Fachstelle für Jugendmedienkultur NRW

What Fachstelle für Jugendmedienkultur NRW does

Fachstelle für Jugendmedienkultur NRW (FJMK) is the officially commissioned specialist agency (Fachstelle) for youth media culture in the German state of North Rhine-Westphalia, operated since 2004 by the non-profit association ComputerProjekt Köln e.V. The organization delivers media-pedagogical services at the intersection of gaming culture, digital literacy, and youth welfare, targeting children and adolescents aged 4-27, pedagogical specialists working in youth facilities and schools, and parents across NRW.

FJMK's core product surface consists of three layers. First, flagship media-education offerings: the Spieleratgeber-NRW editorial platform on games and apps, the annual Gamescamp youth gaming event (run jointly with 12+ German partner institutions), the long-running Broschüre Digitale Spiele Pädagogisch Beurteilt publication series, the KryptoKids data-privacy adventure game, and the Lernparcours Hate Speech learning parcours with its custom React quiz and ESP32-based Toxic Button hardware prototype. Second, capacity-building services for pedagogical multipliers: workshops, multi-session qualification programs (priced up to €898), specialist days, and structural consulting on media concept development for youth welfare facilities, municipal youth welfare offices, and schools. Third, a portfolio of OER publications, handbooks, and video series (Jugendhilfe-Navi) distributed largely as free downloads.

The organization's business model is structurally funded rather than market-revenue-driven. Core operations are covered by the NRW Kinder- und Jugendförderplan as the official Fachstelle mandate, supplemented by project grants from federal (BMBF, Bundeszentrale für politische Bildung), EU (ESF Plus), state lottery (Deutsche Fernsehlotterie), regional (LVR), and municipal (City of Cologne) sources, plus modest fee income from paid training courses. Go-to-market combines event-driven demand generation (gamescom presence, Gamescamp, specialist days), community-led engagement (a network of 30+ game-testing groups and youth editorial teams), and direct sales of consulting/workshops to youth institutions. Pricing is largely free to end beneficiaries; paid offerings range from €20 single sessions to €898 qualification programs.

Name

Fachstelle für Jugendmedienkultur NRW

Legal name

ComputerProjekt Köln e.V.

Website

https://fjmk.de

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Fachstelle für Jugendmedienkultur NRW (FJMK) is the state-commissioned non-profit specialist agency for youth media culture in North Rhine-Westphalia, Germany, operated by ComputerProjekt Köln e.V. since 2004. It delivers media-pedagogical workshops, training, and consulting to youth welfare facilities, schools, and specialists across NRW.

Ownership category

akta.pro rank

Product category

Youth Media Education Services

NAICS

Educational Support Services (611710), Child and Youth Services (624110), Other Individual and Family Services (624190), Periodical Publishers (51312)

SIC

Services-Educational Services (8200), Services-Social Services (8300), Miscellaneous Publishing (2741)

akta.pro primary industry

Online Learning Content & Course Publishing Platforms (BPAMAJAL)

akta.pro secondary industries

Virtual Special Education & Related Services (IEP Delivery Online) (EDAJADAG), Kids & Family Curated Content Platforms (MPACAKAL), Special Needs & Inclusive Educational Programming (MPABAKAJ), Online/Hybrid Lifelong Learning Platforms & Open Enrollment Programs (EDAAAEAL)

Keywords

• Media education services
• Youth welfare training
• Digital literacy programs
• Gaming pedagogy
• Inclusive media workshops

Headquarters

HQ city

Köln (Müngersdorf)

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Public Structural Funding (Landesförderung): FJMK is officially commissioned as a NRW state-level Fachstelle (specialist center) and receives structural funding from the Kinder- und Jugendförderplan NRW (Children and Youth Promotion Plan of North Rhine-Westphalia). This is the primary, ongoing funding stream covering core operational costs.
2. Event and Training Course Fees: FJMK generates revenue from paid workshops, training courses, and specialist days. Fees range from €0 (free events) to €898 for multi-session qualification programs. Revenue is supplementary to structural funding.
3. Project-based Government Grants: Time-limited project funding from federal, state, and EU sources (e.g., Bundesministerium für Bildung und Forschung, Bundeszentrale für politische Bildung, ESF, Deutsche Fernsehlotterie). These grants fund specific programs such as hello world, Silver Gaming, Rückenwind³, and Fierce! for defined project periods.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels10 records

Core offering

FJMK provides media-pedagogical consulting, workshops, training courses, specialist events, and publications for youth welfare facilities, schools, and pedagogical specialists across North Rhine-Westphalia. Its portfolio spans gaming culture, coding/MINT, digital youth protection, inclusive and queer media work, and intergenerational programs, delivered via the Spieleratgeber-NRW platform, annual Gamescamp, Broschüre 'Digitale Spiele – Pädagogisch beurteilt', and projects such as KryptoKids, Lernparcours Hate Speech, and InclusiveGameLab.

