What FK Mladá Boleslav does

FK Mladá Boleslav is a professional Czech football club founded in 1902, headquartered in Mladá Boleslav and competing in the Chance Liga, the top tier of Czech football. The club operates a comprehensive football organization comprising a first team (A-tým), a reserve B-team, an extensive youth academy spanning U6 through U19 age categories, and a women's football program (WU11 through WU Ženy competing in the 3rd women's league). It serves local and regional fans, youth players aged 6-19 and their families, sponsors and advertisers, and the wider Mladá Boleslav community through matchday entertainment, structured talent development, and community programming delivered through the Městský stadium.

The club's core product is professional football entertainment delivered via home matches at the Městský stadium, supported by a digital ecosystem spanning the official website (fkmb.cz), an online ticketing platform (fkmb.enigoo.cz), an e-commerce fanshop (bolekshop.cz), a YouTube media channel (TV Bolka), and a digital newsletter (Zpravodaj). Its youth academy is the second core product, leveraging partnerships with 15+ regional clubs, primary and secondary schools offering sports classes (7th and 9th ZŠ Mladá Boleslav, Škoda SOÚ strojírenské), and academic institutions (FTVS Charles University, the National Sports Agency, Středočeský kraj) for talent identification and development. Technology infrastructure is operational — XPS Network club management software, Enigoo ticketing, and Bolekshop commerce — with no disclosed AI/ML, public API, or proprietary technology stack beyond standard football-club tooling.

The business model combines transactional revenue (match tickets priced 170-320 Kč with tiered advance-purchase discounts; merchandise priced 50-250 Kč for scarves, trumpets, harmonicas, calendars, and mini-kits), recurring subscription revenue (season tickets at 2,996 Kč for the full Chance Liga and Czech Cup season, with a reduced 1,498 Kč rate for fan-club members in Sector G), multi-tier sponsorship (general partner Škoda Auto; premium partners Tipsport, Chance, and the City of Mladá Boleslav; main partners PUMA, Sportisimo Pro, ŠKO-ENERGO, LFA; official partners ČSOB, Natura, Powerade, Dragon, Český trávník), affiliate/co-branded programs (ČSOB Bolek Card offering fan discounts), and ancillary services (annual summer football camp at 5,099 Kč per participant, capacity 60). Distribution is direct-to-consumer through online ticketing, the stadium box office, and the stadium-based Fanshop, with the ČSOB banking network serving as an indirect channel for the Bolek Card program.

Name

FK Mladá Boleslav

Legal name

FK Mladá Boleslav a.s.

Website

https://fkmb.cz

Company type

Private

Founded year

1902

Operating status

Operating

Headcount range

101–250 employees

Short description

FK Mladá Boleslav is a Czech professional football club competing in the Chance Liga, operating a first team, B-team, U6-to-U19 youth academy, and women's teams, with revenue from tickets, multi-tier sponsorships, merchandise, and youth football camps for fans, players, and corporate partners.

Ownership category

akta.pro rank

Product category

Professional Football Club

NAICS

Sports Teams and Clubs (711211)

akta.pro primary industry

Individual-Sport Clubs & Teams (Cycling Teams, Athletics/Track Clubs, Swimming Clubs, etc.) (MPAKABAD)

Keywords

• Professional football club
• Youth football academy
• Matchday ticketing
• Football merchandise
• Football camp programs

Headquarters

HQ city

Mladá Boleslav

HQ country

Czechia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Ticket Sales: Revenue from matchday tickets for the professional first team competing in Chance Liga, including standard matches, exposed matches (against Sparta and Slavia), and cup competitions.
2. Season Tickets (Permanentky): Season tickets for the full Chance Liga and Czech Cup season, available at discounted rates for card holders.
3. Merchandise Sales (Fanshop): Sale of club merchandise including scarves, trumpets, calendars, mini-kits, and other fan items through the official Fanshop at the stadium.
4. Sponsorship: Multi-tier sponsorship program including general partner (Škoda), premium partners, main partners, official partners, and academy partners with varying levels of visibility and branding rights.
5. Club Card Program: Partnership with ČSOB for co-branded payment card 'Bolek' offering fan benefits including discounts on tickets, merchandise, and local businesses.
6. Football Camps: Summer football camps for children (born 2014-2019) held at the club's stadium, generating registration fees.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

FK Mladá Boleslav is a professional Czech football club operating a men's first team in the Chance Liga, a B-team, a youth academy from U6 to U19, and women's teams. It sells matchday and season tickets, merchandise through an online fanshop (Bolekshop), runs football camps, and distributes a co-branded ČSOB payment card (Karta Bolek). The club's headquarters and home venue is the Městský stadion in Mladá Boleslav.

Product overview

FK Mladá Boleslav operates as a professional Czech football club with a multi-platform digital ecosystem. The core product is the official website (fkmb.cz) which serves as the primary hub for news, match information, team rosters, and ticket sales. Supporting products include the online ticketing system (fkmb.enigoo.cz), an official fanshop (bolekshop.cz), a co-branded ČSOB payment card (Karta Bolek) offering fan discounts, and the official YouTube channel (TV Bolka) for video content. The club also participates in Fantasy Chance Ligy, an LFA-managed fantasy football game. Youth development is served through a comprehensive academy program with age categories from U6 to senior teams, including women's football, while the annual summer football camp provides grassroots engagement for children born 2014-2019.

