What FK Jablonec does

FK Jablonec (legal name: Fotbalový Klub Jablonec, a.s., IČO 25023144) is a Czech professional football club headquartered at Stadion Střelnice, U Stadionu 4904/5, Jablonec nad Nisou. Founded in 1945 and continuously present in the Czech top flight since 1994, the club operates the 5,690-capacity Stadion Střelnice — a UEFA-category venue with hybrid turf, underground heating, modern LED lighting, and a 120-seat VIP skybox. The men's first team competes in the Chance Liga (Czech First League) and participates periodically in UEFA European competitions, with group-stage appearances in the Europa League (2018/19) and Europa Conference League (2021/22); the 2025/26 season concluded in 4th place (51 points, 15W-6D-9L).

The club's product portfolio centers on matchday operations (digital and physical ticketing through Enigoo, TicketStream, and the FK Jablonec mobile app), a physical and online fanshop, and a structured youth development system (Fotbalová akademie Jablonec, z.s.) including football camps and the Jablonecká fotbalová škola (JFŠ) regional school program. A June 2026 rebrand under the banner "Nová éra FK Jablonec" introduced a new logo, club colors, and visual identity across all club materials.

Revenue is generated across five principal streams: match ticket sales (Category I-III tickets priced 150-500 CZK; season tickets 2,300-2,800 CZK), tiered sponsorship (general partner Money 24/7, premium partner Chance, main partners MOL/Syner/Valbek, plus Macron as technical kit supplier and a deep secondary sponsor base), merchandise sales through the fanshop, government and regional grants (including 1,393,800 CZK in 2026 from Národní sportovní agentura), and matchday commercial revenue (VIP hospitality, advertising, concessions). The primary customer base consists of regional football fans in the Jablonec nad Nisou and Liberec region, with a secondary segment of youth players and families participating in academy programs. The club is privately held as a Czech joint-stock company (akciová společnost) with no public listing and no disclosed revenue or headcount financial figures beyond an 11-50 employee firmographic band and a ~20-person named back-office.

Name

FK Jablonec

Legal name

Fotbalový Klub Jablonec, a.s.

Website

https://fkjablonec.cz

Company type

Private

Founded year

1945

Operating status

Operating

Headcount range

11–50 employees

Short description

FK Jablonec is a Czech professional football club founded in 1945, based in Jablonec nad Nisou, competing in the Chance Liga. It operates the 5,690-capacity Stadion Střelnice, a UEFA-category youth academy, and a tiered sponsorship and matchday business serving regional fans.

Ownership category

akta.pro rank

Product category

Professional Football Club / Sports Entertainment

NAICS

Sports Teams and Clubs (711211), Spectator Sports (71121), Sports and Recreation Instruction (611620)

akta.pro primary industry

Team Sports Matches (Club & National) (MPAGAMAB)

akta.pro secondary industries

Association Football (Soccer) Leagues (MPAKAAAA), Club Sports Programs (EDALAIAB)

Keywords

• Professional football club
• Matchday ticketing
• Football merchandise
• Youth football academy
• Sports entertainment

Headquarters

HQ city

Jablonec Nad Nisou

HQ country

Czechia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Ticket sales: Match tickets sold through mobile app, online portal, and stadium box office. Categories I-III with prices from 150-500 CZK. Season tickets (permanentky) priced 2300-2800 CZK.
2. Sponsorship: Multiple sponsorship tiers: general partner (Money 24/7), premium partner (Chance), main partners (MOL, Syner, Valbek, etc.), and general partners. Also media partnerships with regional radio and press.
3. Academy funding: Government funding from Národní sportovní agentura (National Sports Agency) for youth academy operations. Received 1,393,800 CZK in 2026.
4. Merchandise: Fanshop sales through physical store and online e-commerce at fanshop.fkjablonec.cz
5. Matchday commercial: Stadium advertising, VIP hospitality (skybox rentals), catering concessions during home matches.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

FK Jablonec is a professional football club competing in the Czech Chance Liga, offering matchday attendance at Stadion Střelnice through single-match and season tickets (permanentky), official club merchandise via its fanshop, and youth football development programs through its Football Academy, Football Camps, and the regional Jablonecká Fotbalová Škola (JFŠ) partnership network. The club monetizes through ticketing, sponsorship, merchandise, and government-funded youth development, while also generating broadcast and digital engagement revenue through the official mobile app and online platforms.

Product overview

FK Jablonec operates as a professional football club offering a unified product portfolio centered on match-day experiences and youth development. The core digital products include an official mobile app providing live scores, streaming, statistics, and digital ticketing, integrated with external platforms (Enigoo for tickets, OnePlay for streaming). The club's physical offerings encompass match attendance via digital/season tickets, the Stadion Střelnice venue, and the Fanshop merchandise store. Youth development products include the Football Academy, Football Camp, and the Jablonecká Fotbalová Škola regional partnership program. A major visual rebranding was launched in June 2026.

