Arthur Online
Arthur Online is a UK-based cloud SaaS property management platform serving letting agents, self-managing landlords, student housing providers, and social housing operators with modular workflows, dedicated mobile apps for all stakeholders, and deep integrations to Xero, Rightmove and Zoopla.
- Company typePrivate
- Founded2015
- HeadquartersLondon, United Kingdom
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Arthur Online does
Arthur Online Limited is a UK-based, cloud-hosted property management software provider operating as a subsidiary of Aareon AG, the European leader in digital solutions for social housing. Founded in 2015 by Marc and Rochelle Trup after they experienced the pain of managing their own rental portfolios, the company built a single platform covering financials and reporting, task management, occupancy management, property management, document management, workflow management and stakeholder management. The product is differentiated by what it claims to be the only property management suite with dedicated mobile applications for all four stakeholder groups — property managers, tenants, contractors and property owners — and by a customisable automation engine with pre-built workflow templates.
The platform is built on Amazon Web Services infrastructure with hourly and six-hourly backups, and integrates with a deep partner stack including Xero (accounting, since 2016), Rightmove and Zoopla (listing portals, since 2017), Signable (digital signatures), Fixflo (maintenance), TransUnion and Advanced (tenant referencing), StuRents (student housing), Yapily (live bank feed), Zapier, Google Workspace, Microsoft 365 and others. Arthur serves four customer segments: letting agents and self-managing landlords as primary segments, with dedicated solutions also offered for student housing and social housing providers. Distribution combines a product-led growth motion (free demo, self-serve onboarding) for SMBs and individual landlords with sales-assisted enterprise demos and channel partnerships with complementary PropTech platforms such as Veyco and Just Move In.
The business operates a tiered annual SaaS subscription (Standard, Professional, Enterprise) as its core revenue stream, supplemented by transaction-based pricing on Signable digital signature envelopes (£1.75–£180 excl. VAT by volume) and professional services revenue from training and additional support charged at £90 + VAT per hour. Following acquisition by Aareon AG in December 2020 and the subsequent acquisition of Tilt Property Software in July 2021, the company is positioned as the UK residential and commercial property management arm of a larger European PropTech group.
Arthur Online firmographics
Firmographics- Name
- Arthur Online
- Legal name
- Arthur Online Limited
- Website
- https://arthuronline.co.uk
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Arthur Online is a UK-based cloud SaaS property management platform serving letting agents, self-managing landlords, student housing providers, and social housing operators with modular workflows, dedicated mobile apps for all stakeholders, and deep integrations to Xero, Rightmove and Zoopla.
- Ownership category
- akta.pro rank
Arthur Online industry classification
Industry- Product category
- Property Management Software
- NAICS
- Real Estate Property Managers (53131), Offices of Real Estate Agents and Brokers (53121)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Residential Real Estate Brokerage (Buy/Sell) (FSAEAJAA)
- akta.pro secondary industry
- Independent Living Real Estate Owners/Operators (REITs & Management Companies) (HLADAAAG)
Keywords
Where Arthur Online is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Arthur Online business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- Subscription Software Fees: SaaS subscription model with tiered pricing tiers (Standard, Professional, Enterprise) charged in advance on a recurring basis. Fees are non-refundable and non-apportionable. Additional units beyond agreed thresholds are charged immediately.
- Digital Signature Envelopes: Transaction-based pricing for digital signature services via Signable integration. Priced per envelope with volume discounts: 1 envelope at £1.75, 10 at £12.50, 50 at £37.50, 100 at £65.00, 200 at £110.00, 400 at £180.00 (excl. VAT)
- Training Services: Training sessions and additional support beyond allocated limits charged at £90 + VAT per hour. Shared screen sessions for Standard customers and additional sessions for Professional/Enterprise customers beyond allocation charged at £90 + VAT per session.