Product overview

Fachstelle für Jugendmedienkultur NRW is a state-supported media education center (Fachstelle) for North Rhine-Westphalia, operated by ComputerProjekt Köln e.V. It offers a diverse portfolio of media education products and projects rather than a unified software platform. The core offerings include the Spieleratgeber-NRW educational information platform for games and apps, the annual Gamescamp youth gaming event, and the Broschüre Digitale Spiele pädagogisch beurteilt publication. Key project categories span: gaming & esports (Gaming ohne Grenzen, InclusiveGameLab, Level Up, Spielend inklusiv!, Silver Gaming, ESJL-NRW, Fit for eSports); coding & MINT (hello world workshops, bits in bunt, Let it grow); media literacy & safety (KryptoKids privacy games, Lernparcours Hate Speech, Discord Handreichung); queer & inclusive media work (Diversity LAB, Fierce!); and intergenerational programs (Silver Gaming). Publications include practical guides (Praxisleitfaden Making & Coding, Hybride Jugendarbeit Methodenkatalog) and research studies. Services include workshops, training, consultations, lectures, and event organization for youth facilities, educational staff, and families.

Differentiator

Problem solved

Functional benefit

Brands

• Spieleratgeber-NRW: Pädagogische Informationsplattform zu Computer-, Konsolenspielen und Apps - educational information platform for computer, console games and apps
• hello world
• Silver Gaming
• Gaming ohne Grenzen
• Level Up
• Diversity LAB
• KryptoKids
• Sci & Space
• Gamescamp
• InclusiveGameLab
• Conceptopia
• Jugendredaktion CTRL-Blog.de
• Jugendredaktion Shift
• ESJL-NRW

Products and services

• Spieleratgeber-NRW Educational information platform for computer, console games, and apps, serving as a complement to USK ratings. Provides pedagogical reflection on gaming culture with suggestions for contemporary media education, aimed at parents, educators, and youth workers.
• Gamescamp Annual weekend camp for gamers aged 14-21 from across Germany. Barcamp format combining analog and online events where youth discuss gaming topics, play together, and network with peers.
• KryptoKids App-supported data privacy detective adventure game for children aged 8 and up, combining digital and analog game elements. Children become part of an exciting detective story experienced on-site at their facilities.
• Lernparcours Hate Speech im Online-Gaming Interactive exhibition with 8 thematic stations on hate speech in online gaming, designed for youth aged 12+. Features memes, a digital quiz (QuizGegenHass), counterspeech card game, gaming, video corner, and the Toxic Button hardware prototype.
• Broschüre Digitale Spiele pädagogisch beurteilt Annual publication evaluating current digital games pedagogically, providing parents and educators informative insight into the entertainment software market with help for appropriate game classification.
• medientipps.fjmk.de Low-threshold media tips portal enabling children and adolescents in their use of digital media, providing accessible guidance on digital topics.
• Medienpädagogische Videoreihe (Jugendhilfe-Navi) Video series providing orientation in media pedagogy, linked with practical tips and best practice examples for youth welfare professionals, published on YouTube.
• Sci & Space: Ein Weltallrollenspiel Pen & Paper role-playing game in science-fiction setting developed with youth, exploring astronomy, physics, and space phenomena through adventure gameplay.
• Politisches Papperlapapp Media-pedagogical card game about manipulation tactics, designed for educational settings with youth.
• Online-Qualifizierung: Multiplikator*in für Medienpädagogik Comprehensive online qualification program for multipliers (Multiplikator*innen) in media pedagogy within child and youth welfare, training pedagogical specialists to deliver media education to youth.
• Schule mit Games gestalten NRW Project offering schools in North Rhine-Westphalia practical materials, lesson plans, and method boxes for using digital games in classroom teaching on inclusion, democracy, and commemoration culture.
• Silver Gaming Intergenerational project promoting exchange between youth and seniors through shared gaming experiences, supporting development of appropriate gaming methods and assistive technology for seniors.
• Fierce! – Potentiale queerer JugendMedienArbeit Project addressing the intersection of media pedagogy and queer youth work, documenting needs of youth facilities and producing a handbook for institutions with and without queer focus.
• Eltern-LAN Events where parents and pedagogical professionals gain personal computer gaming experience and learn about content and effects of virtual game worlds, organized with the Bundeszentrale für politische Bildung.
• eSport Jugendliga NRW (ESJL-NRW) eSport youth league for youth aged 12-18 and youth facilities in NRW, providing pedagogically supervised eSport league during pandemic to reach difficult target audiences.
• Praxisleitfaden für Einstiegsworkshops in Technik, Robotik und Coding Handbook from the hello world program containing workshop concepts with preparation and execution guidance, pedagogical concepts, method collections, and tips for implementation in technology, robotics, and coding.
• Handreichung Discord in der Kinder- und Jugendarbeit Guide developed jointly with AJS NRW providing an overview of advantages and disadvantages of Discord and supporting evaluation of its use within educational youth protection frameworks.
• hello world workshops (Technik, Robotik und Coding) Workshop program focused on technology, robotics and coding for children and youth, delivered across NRW. Includes over 40 workshops and training sessions per year reaching more than 1,000 children and adolescents.
• Games im Fokus der Jugendhilfe Annual specialist training day at gamescom providing insights into current topics around games in youth welfare, offered as a specialist event for pedagogical professionals.
• Gaming ohne Grenzen Inclusive gaming initiative addressing accessibility barriers for players with disabilities in digital gaming, testing games for accessibility and enabling participation in gaming culture.
• Level Up

