competition-style workout combining 1km running with functional exercises at each station, eight times, completing 8km of running and 8 functional tests as in the official competition.
• Studio Bike Dedicated indoor cycling space for self-directed cycling sessions without an instructor.
• Studio Athletic Studio focused on resistance and explosivity training for athletic performance development.
• Abdominales y Estiramientos (Abs & Stretching) Dedicated space for core strengthening and flexibility work, including abdominal exercises and recovery stretching.
• Clases Colectivas (Group Classes) Directed and on-demand group fitness classes covering various disciplines for all fitness levels.
• Fight Park Combat sports zone offering Muay Thai, Grappling, K1, Kick Boxing and Lady Boxing, featuring a boxing ring, MMA cage, bags and supervised training sessions. Access requires the Ultimate subscription.
• Cycle Park High-intensity indoor cycling experience with ICG-equipped bikes, synchronized music and lights, live rankings, team battles and real-time performance tracking.
• Burning Park High-intensity training zone dedicated to HIIT workouts and high-intensity activities including fit'boxing and combat sports.
• Gym Membership Subscriptions Recurring subscription memberships billed every 4 weeks, available as (1) indefinite duration without commitment, (2) indefinite duration with permanence commitment, and (3) fixed duration with permanence commitment paid in advance. Basic starts at €17 for the first 4 weeks then €27/4 weeks; Ultimate tier adds premium park and amenity access at approximately €20/month extra. New members receive a free 30-minute personal training session and online subscriptions include a 14-day cooling-off period.
• Locker Rental Optional paid locker rental service in clubs for secure storage during gym sessions.

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

Eight partnerships are on record, tiered minor.

• TechnogymminorOthersEquipment supplier providing cardio and strength training machines across Fitness Park clubs. Technogym is a leading international fitness equipment manufacturer.
• EleikominorOthersPremium weightlifting and powerlifting equipment supplier. Provides competition-grade barbells and plates for powerlifting zones in Fitness Park clubs.
• Hammer StrengthminorOthersCommercial fitness equipment brand providing guided strength training machines. Featured in multiple clubs including La Gavia and Vigo Gran Via with 16 machines each.
• Gym80minorOthersGerman fitness equipment manufacturer supplying strength training equipment to Fitness Park clubs.
• Nike StrengthminorOthersNike-branded strength training equipment including dumbbells ranging from 4-70kg and functional training gear used in cross training areas.
• WatsonminorOthersFitness equipment brand included in the equipment mix across Fitness Park clubs.
• AvanzafitminorChannel Partner/ Reseller/ DistributorPersonal training partner integrated into Fitness Park clubs. Users can search for trainers through Avanzafit's platform when visiting individual club pages. Provides access to certified personal trainers for one-on-one training sessions.
• YANGAminorOthersSports hydration drink brand providing water stations in selected clubs. Features 7-flavor hydration options for members.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Regional players

• Kieser Training: German strength-training concept with growing presence in select European markets. Comparable to Fitness Park's strength/powerlifting positioning and Eleiko-equipped zones, though it primarily serves German-speaking countries and is not yet a direct Spanish competitor.

Direct peers

• Basic-Fit: Largest low-cost gym operator in Europe with roughly 1,300 clubs across multiple countries including Spain. Directly comparable to Fitness Park's subscription-based, multi-location model and represents its most significant head-to-head competitor in the Spanish value segment.
• Anytime Fitness: Global 24-hour fitness franchise with Spanish locations and franchisee-operated clubs. Comparable to Fitness Park's extended-hours operating model and franchise structure.
• GO fit: Spanish premium-mass-market gym chain with large-format clubs and broad activity programming. Comparable to Fitness Park's premium positioning and modular park concept (specialized studios, group classes) within the Spanish market.
• DIR Fit: Spanish gym chain with multi-club subscription access. Directly comparable to Fitness Park's value-segment positioning and multi-site model within Spain.
• McFit: Pioneering European low-cost gym chain owned by RSG Group, with significant Spanish presence. Offers subscription-based, no-frills fitness with extended hours — closely matching Fitness Park's value positioning and long-hours operating model.
• Fitness Hut: Portuguese low-cost gym chain expanding into Iberia with a multi-club subscription model. Comparable to Fitness Park in operating model and Iberian geographic footprint.
• AltaFit: Spanish low-cost gym franchise with national coverage. Competes directly with Fitness Park's subscription-based, multi-club access model in the Spanish value segment.

Broad incumbents

• Holmes Place: Premium international health club chain with clubs across Europe and Israel. Overlaps with Fitness Park's premium tier and modular facility concept, but targets a more affluent segment with higher price points.
• RSG Group: German holding company that owns McFit, John Reed and other gym brands across Europe. Operates broadly in the same fitness industry with multiple brands targeting different price points — a larger incumbent with overlapping capabilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/c/FitnessParkEspa%C3%B1a
• Facebookfacebook.com/fitnessparkespana
• Instagraminstagram.com/fitnessparkspain
• TikToktiktok.com/@fitnessparkspain?lang=es
• LinkedInlinkedin.com/company/fitnessparkespa%C3%B1a

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fitness Park España