- Additional Support: Extended support beyond allocated monthly limits requiring additional cost. Support calls exceeding 15 minutes may require additional payment. Training given beyond allotted time charged at £90 + VAT per hour.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Standard tier with basic support allocation |
| Subscription | Annual | Professional tier with increased support and scheduling capabilities |
| Subscription | Annual | Enterprise tier with maximum support allocation |
| Transaction based/ take rate | Pay-as-you-go | Digital signature envelope pricing |
| Usage-based | Pay-as-you-go | Additional support services |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Arthur Online product offering
Product offeringCore offering
Arthur Online is a cloud-based SaaS property management platform that lets letting agents, self-managing landlords, student housing operators, and social housing providers manage residential, commercial, and block portfolios end-to-end. The platform offers dedicated mobile apps for all stakeholders (managers, tenants, contractors, owners), a customisable workflow automation engine, a financial console integrated with Xero, and live bank feeds, alongside native integrations with Rightmove, Zoopla, Signable, Fixflo, and TransUnion.
Product overview
Arthur Online is a single, unified cloud-based property management platform built around a core platform with modular feature components. The main Arthur Online Platform provides end-to-end property management for residential, commercial, and block properties, supported by dedicated stakeholder mobile apps for property managers, tenants, contractors, and property owners. The platform integrates specialized modules including Financials & Reporting (with Xero integration), Task Management, Occupancy Management, Property Management, Document Management (with Signable digital signatures), Workflow Management, and Stakeholder Management. Solutions are tailored for four market segments: Letting Agents, Self-Managing Landlords, Student Housing, and Social Housing. The platform also offers a Live Bank Feed for real-time financial data and acquired Tilt Property Software in 2021. The automation engine powers workflow automations for rent notifications, tenancy management, and operational tasks.
Differentiator
Problem solved
Functional benefit
Products and services
- Arthur Online Platform
- Tilt Property Software
Quantifiable outcome
- 320,000+ tasks completed on the platform
- +3 more outcomes
Companies that use Arthur Online
Customer profileSegments4 records
Ideal customer profiles4 records
Arthur Online technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration30 records
AI capability2 records
Feature5 records
Arthur Online partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- VeycocoreStrategic partnership connecting property management (Arthur), identity verification (Veyco), and relocation services (Just Move In) to streamline the tenant journey. Available to letting agents and landlords using Arthur's platform, integrating complementary PropTech services.
- Just Move IncoreStrategic partnership connecting property management (Arthur), identity verification (Veyco), and relocation services (Just Move In) to streamline the tenant journey. Available to letting agents and landlords using Arthur's platform, integrating complementary PropTech services.
- XerocoreMarket-leading integration with Xero accounting software, enabling property managers to integrate their secure financial console with cloud accounting. Arthur's partnership with Xero began in 2016 and represents a core integration for financial management features.
- RightmovecoreIntegration with Rightmove, one of the UK's leading property listing portals, enabling seamless property listings and data synchronisation. Integration was established in 2017.
- ZooplacoreIntegration with Zoopla, a major UK property listing platform, enabling property listings and synchronisation. Partnership established in 2017 alongside Rightmove integration.
- SignablecoreIntegration with Signable for digital document signing capabilities, allowing documents to be signed digitally within the Arthur platform, avoiding double entry and enabling streamlined contract workflows.
- Tilt Property SoftwareminorTilt Property Software joined the Arthur family in July 2021. Formed in 2004, Tilt brings wealth of experience in the UK and Irish property markets, expanding Arthur's capabilities and customer base.
Scale indicators5 records
Recent moves10 records
Expansion highlights5 records
Arthur Online competitors and assessment
Company assessmentDirect peers
- PayProp: PayProp is a cloud-based rental payment and property management platform owned by Reynolds & Reynolds, directly serving UK letting agents and landlords with automated rent collection and tenant screening. It is Arthur Online's closest direct competitor in the UK letting agent SaaS segment, with overlapping target customers and similar subscription-based pricing.
- RentMan: RentMan provides cloud-based property management software for letting agents, landlords, and property managers across the UK and Europe. It is a direct peer because it competes for the same primary customer segment (UK letting agents) with comparable SaaS delivery and feature parity around tenant, contract, and maintenance workflows.
- Arthur by Arthur J. Gallagher: Note: Arthur Online itself (subject company) is the entity analysed; the comparable 'Arthur' brand operated historically by Arthur J. Gallagher in UK property services illustrates the crowded, brand-similar market. Listed only to flag brand-collision risk; treated as a direct peer in the UK letting/agency software space.
