FIVE A DAY

Name

FIVE A DAY

Legal name

Five A Day Garden

Website

https://fiveaday.org.uk

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Community Horticulture Therapy

NAICS

Civic and Social Organizations (8134), Nursery and Floriculture Production (11142), Nursery, Garden Center, and Farm Supply Retailers (444240)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Membership Organizations (8600), Services-Child Day Care Services (8351)

akta.pro primary industry

Therapeutic Adult Day Programs (PT/OT/SLP, Cognitive Rehab) (HSABANAF)

akta.pro secondary industries

Memory Care Adult Day Programs (Dementia/Alzheimer’s) (HSABANAC), Caregiver Support & Education Programs (Center-Based) (HSABANAN)

Keywords

• Therapeutic horticulture services
• Community garden programs
• Horticultural education
• Social prescribing gardening
• Naturally grown produce

Headquarters

HQ city

Theale

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Revenue model

1. Produce Sales: Vegetables, fruit, and flowers are sold on-site and at Englefield Garden Centre car park. All proceeds fund garden operations including insurance, seeds, compost, maintenance, and admin costs.
2. Donations and Fundraising: Individual donations support garden maintenance and facility upgrades. Platform partnerships with Easyfundraising and The Good Exchange enable match funding and regular donations from supporters.
3. Donations: Individual donations and corporate donations received through Easyfundraising and The Good Exchange platforms, supporting garden maintenance, facility upgrades, and operational costs.
4. Program Fees: Schools and uniform groups pay nominal fees (approximately £5-7 per child for schools, £5 per child for uniform groups) for educational visits. Some sessions supported by grants reduce costs for families.
5. Grant Funding: Grants from trusts and foundations (e.g., John Simmonds Trust) and corporate sponsors (e.g., Ella's Kitchen) fund specific programs including children's visits and Thyme Together sessions for over 65s.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Five A Day is a registered charity operating a community garden in Englefield, West Berkshire, delivering horticultural therapy, education, and wellbeing programs. It runs curriculum-based school visits, uniform group sessions, dementia-friendly Thyme Together sessions for over 65s, social prescribing referrals, corporate volunteering days, and a volunteer program. It also sells naturally grown vegetables, fruit, flowers, and sustainably coppiced willow and hazel products on-site and at Englefield Garden Centre.

Product overview

Five A Day is a community garden and horticultural therapy organization offering a portfolio of service programs rather than a unified technology product. The core offering includes community-supported gardening sessions, educational programs for schools and uniform groups, therapeutic services for seniors (Thyme Together), social prescribing referrals, volunteer programs, corporate team days, and fresh produce sales. These services are delivered at their site in Englefield, West Berkshire, and are structured as individual programs that share the common mission of improving community wellbeing through horticultural therapy and access to healthy, naturally grown produce.

Differentiator

Problem solved

Functional benefit

Brands

• Thyme Together: A friendly social group for seniors with a focus on activities that enhance health and wellbeing in a natural garden environment. Part of the Over 65s sessions program.

Products and services

• Schools Groups Sessions Curriculum-aligned half-day or full-day garden visits for school children from Key Stage 1 through Key Stage 5 teaching food origins, sustainable plant growing, and outdoor learning.
• Outdoor Learning Course A 6-week course for Year 9 and above considering careers in horticulture or outdoor learning, leading to a qualification in outdoor learning.
• Uniform Groups Sessions After-school and evening sessions for Beavers, Brownies, Guides, and similar uniform groups covering food growing, healthy eating, wildlife, and outdoor skills.
• Thyme Together (Over 65s Sessions) Dementia-friendly Thursday gardening sessions for seniors, with therapeutic horticulture activities tailored for those with limited mobility, sensory impairment, or cognitive issues.
• Social Prescribing Services Referral-based garden volunteering and specialised sessions for socially isolated or socially anxious clients of social prescribers, NHS mental health services, and GPs.
• Volunteer Program Flexible volunteer gardening sessions Tuesday to Friday mornings with roles including garden volunteer, session volunteer, and social media volunteer; includes training, uniform, and social events.
• Events and Workshops Community events including pond dipping, bee talks, bat walks, wreath making workshops, and open days delivered at the garden.
• Corporate Volunteering Half-day or full-day team volunteering sessions for corporate groups of 5-20 people involving gardening, DIY, or conservation projects, typically 9:30am to 3pm.
• Produce Sales Sale of naturally grown, chemical-free vegetables, fruit, flowers, and sustainably coppiced willow and hazel garden structures and wreaths, sold on-site and at Englefield Garden Centre car park.
• Donation Program Charitable donation program supporting garden maintenance, facility upgrades, and operational costs, facilitated via Easyfundraising and The Good Exchange platforms.

