Flames Community Arenas
Flames Community Arenas operates a three-arena ice sports facility (Olympic, NHL, and regulation sizes) in Calgary, Alberta, owned by the South West Arena Society and serving member community groups, Mount Royal University, minor hockey associations, and the public through hourly rentals, skating lessons, hockey camps, F&B, and a pro shop.
- Company typePrivate
- Founded2011
- HeadquartersCalgary, Canada
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Flames Community Arenas does
Flames Community Arenas (FCA) operates a three-arena community recreation facility at 2390 - 47 Ave SW in Calgary, Alberta, owned and operated by the South West Arena Society, a registered not-for-profit society in Alberta. The facility comprises Blue Arena (Olympic size, 100x200ft, 500 seats), Gold Arena (regulation size, 85x185ft, 200 seats), and Red Arena (NHL-regulation size, 85x200ft, 250 seats) — together providing 950 seats and the ability to serve youth, university, and NHL-level ice requirements under one roof. FCA's core business is hourly ice rental to user groups, complemented by ancillary revenue streams including public skating admissions, skating lessons (Learn to Skate, Hockey Buddies, and Figure Skating I/II operated by the CCA Figure Skating Club since 1987), hockey camps via Okanagan Hockey School, food and beverage through Oilympics Restaurant & Lounge, retail at Source for Sports Pro Shop, meeting room rentals, and advertising sold through Rec Media.
The facility is governed and effectively co-owned by eight member/owner groups spanning Mount Royal University (whose Cougars use Blue Arena), four community associations (Marda Loop, Lakeview, Elbow Park, North Glenmore), two minor hockey organizations (Glenlake, Trails West), and the 41 Canadian Brigade Group. Ice booking is processed through the third-party CatchCorner online platform and direct staff contact. Differentiation rests on a multi-surface-size footprint, environmentally friendly operations (battery-operated Olympia resurfacers and Csoft air management), and on-site amenities including a full-service restaurant, lounge, pro shop, and rentable meeting rooms (Stew Fairbanks Coaching Resource Room and Viewing/Conference Room).
The business model is usage-based hourly rental anchored by member-group agreements, supplemented by program-based registration fees and ancillary transaction revenue. Pricing is tiered by Prime/Non-Prime/Late time bands, with Prime ice at $324.61/hr for the 2026-2027 season. GTM is direct-to-consumer and direct-to-organization (hockey associations, schools, event organizers), with community partner networks and the affiliated Calgary Flames Foundation brand driving awareness. Leadership transitioned January 1, 2026, with longtime GM Mike Moore retiring after 29 years and Adam Ludwar (with FCA since 2011) promoted to the role; the organization was also awarded a Government of Alberta Community Facility Enhancement Program (CFEP) grant to fund critical facility improvements.
Flames Community Arenas firmographics
Firmographics- Name
- Flames Community Arenas
- Legal name
- South West Arena Society
- Website
- https://flamesca.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Flames Community Arenas operates a three-arena ice sports facility (Olympic, NHL, and regulation sizes) in Calgary, Alberta, owned by the South West Arena Society and serving member community groups, Mount Royal University, minor hockey associations, and the public through hourly rentals, skating lessons, hockey camps, F&B, and a pro shop.
- Ownership category
- akta.pro rank
Flames Community Arenas industry classification
Industry- Product category
- Ice Arena and Recreational Sports Facility
- NAICS
- Fitness and Recreational Sports Centers (713940)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Ice Rinks & Winter Sports Facilities (MPAKAEAG)
- akta.pro secondary industry
- Arenas & Indoor Sports Centers (MPAKAEAB)
Keywords
Where Flames Community Arenas is headquartered
LocationHeadquarters
- HQ city
- Calgary
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Flames Community Arenas business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales
Revenue model
- Ice Rental: Hourly ice rental fees charged to user groups, organizations, and individuals. Rates vary by time slot (Prime vs Non-Prime) and day of week.
- Public Skating Admission: Entry fees for public skating sessions charged per person with tiered pricing by age category.
- Skating Lessons: Registration fees for Learn to Skate, Hockey Buddies, and Figure Skating programs operated by CCA Figure Skating Club at FCA.
- Food & Beverage: Oilympic's Restaurant & Lounge generates revenue from food and beverage sales, including take-out orders and team parties.
- Pro Shop Retail: Source for Sports Pro Shop inside FCA offers skate sharpening, hockey accessories, equipment and apparel sales.
