Flagma
Flagma is an online classifieds marketplace operating 54 country-specific websites across 53 countries, hosting 12M+ listings and serving 495K+ registered SMBs and consumers through a freemium platform with paid VIP, banner, and job-listing subscription revenue.
- Company typePrivate
- Founded2011
- HeadquartersUkraine, Ukraine
- Headcount1–10
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What Flagma does
Flagma operates an online classifieds marketplace serving 53 countries through a network of 54 country-specific websites. The platform hosts over 12 million listings across 8,000+ categories, with 29 million monthly visitors and more than 495,000 registered companies supplying inventory. The company is headquartered in Kyiv, Ukraine, and operates with a lean team of approximately 9 employees.
The product is a self-serve, product-led classifieds platform with country-localized domains, embedding standard marketplace flows (posting, search, browsing) and ancillary utilities such as distance/proximity calculators and embeddable widgets that allow third-party sites to surface Flagma inventory. The company has extended the platform with Flagma.Job, a dedicated mobile application for job listings running on a subscription/recurring basis across the country network. Content moderation is described as manual rather than automated, with no disclosed AI/ML capabilities.
The business model is freemium: posting listings is free for end users, and monetization comes from paid premium services — VIP/promoted listings, banner advertising, and embeddable widgets — plus recurring revenue from Job platform subscriptions. Distribution is primarily through SEO-driven organic traffic across the country-domain network. The customer base is a long tail of SMBs and individual consumers in 53 countries, with no disclosed enterprise or large-customer segment anchoring revenue.
Flagma firmographics
Firmographics- Name
- Flagma
- Legal name
- Flagma
- Website
- https://flagma.ua
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Flagma is an online classifieds marketplace operating 54 country-specific websites across 53 countries, hosting 12M+ listings and serving 495K+ registered SMBs and consumers through a freemium platform with paid VIP, banner, and job-listing subscription revenue.
- Ownership category
- akta.pro rank
Where Flagma is headquartered
LocationHeadquarters
- HQ city
- Ukraine
- HQ country
- Ukraine
- HQ region
- Europe
Offices1 record
Markets served
Flagma business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Free Listing Posting: Core platform provides free classifieds posting for all users without mandatory registration, generating traffic and user base that drives paid service uptake.
- Premium/Promotional Services: Paid advertising services including VIP listings, banners, widgets, and promotional positioning within search results. Special promotions and bonus systems offered periodically.
- Job Search Services: Dedicated Flagma.Job platform for job postings and resume search, monetized through featured listings and premium placement.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free tier for basic classifieds posting |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
Flagma product offering
Product offeringCore offering
Flagma operates an international online classifieds platform available across 54 country-specific domains covering 53 countries, allowing businesses and individuals to post free advertisements for goods, services, jobs, real estate, vehicles, and freight. The platform aggregates more than 12 million listings across 8,000+ categories and serves 29 million monthly visitors. A dedicated Flagma.Job sub-platform provides vacancy posting and resume search via mobile apps.
Product overview
Flagma is a multi-category online classifieds platform operating across 53 countries. The core product is the Flagma.ua Ukraine platform, which serves as a free advertising board for goods and services across 21 categories including metallurgy, equipment, construction, automotive, agriculture, real estate, and more. The platform features over 12 million total listings and nearly 5 million free advertisements. Supporting products include Flagma.Job for employment search with dedicated mobile apps, and supplementary services like distance calculation widgets and distance calculators. The platform operates a hierarchical geographic structure covering 889 cities and 25 regions in Ukraine.
Differentiator
Problem solved
Functional benefit
Brands
- Flagma.Job: Dedicated job search platform separate from the main classifieds site, offering vacancy posting and resume search functionality.
Products and services
- Flagma.ua (Ukraine Platform)
- Flagma.Job
Companies that use Flagma
Customer profileSegments4 records
Ideal customer profiles4 records
Flagma technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Flagma partnerships and signals
Strategic signalScale indicators8 records
Recent moves6 records
Expansion highlights4 records
Flagma competitors and assessment
Company assessmentRegional players
- Kijiji: Canada's leading classifieds platform owned by Adevinta. Comparable freemium + premium-promotion classifieds model serving consumers and SMBs across multiple verticals.
- Subito: Italy's leading horizontal classifieds platform owned by Adevinta. Comparable product offering and revenue model to Flagma, serving the Italian market which Flagma also addresses via flagma.it.
- Marktplaats: Netherlands' dominant classifieds platform, owned by Adevinta. Comparable horizontal classifieds model in a European market; serves as a reference point for monetization depth in mature classifieds.
Direct peers
- OLX: Largest classifieds platform in Eastern Europe and Latin America, owned by Prosus. Directly competes with Flagma across overlapping categories (goods, jobs, real estate, vehicles) in many of Flagma's 53 countries.
- Avito: Russia's leading horizontal classifieds platform for goods, jobs, real estate, and services. Operates a similar freemium + premium-promotion model and serves many of the same Eastern European user demographics as Flagma.
- Gumtree: UK-origin classifieds platform operating in the UK, South Africa, and other markets. Directly comparable freemium classifieds model serving individuals and small businesses across multiple categories.
- Le Bon Coin: France's leading classifieds platform, owned by Adevinta. Comparable horizontal marketplace with freemium posting and premium promotion tiers across goods, jobs, real estate, and services.
- Craigslist: Pioneer horizontal classifieds platform operating globally. Closest historical and structural analogue to Flagma in terms of horizontal multi-category coverage and freemium posting model.
Broad incumbents
- Allegro: Poland's largest e-commerce marketplace, a broader incumbent in one of Flagma's key operating geographies (flagma.pl). Overlaps with Flagma in product listings and competes for the same Polish SMB advertising budget.
- Facebook Marketplace: Meta's horizontal peer-to-peer classifieds product embedded in Facebook's social graph. Competes with Flagma for user attention and free-listing share across all 53 of Flagma's markets with effectively unlimited free inventory.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Flagma social profiles
Digital presenceFlagma financial estimates
Financial estimateRevenue estimate
Valuation estimate
Flagma leadership team
Management profileNumber of profiles
Flagma funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Flagma M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Flagma
What does Flagma do?
Flagma operates an international online classifieds platform available across 54 country-specific domains covering 53 countries, allowing businesses and individuals to post free advertisements for goods, services, jobs, real estate, vehicles, and freight. The platform aggregates more than 12 million listings across 8,000+ categories and serves 29 million monthly visitors. A dedicated Flagma.Job sub-platform provides vacancy posting and resume search via mobile apps.
Is Flagma a public or private company?
Flagma is a private company. It is classified as unknown and is currently operating.
When was Flagma founded?
Flagma was founded in 2011. It employs 1 to 10 people.
Where is Flagma based?
Flagma is headquartered in Ukraine, Ukraine, in the Europe region.
How does Flagma make money?
Three revenue lines are on record. Free Listing Posting is the primary driver. The others are premium/Promotional Services and job Search Services.
Who are Flagma's main competitors?
Regional players on record are Kijiji, Subito and Marktplaats. Direct peers are OLX, Avito, Gumtree, Le Bon Coin and Craigslist. Broad incumbents are Allegro and Facebook Marketplace.
Does Flagma have an API?
No public API is recorded for Flagma.