The Fitzrovia Partnership
- Company typePrivate
- Founded2012
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
The Fitzrovia Partnership firmographics
Firmographics- Name
- The Fitzrovia Partnership
- Legal name
- The Fitzrovia Partnership Business Improvement District Limited
- Website
- https://fitzroviapartnership.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
The Fitzrovia Partnership industry classification
Industry- Product category
- Business Improvement District (BID) Place Management Services
- NAICS
- Business Associations (813910), Management Consulting Services (54161), Business Support Services (5614)
- SIC
- Services-Membership Organizations (8600), Services-Management Services (8741)
- akta.pro primary industry
- Procurement & Strategic Sourcing (BPAHAHAB)
- akta.pro secondary industries
- Compliance, Risk & Supplier Due Diligence (KYC/ESG/Sanctions) (BPAAAJAK), Sourcing Support & RFx Administration (RFI/RFP/RFQ) (BPAAAJAC)
Keywords
Where The Fitzrovia Partnership is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
The Fitzrovia Partnership business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- BID Levy: The primary revenue stream is a mandatory BID levy charged at 1% of the rateable value of eligible properties (those with rateable value of £160,000 or more) as of April 1, 2022 using the 2017 rating list. The levy applies to all retail, leisure, food and beverage, and office businesses at or above the threshold. The levy assumes annual growth rate for inflation of 3% applied on April 1 each year. No VAT is charged on the BID levy.
- Property Voluntary Contributions: Voluntary contributions from property owners and businesses below the levy threshold who choose to join the BID scheme. These provide additional income beyond mandatory levy collection.
- Commercial Income: Revenue generated from commercial activities including event programs, promotional services, and partnership activities that benefit the business community.
- Public Funding: Grant funding and public sector contributions obtained by leveraging BID activities and demonstrating community benefit. The organization works with LB Camden, Westminster City Council, GLA, and other public bodies to secure additional funding.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Mandatory BID Levy - Properties with rateable value £160,000+ |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
The Fitzrovia Partnership product offering
Product offeringCore offering
The Fitzrovia Partnership operates as a not-for-profit Business Improvement District (BID) representing over 250 commercial businesses in the Fitzrovia area of central London. It delivers six work programmes covering voice and representation, ESG, environmental and place management, cost reduction, insights, and promotion and communications. Core service offerings include a joint procurement scheme that consolidates purchasing across energy, waste, recycling, and office supplies; a uniformed street team providing safety, cleaning, and customer service; the Business Climate Challenge sustainability programme; the Let's Do Fitzero environmental programme; free certified training; and the Interactive Insights Platform providing footfall and market intelligence.
Product overview
The Fitzrovia Partnership is a Business Improvement District (BID) representing over 250 businesses in Fitzrovia, London. Rather than a traditional software product company, it provides a suite of business support services organized around six interconnected work programmes: Voice and Representation, ESG, Environmental & Place, Reducing Costs, Insights, and Promotion & Communications. Key service offerings include the Let's Do Fitzero sustainability programme, the Interactive Insights Platform for footfall and market data, the Business Climate Challenge, joint procurement schemes, waste and recycling services with preferred partner First Mile, street team services, and free training programmes. These services are delivered through collaborative engagement with members, local authorities including Camden Council and Westminster City Council, and various stakeholders to enhance the economic, environmental, and social sustainability of the Fitzrovia district.
Differentiator
Problem solved
Functional benefit
Products and services
- Joint Procurement Scheme
- Street Team Service
- Waste and Recycling Services
- Business Climate Challenge
- Let's Do Fitzero Sustainability Programme
- Free Training Programmes
- Interactive Insights Platform
Quantifiable outcome
- £4.6m - £6m in accumulated cost savings to members through SMART purchasing
- +5 more outcomes
Companies that use The Fitzrovia Partnership
Customer profileNamed customers14 records
Segments4 records
Ideal customer profiles3 records
The Fitzrovia Partnership technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Fitzrovia Partnership partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and supporting.
