Five Rise Nursing Home

What Five Rise Nursing Home does

Five Rise Nursing Home is a single-site, purpose-built nursing home located in Bingley, West Yorkshire, United Kingdom, operating 67 bedrooms with a focus on elderly residents requiring residential, nursing, dementia, and palliative care. The home is family-owned and operated by Damien Holt, a qualified mental health nurse who works daily on-site, and is part of Holt Family Care Group, a private family group that runs three purpose-built care homes across Yorkshire (The Glen in Baildon, Five Rise in Bingley, and The Avenue in Clayton, totaling 197 beds). The facility differentiates through a luxury environment featuring nostalgic amenities such as a parade of retro shops, an old-fashioned pub, cinema room, interactive train experience, hairdressing salon, and a dedicated activities programme run by two full-time coordinators.

The business model is service-based and recurring: residents pay ongoing weekly fees for 24/7 care, with no public pricing disclosed and individual quotes provided based on care needs assessments. Pricing is not standardized publicly; the admissions process is family-centric, beginning with phone or website enquiry followed by guided tour and care assessment. The home admits both self-referred families and hospital discharge referrals, giving it a hybrid B2C and B2B2C channel mix. Five Rise received an 'Outstanding' overall rating from the UK Care Quality Commission in its 13 March 2021 inspection, the regulator's highest rating.

Revenue is not publicly disclosed; the company is privately held with no institutional investors, no funding rounds, and no parent company beyond the Holt family. No AI/ML, proprietary technology, or digital platform is disclosed; the offering is fundamentally a people-intensive care service. Marketing channels include Google search, Facebook, Instagram, word-of-mouth referrals, and hospital discharge partnerships. Five Rise is a small, owner-operated, multi-site regional care provider serving the West Yorkshire elderly care market.

Name

Five Rise Nursing Home

Legal name

Holt Family Care Group

Website

https://fiverisenursinghome.co.uk

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Five Rise Nursing Home is a family-owned, 67-bed purpose-built care home in Bingley, West Yorkshire, offering residential, nursing, dementia, and palliative care to elderly residents as part of Holt Family Care Group's three Yorkshire homes.

Ownership category

akta.pro rank

Product category

Residential Nursing Care

NAICS

Nursing Care Facilities (Skilled Nursing Facilities) (62311), Nursing Care Facilities (Skilled Nursing Facilities) (623110), Assisted Living Facilities for the Elderly (623312), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331)

SIC

Services-Skilled Nursing Care Facilities (8051), Services-Nursing & Personal Care Facilities (8050)

akta.pro industry

PRIMARYHLADADAB

Long-Term Care Nursing Homes (Custodial LTC)

Healthcare & Life Sciences/Elder Care & Long-Term Care/Skilled Nursing Facilities (SNF) & Nursing Homes

SECONDARYHLADABAD

Luxury / High-End Assisted Living Communities

Healthcare & Life Sciences/Elder Care & Long-Term Care/Assisted Living Facilities

SECONDARYHLADABAG

Large Campus / Multi-Building Assisted Living Communities

Healthcare & Life Sciences/Elder Care & Long-Term Care/Assisted Living Facilities

SECONDARYHLADACAI

In-Home Dementia Care Services (Specialized Personal Care)

Healthcare & Life Sciences/Elder Care & Long-Term Care/Memory Care (Dementia/Alzheimer’s) Communities

Keywords

• Residential nursing care
• Dementia care services
• Elderly care facility
• Palliative care services
• Assisted living facility

Headquarters

HQ city

Bingley

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Residential and Nursing Care Fees: The home generates revenue through residential care, nursing care, dementia care, and palliative care fees charged to residents. These are likely long-term residency arrangements with recurring fees. The revenue model is service-based, providing 24/7 care in a purpose-built facility with luxury amenities.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Five Rise Nursing Home provides 24/7 residential, nursing, dementia, and palliative care for elderly residents in a 67-bedroom purpose-built facility in Bingley, West Yorkshire. The home is family-owned and operated under the Holt Family Care Group, offering tailored round-the-clock professional care with luxury amenities including a cinema, old-fashioned pub, parade of retro shops, interactive train experience, hairdressing salon, and secure landscaped gardens.

Product overview

Five Rise Nursing Home is part of Holt Family Care Group, operating as a single purpose-built nursing home facility offering four core care services: Residential Care, Nursing Care, Dementia Care, and Palliative Care. The home provides 67 bedrooms in the centre of Bingley, West Yorkshire, combining state-of-the-art facilities with luxury amenities including a cinema, pub, hairdressing salon, interactive train experience, and nostalgic reminiscence street. The care services are delivered through dedicated nursing and care staff, with family-owned and operated management. The facility also offers an extensive activities programme managed by two full-time coordinators to provide stimulating engagement for residents.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Care A supportive residential environment offering tailored help with daily tasks in a safe community setting for elderly residents, allowing them to live life to the fullest.
• Nursing Care
• Dementia Care
• Palliative Care

Quantifiable outcome

• Family testimonials report significant improvements in resident wellbeing including weight gain (e.g., resident Mark increased from 6.5 to over 8 stone in six months), restored laughter and smiling, and dignified end-of-life experiences.

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves4 records

Expansion highlights2 records

Direct peers

• Hamberley Care Homes: UK luxury care home operator focused on high-end build quality, on-site amenities, and residential, nursing and dementia care. Directly comparable service offering and premium price positioning.
• Hallmark Care Homes: Family-founded UK provider of high-quality nursing, dementia and residential care homes with strong amenity-led design. Comparable mid-market luxury positioning and service lines.
• Brighterkind: UK operator of mid-to-premium nursing, residential and dementia care homes. Comparable service portfolio and emphasis on quality-of-life amenities.
• Sunrise Senior Living (UK): Premium UK care home operator offering assisted living, dementia and nursing care in amenity-rich settings. Closely comparable on luxury positioning and service mix.
• Avery Healthcare Group: UK operator of premium, amenity-rich nursing and dementia care homes. Closely comparable to Five Rise on luxury positioning, residential/nursing/dementia service mix, and mid-sized purpose-built facilities.
• Signature Senior Living: Luxury UK care home operator offering residential, nursing, dementia and palliative care in amenity-rich settings. Strongly comparable service mix and premium positioning.

Broad incumbents

• Four Seasons Health Care: Established UK care home operator with a national portfolio spanning nursing, residential and dementia care. Comparable core services at greater scale.
• Care UK: Large UK provider of residential, nursing and dementia care, plus home care services. Comparable service lines to Five Rise with a broader, more diversified footprint.
• HC-One: Largest UK care home operator providing residential, nursing and dementia care across a national estate. Comparable core services but operating at mass-market scale rather than luxury niche.
• Barchester Healthcare: One of the largest UK care home groups with a national portfolio offering nursing, dementia and residential care. Comparable core services at greater scale and broader geographic footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/five-rise-nursing-home

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Five Rise Nursing Home