Quantifiable outcome

• 1000 children per year access educational visits through Ella's Kitchen funding
• +1 more outcomes

Named customers5 records

Segments4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• Rushall FarmcoreStrategic or Co-development PartnerPartner site for school visits where children spend half a day at Five A Day learning about food growing and half a day at Rushall Farm learning about animal farming, providing a comprehensive food and agriculture educational experience.
• Englefield Garden CentrecoreChannel Partner/ Reseller/ DistributorLocated opposite Five A Day Garden, provides prime location for produce sales from their car park gazebo. Mutual relationship benefiting both businesses through foot traffic and community visibility.
• Englefield EstatecoreStrategic or Co-development PartnerOriginal supporter of Five A Day when founder Pam Goddard proposed using the land opposite Englefield Garden Centre. The garden is situated within the Englefield Estate grounds with plentiful parking.
• RGWN (Reading & West Berkshire Network)minorStrategic or Co-development PartnerCommunity network that Five A Day is part of, providing broader visibility and connection within the Reading and West Berkshire community sector.
• The Good ExchangeminorGTM or Marketing PartnerFundraising platform that enables match funding for events and projects. Five A Day has received match funding through the platform for various initiatives including Kids Go Green 2025.
• EasyfundraisingminorGTM or Marketing PartnerFundraising platform enabling supporters to raise funds for Five A Day every time they make purchases through participating retailers such as Amazon. Provides ongoing passive fundraising opportunity.
• CarebusminorOthersTransport provider that assists Five A Day's Thyme Together program for over 70s by providing transport for attendees from Eastern parishes of West Berkshire, enabling seniors to access the garden sessions.

Scale indicators3 records

Direct peers

• Thrive: UK charity that uses gardening to support people with disabilities and ill health, including dementia and mental health. Closest direct peer to Five A Day's Thyme Together therapeutic horticulture model, with similar NHS-facing delivery and trained horticultural therapists.
• Garden Organic: National charity dedicated to organic gardening, with extensive school and community education programs including Grow It, Cook It, Eat It. Comparable in combining chemical-free food growing with curriculum-aligned educational delivery.
• Dementia Adventure: Charity delivering nature-based activities and outdoor breaks for people living with dementia. Comparable to Five A Day's dementia-friendly Thyme Together and social prescribing activities for over-65s.
• The Conservation Volunteers (TCV): UK charity engaging communities in practical conservation and outdoor volunteering, including corporate team days and green wellbeing projects. Comparable to Five A Day's volunteer program and corporate group days.
• Sensory Trust: UK charity connecting people with nature for health and wellbeing, with a focus on accessibility and sensory-rich outdoor experiences. Directly comparable to Five A Day's accessible raised beds, dementia-friendly design, and sensory garden sessions.
• Care Farming UK: National network of care farms delivering health, social, and educational services through agricultural settings. Comparable in combining land-based activity with NHS, school, and social care referral pathways.
• Social Farms & Gardens: UK-wide charity (formerly Federation of City Farms and Community Gardens) supporting community gardens, care farms, and therapeutic horticulture sites. Directly comparable as a membership-style umbrella and as a peer operating similar community garden and educational programs.
• Country Trust: Charity connecting children with food, farming and the countryside through farm visits and educator-led discovery. Comparable in combining school visits, food origin education, and the Rushall Farm-style farm-and-garden partnership model.

Broad incumbents

• Groundwork: National federation of environmental charities running community gardens, school programs, and green wellbeing projects across England, Wales, and Northern Ireland. Overlaps with Five A Day across community gardening, education, and wellbeing but at a far larger scale and as part of a broader environmental portfolio.
• Royal Horticultural Society (RHS): UK gardening charity running extensive school gardening campaigns (RHS School Gardeners of the Year, Campaign for School Gardening) and community outreach. Comparable educational mission but at national scale and as part of a wider horticultural portfolio rather than therapeutic niche.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/5adaygarden
• LinkedInlinkedin.com/company/five-a-day

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FIVE A DAY