Fixed Ops Magazine
Fixed Ops Magazine is a US B2B trade publication founded in 2004 that publishes a bi-monthly print and digital magazine serving Service, Parts, and Body Shop directors at all 16,573 franchised new car dealerships, supported by vendor advertising.
- Company typePrivate
- Founded2004
- HeadquartersVilla Park, United States
- Headcount11–50
- GTM typeB2B
- OfferingDigital Commerce or Content
What Fixed Ops Magazine does
Fixed Ops Magazine is a B2B trade publication serving the automotive dealership fixed operations industry in the United States. Founded in 2004 and headquartered in Villa Park, California, the company publishes a bi-monthly print magazine (six issues per year) dedicated exclusively to Fixed Operations Departments — Service, Parts, and Body Shop — at franchised new car dealerships. The publication claims distribution to 100% of approximately 16,573 US franchised new car dealerships via free direct-mail subscription, supplemented by a digital edition on the Nxtbook platform and an email newsletter distributed through Constant Contact. The publishing operation is led by publisher Ron Overs with a 14-person team, and operates with no disclosed parent company, subsidiaries, or external funding.
The underlying technology stack is intentionally lean and entirely composed of third-party SaaS tools: Nxtbook for the digital reading experience, Constant Contact for email marketing, and a GoDaddy-hosted website for subscriptions and content archives. There is no proprietary platform, no in-house data product, and no disclosed AI or machine-learning components. Distribution is exclusively domestic (US), and no patents, awards, formal partnerships, or strategic alliances were disclosed in the source material.
The business model is a classic ad-supported B2B trade publication. Revenue is generated almost entirely through advertising sales to vendors, product providers, and solution companies targeting the dealership fixed operations vertical. Dealerships — the reader side — receive complimentary print and digital subscriptions at no cost, with no paid subscription tiers. The company has operated as an independently-owned niche media property for over twenty years, with no disclosed acquisitions, divestitures, leadership changes, or funding events.
Fixed Ops Magazine firmographics
Firmographics- Name
- Fixed Ops Magazine
- Legal name
- Fixed Ops Magazine
- Website
- https://fixedopsmag.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Fixed Ops Magazine is a US B2B trade publication founded in 2004 that publishes a bi-monthly print and digital magazine serving Service, Parts, and Body Shop directors at all 16,573 franchised new car dealerships, supported by vendor advertising.
- Ownership category
- akta.pro rank
Fixed Ops Magazine industry classification
Industry- Product category
- Trade Publication / B2B Media
- NAICS
- Periodical Publishers (51312)
- SIC
- Periodicals: Publishing Or Publishing & Printing (2721)
- akta.pro primary industry
- Automotive & Transportation Magazines (MPAJAEAI)
- akta.pro secondary industry
- Business, Finance & Industry Trade Magazines (MPAJAEAM)
Keywords
Where Fixed Ops Magazine is headquartered
LocationHeadquarters
- HQ city
- Villa Park
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Fixed Ops Magazine business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Advertising: Fixed Ops Magazine generates revenue by selling advertising space to vendors, product providers, and solution companies targeting new car dealership Fixed Operations Departments (Service, Parts, and Body Shop). The publication offers a zero-waste circulation model reaching 100% of America's dealership Fixed Operations Directors.
- Free Subscription Distribution: The magazine sends one printed copy of each issue to every franchised new car dealership in the USA at no charge, along with a digital edition. This free distribution model is funded by advertising revenue, creating a B2B media business model.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Annual | Free dealership subscription - printed and digital editions |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Fixed Ops Magazine product offering
Product offeringCore offering
Fixed Ops Magazine is a B2B trade publication serving the automotive dealership fixed operations industry. Founded in 2004, it publishes a bimonthly print and digital magazine delivered free of charge to every franchised new car dealership in the United States, reaching 100% of America's 16,573 new car dealerships. Revenue is generated by selling advertising space to vendors and solution providers targeting dealership Fixed Operations Directors.
Product overview
Fixed Ops Magazine is a B2B publication serving the automotive dealership fixed operations industry with a bimonthly print and digital magazine. The portfolio consists of the core Fixed Ops Magazine print publication (distributed free to all franchised new car dealerships), the companion Digital Edition accessible online, and advertising services for vendors seeking to reach this specialized audience. The magazine focuses exclusively on Fixed Operations Departments (Service, Parts, and Body Shop) and has operated since 2004, reaching approximately 16,957 dealership Fixed Operations Directors across America.
Differentiator
Problem solved
Functional benefit
Products and services
- Fixed Ops Magazine (Print Edition) A bimonthly printed trade magazine published since 2004 and distributed free of charge to Fixed Operations Directors at every franchised new car dealership in the United States. Provides business-building information on products, services, equipment, and technologies for Service, Parts, and Body Shop operations.
