Fit & Fun

What Fit & Fun does

Fit & Fun Torgau is a private, single-location premium fitness studio operating at Eilenburger Str. 57 in Torgau, Germany, under Managing Director Karsten Georg. The studio is organized into four integrated service areas: Premium Fitness with computer-controlled eGym strength machines and Technogym cardio/strength equipment; a Medical Wellness Lounge offering figure programs built on ultrasound (LIEMA), radiofrequency (BEWEI), Skinny Lift, Infrared sauna, and Beauty Angel therapies; a Reha-Sport and health sports area delivered in partnership with Reha-Sport-Bildung e.V. (access to 180 partner locations across Germany); and a Discount Area providing back-circuit training from €5/week. The business also runs the myline weight loss program, group courses (Rückenschule, Pilates, Zumba, Yoga, Power Workout), personal training, and wellness add-ons (massage, lymph drainage, sauna).

The commercial model is a hybrid subscription plus add-on architecture. The flagship DEIN MEGA ONLINE DEAL membership is priced at €13.98/week with a 14-day free trial and monthly cancellation, bundled with SEPA-based self-serve online signup. A discount tier (€5/week) requires a 12-month minimum plus a €24/year card fee. Optional add-ons include a drinks flat (€1.99/week), sauna, solarium, treatments, and personal training, which members can add or remove based on seasonality. Rehabilitation sports are billed through health insurance via §44 SGB IX prescriptions, and weight-loss programs (myline) are sold as recurring coaching packages.

The go-to-market is direct-to-consumer: a multi-channel digital presence (Google Ads, Google Analytics remarketing, Facebook @GesundheitsstudioTorgau, YouTube, member testimonials) drives top-of-funnel acquisition into a self-serve online signup, with in-studio walk-in sales as a secondary channel. The studio targets four primary customer segments — Young Generation (18–40), Best Ager (50+), Weight Loss/Figure Change, and Health & Rehabilitation — plus a budget-conscious segment, served through persona-aligned landing pages. The company has 43 employees, no parent, no subsidiaries, no disclosed funding, and no app; growth is dependent on local member density and cross-sell of wellness add-ons.

Name

Fit & Fun

Legal name

Fit & Fun

Website

https://fitundfun-torgau.de

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Fit & Fun is a privately held, single-location premium fitness studio in Torgau, Germany, serving local consumers across four integrated areas: eGym/Technogym training, Medical Wellness, Reha-Sport, and a Discount Area, with subscription memberships from €5/week and wellness add-ons.

Ownership category

akta.pro rank

Product category

Fitness and Wellness Services

NAICS

Fitness and Recreational Sports Centers (71394)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Strength & Conditioning Personal Training (HSADAAAB)

Keywords

• Premium fitness studio
• Rehabilitation sports
• Wellness treatments
• Personal training
• Group fitness courses

Headquarters

HQ city

Torgau

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Membership Subscriptions: Weekly membership fees starting at €5/week for Discount Area and €13.98/week for premium membership. Monthly cancelable with card fee of €24/year. Core revenue stream with 14-day free trial to acquire members.
2. Additional Services (Add-ons): Optional add-ons including sauna, solarium, drinks flat (€1.99/week), Skinny Lift, Liema treatments, Lymphdrainage, Wellness massage, Imoove personal training, and Beauty Angel treatments.
3. Rehabilitation & Medical Wellness: Reha-sport prescribed by doctors, Medical Wellness Lounge programs, Figurprogramme with ultrasound and skinny lift treatments, billed through health insurance.
4. Weight Loss Programs: myline concept - weight loss and metabolism program with personal coaching, nutrition planning, and active body training. Also includes 21-day metabolism cure.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Fit & Fun Torgau is a premium fitness studio in Torgau, Germany offering memberships and pay-as-you-go services across four integrated areas: Premium Fitness (eGym, Technogym cardio and strength equipment), Medical Wellness Lounge (LIEMA, Skinny Lift, BEWEI, InBody, lymphatic drainage, wellness massage), Reha-Sport rehabilitation (covered by health insurance), and a Discount Area for budget training. Group fitness courses (Rückenschule, Pilates, Zumba, Yoga, Power Workout, HIT), Personal Training, myline weight loss coaching, and wellness amenities (sauna, infrared, solarium) are also offered to individual members.

Product overview

Fit & Fun Torgau is a premium fitness studio offering a multi-tiered service architecture with four main integrated areas: Premium Fitness featuring computer-controlled eGym equipment and Technogym cardio/strength machines; Medical Wellness providing figure programs with ultrasound (Liema), radiofrequency (BEWEI), and Skinny Lift treatments; Discount Area for budget training from €5/week; and Reha-Sport for rehabilitation training. Core offerings include group fitness courses (Rückenschule, Pilates, Zumba, Yoga, Power Workout), Personal Training, and wellness amenities (sauna, infrared sauna, wellness massage, lymph drainage). The studio targets diverse demographics including Young Generation, Best Ager (seniors), and weight management programs via the myline concept. The DEIN MEGA ONLINE DEAL membership provides access to Free Weights Area, Cardio, and EGYM circuit starting at €13.98/week.

