Five Frogs, Inc.
Five Frogs, Inc. is a Connecticut-based nonprofit founded in 2016 that delivers equity-centered leadership development through cohort-based programs and coaching, serving 935 members across 267 organizations statewide.
- Company typePrivate
- Founded2016
- HeadquartersFairfield, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Five Frogs, Inc. does
Five Frogs, Inc. is a Connecticut-based nonprofit organization incorporated in 2016, headquartered in Fairfield, that operates a leadership development practice explicitly oriented around equity and racial justice. It serves executive-level participants across the nonprofit, public, and corporate sectors of Connecticut, with a current community of 935 members drawn from 267 participating organizations. The organization is staffed by a small team of 5 employees and is led by Executive Director Lindsey Tengatenga, who assumed the role in September 2023 — the second executive leadership transition in approximately four years.
The organization's core products are the Leadership Development Roundtable (LDR) — an executive learning program that has produced 367 alumni — supplemented by Peer Learning Cohorts (including a BIPOC-focused cohort priced at $395 per participant) and individual and group coaching engagements. There is no proprietary technology platform or software product; delivery is conducted through in-person cohort formats and live facilitation rather than through a digital infrastructure. Programmatic content is organized around a 'Tri-Sector' frame spanning nonprofit, public, and corporate participants, which functions as both a market positioning and a programmatic design principle.
Revenue is generated through three streams: program participation fees, donations, and fundraising campaigns. A recent campaign reached approximately 75% of a $1 million goal, implying roughly $750,000 in campaign-period fundraising. The customer base is highly distributed across participating organizations, but contributed revenue is reliant on a finite set of foundation funders and large-scale campaigns, creating a bifurcated concentration profile. The absence of a technology platform and the geographic concentration in Connecticut mean that any expansion will be primarily organizational and programmatic rather than platform-driven.
Five Frogs, Inc. firmographics
Firmographics- Name
- Five Frogs, Inc.
- Legal name
- Five Frogs, Inc.
- Website
- https://fivefrogsct.org
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Five Frogs, Inc. is a Connecticut-based nonprofit founded in 2016 that delivers equity-centered leadership development through cohort-based programs and coaching, serving 935 members across 267 organizations statewide.
- Ownership category
- akta.pro rank
Five Frogs, Inc. industry classification
Industry- Product category
- Leadership Development Services
- NAICS
- Professional and Management Development Training (611430), Educational Support Services (61171)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- Coaching, Mentoring & Facilitation Services (BPACANAI)
- akta.pro secondary industries
- Team & Group Executive Coaching (Leadership Teams) (EDABANAF), High-Potential & Succession Coaching (EDABANAC)
Keywords
Where Five Frogs, Inc. is headquartered
LocationHeadquarters
- HQ city
- Fairfield
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Five Frogs, Inc. business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Program Fees: Revenue generated from fee-based programs including the Leadership Development Roundtable (LDR) and peer learning cohorts. The BIPOC Peer Learning Cohort is priced at $395.
- Donations: Individual and organizational donations accepted through PayPal and Amazon Smile. Donations are tax-deductible.
- Fundraising Campaigns: The organization ran a growth campaign reaching 75% of its $1MM goal, including a separate initiative seeking $20,000 from 200 leaders.
- Coaching Services: Individual and group coaching services provided by professional leadership coaches from Five Frogs' Community.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Operations Associate salary range |
| Other | Multi-year contract | LDR Program - Fee-based with scholarships |
| One time/ perpetual license | Pay-as-you-go | Peer Learning Cohort - BIPOC |
| One time/ perpetual license | Pay-as-you-go | Intro to LDR Workshop |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels6 records
Five Frogs, Inc. product offering
Product offeringCore offering
Five Frogs delivers fee-based leadership development programs and coaching services to Connecticut leaders, with the Leadership Development Roundtable (LDR)—a nine-month cohort experience—as its flagship offering. Supplementary offerings include Tri-Sector LDR, Individual Coaching, Group Coaching, and Peer Learning Cohorts (BIPOC and White affinity cohorts), plus free introductory consultations. Programs are facilitated by an in-house and contracted community of professional coaches, many of whom are program alumni.