- Camden CouncilcorePrimary public sector partner. The BID operates under Operating Agreements with Camden Council which outline how levy monies are collected and administered. Baseline Agreement specifies Council-led service provision levels. Camden Climate Change Alliance supports delivery of climate action plans. The partnership aims for shared outcome with Camden's 2030 Carbon Net Zero target.
- Westminster City CouncilcorePartnership for West Fitzrovia BID expansion. Operating and Baseline Agreements govern service delivery. Council's Sustainability City Charter and Westminster Climate Essentials programs supported. Working on Oxford Street District plans and business policy advocacy.
- Transport for London (TfL)coreTfL observer on Board (Abbas Raza). Partnership on transport improvements, station data sharing for insights reporting, and advocacy on Elizabeth line impacts (83 million additional annual passengers predicted). Collaboration on air quality improvements and active travel plans.
- Metropolitan PolicecoreInspector Paul Clarke serves as Board observer. Enhanced security services to tackle anti-social behaviour and street crime. Join Safer West End business crime reduction partnership. Street team works with Police to provide intelligence and reduce crime.
- First MilecorePreferred waste and recycling provider. Member-exclusive discounts on recycling and waste services (56% off general waste sacks, 62% off mixed recycling). Supports sustainability goals including Simpler Recycling legislation compliance. First Mile case study with Bravissimo shows significant environmental impact.
- London Festival of Architecture / NLAcoreMulti-year partnership for annual architectural installations and events. Previous collaborations include Fitz&Sits and Rabbit Warren Street installations. 2026 partnership featuring Find Fitzrovia wayfinding totems. Theme of 'Belonging' for 2026 festival.
- B Corp Certified BusinessessupportingNetwork of B Corp certified businesses in Fitzrovia including Accouter Group, Archetype, Caravan Coffee, Elliott Wood, First Mile, Freuds Group, Make Architects, ProCook, and others. The BID supports and promotes sustainable business practices and ESG framework adoption.
- Fitzrovia West Neighbourhood ForumcoreStatutory neighbourhood planning body for West Fitzrovia. BID shares vision for area and works closely on public realm improvements, planning applications, and sustainability initiatives. Supports West Fitzrovia BID establishment.
- GLA (Greater London Authority)supportingLondon-wide governance body. BID activities support Mayor of London's target for Carbon Net Zero capital by 2030. Potential public funding opportunities for sustainability enhancements.
- Mayor of LondonsupportingShared outcome target for Carbon Net Zero London by 2030. BID supports Mayor's environmental and economic growth objectives through its sustainability charter and programs.
- University of WestminstersupportingCavendish Living Lab partnership focuses on co-creating sustainable solutions. Students work with local businesses on food waste, plastic waste, and wastewater circular economy initiatives. Signatory to Sustainable City Charter.
- Sustainable City Charter SignatoriessupportingSignatories including CBRE, Derwent London, Gerald Eve, Great Portland Estates, Langham Estate, and others committed to reducing carbon emissions from non-domestic buildings with target of net zero by 2040.
- Delivering LondonsupportingSustainable delivery service that can reduce delivery vehicle trips in Fitzrovia by two thirds. Part of efforts to reduce commercial vehicles and improve air quality in the area.
- Business Climate Challenge (BCC)supportingFree sustainability programme providing businesses with technical support worth £6,000 to reduce energy costs and cut emissions. Two cohorts completed with 35+ businesses supported including The Building Centre, David Miller Architects, and Make Ltd.
Scale indicators8 records
Recent moves7 records
Expansion highlights5 records
The Fitzrovia Partnership competitors and assessment
Company assessmentDirect peers
- Aldgate BID: BID covering the Aldgate area in the City fringe. Comparable as a London BID delivering place-management and business engagement services funded by a mandatory levy on commercial ratepayers in a defined geography.
- King's Cross BID: BID serving the King's Cross area. Comparable as a London BID delivering environmental, public realm, and business engagement services funded by a mandatory levy on commercial ratepayers.
