FixParts Online
FixParts Online is a Riga-based e-commerce platform, founded in 2011, distributing 15M+ automotive spare parts across 159 brands to commercial vehicle fleets, marine operators, distributors, and retail customers in 150+ countries.
- Company typePrivate
- Founded2011
- HeadquartersRiga, Latvia, Latvia
- Headcount11–50
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What FixParts Online does
FixParts Online (legal entity SIA Fixparts, founded 2011 in Riga, Latvia) operates a B2B and B2C e-commerce platform distributing automotive spare parts to commercial vehicle, marine, and passenger car markets. The platform lists 15M+ stock-keeping units across 159 brands, with the company holding authorized dealer status for more than 20 European brands including DAF, Mercedes-Benz Trucks, Volvo Trucks, MAN, Scania, Renault Trucks, Volvo Penta, Bosch, ZF, WABCO, MAHLE, Hengst, and Blue Print. Its underlying technology is a part-number search and compatibility verification e-commerce stack operated on Dynamech infrastructure, complemented by expert-led technical consultation rather than fully automated fitment checks.
The business model combines retail transaction sales (B2C, one-time unit pricing displayed in EUR) with wholesale supply (B2B portal with individual pricing, personal managers, and direct factory/warehouse deliveries from Europe). Customer segments span fleet operators, ship management companies, spare parts distributors, maintenance station networks, government and public sector buyers, and independent resellers. The company operates a Polish subsidiary (Fixparts Trading SP. Z O. O. in Poznań) to support European wholesale activity and delivers to 150+ countries with 9-language customer support, a 1-year warranty, and 14-day free returns.
Revenue mechanics are conventional e-commerce: margin on parts, with B2B accounts receiving negotiated pricing in exchange for volume. The company is privately held, has no disclosed funding rounds, and reports no M&A activity in the source data, suggesting an organic-growth operating model. Scale indicators (50+ group staff, 20+ authorized dealer relationships, 150+ country reach) imply a small-to-mid-sized European distributor with cross-border reach into commercial vehicle and marine aftermarket segments.
FixParts Online firmographics
Firmographics- Name
- FixParts Online
- Legal name
- SIA Fixparts
- Website
- https://fixparts-online.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- FixParts Online is a Riga-based e-commerce platform, founded in 2011, distributing 15M+ automotive spare parts across 159 brands to commercial vehicle fleets, marine operators, distributors, and retail customers in 150+ countries.
- Ownership category
- akta.pro rank
FixParts Online industry classification
Industry- Product category
- Automotive Spare Parts Distribution
- NAICS
- Motor Vehicle Supplies and New Parts Merchant Wholesalers (42312)
- SIC
- Wholesale-Motor Vehicle Supplies & New Parts (5013), Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010)
- akta.pro primary industry
- Automotive Parts, Tools & Accessories Marketplaces (CRAFABAJ)
- akta.pro secondary industries
- Automotive Parts, Tires & Workshop Supplies Marketplaces (CRAFAHAD), Automotive Parts & Accessories Online Retailers (CRAFADAK)
Keywords
Where FixParts Online is headquartered
LocationHeadquarters
- HQ city
- Riga, Latvia
- HQ country
- Latvia
- HQ region
- Europe
Offices2 records
Markets served
FixParts Online business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Retail Parts Sales: One-time transaction sales of automotive spare parts to B2C and B2B customers through e-commerce platform. Products sold include genuine parts, OEM solutions, and aftermarket products from trusted manufacturers.
- Wholesale/B2B Supply: Wholesale supply of spare parts to professional customers including fleet operators, distributors, and resellers with individual pricing conditions
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | B2C retail pricing for individual customers |
| Unit Pricing | Pay-as-you-go | B2B wholesale pricing for business accounts |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels4 records
FixParts Online product offering
Product offeringCore offering
FixParts Online operates a wholesale and retail e-commerce platform for automotive spare parts, specializing in trucks, buses, marine engines, and European car brands. The platform distributes 15M+ spare parts from 159 brands, offering genuine parts, OEM solutions, and aftermarket products through a B2C website and a dedicated B2B wholesale portal.
Product overview
FixParts Online operates a B2B and B2C e-commerce platform for automotive spare parts wholesale and retail trade, specializing in commercial vehicles (trucks, buses) and marine engines. The platform distributes 15M+ spare parts from 159 brands through 20 distribution agreements, offering genuine parts, OEM solutions, and carefully selected aftermarket products. Core product categories include Engine Parts, Brakes, Suspension & Steering, Drivetrain, Electrical & Lighting, HVAC, Exhaust, Body, Wheels & Rims, Service Parts, Lubricants & Fluids, and Miscellaneous & Accessories. Key brand portfolio includes Bosch, TRW, LEMFÖRDER, SACHS, Blue Print, Hengst, and Pierburg. The platform is complemented by services including part sourcing, compatibility verification, alternative parts search, technical consultation, export documentation, worldwide delivery, and warranty support. The company operates as an authorized dealer for more than 20 European brands.
