The Good Exchange

What The Good Exchange does

The Good Exchange is a UK-based, not-for-profit online matching platform that connects charitable organisations seeking funding with funders, individual fundraisers, and donors. Founded in 2017 and wholly-owned by Greenham Trust (a charitable trust headquartered in Greenham, Berkshire), the company operates as a private limited company in England and Wales (The Good Exchange Limited, Company Number 09761102) from its registered office in Thatcham. The platform serves charities, Community Interest Companies (CICs), social enterprises, and community groups across the United Kingdom, addressing the funding gap for local charitable causes through a multi-sided marketplace model.

The platform's core technology consists of grant matching capabilities that help funders identify local and regional charitable organisations meeting their funding criteria, a Funding Scheme Shortlist interactive database tool for filtering applicants and projects, project profiles for crowdfunding appeals, and Gift Aid processing services authorised to act on behalf of applicants. The platform also supports event-based initiatives such as the Double Matched Day campaign, where donations are matched or trebled by partner funders. Notable outcomes include a £155K+ raise in 24 hours through the Christmas Double Matched Day, a £1.84m cumulative raise from 1,039 public donations on the Rosemary Appeal, and support for over 500 grant-giving organisations.

The business model is a transaction-fee structure in which administration fees are charged to applicant organisations on a pay-as-you-go basis, while donors and visitors access the platform free of charge. Go-to-market is self-serve via the web platform (thegoodexchange.com and app.thegoodexchange.com), supplemented by content and community-driven marketing including monthly community forums co-hosted with Greenham Trust, recorded webinars, success-story case studies, and a YouTube presence. Strategic partnerships with Greenham Trust (parent/flagship), Sovereign Housing Association (Community Funds), The Peter Baker Foundation (match funding), Barclays Digital Eagles (digital education), and various community foundations underpin ecosystem distribution and match-funded giving across the UK charitable sector.

Name

The Good Exchange

Legal name

The Good Exchange Limited

Website

https://thegoodexchange.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

The Good Exchange is a UK-based, charity-owned online matching platform connecting funders, applicant organisations, fundraisers, and donors. Wholly-owned by Greenham Trust, it facilitates grant matching, crowdfunding, and match-funded donations for UK charitable causes.

Ownership category

akta.pro rank

Product category

Nonprofit Grant Matching Platform

NAICS

Grantmaking and Giving Services (81321), Other Grantmaking and Giving Services (813219)

akta.pro primary industry

Federated Giving Organizations (e.g., United Way-type) (BPAGAKAG)

Keywords

• Grant matching platform
• Charitable fundraising platform
• Nonprofit crowdfunding platform
• Donation matching service
• Community grant portal

Headquarters

HQ city

Thatcham

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Platform Administration Fees: The platform charges administration fees to charitable organisations for using the platform. A community forum document specifically discusses platform fees and charges, indicating that fees are assessed for organisations using the crowdfunding platform. Payment processing for donations and funding with third-party payment provider fees may also apply.

Pricing tiers

Distribution channels1 record

Marketing channels6 records

Core offering

The Good Exchange is a not-for-profit online matching platform that connects charitable organisations seeking funding with funders, donors, and fundraisers. The platform enables grant matching, crowdfunding appeals, and donation processing, including match funding arrangements that double donation impact. It is wholly-owned by Greenham Trust and serves UK charities, Community Interest Companies (CICs), social enterprises, and community groups.

Product overview

The Good Exchange is a single, unified not-for-profit online charitable funding and fundraising platform wholly-owned by Greenham Trust. The platform consists of a core matching platform that connects funders, applicant organisations (charities, CICs, social enterprises), fundraisers, and donors. Key product components include grant matching technology, a Funding Scheme Shortlist tool for filtering applicants, project profiles for charitable appeals, Gift Aid processing services, and event-based initiatives like Double Matched Day. The platform is designed to help close the funding gap for UK charitable organisations by facilitating grants, donations, and fundraising activities in one place.

Differentiator

Problem solved

Functional benefit

Products and services

• The Good Exchange Platform A not-for-profit online matching platform that connects charitable organisations seeking funding with funders, donors, and fundraisers. The platform enables grant matching, crowdfunding appeals, and donation processing for UK-based charities, CICs, social enterprises and community groups.
• Grant Matching Technology Proprietary matching technology that helps funders find local and regional charitable organisations that meet their funding criteria, enabling collaboration with other local funders through the platform.
• Funding Scheme Shortlist An interactive database tool that allows funders to filter applicants and projects based on certain criteria to identify suitable funding opportunities within The Good Exchange platform.
• Project Profiles Electronic profiles for charitable projects listed on the platform, allowing applicant organisations to publicise their fundraising appeals and connect with supporters, funders, and donors.
• Gift Aid Processing Service Service enabling eligible charities to claim Gift Aid repayments through HMRC, with the platform authorised to act as Gift Aid agent on behalf of applicants for donations processed through the system.