Product overview
Five Frogs, Inc. is a nonprofit organization offering a portfolio of leadership development programs and coaching services. The core offerings include the Leadership Development Roundtable (LDR) — a flagship nine-month cohort program for leaders working toward racial equity — along with Tri-Sector LDR (expanding across public, private, and nonprofit sectors), Individual Coaching, Group Coaching, and Peer Learning Cohorts (including BIPOC and White affinity cohorts). The organization also provides free introductory consultations and manages a Job Board. Programs are designed for emerging and seasoned leaders, with a focus on leaders of color and underrepresented groups in Connecticut. The organization was incorporated in 2016, building on the original LDR program launched in 2008.
Differentiator
Problem solved
Functional benefit
Brands
- Leadership Development Roundtable (LDR): A strengths-based, action-oriented nine-month cohort experience designed for brave, bold leaders working for racial equity and justice.
- Peer Learning Cohorts
Products and services
- Leadership Development Roundtable (LDR) A strengths-based, action-oriented nine-month cohort experience designed for brave, bold leaders working for racial equity and justice. The program aims to increase connections, collaboration, and collective problem-solving among leaders across sectors to advance equity in Connecticut. Fee-based with limited scholarships available; applications accepted annually.
- Tri-Sector Leadership Development Roundtable Building on the original LDR, this program increases connections, collaboration, and collective problem-solving among tri-sector leaders (public, private, and nonprofit) working to advance equity in Connecticut.
- Individual Coaching One-on-one coaching services provided by Five Frogs' community of professional leadership coaches to help individual leaders tackle specific leadership challenges. Leaders can sign up for individual coaching packages.
- Group Coaching Cohort-based coaching experiences delivered in small group settings to support leadership development and peer learning among cohorts of leaders.
- Peer Learning Cohorts (BIPOC and White) Specialized cohorts supporting leaders in peer learning experiences focused on racial equity and personal liberation work. Includes the White Peer Learning Cohort (supporting leaders in education, self-agitation, and action towards racial equity) and the BIPOC Peer Learning Cohort (supporting leaders in personal liberation work exploring identity, power, intersectionality, and oppression), priced at $395 per participant.
- Free 45-Minute Coaching Session A complimentary initial coaching consultation offering leaders the opportunity to tackle a leadership challenge with Five Frogs' team of professional coaches.
- Free 15-Minute Consult A complimentary brief consultation for leaders facing a leadership challenge to learn how Five Frogs can best help them.
Quantifiable outcome
- 935 community members
- +2 more outcomes
Companies that use Five Frogs, Inc.
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles2 records
Five Frogs, Inc. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Five Frogs, Inc. partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor.
- Alliance for Community Empowerment, Inc.minorListed as donor and program partner. Dr. Monette Ferguson, ED of Alliance For Community Empowerment, is an LDR alumna featured in leader spotlight.
- Minority Inclusion Project, Inc.minorListed as donor and community partner.
- Regional Youth Adult Social Action Partnership (RYASAP)minorListed as donor and community partner.
- Student Loan Fund / Borrowers CollectiveminorMany SLF members were alumni, coaches, or facilitators for LDR. Joel Hicks-Rivera, Marina Rodriguez, Lindsey Tengatenga, and Anne Watkins are LDR leaders who support SLF and serve on its Advisory Council.
Scale indicators10 records
Recent moves7 records
Expansion highlights5 records
Five Frogs, Inc. competitors and assessment
Company assessmentDirect peers
- Public Allies: National nonprofit leadership development program for emerging leaders from underrepresented backgrounds, particularly focused on social impact. Five Frogs' current Executive Director Lindsey Tengatenga was previously ED of Public Allies Connecticut for nine years, making it a near-direct programmatic and mission peer.
- Management Leadership for Tomorrow (MLT): National nonprofit that develops underrepresented minorities into high-achieving leaders across sectors. MLT's cohort-based leadership development and equity-focused mission closely mirror Five Frogs' LDR model and target audience.