Differentiator

Problem solved

Functional benefit

Products and services

• DEIN MEGA ONLINE DEAL (Premium Membership) Premium fitness membership at €13.98/week with 14-day free trial and monthly cancellation, granting access to Free Weights Area, Cardio, and eGym electronic fitness circuit. No registration fee or minimum contract term required.
• Discount Area Membership Budget-friendly gym access starting from €5/week for the Rückenzirkel (back circuit) training area, with optional upgrades to premium services and beauty applications. Requires a minimum 12-month contract and a €24 annual card fee.
• Medical Wellness Lounge Integrated medical wellness program combining figure programs with innovative treatments such as ultrasound (LIEMA) and Skinny Lift in a dedicated lounge setting. Add-ons include sauna, solarium, lymph drainage, and wellness massage.
• myline Weight Loss Konzept Subscription weight loss and metabolism program (in use since 1986) combining personal coaching, nutrition planning, and active body training, with more than 1 million successful participants nationwide.
• Reha-Sport (Rehabilitation Sports) Doctor-prescribed rehabilitation sports offered as aftercare following medical rehabilitation under §44 Social Security Code (§64 SGB IX), eligible for health insurance coverage. Provides access to 180 partner locations across Germany via Reha-Sport-Bildung e.V.
• Personal Training One-on-one personal training with certified fitness professionals tailored to individual goals such as muscle building, fitness improvement, or back strengthening.
• Fitnesskurse (Group Fitness Courses) Scheduled group fitness courses including Rückenschule (back school), Rehasport, Pilates, Zumba, Yoga, Power Workout, and HIT (high-intensity interval training) at varying difficulty levels.
• Getränkeflatrate (Drinks Flat Add-on) Optional add-on beverage flat rate subscription at €1.99/week providing drinks during workouts, customizable monthly as part of the membership.

Quantifiable outcome

• myline program has helped over 1 million people lose weight since 1986
• +2 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature9 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Reha-Sport-Bildung e.V.coreStrategic or Co-development PartnerPartnership provides access to rehabilitation sports services at 180 locations across Germany. The studio offers Reha-Sport (rehabilitation sports) prescribed by doctors and covered by health insurance. Partners ensure wohnortnahe (near-home) treatment without waiting times, with qualified specialists. Services include rehabilitation for post-illness recovery and disability support.
• eGym GmbHcoreTechnology or IntegrationPremium German fitness equipment manufacturer providing computer-controlled training machines with displays, automatic settings, and gamification elements. Equipment includes integrated software based on latest sports science findings.
• TechnogymcoreTechnology or IntegrationInternational fitness equipment manufacturer providing Cardio Wave System and Gerätepark für Kraft (strength equipment park). Unique biomechanical features suitable for all body sizes.
• mylinecoreTechnology or IntegrationWeight loss and metabolism program licensing partnership. Since 1986, myline has helped over 1 million people in Germany successfully lose weight. The studio uses myline for coaching, nutrition planning, and active body training.
• C3 marketing agentur GmbHminorImplementation/ SI/ Consulting PartnerWebsite development and marketing agency partner responsible for TYPO3 CMS implementation and digital marketing support.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Others

• myline (Havasard GmbH): Licensor of the myline weight-loss program used by Fit & Fun. Not a direct competitor, but a strategic ecosystem partner whose brand (1M+ participants since 1986) drives credibility and member acquisition into Fit & Fun's weight-loss program.
• Reha-Sport Deutschland e.V. (network operators): Network of licensed rehab-sport providers across Germany, including Fit & Fun's partner Reha-Sport-Bildung e.V. Comparable in delivering insurance-billable Reha-Sport programs to the same Best Ager and rehabilitation segments.

Direct peers

• Kieser Training: German strength-training focused gym chain with strong Best Ager and back-health positioning. Comparable in targeting older demographics and back-pain/rehabilitation use cases, with a German-wide footprint.
• Mrs.Sporty: Women's-focused micro-studio fitness franchise operating primarily in Germany/Austria. Comparable in offering women-targeted training programs with personal-coaching model, but at franchise scale rather than single-site.
• INJOY: German independent fitness studio network with Reha-Sport, premium equipment, and medical wellness offerings. Direct structural competitor to Fit & Fun's combined fitness-plus-medical-wellness model.
• clever fit: Germany-headquartered fitness chain offering tiered memberships (Smart, Premium, Black) with electronic fitness equipment. Closely comparable to Fit & Fun in pricing architecture and equipment-led differentiation, though at significantly larger scale.

Regional players

• Premium Fitness Studios (regional Saxony competitors): Independent premium fitness studios operating in nearby Leipzig, Dresden, and other Saxony cities. Comparable in tiered membership, eGym/Technogym equipment stacks, and Medical Wellness positioning, though none directly in Torgau.

Broad incumbents

• McFit / Fit/One: Europe's largest low-cost gym chains with aggressive pricing and rapid expansion. Not a direct service peer, but represents the dominant competitive pricing pressure on Fit & Fun's mid-market premium tier.
• Fitness First Germany: Large German premium fitness chain offering group classes, personal training, and wellness amenities across major cities. Comparable premium positioning, but operates at much larger scale and broader scope than Fit & Fun.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/GesundheitsstudioTorgau
• LinkedInlinkedin.com/company/fit-&-fun

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fit & Fun