Quantifiable outcome

• Over 40 workshops and trainings per year reaching more than 1,000 children and adolescents across NRW (hello world program)
• +4 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature5 records

Partnerships

13 partnerships are on record, tiered core, minor, flagship and major.

• ComputerProjekt Köln e.V.coreOthersComputerProjekt Köln e.V. is the parent association (Träger) of FJMK. Operating since 2004 in media, education, and culture, the association is committed to promoting media competence for children, adolescents, and adults statewide. The association bridges the digital divide and serves as the legal and organizational umbrella for FJMK's operations. Its honorary board comprises Tobias Kempf and Horst Pohlmann.
• LAG Lokale Medienarbeit NRW e.V.coreStrategic or Co-development PartnerFJMK's parent organization ComputerProjekt Köln e.V. is a member of LAG Lokale Medienarbeit NRW (Landesarbeitsgemeinschaft Lokale Medienarbeit), a state-level working group for local media work in NRW.
• Der Paritätische NRWcoreStrategic or Co-development PartnerComputerProjekt Köln e.V. is a member of Der Paritätische (Paritätischer Wohlfahrtsverband), one of the six major welfare associations in Germany. This membership provides the organizational and ideological framework within which FJMK operates.
• Gesellschaft für Medienpädagogik und Kommunikationskultur (GMK)coreStrategic or Co-development PartnerComputerProjekt Köln e.V. is a member of GMK, a German society for media pedagogy and communication culture that serves as a key professional network for media education practitioners across Germany.
• Landesvereinigung kulturelle Jugendbildung NRW (LKJ NRW)minorStrategic or Co-development PartnerComputerProjekt Köln e.V. is a member of LKJ NRW, the state association for cultural youth education in North Rhine-Westphalia.
• Gamescamp Network (12+ German media education institutions)flagshipStrategic or Co-development PartnerThe Gamescamp is organized by a network of over 12 German media education institutions including: Akademie der Kulturellen Bildung des Bundes und des Landes NRW, Initiative Creative Gaming e.V., Institut Spielraum (TH Köln), JFF – Institut für Medienpädagogik, LVR-Zentrum für Medien und Bildung, Medienkulturzentrum Dresden, medien+bildung.com, medialepfade.org – Verein für Medienbildung e.V., Spawnpoint – Institut für Spiel- und Medienkultur e.V., spielbar.de, and Stadtbibliothek Minden. The annual Gamescamp brings together youth gamers aged 14-21 from across Germany for a barcamp-style weekend of gaming, discussion, and networking.
• TH Köln (Technische Hochschule Köln) – Institut SpielraumflagshipStrategic or Co-development PartnerTH Köln collaborates with FJMK through its Institut Spielraum on multiple projects including InclusiveGameLab (joint project on inclusive access to digital games) and Sci & Space (space-themed pen & paper project). The institute also co-organizes the Gamescamp network.
• Stiftung Digitale SpielekulturflagshipStrategic or Co-development PartnerThe Stiftung Digitale Spielekultur (Digital Game Culture Foundation) partners with FJMK on multiple projects including 'Schule mit Games gestalten NRW', 'Wo ist Joy?' (funded by Bundeszentrale für Kinder- und Jugendmedienschutz), the Broschüre 'Digitale Spiele pädagogisch beurteilt', and the GG E-Sport Jugendzentrum. The foundation also partners with FJMK through the Bündnispartner network 'Stärker mit Games'.
• Jugendarbeit.digital (Swiss association)majorStrategic or Co-development PartnerFJMK serves as a local partner (lokaler Partner) for Jugendarbeit.digital, a Swiss association that developed the Jugendapp NRW platform. FJMK supports the implementation of this digital youth work platform in NRW, enabling local youth facilities to create their own digital platforms.