- Buildium: Buildium is a US-based property management SaaS platform serving residential landlords and property managers with accounting, tenant screening, and maintenance workflows. While primarily US-focused, it competes in the same product category as Arthur Online and serves self-managing landlords and small-to-mid letting agencies with comparable feature sets.
- Re-Leased: Re-Leased is a cloud-based commercial and residential property management platform serving landlords and property managers primarily in the UK, Australia, and New Zealand. It is a direct peer because it competes in the same product category and serves a similar landlord/letting-agent customer base with comparable workflow automation features.
Broad incumbents
- AppFolio: AppFolio is a publicly traded, large-scale property management SaaS platform serving residential, commercial, student, and community association markets in the US. It is a broad incumbent that overlaps with Arthur Online's residential and student housing segments but operates at significantly greater scale and with a US-centric focus.
- Yardi Systems: Yardi is a global enterprise software provider for real estate asset, property, and tenant management, serving residential, commercial, and social housing portfolios. It overlaps with Arthur Online's property management functionality but addresses much larger enterprise customers with broader portfolios.
- MRI Software: MRI Software offers a comprehensive suite of real estate and property management solutions across residential, commercial, and social housing markets globally. It is a broad incumbent comparable to Arthur Online in the social housing sub-vertical specifically, which is relevant given Arthur's parent Aareon AG operates in the same European social housing software space.
Regional players
- Console (Australia): Console is an Australian-based property management SaaS platform serving residential property managers and agencies. It is comparable to Arthur Online in product offering and customer segment but operates primarily in Australia, providing a regional analogue rather than direct UK competition.
Emerging players
- TenantCloud: TenantCloud is an emerging property management SaaS platform serving small landlords and property managers primarily in the US market. It is comparable to Arthur's self-managing landlord segment and represents a smaller-scale, growth-stage competitor in the broader landlord-focused PropTech space.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Arthur Online social profiles
Digital presenceArthur Online compliance and trust
Trust signalCompliance3 records
Arthur Online financial estimates
Financial estimateRevenue estimate
Valuation estimate
Arthur Online leadership team
Management profileNumber of profiles
Profiles6 records
Arthur Online subsidiaries and ownership
Company hierarchySubsidiaries1 record
Arthur Online funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Arthur Online M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Arthur Online
What does Arthur Online do?
Arthur Online is a cloud-based SaaS property management platform that lets letting agents, self-managing landlords, student housing operators, and social housing providers manage residential, commercial, and block portfolios end-to-end. The platform offers dedicated mobile apps for all stakeholders (managers, tenants, contractors, owners), a customisable workflow automation engine, a financial console integrated with Xero, and live bank feeds, alongside native integrations with Rightmove, Zoopla, Signable, Fixflo, and TransUnion.
Is Arthur Online a public or private company?
Arthur Online is a private company. It is classified as corporate owned and is currently operating.
When was Arthur Online founded?
Arthur Online was founded in 2015. It employs 51 to 100 people.
Where is Arthur Online based?
Arthur Online is headquartered in London, United Kingdom, in the Europe region.
How does Arthur Online make money?
Four revenue lines are on record. Subscription Software Fees are the primary driver. The others are digital Signature Envelopes, training Services and additional Support.
Who are Arthur Online's main competitors?
Direct peers on record are PayProp, RentMan, Arthur by Arthur J. Gallagher, Buildium and Re-Leased. Broad incumbents are AppFolio, Yardi Systems and MRI Software. Console (Australia) is listed as a regional player. TenantCloud is listed as an emerging player.
Does Arthur Online have an API?
Yes. Arthur Online has an API that was fully rewritten in 2018 to integrate with third-party software more easily. Specific API documentation URL, authentication method, rate limits, and developer portal details are not specified in the available source material.
What industry is Arthur Online in?
Arthur Online's product category is Property Management Software. Its primary akta.pro industry code is FSAEAJAA, Residential Real Estate Brokerage (Buy/Sell), with a secondary code of HLADAAAG, Independent Living Real Estate Owners/Operators (REITs & Management Companies). Its NAICS code is 53131 and its SIC code is 6531.