Fiv Realty Co.

What Fiv Realty Co. does

Fiv Realty Co. is a privately held, cloud-based revenue-share real estate brokerage headquartered at 2866 E Church Oak Drive in St. George, Utah, with California Department of Real Estate license DRE#2152805. Founded and led by CEO Nazar Kalayji, a former Tom Ferry coach, the company recruits licensed real estate agents into a network operating across 22 U.S. states and serves home buyers, sellers, and renters through that agent network. The company employs approximately 65 people and is privately held with no disclosed outside capital, parent entity, or acquisitions.

The company's core product is the Fiv Realty Brokerage Platform, a cloud-based infrastructure that enables remote agent operations and centralized brokerage services across multiple jurisdictions. Layered on top of the platform are three distinct offerings: the Fiv Realty Masterclass, a weekly Thursday training program featuring named top-producing agents on AI marketing, geo farming, lead generation, and wealth building; Commission+, a business-development and revenue-split program supporting recruited agents; and Fiv Gives Back, a corporate social responsibility initiative committing 5% of annual company revenue to charitable donations.

Fiv Realty runs a sales-led go-to-market that recruits agents via the website join page, Calendly-scheduled exploratory calls, and weekly Masterclass events, supported by a multi-channel digital presence on Facebook, Instagram, YouTube, LinkedIn, blog, email, and SMS. Revenue is generated through transaction-based fees under a high-split, low-cap commission model where agents retain the majority of their commission after a capped fee. The company has adopted AI-powered marketing automation using third-party tools such as Manus and Claude to generate agent marketing content at scale, though no proprietary AI technology or patents are disclosed.

Name

Fiv Realty Co.

Legal name

Fiv Realty Co.

Website

https://fivrealty.com

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Fiv Realty Co. is a privately held, cloud-based revenue-share real estate brokerage operating across 22 U.S. states. It recruits licensed agents through a high-split, low-cap commission model and a weekly Masterclass training program, serving home buyers, sellers, and renters through its agent network.

Ownership category

akta.pro rank

Product category

Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121), Offices of Real Estate Agents and Brokers (531210)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

akta.pro secondary industry

Residential Real Estate Brokerage (Buy/Sell) (FSAEAJAA)

Keywords

• Real estate brokerage
• Revenue share brokerage
• Agent training programs
• Commission splits
• Cloud-based brokerage

Headquarters

HQ city

St. George

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Real Estate Transaction Fees: Fiv Realty operates as a high-split, low-cap brokerage where agents retain the majority of their commission. The company takes a capped fee or desk fee from transactions, allowing agents to keep more of their earnings compared to traditional brokerages. The revenue share model means agents benefit from higher commission splits while the company generates revenue through transaction volume.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Core offering

Fiv Realty Co. operates a cloud-based revenue share real estate brokerage that recruits and supports licensed real estate agents across 22 U.S. states. The company offers agents a high-split, low-cap commission structure, centralized brokerage services under California DRE license #2152805, weekly masterclass training, and AI-enabled marketing tools. Agents operating under Fiv Realty then facilitate residential buy, sell, and rent transactions for consumers.

Product overview

Fiv Realty Co. operates as a cloud-based real estate brokerage platform offering high-split, low-cap compensation structures. The core product is the Fiv Realty Brokerage Platform enabling property transactions across 22 states. This is supplemented by the Masterclass training program, Commission+ business development support, and the Fiv Gives Back charity initiative. The company positions itself as a collaborative community focused on agent growth and wealth building.

Differentiator

Problem solved

Functional benefit

Products and services

• Fiv Realty Brokerage Platform

Quantifiable outcome

• 5% of company revenue committed to charitable giving

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability4 records

Feature1 record

Scale indicators1 record

Recent moves7 records

Expansion highlights4 records

Direct peers

• Realty ONE Group: Cloud-based, franchise-style brokerage with a 100% commission model and global expansion. Comparable to Fiv Realty on modern agent-friendly compensation and distributed operating model.
• Real Brokerage: Public, cloud-based, commission-split-focused residential brokerage expanding rapidly across the US and Canada. Closely comparable to Fiv Realty on technology-led, agent-friendly economics.
• eXp Realty: Cloud-based revenue-share brokerage operating across all 50 US states and internationally with ~85k agents. Direct competitor to Fiv Realty on the high-split, cloud-native, agent-recruitment-led brokerage model.
• HomeSmart: Large US residential brokerage known for high agent commission splits and flat-fee models, operating across most states. Directly comparable to Fiv Realty on the high-split agent-recruitment thesis.

Emerging players

• Side: Technology platform that powers independent real estate teams and brokerages with back-office and branding infrastructure. Adjacent comparable to Fiv Realty's cloud-based enablement layer for distributed agents.

Broad incumbents

• Howard Hanna: Large privately held US residential brokerage with strong East Coast and Midwest presence. Comparable to Fiv Realty in residential transaction activity and agent-network economics, but operating a traditional branch model.
• Compass: Large, technology-forward residential brokerage with national US footprint and substantial capital. Competes with Fiv Realty for agents but operates a wider portfolio of services and brand presence.
• Redfin: Technology-driven residential brokerage and portal with salaried plus bonus agent model. Comparable to Fiv Realty in targeting tech-enabled agent productivity, but with a fundamentally different consumer-facing model.
• Coldwell Banker: Established national residential real estate franchise brand with broad geographic coverage. Comparable to Fiv Realty in core residential brokerage activity, but with traditional (vs. cloud-native) operating model.

Others

• Tom Ferry: Real estate coaching and training organization where Fiv Realty's founder Nazar Kalayji previously coached. Comparable not as a brokerage competitor, but as the upstream training ecosystem and content engine that shapes Fiv Realty's Masterclass DNA.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCY6_tJ3PvqneQsJuVkQGqOQ
• Facebookfacebook.com/fivrealty
• LinkedInlinkedin.com/company/fiv-realty-co
• Instagraminstagram.com/fivrealty

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fiv Realty Co.