Five Missions More

What Five Missions More does

Five Missions More is a London-based boutique music publishing and sync licensing agency that represents a curated roster of independent artists across electronic, soul, jazz, hip hop, and experimental genres. The company signs and develops songwriters, producers, and musicians, then pitches and places their music into premium film, television, advertising, and digital media productions. Named placements include HBO's I May Destroy You, FX's Fargo, Netflix's Top Boy and House of Cards, BBC's Top Of The Lake, AMC's Mad Men, and global advertising campaigns for Corona, Adidas, BT Sport, Toyota, and New Balance. The roster features artists such as Khruangbin, Alice Russell, Yosi Horikawa, God Colony, Dauwd, North Downs, Tall Black Guy, and Riot Jazz.

The company's core technology is its catalogue and relationships rather than a software platform. Its core offerings are music sync licensing, music supervision (end-to-end research, licensing, custom composition, and clearance), bespoke original composition for advertising and documentary projects, and publishing administration including for third-party catalogues such as First Word Publishing's roster. Revenue is generated through licensing royalties (synchronization rights, master use, public performance), project-based professional services fees for music supervision and bespoke composition, and recurring publishing administration income. Pricing is quote-based and negotiated per project; no public pricing exists.

Five Missions More operates as a privately-held, founder/team-owned business with six employees headquartered at 9 Heneage Street in London's East End. Distribution is entirely B2B, driven by direct relationships with music supervisors at major broadcasters, film production companies, advertising agencies, and brands. The company maintains active marketing via its website and social channels (Facebook, Twitter, SoundCloud) and is also known as 5MM. No venture capital, private equity, or acquisition history is disclosed, and no revenue figures are publicly available.

Name

Five Missions More

Legal name

Five Missions More

Website

https://fivemissionsmore.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Five Missions More is a London-based boutique music publishing and sync licensing agency representing a curated roster of independent artists. The company secures placements in premium TV, film, and global advertising campaigns, and provides music supervision and publishing administration services to broadcasters, brands, and agencies.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Music Sync Licensing: Revenue generated by licensing roster artists' music for use in TV shows, films, advertising campaigns, and online media. Fees are paid for synchronization rights, master use licenses, and public performance rights.
2. Music Supervision: End-to-end music supervision services for documentary series, branded content, and advertising campaigns. Includes music research, licensing negotiation, custom composition, and clearance.
3. Publishing Administration: Administration of publishing rights for roster artists, collecting and distributing royalties from sync placements, public performance, and mechanical rights.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Five Missions More is a London-based boutique music publishing and sync licensing agency that represents a curated roster of independent artists. It places their music into television series, feature films, advertising campaigns, and digital media, and provides end-to-end music supervision and publishing administration services. The company also commissions bespoke original compositions for branded content and advertising briefs.

Product overview

Five Missions More is a London-based music publishing and sync licensing agency representing a roster of electronic, experimental, and alternative artists. The company specializes in placing music in TV shows, films, commercials, and digital media. Their core offerings include music sync licensing, publishing administration, music supervision for film and TV projects, and artist roster management. The portfolio includes artists such as Khruangbin, Yosi Horikawa, Jack Sibley (Pedestrian/North Downs), Dauwd, God Colony, Alice Russell, and others, covering genres from electronic and ambient to soul and hip-hop.

Differentiator

Problem solved

Functional benefit

Brands

• First Word Publishing: Part of the First Word group of companies, a record label and publishing company established in 2003, administering a catalogue of electronic, jazz, hip-hop, and world music artists.

Products and services

• Music Sync Licensing Placing recorded music from Five Missions More's roster of independent artists into TV shows, films, commercials, and other media. Five Missions More acts as an intermediary between artists and media producers to secure synchronization rights, master use licenses, and public performance rights for placements.
• Music Supervision End-to-end music supervision services for documentary series, branded content, and advertising campaigns. Includes music research, licensing negotiation, custom composition, and clearance for film, TV, and advertising projects.
• Publishing Administration Administration of publishing rights for roster artists, collecting and distributing royalties from sync placements, public performance, and mechanical rights. Manages copyright protections and publishing rights for represented artists.
• Custom Music Composition Bespoke original composition and production services for advertising campaigns and branded content, tailored to specific creative briefs. Examples include the 'Tango Squad Suite' for Adidas Tango Squad and 'It's Anyone's Game' for Toyota Parasport.

Quantifiable outcome

• Placements in premium HBO, BBC, Netflix, and FX productions; global advertising campaigns for Corona, Adidas, and BT Sport.

Named customers22 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and flagship.