• Arbeitsgemeinschaft Kinder- und Jugendschutz NRW (AJS NRW)majorStrategic or Co-development PartnerFJMK co-produced the handbook 'Discord in der Kinder- und Jugendarbeit' with AJS NRW, providing a joint response to inquiries from youth welfare institutions about data protection and educational use of the Discord platform.
• Institut Spielraum (TH Köln)flagshipStrategic or Co-development PartnerInstitut Spielraum is a long-standing partner in organizing the Eltern-LAN format (since 2008) and the Gamescamp network, bringing expertise in game studies and media education research.
• Grimme Medienbildung (Grimme Prize)minorStrategic or Co-development PartnerFrom 2017 to 2021, Grimme Medienbildung cooperated with FJMK within the Grimme Game initiative, jointly organizing contributions, conferences, and think tanks focused on quality discourse in gaming.
• Jugendzentren Köln gGmbH (JUGZ)majorStrategic or Co-development PartnerFJMK cooperates with JUGZ (Youth Centers Cologne) in the Fit for eSports project, creating a network to structurally anchor eSports in Cologne's youth work through joint events, networking, and specialist training.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Gesellschaft für Medienpädagogik und Kommunikationskultur (GMK): Germany's leading professional association for media pedagogy. FJMK's parent organization is a member of GMK; both operate at the intersection of media education, policy advocacy, and professional qualification for Fachkräfte.
• JFF – Institut für Medienpädagogik in Forschung und Praxis: Munich-based media education research and practice institute. Directly comparable as a German media pedagogy specialist delivering training, projects, and publications for youth welfare, with a co-organizing role in the Gamescamp consortium alongside FJMK.
• Initiative Creative Gaming e.V. German non-profit focused on creative and critical game culture in youth education. Co-organizes the Gamescamp network with FJMK and runs parallel gaming-pedagogy workshops and publications.
• Institut Spielraum (TH Köln): Game studies and media education research institute at TH Köln. Co-develops InclusiveGameLab and the Sci & Space project with FJMK and jointly organizes the Gamescamp and Eltern-LAN.
• medien+bildung.com: Media education provider in Rhineland-Palatinate delivering workshops, training, and project services for youth welfare and schools. Closely comparable scope (media pedagogy training and project delivery for Fachkräfte) and a Gamescamp consortium partner of FJMK.
• Stiftung Digitale Spielekultur: Berlin-based foundation promoting digital game culture. Co-funds and co-produces the Broschüre Digitale Spiele, Schule mit Games gestalten NRW, and GG E-Sport Jugendzentrum with FJMK; operates the Bündnis 'Stärker mit Games'.
• Arbeitsgemeinschaft Kinder- und Jugendschutz NRW (AJS NRW): NRW child and youth protection working group. Co-produced the Discord handbook with FJMK and addresses overlapping topics of digital youth protection, data privacy, and media education.
• LAG Lokale Medienarbeit NRW e.V. State-level working group for local media work in NRW. FJMK's parent ComputerProjekt Köln is a member; LAG operates overlapping media-education training and network programs across NRW youth facilities.

Regional players

• Jugendarbeit.digital: Swiss association developing digital youth work infrastructure (Jugendapp NRW). FJMK serves as its local NRW implementation partner; provides adjacent but cross-border comparable infrastructure for digital youth services.

Broad incumbents

• Bundeszentrale für politische Bildung (bpb): Federal agency for civic education and a major funder of FJMK projects including Eltern-LAN and Gamescamp. Operates an overlapping mandate on media literacy at national scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/fjmknrw
• YouTubeyoutube.com/c/JugendhilfeNavi
• Facebookfacebook.com/fjmkNRW
• Instagraminstagram.com/fjmk.nrw/?hl=de
• LinkedInlinkedin.com/company/fjmk

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Fachstelle für Jugendmedienkultur NRW