Watson
Watson Tech SL is a Madrid-based SaaS company that provides an all-in-one online ordering platform enabling SMB and mid-market restaurants to build branded ordering channels, consolidate multi-delivery orders, and reduce aggregator commissions via subscription plus per-order pricing.
- Company typePrivate
- Founded2018
- HeadquartersMadrid, Spain
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Watson does
Watson Tech SL, operating as Watson, is a Madrid-based private software company that provides an all-in-one online ordering platform for restaurants. Founded in 2018 and operating thewatsonapp.com, the company targets SMB and mid-market restaurants—primarily in Spain—who want to reduce dependence on third-party delivery aggregators by building their own branded ordering channel. The platform is structured around three core modules: SHOP (a customizable, brand-owned online ordering storefront), DELIVERY (in-house and partner-based delivery management with 24/7 human order monitoring), and CONNECT (a centralized dashboard that aggregates orders and menus from multiple delivery platforms into a single screen, eliminating the need for multiple tablets).
Watson firmographics
Firmographics- Name
- Watson
- Legal name
- Watson Tech SL
- Website
- https://thewatsonapp.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Watson Tech SL is a Madrid-based SaaS company that provides an all-in-one online ordering platform enabling SMB and mid-market restaurants to build branded ordering channels, consolidate multi-delivery orders, and reduce aggregator commissions via subscription plus per-order pricing.
- Ownership category
- akta.pro rank
Watson industry classification
Industry- Product category
- Restaurant Online Ordering Software
- NAICS
- Restaurants and Other Eating Places (72251)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Retail-Catalog & Mail-Order Houses (5961)
- akta.pro primary industry
- Food Delivery & Restaurant Logistics Platforms (BPAMAHAB)
- akta.pro secondary industry
- Restaurant Meal & Prepared Food Delivery (CRAFAFAB)
Keywords
Where Watson is headquartered
LocationHeadquarters
- HQ city
- Madrid
- HQ country
- Spain
- HQ region
- Europe
Offices1 record
Markets served
Watson business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription fees: Three-tier monthly subscription plans (STARTER 25€, SHERLOCK 50€, WATSON 100€) providing access to the online ordering platform with varying feature levels.
- Transaction fees (per-order commissions): Percentage-based fee per completed order: 7% for STARTER, 6% for SHERLOCK, no additional fee for WATSON tier. This replaces higher commissions charged by third-party delivery platforms.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Hybrid | Monthly | STARTER: 25€/month + 7% per order - Online store, delivery orders, takeaway, delivery connection, Commander, basic CRM, support |
| Hybrid | Monthly | SHERLOCK: 50€/month + 6% per order - Multi-delivery connection, POS integration, advanced CRM |
| Subscription | Monthly | WATSON: 100€/month - Unlimited orders |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Watson product offering
Product offeringCore offering
Watson provides a software-as-a-service platform that enables restaurants to accept, manage, and deliver online food orders through their own branded channels as well as aggregated third-party marketplaces. The platform unifies ordering, delivery logistics, menu management, and customer data via three modules — SHOP (branded storefront), DELIVERY (logistics), and CONNECT (third-party channel aggregation) — sold on tiered monthly subscriptions plus per-order fees.
Product overview
Watson is an all-in-one online ordering platform for restaurants, consisting of three core product modules: SHOP (branded online ordering system), DELIVERY (delivery optimization and partner management), and CONNECT (centralized order/menu management across multiple locations). The platform offers three pricing tiers: STARTER (€25/month + 7% per order with basic features), SHERLOCK (€50/month + 6% per order with multi-delivery connections and POS integration), and WATSON (€100/month with unlimited orders). Watson Tech SL operates the platform and supports restaurants in reducing third-party delivery commissions by up to 70%.
Differentiator
Problem solved
Functional benefit
Products and services
- SHOP White-label branded online ordering storefront module that lets restaurants accept and manage direct online orders through their own customizable digital channel. Built for independent and mid-market restaurant operators seeking to own the customer relationship and reduce reliance on third-party marketplaces.
- DELIVERY Delivery management module that handles dispatch, courier coordination, and real-time order tracking, integrating with last-mile providers such as Uber Direct and Glovo. Designed for restaurants that need unified delivery operations without building proprietary logistics.
- CONNECT Order and menu aggregation module that consolidates incoming orders from multiple third-party delivery marketplaces into a single dashboard, eliminating the need for restaurant staff to manage separate tablets or systems per channel. Targeted at multi-channel restaurant operators.