- National Urban Fellows: Nonprofit leadership development organization focused on increasing leadership diversity across sectors. Its cohort and fellowship model for underrepresented leaders aligns with Five Frogs' cohort-based LDR program targeting leaders of color.
- Echoing Green: Global nonprofit that invests in emerging social impact leaders through fellowships, coaching, and leadership development. Echoing Green's cohort-based model for leaders working on equity and social change is directly comparable to Five Frogs' LDR and Peer Learning Cohorts.
Broad incumbents
- Center for Creative Leadership: Large, established global nonprofit provider of executive leadership development research, coaching, and training. Offers overlapping capabilities with Five Frogs' executive coaching and leadership programs but operates at much greater scale and breadth.
- Coro Foundation: Established nonprofit that provides experiential leadership training across multiple U.S. cities, including programs for leaders working in the social sector. Like Five Frogs, Coro focuses on cross-sector leadership development but at significantly larger scale and broader geographic footprint.
- The Aspen Institute: Major educational and policy studies organization that runs multiple leadership fellowship programs targeting leaders across sectors. Overlaps with Five Frogs on cross-sector leadership development but as part of a much broader mission portfolio.
Emerging players
- New Leaders: Nonprofit that develops leaders for schools and school systems, with a focus on equity and leadership pipelines. Its sector-specific leadership development intersects with Five Frogs' public-sector and nonprofit leader audience.
- BMe Community: Nonprofit network that builds community, leadership, and economic opportunity for Black males and other people of color. Its equity-centered leadership development focus and community-based model intersect with Five Frogs' mission for leaders of color.
Others
- YWCA National Council: Large national nonprofit focused on racial justice and women's empowerment, offering leadership programming and convenings across local affiliates. While broader in scope, it shares Five Frogs' focus on equity-driven leadership development for underrepresented groups and operates regional Connecticut presence.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Five Frogs, Inc. social profiles
Digital presenceFive Frogs, Inc. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Five Frogs, Inc. leadership team
Management profileNumber of profiles
Profiles15 records
Five Frogs, Inc. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Five Frogs, Inc. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Five Frogs, Inc.
What does Five Frogs, Inc. do?
Five Frogs delivers fee-based leadership development programs and coaching services to Connecticut leaders, with the Leadership Development Roundtable (LDR)—a nine-month cohort experience—as its flagship offering. Supplementary offerings include Tri-Sector LDR, Individual Coaching, Group Coaching, and Peer Learning Cohorts (BIPOC and White affinity cohorts), plus free introductory consultations. Programs are facilitated by an in-house and contracted community of professional coaches, many of whom are program alumni.
Is Five Frogs, Inc. a public or private company?
Five Frogs, Inc. is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Five Frogs, Inc. founded?
Five Frogs, Inc. was founded in 2016. It employs 1 to 10 people.
Where is Five Frogs, Inc. based?
Five Frogs, Inc. is headquartered in Fairfield, United States, in the North America region.
How does Five Frogs, Inc. make money?
Four revenue lines are on record. Program Fees are the primary driver. The others are donations, fundraising Campaigns and coaching Services.
Who are Five Frogs, Inc.'s main competitors?
Direct peers on record are Public Allies, Management Leadership for Tomorrow (MLT), National Urban Fellows and Echoing Green. Broad incumbents are Center for Creative Leadership, Coro Foundation and The Aspen Institute. Emerging players are New Leaders and BMe Community. YWCA National Council is listed as an others.
Does Five Frogs, Inc. have an API?
No public API is recorded for Five Frogs, Inc..
What industry is Five Frogs, Inc. in?
Five Frogs, Inc.'s product category is Leadership Development Services. Its primary akta.pro industry code is BPACANAI, Coaching, Mentoring & Facilitation Services, with a secondary code of EDABANAF, Team & Group Executive Coaching (Leadership Teams). Its NAICS code is 611430 and its SIC code is 8742.