Differentiator

Problem solved

Functional benefit

Products and services

• Matchday Tickets (Categories I, II, III) Single-match admission tickets for home Chance Liga and MOL Cup matches at Stadion Střelnice, sold in three categories ranging from 150 CZK standing to 500 CZK main tribune seats, with discounted rates for children, students, seniors, and disabled pass holders.
• Season Tickets (Permanentky) Annual season ticket subscription providing guaranteed seating for all home matches, with pricing tiers from 1,000 CZK (children/students with ISIC) to 2,800 CZK (standard new buyer), plus a 10% fanshop discount.
• Fanshop (Club Merchandise) Official online and physical merchandise store selling FK Jablonec jerseys, scarves, and club-branded apparel, supplied by technical partner Macron via the Yourclub program.
• Football Academy (Fotbalová akademie Jablonec) Youth football development program managed by subsidiary Fotbalová akademie Jablonec, z.s., offering licensed coaching, structured training, and a talent pipeline to the first team for children aged 4-19.
• Football Camp (Fotbalový kemp) Multi-session suburban football camp for children aged 4-19, delivered by former professional players and licensed coaches as part of the FK Jablonec youth development portfolio.
• Jablonecká Fotbalová Škola (JFŠ) Regional football school partnership network linking the FK Jablonec Football Academy with 6 local district clubs, providing shared coaching methodology, training standards, and a talent identification pathway.
• FK Jablonec Mobile App Official FK Jablonec iOS and Android application providing digital ticketing with QR codes, live scores, match videos, statistics, and club news for fans.

Named customers1 record

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature1 record

Partnerships

Eleven partnerships are on record, tiered core, main and minor.

• Money 24/7coreOthersGeneral partner of FK Jablonec. Ukrainian financial services company providing primary sponsorship funding.
• ChancecoreOthersPremium partner and betting company sponsor. Primary betting partner of the club.
• MOLmainOthersMain partner - fuel and mobility company. Provides fuel sponsorship and mobility solutions.
• SynermainOthersMain partner - Czech construction and engineering company.
• ValbekmainOthersMain partner - engineering and construction services.
• MacronmainOEM/ Whitelabel/ Licensing PartnerTechnical kit supplier providing match and training apparel through Macron Yourclub program. Official equipment partner.
• Liberecký krajmainOthersRegional government sponsor supporting academy operations and representing the Liberec region.
• Město Jablonec nad NisoumainOthersCity government partner supporting club operations and representing the municipality.
• EuroviamainOthersConstruction company and main academy partner providing financial support for youth development.
• TipsportminorOthersBetting company academy partner.
• Jablonecká fotbalová škola (JFŠ) partner clubsmainStrategic or Co-development PartnerRegional development program connecting academy with 6 partner clubs: TJ FC Pěnčín, TJ Sokol Kokonín, TJ Sokol Rádlo, Spartak Smržovka, Spartak Rychnov, FK Jiskra Mšeno-Jablonec. Provides coaching methodology, training standards, and talent pathway.

Scale indicators6 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• SK Slavia Praha: The most successful Czech football club in recent years, winning multiple consecutive league titles and competing in European competitions. Sets the commercial and competitive ceiling that mid-tier Czech clubs like FK Jablonec aspire to and compete against.
• AC Sparta Praha: The dominant Czech football club with the largest fan base, most league titles, and regular Champions League participation. Serves as a benchmark for the upper bound of Czech football commercial value and the competitive ceiling FK Jablonec faces.

Direct peers

• FC Hradec Králové: Czech First League club with comparable mid-tier profile. Both clubs compete for similar European qualification positions and operate in regional Czech markets with structural revenue constraints similar to FK Jablonec.
• FC Baník Ostrava: Traditional Czech First League club with a large regional fan base in Ostrava. Comparable top-flight presence with strong regional identity, similar institutional structure, and historical competition within the Czech football ecosystem.
• FK Mladá Boleslav: Czech First League club with a similar mid-tier profile to FK Jablonec. Comparable stadium capacity, similar regional market dynamics, and historical competition for European qualification slots.
• FK Teplice: Czech First League club with similar mid-tier profile to FK Jablonec. Both clubs compete in regional markets and have historically battled for mid-table positions and the occasional European qualification opportunity.
• 1. FC Slovácko: Czech First League club with comparable mid-tier profile. Notably, FK Jablonec recently sold players (Puškáč, Štěpánek) to Slovácko, indicating market overlap in talent and competition for similar league positioning.
• FC Slovan Liberec: Czech First League club located in the Liberec Region, the same region as FK Jablonec. Direct regional rival with similar mid-tier profile, comparable stadium capacity, and history of qualifying for European competitions. The two clubs compete for the same local fan base and sponsorship pool.
• FC Viktoria Plzeň: Czech First League club that has been a top-tier competitor in recent years, with multiple league titles and Champions League group stage appearances. Comparable mid-sized market club with European competition pedigree, providing a relevant benchmark for FK Jablonec's European ambitions.
• SK Sigma Olomouc: Czech First League club with a comparable mid-tier profile to FK Jablonec. Operates in a similar-sized city (Olomouc) with a traditional fan base. Competes for similar European qualification slots and faces analogous constraints around talent retention against Prague giants.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/fkjablonec
• YouTubeyoutube.com/@FKJablonecofficial
• Facebookfacebook.com/FKJablonec
• Instagraminstagram.com/fkjablonec
• LinkedInlinkedin.com/company/fk-jablonec

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FK Jablonec