Flag Football Life

What Flag Football Life does

Flag Football Life (FFL) is a Lansdale, Pennsylvania-based sports organization founded in 2014 that operates a portfolio of flag football programs under license from NFL FLAG. The company runs seasonal NFL FLAG leagues in multiple Pennsylvania and Delaware locations (Ambler, Avon Grove, Conshohocken, Hockessin, Lancaster), a National Tournament Series with nearly 30 stops across the country anchored by a National Championship, the We Run the World female tournament series (claimed as the largest female flag football tournament series in the U.S.), and standardized athletic combines testing six events. Customers are primarily youth players (PreK through 12th grade), with secondary segments in adult recreational leagues and female athletes.

FFL's technology stack is entirely composed of third-party platforms: Zorts Sports powers tournament and combine registration, DaySmart Recreation powers league registration through its United Sports configuration, and Shopify hosts the official merchandise storefront. No proprietary technology, mobile app, or API is disclosed. Operational infrastructure is shared with United Sports, listed as a 'Powered By' partner, and combines operations are run with YSC Sports.

The business model is transaction-based and consumer-facing. Revenue is generated through per-player league registration fees ($145-$210 depending on location and registration window), per-team/per-player tournament entry fees, combine registration fees, and merchandise sales. The company employs 12 people and operates with no disclosed external funding, venture capital, or private equity backing. Pricing is structured with early-bird, regular, and late tiers to incentivize advance registration. Geographic concentration is in the Mid-Atlantic for leagues, with national tournament reach.

Name

Flag Football Life

Legal name

Flag Football Life

Website

https://flagfootballlife.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Flag Football Life operates NFL FLAG-licensed youth and adult flag football leagues, a nationwide tournament series with nearly 30 stops, athletic combines, and branded merchandise, primarily serving youth players and female athletes in the Mid-Atlantic and nationally through events.

Ownership category

akta.pro rank

Product category

Youth Sports League Operations

NAICS

Promoters of Performing Arts, Sports, and Similar Events (7113), Other Spectator Sports (711219)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Youth & Amateur Sports Tournaments (MPAGAMAF)

akta.pro secondary industries

American Football Leagues (MPAKAAAB), Professional Live Sports Leagues & Tours (MPAGAMAA), Team & League Branded Merchandise Retail (Non-Apparel) (CRAMAOAF)

Keywords

• Flag football leagues
• Youth sports tournaments
• Athletic combines
• NFL FLAG programming
• Recreational sports events

Headquarters

HQ city

Conshohocken

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. League Registration Fees: Revenue generated from player registration fees for NFL FLAG leagues across multiple seasons (spring, summer, fall) and locations. Fees vary by location and registration period (early bird, regular, late). Covers ages PreK through adult with coed and gender-specific divisions.
2. Tournament Registration Fees: Revenue from tournament entries including the National Championship, We Run the World series, and regional events like Fall Brawl, Halloween Havoc, Turkey Bowl, and Santa Bowl. Teams pay per-player or per-team registration fees to participate.
3. Combine Registration Fees: Revenue from athletic combine events where players test speed, agility, power, and strength through six standardized events. Boys and Girls combines are held separately with age-based divisions.
4. Merchandise Sales: Sales of official FFL merchandise including custom footballs and lifestyle apparel through their Shopify storefront. Players can purchase branded gear to represent the Flag Football Life culture.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Flag Football Life organizes and operates NFL FLAG-branded flag football leagues, regional and national tournaments, and athletic combines for youth and adult players. Events are held across Pennsylvania, Delaware, and select nationwide tournament stops, with registration handled through third-party platforms and merchandise sold via a Shopify storefront.

Product overview

Flag Football Life is a sports organization operating a platform-plus-services model offering NFL FLAG leagues, national tournament series, athletic combines, and official merchandise. The core offering consists of NFL FLAG leagues for boys and girls (available in Fall, Summer, and Spring seasons across multiple Pennsylvania and Delaware locations), a National Tournament Series with nearly 30 stops including the premier National Championship (home to the largest female flag football tournament series in the country), and flag football combines that test athletic abilities through six standardized events. Supporting the core platform, FFL offers official merchandise through their Shopify store and provides an FFL Rulebook for standardized rules across all programs. The organization serves players of all ages and skill levels from youth to adult.

Differentiator

Problem solved

Functional benefit

Brands

• Chase Something: A campaign and rally cry celebrating the power of flag football to inspire, unite, and open doors.

