Signature Senior Living

What Signature Senior Living does

Signature Senior Living is a privately held operator of senior living communities headquartered in Dallas, Texas. Founded in March 2005 by veteran senior housing executive Steven L. Vick, the company provides assisted living and personal care, memory care (Alzheimer's and dementia), and independent living services across a small multi-state footprint. Known communities include Azalea Trails in Texas and Personal and Memory Care communities in Lancaster and Lititz, Pennsylvania, both opened in 2016. Service offerings span 24-hour awake staffing, individualized care plans, medication management, three daily meals, housekeeping and laundry, life enrichment programming, transportation, secured courtyards, and optional concierge add-ons (pet care, massage, salon, personal shopping). Pricing is monthly subscription-style, with assisted living billed as room-and-board plus care charges and memory care offered on an all-inclusive rate; a published 30-day base-rent refund guarantee backs the sales promise. On the technology side, SSL does not disclose proprietary platforms; its stack centers on resident safety and emergency response rather than AI or automation.

The company's revenue model is a mix of recurring monthly resident fees (the dominant stream), à la carte concierge revenue consolidated into the monthly bill, and a smaller third-party consulting and management services line that monetizes the leadership team's prior operating experience from Sterling House, Alterra Healthcare, and Assisted Living Concepts. Customers are individual seniors and their families — a deeply fragmented B2C base — acquired through community tours, physician/provider referrals, educational seminars on Alzheimer's care, and local events such as Chamber of Commerce ribbon cuttings and baseball outings with the Lancaster Barnstormers. Marketing relies on a content-rich website, cost-comparison worksheets, and community presence rather than paid digital or enterprise sales.

Operationally, SSL runs a lean corporate entity (disclosed headcount 1-10) and outsources day-to-day operations of its communities to Legend Senior Living under a management partnership, indicating an asset-light or hands-off ownership posture at the parent level. The leadership bench includes Vick as CEO, a Director of Quality and Clinical Services (a Doctorate in Nursing Practice and geriatric specialist affiliated with the University of Texas), a Regional Director of Operations with 30 years of personal-care experience, and licensed Executive and Memory Care Directors at each community. The company is governed as a Texas LLC, has no disclosed outside investors, and has no public funding events on record.

Name

Signature Senior Living

Legal name

Signature Senior Living, LLC

Website

https://signatureseniorliving.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

Signature Senior Living is a privately held operator of assisted living, personal care, memory care, and independent living senior communities. Founded in 2005 by senior housing veteran Steven Vick, the company operates communities in Texas and Pennsylvania and provides management consulting.

Ownership category

akta.pro rank

Product category

Senior Living Services

NAICS

Assisted Living Facilities for the Elderly (623312), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331)

SIC

Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Memory Care Units within Assisted Living Communities (HLADACAB)

akta.pro secondary industry

Senior Living Property Management (BPAJAGAI)

Keywords

• Assisted living services
• Memory care services
• Senior living communities
• Personal care services
• Independent living services

Headquarters

HQ city

Irving

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Assisted Living and Memory Care Services: Monthly charges for room and board plus care and service charges. Memory care rates are all-inclusive covering base services and amenities. Residents pay privately, with some accepting long-term care insurance.
2. Concierge Services: Additional a la carte services including weekly flower delivery, pet care, massage therapy, personal shopping, dry cleaning pickup, salon services, and room tray service. Billing consolidated into monthly bill.
3. Consulting and Management Services: Management and consulting services provided to other senior living operators on an as-needed or longer-term contract basis, including short-term project consulting for operational and financial performance improvement.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Signature Senior Living operates licensed senior living communities that provide assisted living and personal care, memory care for residents with dementia or Alzheimer's, and independent living apartment-style residences. The company charges monthly fees covering housing, meals, housekeeping, life enrichment programming, and personalized assistance with activities of daily living and medication management. It also sells management and consulting services to third-party senior living operators on a contractual basis.

Product overview

Signature Senior Living operates as a senior living community provider offering a portfolio of residential care services. The company's core offerings span three levels of care — Independent Living (apartment-style living with amenities and services), Assisted Living and Personal Care (housing combined with personalized ADL support and medication management), and Memory Care (specialized secured environments for dementia and Alzheimer's residents with 24-hour trained staff). Communities are complemented by optional Concierge Services (billed add-ons such as pet care, massage, and transportation) and a Satisfaction Guarantee (30-day base rent refund). The company also offers Consulting and Management Services for third-party senior living property owners. Recent community openings include Lancaster and Lititz in Pennsylvania. The company is headquartered in Dallas, TX, and was co-founded by Steven L. Vick in March 2005.