- Advertising: Advertising opportunities including rink boards, wall boards, score clocks, ice surface advertising, and ice resurfacer branding through Rec Media.
- Facility Rental: Rental of meeting rooms (Stew Fairbanks Coaching Resource Room holds 30-50 people, Viewing/Conference Room holds up to 20) for parties, functions, and meetings.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Public Skating - Family Pass |
| Unit Pricing | Pay-as-you-go | Ice Rental - Prime Time |
| Unit Pricing | Pay-as-you-go | Ice Rental - Non-Prime Regular |
| Unit Pricing | Pay-as-you-go | Ice Rental - Non-Prime Early |
| Unit Pricing | Pay-as-you-go | Ice Rental - Non-Prime Lunch |
| Unit Pricing | Pay-as-you-go | Ice Rental - Late |
| Unit Pricing | Multi-year contract | Learn To Skate Program |
| Unit Pricing | Multi-year contract | Hockey Buddies Program |
| Unit Pricing | Multi-year contract | Figure Skating I (Introductory) |
| Unit Pricing | Multi-year contract | Figure Skating II (Advanced) |
| Unit Pricing | Pay-as-you-go | Hockey Camps |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels6 records
Flames Community Arenas product offering
Product offeringCore offering
Flames Community Arenas operates a three-arena community ice sports complex in southwest Calgary offering hourly ice rental, public skating admissions, and skating instruction, supplemented by on-site food and beverage service (Oilympics Restaurant & Lounge), a hockey pro shop, meeting room rentals, and advertising sales. The facility hosts member groups including Mount Royal University Cougars, local minor hockey associations, and community associations under a not-for-profit ownership model.
Product overview
Flames Community Arenas operates a three-arena facility complex consisting of Blue Arena (Olympic 100x200ft, 500 seats), Gold Arena (Regulation 85x185ft, 200 seats), and Red Arena (NHL 85x200ft, 250 seats). The core offering is ice rental and facility access, supplemented by ancillary services including hockey camps (via Okanagan Hockey School), public skating sessions, skating lessons (Learn To Skate, Hockey Buddies, Figure Skating I/II), food and beverage (Oilympics Restaurant & Lounge), a pro shop (Adrenalin Source for Sports), and meeting room rentals. The facilities are owned by the South West Arena Society and serve member groups including Mount Royal University Cougars, Glenlake Minor Hockey, and various community associations. Ice booking is managed through the CatchCorner online platform.
Differentiator
Problem solved
Functional benefit
Brands
- Oilympics Restaurant & Lounge: Full-service restaurant and lounge located on the second floor overlooking the Blue and Gold ice surfaces, offering food and beverage service.
- Stew Fairbanks Coaching Resource Room
- Viewing/Conference Room
Products and services
- Blue Arena Ice Rental
- Gold Arena Ice Rental
- Red Arena Ice Rental
- Ice & Facility Rental
- Public Skating Sessions
- CCA Figure Skating Club Programs
- Okanagan Hockey School Camps
- Oilympics Restaurant & Lounge
- Adrenalin Source for Sports Pro Shop
- Meeting Rooms
- Arena Divider System
Quantifiable outcome
- Csoft air management system reduces air changes for energy savings
- +1 more outcomes
Companies that use Flames Community Arenas
Customer profileNamed customers6 records
Segments6 records
Ideal customer profiles5 records
Flames Community Arenas technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature4 records
Flames Community Arenas partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- CatchCornercoreCatchCorner is FCA's official online ice booking partner. The platform allows customers to view availability and book ice times directly through the CatchCorner website, providing 24/7 self-service booking capability.
- Rec Media (formerly Action Sports Advertising Inc.)coreOfficial advertising agency for Flames Community Arenas. Manages digital advertising boards at both entrances and sells advertising opportunities including rink boards, wall boards, score clocks, ice surface, and ice resurfacer branding.
- Okanagan Hockey SchoolcoreProfessional hockey instruction provider since 1963. Offers 4-week hockey camps starting mid-July at FCA with regular and elite player programs, off-ice training, video analysis, and player evaluation. Registration through okanaganhockey.com/camps/calgary/
- South West Arena SocietycoreNot-for-profit society that owns and operates Flames Community Arenas. Consists of 8 member/owner groups including community associations, Mount Royal University, and 41 Canadian Brigade Group.