Products and services

• NFL FLAG Leagues Organized NFL FLAG-branded flag football leagues for boys and girls across multiple seasons (spring, summer, fall) and locations in Pennsylvania and Delaware, covering ages PreK through adult with coed and gender-specific divisions. Registration includes NFL FLAG uniform and belt.
• National Tournament Series Competitive flag football tournament circuit with nearly 30 stops nationwide, including regional events and the flagship National Championship, plus the We Run the World female tournament series. Teams pay per-player or per-team registration fees to participate.
• Flag Football Combines Athletic combine events where players test speed, agility, power, and strength through six standardized events: 40 Yard Dash, Broad Jump, Vertical Jump, Grip Strength, 5-10-5 Pro Agility, and 3 Cone Drill. Boys and Girls combines are held separately with age-based divisions. Athletes receive individual results and rankings.
• FFL Official Merchandise Official Flag Football Life branded merchandise including custom FFL footballs and lifestyle apparel, sold through the dedicated Shopify storefront at flag-football-life.myshopify.com.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• NFL FLAGcoreGTM or Marketing PartnerOfficial licensing and branding partnership allowing Flag Football Life to operate NFL FLAG leagues and use NFL branding. This partnership provides credibility, official uniforms (NFL FLAG gear), and access to a recognized brand that attracts participants.
• United SportscoreChannel Partner/ Reseller/ DistributorFlag Football Life leagues are operated in partnership with United Sports, a sports facility and programming organization in Downingtown, PA. FFL is 'Powered By' United Sports, which provides venue access and operational infrastructure.
• YSC SportsminorImplementation/ SI/ Consulting PartnerYSC Sports partners with FFL for combines and league operations, particularly in the King of Prussia area. Contact for combines is through YSC Sports (Josh Lee, Director of Flag Football Combines).

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Legacy Global Sports: Operator of youth sports tournaments, showcases, and combines across football, basketball, and other sports. Comparable to FFL in multi-stop tournament event business, combine-format athlete testing, and registration-fee monetization.
• American 7on7 Football League (A7FL): Organizer of 7-on-7 football tournaments, leagues, and televised events. Comparable to FFL in the competitive non-tackle football tournament circuit, premium registration pricing model, and event-driven national footprint.
• National Flag Football: National operator of youth and adult flag football leagues and tournaments across multiple states. Directly comparable to FFL in core product (NFL FLAG-style leagues and tournament circuits), target demographic (youth through adult), and registration-fee revenue model.
• Under the Lights Flag Football: Youth flag football league operator running seasonal leagues and tournaments in multiple U.S. markets. Comparable to FFL on age-group segmentation, league-plus-tournament product mix, and grassroots community-driven GTM motion.

Others

• Zorts Sports: Registration and tournament management platform used by FFL and many youth sports organizers for combines and tournaments. Ecosystem participant rather than competitor, but relevant because it underpins FFL's event registration infrastructure and is also used by FFL's direct peers.
• NCSA (Next College Student Athlete): Recruiting platform and youth sports combine operator running performance events used by athletes to build profiles for college recruiting. Adjacent to FFL on the combines revenue stream and athlete-data opportunity, though positioned upstream in the recruiting funnel rather than as a league operator.

Broad incumbents

• American Youth Football: Established national youth football organization running tackle and flag leagues, camps, and championships for over 60 years. Broader incumbent in the same youth football category, with more scale and longer history but a less flag-football-specialized product than FFL.
• IMG Academy: Large multi-sport youth development and combines operator running camps, performance testing, and showcases including football skill events. Comparable to FFL on the combines/athletic-testing revenue stream and the youth athlete development pathway angle.
• Pop Warner Little Scholars: One of the oldest and largest national youth football organizations in the U.S., running tackle and increasingly flag football programming for ages 5-16. Adjacent incumbent competing for the same parent-and-child demographic, though historically tackle-focused.
• Amateur Athletic Union (AAU): National multi-sport organization that sanctions youth tournaments and events across dozens of sports, including flag football. Comparable to FFL as a youth tournament/event organizer with national reach, though diversified across many sports rather than flag-football-focused.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/flagfootballlife
• YouTubeyoutube.com/flagfootballlife
• Facebookfacebook.com/flagfootballlife
• LinkedInlinkedin.com/company/flag-football-lifee

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Flag Football Life