Differentiator
Problem solved
Functional benefit
Products and services
- FixParts Online E-commerce Platform (B2C) A direct-to-consumer e-commerce storefront at fixparts-online.com offering retail sales of automotive spare parts with part number search, product categories, cart functionality, and worldwide delivery to individual customers and small buyers.
- FixParts B2B Wholesale Portal A dedicated business account portal offering wholesale supply of spare parts with exclusive benefits, personal manager access, individual pricing conditions, and direct factory/warehouse deliveries for professional customers including distribution centres, trading networks, transport fleets, and maintenance station networks.
- Genuine and OEM Brand Parts (Bosch, TRW, LEMFÖRDER, SACHS, Blue Print, Hengst, Pierburg) Original equipment manufacturer (OEM) and genuine parts distributed as authorised dealer for 20+ European brands including Bosch, TRW, LEMFÖRDER, SACHS, Blue Print, Hengst, Pierburg, MAHLE, ZF, WABCO, Febi, Corteco, SWAG, Nissens, Kolbenschmidt, and truck brands (DAF, Mercedes-Benz, Volvo, MAN, Scania, Renault).
- Aftermarket Parts Carefully selected aftermarket products from trusted manufacturers for demanding commercial vehicle and marine applications, offering alternatives to OEM with competitive pricing.
- Part Sourcing and Compatibility Verification Service Expert parts sourcing with greater accuracy to find the right parts faster, including compatibility verification before the order is placed and identification of compatible alternatives when needed. Targeted at professional buyers for commercial vehicles and marine applications.
- Worldwide Delivery and Export Documentation Reliable shipping to any destination with delivery time estimates, backorder management, and export documentation preparation for international shipments to 150+ countries.
- Warranty and Returns Service 1-year warranty coverage for all products with after-sales support and free return or exchange within 14 days.
Quantifiable outcome
- Parts availability across 159 brands and 15M+ spare parts
- +2 more outcomes
Companies that use FixParts Online
Customer profileNamed customers6 records
Segments5 records
Ideal customer profiles5 records
FixParts Online technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
FixParts Online partnerships and signals
Strategic signalPartnerships
27 partnerships are on record, tiered core.
- KolbenschmidtcoreOfficial distributor relationship for Kolbenschmidt brand parts including pistons, cylinder liners, and engine components for trucks and marine applications
- DAFcoreAuthorised dealer for DAF truck spare parts covering full range of commercial vehicle components
- Mercedes-Benz TruckscoreAuthorised dealer for Mercedes-Benz truck spare parts including genuine and OEM alternatives
- Volvo TruckscoreAuthorised dealer for Volvo truck spare parts including service parts and components
- MANcoreAuthorised dealer for MAN truck and marine engine spare parts
- ScaniacoreAuthorised dealer for Scania truck spare parts covering full commercial vehicle range
- Renault TruckscoreAuthorised dealer for Renault truck spare parts for commercial vehicles
- Volvo PentacoreOfficial distributor for Volvo Penta marine engine spare parts
- BoschcoreAuthorised dealer for Bosch automotive parts including fuel systems, braking, and electrical components. Offering over 10,000 Bosch products.
- TRW (ZF)coreAuthorised dealer for TRW safety systems including braking, steering, and suspension components. Offering over 10,000 TRW products.
- LEMFÖRDER (ZF)coreOfficial distributor for LEMFÖRDER steering and suspension components. Offering nearly 10,000 LEMFÖRDER products.
- SACHS (ZF)coreOfficial distributor for SACHS clutches and shock absorbers. Offering over 10,000 SACHS products.
- Blue PrintcoreOfficial distributor for Blue Print precision replacement parts from Germany. Offering over 10,000 Blue Print products.
- HengstcoreOfficial distributor for Hengst filtration products including air, oil, fuel, and cabin filters. Offering nearly 4,000 Hengst products.
- MAHLEcoreOfficial distributor for MAHLE engine components and aftermarket parts for commercial vehicles and marine applications
- ZFcoreOfficial distributor for ZF drivetrain and chassis technology products including transmissions and axles
- WABCOcoreOfficial distributor for WABCO vehicle control systems including braking and stability control
- Febi (BILSTEIN)coreOfficial distributor for Febi aftermarket parts including engine, chassis, and brake components
- PierburgcoreOfficial distributor for Pierburg emission control, air supply, and fuel systems. Offering over 4,000 Pierburg products.
