Five Towns

Name

Five Towns

Legal name

Five Towns Lettings

Website

https://five-towns.co.uk

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Residential Property Management

NAICS

Residential Property Managers (531311), Services to Buildings and Dwellings (5617)

SIC

Real Estate Agents & Managers (For Others) (6531), Services-To Dwellings & Other Buildings (7340), Operators Of Apartment Buildings (6513)

akta.pro primary industry

Single-Family Rental (SFR) Property Management (BPAJAFAB)

akta.pro secondary industries

Multifamily Apartment Property Management (BPAJAFAA), Residential Investment Property Brokerage (SFR/Small Multifamily) (BPAJAAAE)

Keywords

• Residential property management
• Lettings agency services
• Tenant sourcing
• Buy-to-let management
• Landlord compliance services

Headquarters

HQ city

Hanley, Stoke-on-Trent

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Let and Managed Service: Full property management service with tenant sourcing, marketing, referencing, rent collection, maintenance coordination, and compliance management. Charged as a flat fee plus percentage of monthly rent.
2. Let Only Service: Tenant finding and setup service without ongoing management. One-time fee per property for marketing, tenant screening, viewings, and tenancy agreement preparation.
3. Money Shield Client Money Protection: Client Money Protection scheme membership providing assurance to clients. The company is a member of Money Shield (membership number 72587914).

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Five Towns provides residential property lettings and management services for landlords and property investors in Stoke-on-Trent and surrounding areas. Its core offerings include tiered service packages ranging from tenant finding and Let Only placement to full property management covering rent collection, maintenance coordination, inspections, and regulatory compliance (Gas Safety, EICR, EPC, Renters' Rights Act 2025).

Product overview

Five Towns is a two-generation family-run property business offering a suite of letting and property management services in Stoke-on-Trent. The core offerings consist of three service tiers: Tenant Find Service (marketing and lead generation), Let Only Service (full tenant placement without ongoing management), and Full Property Management Service (comprehensive hands-off management). These are supported by an in-house Maintenance Team, Safety Compliance Advisory, and Rent Collection Service as add-on modules. The company manages rental properties for investors across Stoke-on-Trent, providing everything from property sourcing and tenant placement to ongoing maintenance coordination and regulatory compliance.

Differentiator

Problem solved

Functional benefit

Products and services

• Tenant Find Service
• Let Only Service
• Full Property Management Service
• Rental Properties Management

Quantifiable outcome

• Gross rental yields of 7% to 10% for standard properties, up to 12%+ for HMOs
• +2 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles1 record

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Three partnerships are on record, tiered supporting and core.

• Let Alliance / Lets XLsupportingTechnology or IntegrationThird-party tenant referencing and credit checking platform used for rigorous tenant screening. Referenced in the Let Only service package description for comprehensive credit checks to ensure applicant suitability.
• Property Redress SchemecoreOthersRegulatory membership body for property agents. Five Towns is registered with PRS number PRS011880, providing consumer protection and dispute resolution for property-related complaints.
• IamsoldsupportingChannel Partner/ Reseller/ DistributorOnline property auction platform partnership through five-towns.iamsold.co.uk, providing an additional channel for landlords to sell properties.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• PayProp: PropTech platform offering automated rent collection, client accounting, and tenant/landlord portals to letting agents. Indirectly competitive with Five Towns' manual rent collection and financial statement management services; reflects the technology-led disruption the firm must respond to.
• Arthur Online: UK property management software platform serving letting agents and landlords with workflow automation, maintenance tracking, and compliance tools. Represents the digital service layer Five Towns lacks, and a potential partner or competitor depending on adoption direction.

Broad incumbents

• Countrywide (now Connells-owned brands): Major UK residential property brand (including former Countrywide, Your Move, and other high-street names) offering lettings and management alongside sales. Competes for Stoke-on-Trent landlords through regional branches with broader marketing reach.
• Connells Group: UK's largest estate and letting agency group with extensive branch network and full property services including lettings, management, and mortgage services. Competes for the same landlord segment but with significantly broader geographic and service breadth.
• Savills: Global real estate services firm with UK residential lettings and management offering, particularly strong in prime markets. Comparable in service scope (full management, compliance, tenant placement) but skewed toward higher-value portfolios than Five Towns' typical landlord.
• Hunters Property Group: National UK estate and letting agency group with branch network across regional cities. Offers comparable letting and management services to landlords, with broader marketing reach and brand recognition than a single-city operator.
• Leaders Romans Group (LRG): One of the UK's largest property services groups offering residential lettings, management, sales, and financial services across multiple regional brands. Overlaps directly with Five Towns' full management offering but operates at scale with broader portfolio services.
• Knight Frank: Global residential property services firm offering lettings, management, and tenant find services in UK regional markets including the Midlands. Comparable offering to upscale landlord clients but operating from a wider portfolio and global footprint.

Direct peers

• Martin & Co: UK-focused letting and property management franchise group with national coverage of regional offices. Closely matches Five Towns' core services (tenant find, full management, rent collection, compliance) and SMB landlord customer profile, with comparable fee structures.
• Belvoir Group: UK franchised network of residential lettings and property management specialists serving landlords across regional markets. Directly comparable business model (letting, full management, tenant find) with similar SMB landlord customer base, though operating at significantly greater scale via franchise network.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/five-towns

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Five Towns