- Victoria BID: BID for the Victoria area in Westminster. Directly comparable as a London BID focused on place management, safety, environmental enhancement and business engagement in a commercial district straddling multiple boroughs.
- Team London Bridge: BID covering the London Bridge area. Comparable as a London BID with levy-funded services spanning public realm, security, marketing, and business support for commercial occupiers in a defined district.
- Baker Street Quarter Partnership: BID representing businesses in the Baker Street area of Westminster. Comparable as a central-London BID delivering place-management, cost-reduction, and member engagement services to commercial ratepayers.
- Heart of London Business Alliance: A BID representing businesses in the West End of London including Piccadilly, Leicester Square and Soho. Directly comparable as a London BID with mandatory levy, member-driven governance, and similar work programmes covering public realm, security and cost reduction.
- New West End Company: BID for the Bond Street, Oxford Street and Regent Street area, representing 600+ businesses. Closely comparable as a central-London BID with levy-funded services in place management, sustainability, and collective marketing for retail and office occupiers.
- Better Bankside: BID in Bankside, Southwark, London. Directly comparable as a neighbourhood-scale BID delivering place management, environmental services, and member engagement in a defined central-London geography.
- Camden Town BID: BID operating in the Camden Town area, sharing borough overlap with The Fitzrovia Partnership. Comparable as a BID delivering place-management, sustainability, and business engagement services to a Camden-based ratepayer constituency.
Others
- British BIDs (British BID Network): Industry body supporting BIDs across the UK. Comparable as the sector-level membership association for BID organisations, providing benchmarking, training, and advocacy relevant to a London BID's operating environment.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
The Fitzrovia Partnership social profiles
Digital presenceThe Fitzrovia Partnership compliance and trust
Trust signalCompliance1 record
The Fitzrovia Partnership financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Fitzrovia Partnership leadership team
Management profileNumber of profiles
Profiles4 records
The Fitzrovia Partnership funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Fitzrovia Partnership M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Fitzrovia Partnership
What does The Fitzrovia Partnership do?
The Fitzrovia Partnership operates as a not-for-profit Business Improvement District (BID) representing over 250 commercial businesses in the Fitzrovia area of central London. It delivers six work programmes covering voice and representation, ESG, environmental and place management, cost reduction, insights, and promotion and communications. Core service offerings include a joint procurement scheme that consolidates purchasing across energy, waste, recycling, and office supplies; a uniformed street team providing safety, cleaning, and customer service; the Business Climate Challenge sustainability programme; the Let's Do Fitzero environmental programme; free certified training; and the Interactive Insights Platform providing footfall and market intelligence.
Is The Fitzrovia Partnership a public or private company?
The Fitzrovia Partnership is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was The Fitzrovia Partnership founded?
The Fitzrovia Partnership was founded in 2012. It employs 11 to 50 people.
Where is The Fitzrovia Partnership based?
The Fitzrovia Partnership is headquartered in London, United Kingdom, in the Europe region.
How does The Fitzrovia Partnership make money?
Four revenue lines are on record. BID Levy is the primary driver. The others are property Voluntary Contributions, commercial Income and public Funding.
Who are The Fitzrovia Partnership's main competitors?
Direct peers on record are Aldgate BID, King's Cross BID, Victoria BID, Team London Bridge, Baker Street Quarter Partnership, Heart of London Business Alliance, New West End Company, Better Bankside and Camden Town BID. British BIDs (British BID Network) is listed as an others.
Does The Fitzrovia Partnership have an API?
No public API is recorded for The Fitzrovia Partnership.
What industry is The Fitzrovia Partnership in?
The Fitzrovia Partnership's product category is Business Improvement District (BID) Place Management Services. Its primary akta.pro industry code is BPAHAHAB, Procurement & Strategic Sourcing, with a secondary code of BPAAAJAK, Compliance, Risk & Supplier Due Diligence (KYC/ESG/Sanctions). Its NAICS code is 813910 and its SIC code is 8600.