Flaming Gorge Resort

What Flaming Gorge Resort does

Flaming Gorge Resort is a privately held, family-owned full-service outdoor recreation resort operated by Collett's Mountain Resorts, Inc. and located in Dutch John, Utah, immediately adjacent to Flaming Gorge Reservoir and the Green River below Flaming Gorge Dam. The company has operated continuously since the founding of its on-site restaurant in 1970 and employs 39 staff on a seasonal model, with the busy season running April 1 through mid-October. Its operations are anchored by a flagship lodging portfolio spanning deluxe motel rooms, 1-4 bedroom suites, group trailers, and the PineForest RV Park (full-hookup and dry-camping sites), supported by an on-site restaurant operating for over 50 years and a seasonal Coffee & Creamery.

The resort generates revenue across seven principal streams: lodging accommodations, guided fishing services (Green River tailwater trips and Flaming Gorge Reservoir lake trips), watercraft and equipment rentals (rafts, inflatable kayaks, drift boats, catarafts, paddleboards), restaurant and dining, shuttle services (river put-in/pick-up plus airport transfers), boat/RV storage and winterization, and conference/event space. The full-service fly and tackle shop, staffed with guides having nearly 40 years of Green River expertise, functions as both a retail and knowledge center. Pricing is predominantly transactional or nightly, ranging from $35/night dry-camping sites to $749 winter full-day guided fishing trips, with bundled packages such as the $199 Super Winter Package testing shoulder-season demand.

Go-to-market is direct-to-consumer: phone reservations, the resort's own website powered by InnRoad for lodging, Peek for activity bookings, and EatApp for restaurant reservations, complemented by organic social (Facebook/Instagram), a regularly updated fishing report blog, and an email newsletter. No third-party travel agency or OTA distribution is referenced. Customer segments are fragmented across fishing enthusiasts, family vacationers, RV/camping users, water sports adventurers, and event attendees, with no enterprise anchor accounts. Strategic partnerships include conservation initiatives (Lake Trout Angler Harvest Program, Burbot Bash), motorsport events (Utah SCCA Rallycross), and state/federal agencies (Utah DWR, Ashley National Forest).

Name

Flaming Gorge Resort

Legal name

Collett's Mountain Resorts, Inc.

Website

https://flaminggorgeresort.com

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

11–50 employees

Short description

Flaming Gorge Resort is a family-owned, full-service outdoor recreation resort in Dutch John, Utah, offering lodging, guided fishing, boat rentals, dining, and RV camping adjacent to Flaming Gorge Reservoir and the Green River, serving fishing enthusiasts, families, RV travelers, and event attendees since 1970.

Ownership category

akta.pro rank

Product category

Resort Hospitality and Outdoor Recreation Tourism

NAICS

RV (Recreational Vehicle) Parks and Campgrounds (721211), Recreational and Vacation Camps (except Campgrounds) (721214), Food Services and Drinking Places (722)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Retail-Eating & Drinking Places (5810), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Mountain & Wilderness Lodges (THAAAHAE)

akta.pro secondary industries

Hunting & Fishing Lodges (Sporting Lodges) (THAGAIAJ), Marina RV & Waterfront Campgrounds (THAMAJAH), River & Wetland Lodges (Delta/Okavango-style) (THAGAIAG)

Keywords

• Resort lodging services
• Guided fishing trips
• Outdoor recreation resort
• RV park camping
• Restaurant dining services

Headquarters

HQ city

Dutch John

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Lodging and Accommodations: Revenue from motel rooms, suites, group accommodations, and RV park sites. Includes deluxe motel rooms with 2 queen beds, 1-4 bedroom suites, group trailers, and RV camping with full hookups. Pet-friendly options available for additional fee.
2. Watercraft and Equipment Rentals: Rafts, inflatable kayaks, paddleboards, drift boats, catarafts, and trailer rentals. Equipment comes with basic instructions, river map, life jackets, oars, and bailing device.
3. Guided Fishing Services: Professional fishing guides offering half-day and full-day trips on Green River and Flaming Gorge Reservoir. Includes transportation, instruction, equipment, flies, tackle, and meals for full-day trips.
4. Restaurant and Dining: On-site restaurant serving breakfast, lunch, and dinner for over 50 years. Coffee and creamery shop offering specialty coffees, ice cream, shakes, sundaes, and dirty sodas (seasonal May 8 to Labor Day).
5. Shuttle Services: Transportation services including river put-in/pick-up for watercraft, vehicle shuttles to river destinations, and complimentary airport transfers from Dutch John Airport for guests. Paid shuttle from Vernal and Rock Springs airports.
6. Boat Storage and Winterization: Fenced storage area for boats, RVs, and trailers. Boat winterizing and shrink-wrapping services available.
7. Conference and Event Space: Conference room rental for meetings, conferences, family gatherings, and parties. Equipped with TV, Internet, dry-erase board, and configurable tables/chairs. Catering available.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Flaming Gorge Resort operates a full-service outdoor recreation resort and lodge in Dutch John, Utah, providing lodging accommodations (motel rooms, suites, group trailers, and RV park), guided fishing on the Green River and Flaming Gorge Reservoir, raft and boat rentals, on-site restaurant and coffee/creamery, fly shop, shuttle services, and boat storage. The resort bundles hospitality, guided outdoor experiences, and equipment rentals into a single integrated destination serving leisure travelers, anglers, RV travelers, and event attendees.