Named customers8 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered minor, flagship and core.

• Barclays Digital EaglesminorGTM or Marketing Partner · 2 July 2020Barclays Digital Eagles partnered with Greenham Trust and The Good Exchange to deliver an online forum on cybersecurity and fraud awareness, providing educational content for the local charity sector on digital security best practices.
• Greenham TrustflagshipStrategic or Co-development PartnerGreenham Trust is the parent charity that runs The Good Exchange platform. As the owning charity, Greenham Trust provides strategic direction and operational support. The platform was created by Greenham Trust to help funders in its local area (and partner funders in surrounding locations) give and receive grants more efficiently, and to enable charitable organisations to run cost-effective crowdfunding appeals.
• Sovereign Housing AssociationcoreGTM or Marketing PartnerSovereign Housing Association partners with The Good Exchange to offer funding through their Community Funds. The partnership includes joint community forums and collaborative approach to supporting local charitable causes through match funding opportunities.
• The Peter Baker FoundationcoreGTM or Marketing PartnerThe Peter Baker Foundation is a grant-making organisation that provides match funding through The Good Exchange platform, collaborating with other funders to support charitable projects in areas including cancer care and health.
• The Small Charities CoalitionminorGTM or Marketing PartnerThe Small Charities Coalition is referenced in connection with discussions about fundraising challenges facing small charities. Ed Gairdner, COO of The Good Exchange, appeared on BBC Radio Oxford discussing these challenges alongside the Small Charities Coalition.
• Community Foundations and Local Funders NetworkcoreChannel Partner/ Reseller/ DistributorThe platform serves as a hub for multiple community foundations and local funding organisations to list grants and manage funding distribution, acting as a unified channel for regional charitable funding.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Localgiving: UK-focused online giving platform connecting local charities with donors and funders. Closely comparable in geographic focus on local UK charitable causes and multi-sided marketplace model linking charities, donors, and match funders.
• JustGiving: One of the largest UK charity fundraising and donation platforms, owned by Blackbaud. Directly competes for the same charity and individual fundraiser segments with established brand recognition, broader feature set, and significantly more capital.
• Wonderful.org: UK non-profit fundraising platform offering free services to charities and Gift Aid processing. Direct peer in targeting UK charitable organisations with donation infrastructure and Gift Aid functionality similar to The Good Exchange.
• Crowdfunder: UK crowdfunding platform that supports charitable causes alongside other project types. Comparable in offering donation-based crowdfunding infrastructure to UK charities, though without the dedicated grant matching functionality that differentiates The Good Exchange.
• The Big Give: UK-based charity platform specialising in match-funded campaigns and doubling donations. Operates a directly comparable model of combining crowdfunding with match funding from philanthropic partners, serving UK charities with a focus on amplifying donor impact.

Emerging players

• GiveButter: Modern fundraising platform offering donation pages, events, and auctions for nonprofits. Comparable in targeting the same charity and donor segments with contemporary digital tooling, though without the UK-local grant matching specialisation.
• Donr: UK-based charity fundraising platform focused on text-to-donate and contactless giving technology. Comparable in serving UK charitable organisations with digital donation infrastructure, though with different distribution channel focus than The Good Exchange's web platform.

Broad incumbents

• Donorbox: Online donation platform serving nonprofits globally with recurring giving, donation forms, and event ticketing. Comparable in providing donation infrastructure to charitable organisations, though broader in scope and not UK- or grant-focused.
• GoFundMe: Global leader in crowdfunding with strong UK presence across personal, charitable, and emergency fundraising. Operates at much larger scale and broader scope than The Good Exchange, representing both competitive threat and validation of the fundraising platform category.

Regional players

• Helpmark: UK charity review and evaluation platform. Adjacent rather than directly competitive, but operates in the UK charity infrastructure space and signals the breadth of digital tools being adopted by the sector The Good Exchange serves.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCnONiCmOkFBXxqLg3lZn9VQ
• Xx.com/thegoodexchange

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Good Exchange