- CortecocoreOfficial distributor for Corteco sealing solutions and gaskets for automotive applications
- AugercoreOfficial distributor for Auger automotive components including steering and suspension parts
- SWAGcoreOfficial distributor for SWAG automotive aftermarket parts including maintenance and repair components
- NissenscoreOfficial distributor for Nissens thermal management products including radiators and air conditioning components
- BOGEcoreOfficial distributor for BOGE elastomer and suspension components
- DT (German Tech)coreOfficial distributor for DT truck and commercial vehicle spare parts
- OE GermanycoreOfficial distributor for OE Germany automotive aftermarket products
- BFcoreOfficial distributor for BF automotive components and spare parts
Scale indicators9 records
Recent moves5 records
Expansion highlights5 records
FixParts Online competitors and assessment
Company assessmentDirect peers
- Mister Auto: French online retailer of automotive spare parts operating across Europe. Direct competitor with a similar inventory-led e-commerce model, multi-brand catalog, and B2C focus on parts for passenger and commercial vehicles.
- AutoDoc: Berlin-based online retailer of automotive spare parts and accessories across Europe. Comparable to FixParts as a cross-border B2C/B2B parts e-commerce platform serving multiple European vehicle brands with a broad catalog.
- RockAuto: US online auto parts retailer with a deep multi-brand catalog and direct shipping model. Comparable to FixParts through its inventory-led online-only distribution approach and breadth across vehicle makes and component categories.
- FCP Euro: US-based online retailer specializing in European automotive parts with deep catalog of OEM and aftermarket brands. Comparable to FixParts in its European-brand focus, technical content, and compatibility-led customer experience.
Broad incumbents
- LKQ Corporation: Global Fortune 500 distributor of aftermarket and recycled automotive parts with operations across North America, Europe, and Australasia. Comparable to FixParts through its European aftermarket parts distribution business, though operating at vastly greater scale.
- Euro Car Parts: One of the UK's largest distributors of automotive parts, owned by Halfords. Comparable to FixParts in offering a broad multi-brand catalog across consumer and trade channels, but with substantially larger scale and a UK-centric footprint.
- Genuine Parts Company: US-listed distributor of automotive replacement parts through the NAPA network across North America and internationally. Comparable to FixParts as a multi-brand automotive parts distributor serving both retail and B2B customers.
Others
- Dynamech (operating platform): Technology/operating platform referenced on FixParts' site. Relevant as the underlying e-commerce infrastructure enabling FixParts' catalog, B2B portal, and multi-language storefront operations.
- WABCO (now part of ZF) aftermarket distribution partners: ZF's commercial vehicle aftermarket brands (WABCO, TRW, SACHS, LEMFÖRDER) whose distribution channel FixParts participates in. Comparable as upstream suppliers where FixParts competes with other authorized distributors for the same brand allocations.
- Motul Marine / Volvo Penta dealer network: Marine engine OEM and parts ecosystem in which FixParts operates as an authorized distributor for Volvo Penta and MAN marine engines. Comparable to FixParts' marine parts segment, where competing dealers compete for fleet and ship management customers.
Market position
Strengths1 record
Weaknesses1 record
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
FixParts Online social profiles
Digital presenceFixParts Online financial estimates
Financial estimateRevenue estimate
Valuation estimate
FixParts Online leadership team
Management profileNumber of profiles
FixParts Online funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
FixParts Online M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about FixParts Online
What does FixParts Online do?
FixParts Online operates a wholesale and retail e-commerce platform for automotive spare parts, specializing in trucks, buses, marine engines, and European car brands. The platform distributes 15M+ spare parts from 159 brands, offering genuine parts, OEM solutions, and aftermarket products through a B2C website and a dedicated B2B wholesale portal.
Is FixParts Online a public or private company?
FixParts Online is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was FixParts Online founded?
FixParts Online was founded in 2011. It employs 11 to 50 people.
Where is FixParts Online based?
FixParts Online is headquartered in Riga, Latvia, Latvia, in the Europe region.
How does FixParts Online make money?
Two revenue lines are on record. Retail Parts Sales are the primary driver. The others are wholesale/B2B Supply.
Who are FixParts Online's main competitors?
Direct peers on record are Mister Auto, AutoDoc, RockAuto and FCP Euro. Broad incumbents are LKQ Corporation, Euro Car Parts and Genuine Parts Company. Others are Dynamech (operating platform), WABCO (now part of ZF) aftermarket distribution partners and Motul Marine / Volvo Penta dealer network.
Does FixParts Online have an API?
No public API is recorded for FixParts Online.
What industry is FixParts Online in?
FixParts Online's product category is Automotive Spare Parts Distribution. Its primary akta.pro industry code is CRAFABAJ, Automotive Parts, Tools & Accessories Marketplaces, with a secondary code of CRAFAHAD, Automotive Parts, Tires & Workshop Supplies Marketplaces. Its NAICS code is 42312 and its SIC code is 5013.