• AdidascoreGTM or Marketing PartnerFive Missions More has worked extensively with Adidas on multiple projects, including full music supervision for Season 2 of Adidas' 'Tango Squad' web-series (16 short-form episodes shot in London, Paris, Vienna, and Turin), as well as music licensing for the 'Here To Create' campaign featuring Roam The Bleak's 'Chompin'. The Tango Squad project involved bespoke composition of a 'Tango Squad Suite', commercial music licensing, and extensive library music searching.
• Copa 90 / FIFA / EA SportscoreGTM or Marketing PartnerCommissioned by FIFA and EA Sports to produce a series of short-form docu/brand/films called 'The Groundbreakers' for Copa 90, shot in Paris, Monaco, Berlin, Amsterdam, Beijing, Johannesburg, and London. Five Missions More supervised music across the project, combining commercial and production music, focusing on extraordinary football journeys.
• BBC (Black Hollywood: They've Gotta Have Us)flagshipStrategic or Co-development PartnerFull music supervision for BBC2 docu-series 'Black Hollywood: They've Gotta Have Us', directed by Simon Frederick. Five Missions More researched and sourced a wide range of music for the production, including the theme song by Celeste. A unique portrait of art and activism for Black people in film.
• Friends Of The Earth / Don't PaniccoreStrategic or Co-development PartnerCollaborated with director Eoin Glaister and composer Conor O'Brien to soundtrack a practical action film for Friends Of The Earth x Don't Panic, addressing ecoanxiety. Produced through Stink Films.
• Toyota / The And PartnershipcoreGTM or Marketing PartnerComposed and produced the 'It's Anyone's Game' advert for Toyota's Parasport campaign, working with hip hop producer Turreek and The And Partnership's Integrated Production department.
• First Word PublishingcoreStrategic or Co-development PartnerFive Missions More administers First Word Publishing's catalogue worldwide. First Word Records (founded 2003 by Aly Gillani and Andy H) houses artists including Yosi Horikawa, Riot Jazz Band, Tall Black Guy, The Haggis Horns, and Teotima Ensemble. Five Missions More is proud to represent and administer this catalogue of jazzy hip hop and eclectic independent music.
• Netflix (Top Boy Season 3)flagshipGTM or Marketing PartnerPlaced God Colony's 'Low ft Jelani Blackman' in Netflix's Top Boy Season 3, Episode 2. Music supervised by Leland Music. High-profile streaming placement demonstrating reach into premium digital content.
• Elmo Sync PlacementscoreChannel Partner/ Reseller/ DistributorBrighton-based production duo Elmo has achieved significant sync success through Five Missions More, with placements across major brands and broadcasters including Sure, Motorola, Adidas, Nivea, Reebok, Lenscrafters, BMW, San Miguel, and ABC Comedy. Five Missions More acts as the exclusive sync and licensing representative for Elmo's catalogue.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• BMG Rights Management: Major music publisher and record label with significant sync licensing operations. Operates in the same sync agency space but at a substantially larger scale across the full publishing stack, including recorded music and neighbouring rights. Competes for the same music supervisor and brand briefs.
• Primary Wave Music Publishing: Independent music publisher and talent management company with notable sync presence. Comparable in combining publishing administration with sync placement and music supervision services; competes for the same artist signings and music supervisor relationships.
• Spirit Music Group: Independent music publisher with active sync licensing division. Comparable as a peer in sync-driven publishing but operates at greater scale with deeper catalogue ownership and a wider songwriter roster across genres.
• Concord Music Publishing: Independent music publisher with a sizeable sync and licensing team. Comparable in operating-model overlap (sync licensing, publishing administration, custom composition) but with much larger catalogue and corporate backing. Direct competitor for premium brand and TV/film sync briefs.

Direct peers

• Position Music: Independent music publisher and sync agency focused on placements in film, TV, trailers, and advertising. Comparable in the sync-first publishing model with curated roster, representing a similar boutique-tier alternative to catalogue-heavy majors.
• Kobalt Music Group: Global music publishing and sync licensing platform representing independent artists and songwriters. Most direct comparable given shared focus on sync representation for indie roster and publishing administration. Both serve music supervisors, broadcasters, and brand clients with licensing and administration services.
• BDi Music: UK-based music supervision and sync agency providing clearances, custom composition, and licensing for film, TV, and advertising. Closely comparable in service mix (music supervision, sync licensing, custom composition) and in serving similar UK and European brand and broadcaster clients.
• Bucks Music Group: UK-based independent music publisher and sync licensing agency representing songwriters and producers for TV, film, and advertising. Most relevant UK peer given similar boutique publisher model, shared client base (UK broadcasters, brands), and alignment with the sync-first publishing strategy.
• Manners McDade: UK-based music supervision and publishing agency. Comparable peer given overlap in music supervision services for film, TV, and advertising, plus artist publishing representation. Closest direct peer in terms of boutique UK positioning and service mix.
• Leland Music: International music supervision company credited on Top Boy S3 (one of Five Missions More's documented placements). Direct peer in the music supervision segment, often working alongside indie publishers like Five Missions More to clear and supervise tracks for premium TV productions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/5missionsmore
• Facebookfacebook.com/FiveMissionsMore
• LinkedInlinkedin.com/company/five-missions-more

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Five Missions More