- Mount Royal UniversitycoreMember/owner group of FCA. MRU Cougars hockey team is primary user of Blue Arena (Olympic size ice surface). MRU alumnus Adam Ludwar started at FCA in 2011.
- 41 Canadian Brigade GroupminorMember group of South West Arena Society representing military organization using FCA for fitness and sports programs.
- Community Associations (Marda Loop, Lakeview, Elbow Park, North Glenmore, Glenlake, Trails West)coreSix community associations as member groups of South West Arena Society, representing neighborhoods in southwest Calgary and using FCA for community sports programming.
- CCA Figure Skating ClubcoreIndependent figure skating club operating Learn to Skate, Hockey Buddies, and Figure Skating programs at FCA since 1987. Run by parent volunteers, provides affordable recreational skating lessons.
- Source for Sports Pro ShopminorPro shop located inside Flames Community Arenas offering skate sharpening, hockey accessories, equipment and apparel from trusted brands.
- Calgary TransitminorPublic transportation provider with major bus routes serving the Flames Community Arenas location for patron access.
- Calgary Flames FoundationminorLinked as affiliated organization; FCA carries Flames branding and operates under the Calgary Flames family of facilities.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
Flames Community Arenas competitors and assessment
Company assessmentDirect peers
- Southland Leisure Centre: City of Calgary-operated multi-purpose community recreation facility offering ice arenas, pool, and fitness services; directly comparable as a community-serving venue providing overlapping ice rental, public skating, and recreation programs in the same city.
- WinSport (Canada Olympic Park): Calgary-based multi-arena winter sports complex at Canada Olympic Park operating multiple ice surfaces plus training facilities; directly comparable as a multi-rink operator serving similar Calgary sports and community user segments, though at a larger, training-focused scale.
- Planet Ice Management: Multi-arena ice sports facility operator with locations in the UK and Canada, offering similar ice rental, public skating, lessons, and league programming; directly comparable business model and delivery mechanism to FCA at a multi-site scale.
- Westside Recreation Centre: Calgary southwest community recreation facility that operates ice arenas alongside pool and fitness programming; serves an overlapping southwest Calgary community user base with similar ice rental, lessons, and public recreation offerings.
Broad incumbents
- Canlan Ice Sports Corp: One of the largest private-sector ice sports facility operators in North America, running multiple multi-arena venues offering ice rental, leagues, lessons, tournaments, and F&B; an established, larger-scale player with overlapping capabilities in FCA's core market category.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Flames Community Arenas social profiles
Digital presenceFlames Community Arenas financial estimates
Financial estimateRevenue estimate
Valuation estimate
Flames Community Arenas leadership team
Management profileNumber of profiles
Profiles5 records
Flames Community Arenas funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Flames Community Arenas M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Flames Community Arenas
What does Flames Community Arenas do?
Flames Community Arenas operates a three-arena community ice sports complex in southwest Calgary offering hourly ice rental, public skating admissions, and skating instruction, supplemented by on-site food and beverage service (Oilympics Restaurant & Lounge), a hockey pro shop, meeting room rentals, and advertising sales. The facility hosts member groups including Mount Royal University Cougars, local minor hockey associations, and community associations under a not-for-profit ownership model.
Is Flames Community Arenas a public or private company?
Flames Community Arenas is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Flames Community Arenas founded?
Flames Community Arenas was founded in 2011. It employs 1 to 10 people.
Where is Flames Community Arenas based?
Flames Community Arenas is headquartered in Calgary, Canada, in the North America region.
How does Flames Community Arenas make money?
Seven revenue lines are on record. Ice Rental is the primary driver. The others are public Skating Admission, skating Lessons, food & Beverage, pro Shop Retail, advertising and facility Rental.
Who are Flames Community Arenas's main competitors?
Direct peers on record are Southland Leisure Centre, WinSport (Canada Olympic Park), Planet Ice Management and Westside Recreation Centre. Canlan Ice Sports Corp is listed as a broad incumbent.
Does Flames Community Arenas have an API?
No public API is recorded for Flames Community Arenas.
What industry is Flames Community Arenas in?
Flames Community Arenas's product category is Ice Arena and Recreational Sports Facility. Its primary akta.pro industry code is MPAKAEAG, Ice Rinks & Winter Sports Facilities, with a secondary code of MPAKAEAB, Arenas & Indoor Sports Centers. Its NAICS code is 713940 and its SIC code is 7997.