Quantifiable outcome
- Save up to 70% on delivery commissions compared to traditional platforms
Companies that use Watson
Customer profileNamed customers6 records
Segments1 record
Ideal customer profiles1 record
Watson technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration18 records
Feature3 records
Watson partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Uber DirectcoreDelivery integration partner allowing restaurants to connect with Uber's delivery network through the Watson platform.
- Glovo BusinesscoreDelivery integration partner enabling connection with Glovo's delivery service for restaurant orders.
- StripecorePayment processing integration for secure online transactions.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
Watson competitors and assessment
Company assessmentDirect peers
- Deliverect: Belgian-headquartered SaaS that aggregates online orders from delivery platforms into restaurant POS/operations systems. Direct overlap with Watson's Connect product and similar target customers (SMB/mid-market restaurants) across Europe.
- Otter (by Lightspeed): Order aggregation and management platform for restaurants that consolidates delivery app orders into a single dashboard. Acquired by Lightspeed, directly competing with Watson's Connect module for the same restaurant operator persona.
- GloriaFood: Online ordering system offering restaurants commission-free direct ordering websites, similar in value proposition to Watson's SHOP. Targets independent and SMB restaurants globally with a freemium model.
- ChowNow: Commission-free direct online ordering platform for independent restaurants; very close value proposition to Watson's SHOP module (avoid third-party commission, own customer data, branded experience).
- Lunchbox: Restaurant e-commerce and direct online ordering platform with delivery management and CRM — overlapping with Watson's SHOP and Connect capabilities and serving similar SMB/mid-market restaurant segments.
- Ordermark: Online order management and consolidation platform for restaurants; provides a single tablet/dashboard to manage orders from multiple delivery services — a direct analogue of Watson's Connect product.
Emerging players
- Cuboh: Restaurant tech aggregator that consolidates orders from multiple delivery platforms and POS systems into one dashboard. Smaller scale than Deliverect/Otter, focused on SMB restaurants — comparable to Watson's mid-market positioning.
- TastyIgniter: Open-source restaurant online ordering and delivery platform; competes with Watson's SHOP module particularly with price-sensitive or technically capable restaurants seeking self-hosted alternatives.
Broad incumbents
- TheFork (Tripadvisor): European restaurant reservation and marketing platform owned by Tripadvisor with broader scope than Watson (reservations + marketing), but overlaps where restaurants seek to reduce dependency on third-party delivery/aggregator ecosystems.
Regional players
- RestoLab: Restaurant online ordering solution focused on France/Spain with delivery management features — directly comparable to Watson's SHOP and Delivery modules in overlapping Iberian/French SMB restaurant segments.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Watson social profiles
Digital presenceWatson financial estimates
Financial estimateRevenue estimate
Valuation estimate
Watson leadership team
Management profileNumber of profiles
Profiles1 record
Watson funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Watson M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Watson
What does Watson do?
Watson provides a software-as-a-service platform that enables restaurants to accept, manage, and deliver online food orders through their own branded channels as well as aggregated third-party marketplaces. The platform unifies ordering, delivery logistics, menu management, and customer data via three modules — SHOP (branded storefront), DELIVERY (logistics), and CONNECT (third-party channel aggregation) — sold on tiered monthly subscriptions plus per-order fees.
Is Watson a public or private company?
Watson is a private company. It is classified as venture growth investor backed and is currently operating.
When was Watson founded?
Watson was founded in 2018. It employs 11 to 50 people.
Where is Watson based?
Watson is headquartered in Madrid, Spain, in the Europe region.
How does Watson make money?
Two revenue lines are on record. Subscription fees are the primary driver. The others are transaction fees (per-order commissions).
Who are Watson's main competitors?
Direct peers on record are Deliverect, Otter (by Lightspeed), GloriaFood, ChowNow, Lunchbox and Ordermark. Emerging players are Cuboh and TastyIgniter. TheFork (Tripadvisor) is listed as a broad incumbent. RestoLab is listed as a regional player.
Does Watson have an API?
No public API is recorded for Watson.
What industry is Watson in?
Watson's product category is Restaurant Online Ordering Software. Its primary akta.pro industry code is BPAMAHAB, Food Delivery & Restaurant Logistics Platforms, with a secondary code of CRAFAFAB, Restaurant Meal & Prepared Food Delivery. Its NAICS code is 72251 and its SIC code is 7370.