Differentiator

Problem solved

Functional benefit

Products and services

• Matchday Tickets (Chance Liga and Czech Cup) Single-match tickets for FK Mladá Boleslav home games in the Chance Liga and Czech Cup, priced by match type and advance purchase timing, available online and at the stadium box office. Targeted at football fans and matchday spectators.
• Season Tickets (Permanentky) Annual season tickets providing entry to all FK Mladá Boleslav home matches in the Chance Liga and Czech Cup, priced at 2,996 Kč (full season) or 1,498 Kč for fan club Sector G members. Offering discounted advance pricing for card holders.
• Fanshop (Bolekshop.cz) Merchandise Official club merchandise store selling scarves, trumpets, harmonicas, mini-kits, rattles, wall calendars, and other fan items through the online store at Bolekshop.cz and the physical Fanshop at Městský stadion.
• Karta Bolek (Co-branded ČSOB Payment Card) Co-branded payment card issued with ČSOB bank providing fan loyalty benefits such as discounts on tickets, merchandise, and local partner establishments, plus a free voucher for two match tickets for new cardholders.
• Summer Football Camp (Fotbalový Kemp) Annual summer football camp for children born 2014–2019 offering five days of professional football training at Městský stadium, priced at 5,099 Kč per participant with capacity for 60 children.
• Youth Academy Membership (U6–U19) Comprehensive youth football development program with teams spanning U6 through U19 age categories for boys, plus girls' and women's teams (WU11–WU18, WU Ženy), with formal partnerships with 15+ regional clubs and local schools for talent identification and development.
• Multi-Tier Sponsorship Program Multi-tier sponsorship program offering companies advertising and branding rights with the club, structured as General Partner, Premium Partner, Main Partner, Official Partner, and Partner levels with varying visibility and branding rights.

Quantifiable outcome

• Club aspires to regular European competition and maximizing homegrown players in first team squad

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered core, major and supporting.

• Škoda AutocoreOthersGeneral partner of FK Mladá Boleslav. Škoda Auto is the main automotive sponsor providing primary sponsorship support to the club.
• ČSOB (Československá obchodní banka)coreOthersOfficial partner and banking services provider. Co-branded 'Bolek Card' program offering fan benefits including discounts on tickets, merchandise, and local partner discounts.
• PUMAcoreOthersOfficial equipment and apparel partner supplying sportswear and equipment for the club.
• TipsportmajorOthersPremium betting partner of the club.
• ChancemajorOthersPremium betting partner and sponsor of the Czech league's fantasy game 'Fantasy Chance Liga'.
• Statutární město Mladá BoleslavmajorOthersPremium partner and official city partner supporting the club as the primary city team.
• LFA (Ligová fotbalová asociace)majorOthersLeague association partner organizing the Chance Liga competition.
• FTVS (Fakulta tělesné výchovy a sportu)supportingTechnology or IntegrationAcademy partner - Faculty of Physical Education and Sport at Charles University. Provides academic partnerships and talent testing programs.
• NSA (Národní sportovní agentura)supportingOthersAcademy partner - National Sports Agency supporting youth development.
• Středočeský krajsupportingOthersAcademy partner - Central Bohemian Region supporting youth football development.
• Partnerské kluby (15+ regional clubs)supportingChannel Partner/ Reseller/ DistributorRegional partnership program with clubs including FC Sporting MB, SK Kosmonosy, Sparta Kutná Hora, SK Benátky nad Jizerou, SK Polaban Nymburk, FK Benešov, FK Arsenal Česká Lípa, and others. Project running since 2021/2022 for systematic talent cooperation.
• Škoda Auto a.s. Střední odborné učiliště strojírenskésupportingOthersSecondary school partnership offering sports classes with professional coaching from FKMB.
• 7. Základní škola Mladá Boleslav (Václavkova)supportingOthersPrimary school partnership with sports classes for children combining education and football training under professional FKMB coaches.
• 9. Základní škola Pastelka Mladá BoleslavsupportingOthersPrimary school partnership offering extended PE (RTV) from 1st grade with football focus, continuing through secondary level.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• FK Jablonec: Czech First Division club from a smaller city (Jablonec nad Nisou). Closest demographic and market-size comparable to FKMB — same challenge of operating outside Prague.
• FC Viktoria Plzeň: Czech First Division club that has competed in the UEFA Champions League group stage. Comparable as a mid-sized Czech club that has achieved European qualification — the exact trajectory FKMB aspires to.
• 1. FC Slovácko: Czech First Division club from the Moravian region. Comparable to FKMB as a mid-sized, regionally-rooted club with strong academy and community-embedded operations.
• SK Slavia Prague: Czech First Division football club and FKMB's other "exposed match" opponent (alongside Sparta). Direct league peer competing for the same title positions, European qualification slots, and Czech national talent.
• SK Sigma Olomouc: Czech First Division club with a historically strong academy that has produced Czech national-team players. Comparable to FKMB on academy-driven, mid-market club economics.
• FC Baník Ostrava: Czech First Division club with strong regional identity in Ostrava/Moravia. Comparable to FKMB as a regionally-anchored, non-Prague top-flight club with a passionate supporter base and youth-development focus.
• FC Slovan Liberec: Czech First Division club of similar size to FKMB. Comparable in scale, regional positioning, and academy-driven model — provides a benchmark for what a non-Prague Chance Liga club can achieve.
• Bohemians Praha 1905: Czech First Division club with a historic Prague-based fan base. Comparable as a smaller-budget top-flight club that has successfully maintained its place in the Chance Liga despite competing against larger Prague rivals.
• FC Hradec Králové: Czech First Division club from a smaller regional city. Comparable to FKMB on scale, single-stadium operations, and regional sponsorship dependence.
• AC Sparta Prague: Czech First Division (Chance Liga) football club and the country's most successful team. Direct competitor in the same league; FKMB's "exposed matches" pricing tier is explicitly built around visits by Sparta.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCCiK2klIQHd16aA9nUgpixQ
• LinkedInlinkedin.com/company/fk-mlad%C3%A1-boleslav

Revenue estimate

Valuation estimate

Number of profiles

Profiles18 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FK Mladá Boleslav