Differentiator

Problem solved

Functional benefit

Products and services

• Assisted Living and Personal Care Services Licensed senior living communities providing a combination of housing and personalized services including assistance with activities of daily living (bathing, dressing, eating, toileting), medication management, three daily meals, housekeeping, laundry, transportation, and 24-hour awake staff support. Designed for seniors who can no longer live independently but do not require skilled nursing care.
• Memory Care Services Specialized care for individuals with Alzheimer's disease and other forms of dementia, delivered in secured homelike environments with trained staff available 24 hours a day, full-time nursing, individualized care plans, secured courtyards and walking paths, and life enrichment programming focused on safety, cognitive engagement, and quality of life.
• Independent Living Services Apartment-style residences for seniors offering maintenance-free living with included services such as meals, housekeeping, transportation, utilities, recreational and social activities, and access to emergency response systems. Designed for seniors who want independence with available support services.
• Concierge Services Optional billed add-on services available to residents including weekly fresh flower delivery, pet feeding and dog walking, companion walks, letter writing, in-apartment massage, dry cleaning pickup, personal shopping, errand running, salon services, room tray service, family brunch planning, birthday party arrangements, morning coffee and newspaper delivery, apartment space planning, gift shopping, and transportation accompaniment to medical appointments.
• Consulting and Management Services Management and consulting services for senior living property owners and operators, including assisted living management, nursing home management, clinical oversight, risk management, operational turnarounds, quality and clinical reviews, and marketing feasibility studies. Services are delivered on as-needed or longer-term contract basis.

Quantifiable outcome

• Satisfaction guarantee - refund of previous 30 days base rent if dissatisfied and choose to move

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• Alzheimer's AssociationcoreStrategic or Co-development Partner · 13 September 2016Signature Senior Living partners with the Alzheimer's Association for educational programs and community support. Dr. Sandra Petersen presented Memory Care Support programs in coordination with the Lancaster County Alzheimer's Association at Clipper Stadium.
• Lancaster BarnstormersminorStrategic or Co-development Partner · 13 September 2016Signature Senior Living organizes outings for residents to attend Lancaster Barnstormers baseball games at Clipper Stadium, promoting community engagement and social activities for seniors.
• Lancaster Chamber of CommerceminorStrategic or Co-development Partner · 1 January 2016Signature Senior Living conducts ribbon cutting ceremonies and community events with the Lancaster Chamber of Commerce for grand openings of their Pennsylvania communities.
• Lancaster Christian Woman's ClubminorStrategic or Co-development Partner · 1 January 2016Coleen Frazier and Lori Prevost attend Lancaster Christian Woman's Club meetings at Bent Creek Country Club, networking and supporting the community of Lancaster County with volunteer projects for veterans.
• Ageless Aviation Dreams FoundationminorStrategic or Co-development Partner · 1 January 2016Non-profit organization dedicated to honoring seniors and military veterans living in long-term care communities. Signature Senior Living veterans participate in Dream Flights in vintage Boeing Stearman biplanes.
• Lititz Meals on WheelsminorStrategic or Co-development PartnerSignature Senior Living Lititz leadership volunteers to deliver meals to 15-20 seniors on the last Thursday of every month, supporting the local Meals on Wheels program.
• Wohlsen ConstructionminorImplementation/ SI/ Consulting PartnerConstruction company that built the Signature Senior Living Lancaster community at 31 Millersville Road. Conducted the Topping Off Ceremony with SSL team and owners.
• Legend Senior LivingcoreStrategic or Co-development PartnerCurrently operating communities are managed by Legend Senior Living, indicating a management partnership where Legend handles operations of SSL-branded communities.

Scale indicators3 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• Legend Senior Living: Legend Senior Living is Signature's operating partner and itself operates assisted living and memory care communities across multiple US states. Highly comparable in service mix, scale, and resident profile, and operates Signature's current communities.
• Capital Senior Living: Capital Senior Living operates independent living, assisted living, and memory care communities for seniors in the US. Directly comparable business model, service tiers, and target resident profile to Signature.
• Sonida Senior Living: Sonida Senior Living (formerly Capital Senior Living) operates assisted living and memory care communities across the US, with a similar service mix and resident demographic to Signature Senior Living.
• Assisted Living Concepts (ALC): ALC was previously led by Signature's founder Steven Vick as President and CEO. It operated 177 assisted living residences across 14 states, offering a directly comparable assisted living service model and footprint to Signature's current operations.
• Sterling House (Vick legacy): Co-founded by Signature's founder Steven Vick in 1991, Sterling House pioneered the assisted living model and ultimately merged into Alterra Healthcare/Brookdale. Directly comparable service model and historical operating approach.

Broad incumbents

• Sunrise Senior Living: Sunrise operates assisted living and memory care communities with a strong clinical focus, including a dedicated memory care program. Closely comparable in service specialization, particularly around memory care.
• Brookdale Senior Living: Brookdale is the largest US operator of senior living communities, offering assisted living, memory care, and independent living at scale. Comparable in service offering but vastly larger in footprint and brand reach.
• Atria Senior Living: Atria operates more than 200 senior living communities across the US and Canada, offering assisted living and memory care. Overlaps directly with Signature's service portfolio but at significantly greater scale.
• Holiday by Atria: Holiday Retirement (now part of Atria) operates independent living communities across the US with a similar resident demographic to Signature's independent living offering, though primarily independent living rather than memory care.
• Five Star Senior Living: Five Star operates independent living, assisted living, and memory care communities across the US. Comparable service tiers and resident base, with broader geographic reach than Signature.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks1 record

Key highlights7 records

Customer concentration

• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/signature-senior-living-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Signature Senior Living