- Digital Edition Online digital version of Fixed Ops Magazine hosted on the Nxtbook platform, provided complimentary to subscribers alongside the print edition.
- Advertising Services Advertising placement services (print and digital) reaching Fixed Operations Directors at all new car dealerships in the United States. Sold directly to vendors, product providers, and solution companies targeting the automotive dealership fixed operations market.
Quantifiable outcome
- Dealership Fixed Operations Departments account for the lion's share of operating profits
- +1 more outcomes
Companies that use Fixed Ops Magazine
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles2 records
Fixed Ops Magazine technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Fixed Ops Magazine partnerships and signals
Strategic signalScale indicators5 records
Recent moves4 records
Expansion highlights2 records
Fixed Ops Magazine competitors and assessment
Company assessmentEmerging players
- Automotive Fleet: B2B publication covering fleet management and commercial vehicle operations, with adjacent (rather than overlapping) service/maintenance content. Comparable B2B trade media model but distinct buyer audience.
- Parts & People: Trade publication focused on parts and service department operations, with overlapping but narrower coverage of the Fixed Ops audience. Comparable as a niche alternative for parts-category advertisers.
Broad incumbents
- Wards Auto: Long-running B2B automotive industry title covering OEMs, dealers, and suppliers. Incumbent media brand with overlap into dealership operations content and shared advertiser ecosystem with Fixed Ops Magazine.
- Automotive News: Flagship U.S. automotive industry publication owned by Crain Communications, covering franchised dealers broadly. Larger incumbent with broader scope but less exclusive focus on Fixed Operations, making it the closest 'big-tent' alternative for fixed ops advertisers.
Direct peers
- FenderBender: B2B trade publication focused on the collision repair industry, overlapping directly with Fixed Ops Magazine's Body Shop audience. Competes for the same collision-repair vendor advertising budgets reaching dealership body shops.
- Auto Dealer Today: B2B trade publication covering U.S. franchised auto dealerships, with significant editorial coverage of dealership operations including fixed operations. Direct competitor for advertising dollars from vendors targeting dealership decision-makers.
- Dealernews: B2B trade publication serving powersports and automotive dealerships, with editorial coverage overlapping dealership service and parts operations. Comparable in audience definition (dealer management) and advertiser base.
- Aftermarket Business (ABRN): B2B trade publication covering the automotive aftermarket, including service and parts operations at dealerships and independent shops. Closely comparable niche B2B model targeting service/parts decision-makers.
- BodyShop Business: Trade magazine serving collision repair operators including dealership body shops. Closely comparable B2B print + digital media model targeting a fixed ops sub-segment.
Others
- Crain Communications: Parent company of Automotive News and a portfolio of B2B trade publications including in automotive. Adjacent ecosystem participant — a potential acquirer or strategic partner given direct overlap in dealership-focused B2B media.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Fixed Ops Magazine social profiles
Digital presenceFixed Ops Magazine financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fixed Ops Magazine leadership team
Management profileNumber of profiles
Profiles1 record
Fixed Ops Magazine funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fixed Ops Magazine M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fixed Ops Magazine
What does Fixed Ops Magazine do?
Fixed Ops Magazine is a B2B trade publication serving the automotive dealership fixed operations industry. Founded in 2004, it publishes a bimonthly print and digital magazine delivered free of charge to every franchised new car dealership in the United States, reaching 100% of America's 16,573 new car dealerships. Revenue is generated by selling advertising space to vendors and solution providers targeting dealership Fixed Operations Directors.
Is Fixed Ops Magazine a public or private company?
Fixed Ops Magazine is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Fixed Ops Magazine founded?
Fixed Ops Magazine was founded in 2004. It employs 11 to 50 people.
Where is Fixed Ops Magazine based?
Fixed Ops Magazine is headquartered in Villa Park, United States, in the North America region.
How does Fixed Ops Magazine make money?
Two revenue lines are on record. Advertising is the primary driver. The others are free Subscription Distribution.
Who are Fixed Ops Magazine's main competitors?
Emerging players on record are Automotive Fleet and Parts & People. Broad incumbents are Wards Auto and Automotive News. Direct peers are FenderBender, Auto Dealer Today, Dealernews, Aftermarket Business (ABRN) and BodyShop Business. Crain Communications is listed as an others.
Does Fixed Ops Magazine have an API?
No public API is recorded for Fixed Ops Magazine.
What industry is Fixed Ops Magazine in?
Fixed Ops Magazine's product category is Trade Publication / B2B Media. Its primary akta.pro industry code is MPAJAEAI, Automotive & Transportation Magazines, with a secondary code of MPAJAEAM, Business, Finance & Industry Trade Magazines. Its NAICS code is 51312 and its SIC code is 2721.