Product overview

Flaming Gorge Resort is a full-service outdoor recreation resort and lodge located in Dutch John, Utah near Flaming Gorge Reservoir and the Green River. The resort operates as a unified hospitality platform combining lodging accommodations (Deluxe Motel Rooms, 1-4 bedroom suites, group trailers, and PineForest RV Park), guided fishing services (River and Lake fishing on Green River and Flaming Gorge Reservoir), Raft & Boat Rentals (rafts, kayaks, drift boats, catarafts, paddleboards), dining facilities (Restaurant and Coffee & Creamery), and outdoor activities (shuttle services, boat storage, conference facilities, and seasonal summer/winter recreation). The resort's core offering centers on fishing tourism with comprehensive guide services, equipment rentals, and supporting hospitality services forming an integrated outdoor adventure destination.

Differentiator

Problem solved

Functional benefit

Brands

• Pine Forest RV Park: Full-hookup RV camping and camping services near Flaming Gorge Reservoir in Dutch John, Utah.

Products and services

• Lodging & Accommodations Full-service lodging near Flaming Gorge Reservoir featuring Deluxe Motel Rooms, 1-4 bedroom suites, group trailers, and the PineForest RV Park with full hookups. Designed for leisure travelers, families, and groups seeking comfortable stays near Ashley National Forest.
• Guided River Fishing Professional fly fishing guide service on the Green River below Flaming Gorge Dam, offering half-day and full-day trips on Sections A, B, and C for anglers of all skill levels. Includes transportation, equipment, flies, tackle, and meals for full-day trips.
• Guided Lake Fishing Guided fishing tours on Flaming Gorge Reservoir targeting rainbow trout, lake trout (mackinaw), Kokanee salmon, smallmouth bass, and burbot, with experienced captains providing equipment and local knowledge across morning, afternoon, and scenic trip formats.
• Raft & Boat Rentals Watercraft rentals including rafts (5-10 person), inflatable kayaks, drift boats, catarafts, paddle boards, and trailers for Green River float trips and Flaming Gorge Reservoir use. Equipment comes with basic instructions, river map, life jackets, oars, and bailing device.
• Shuttle Services River shuttle services for put-in/pick-up of watercraft on the Green River at multiple take-out points, plus airport transfers from Dutch John (complimentary for guests), Vernal, and Rock Springs airports.
• Restaurant & Dining On-site restaurant serving breakfast, lunch, and dinner with American cuisine including signature items like the Famous Gorge Burger. Accommodates groups and banquet events with a covered pet-friendly patio.
• Coffee & Creamery Seasonal coffee shop and ice cream parlor open from May 8 through Labor Day, offering specialty coffees, hard-scooped ice cream, shakes, sundaes, dirty sodas, and baked goods.
• Fly & Tackle Shop Full-service fly shop offering flies, tackle, rods, reels, and equipment rentals, featuring custom fly selections and knowledgeable staff to support anglers on the Green River and Flaming Gorge Reservoir.
• PineForest RV Park RV park near Flaming Gorge Reservoir with premium and standard full-hookup sites, pull-through spaces, dry camping options, laundry facilities, and a bathhouse. Located near Ashley National Forest.
• Lake Boat Services & Storage Fenced boat, RV, and trailer storage with boat winterizing and shrink-wrap services. Year-round monthly boat storage available at $45/month.
• Conference Room Meeting and event space equipped with TV, Internet, dry-erase board, and configurable tables and chairs. Accommodates small business meetings, conferences, family gatherings, and parties with optional catering.

Quantifiable outcome

• Green River consistently ranks among top 10 trout streams in the world with 8,000-22,000 fish per mile
• +1 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Partnerships

Six partnerships are on record, tiered minor and core.

• Utah SCCA RallycrossminorStrategic or Co-development Partner · 23 January 2027Timed competition event (January 23-25, 2027) using cones on snow surface with participants attempting to traverse courses as fast as possible. Lower entry fees and equipment requirements than traditional rally motorsports.
• Utah Division of Wildlife Resources (DWR)minorStrategic or Co-development Partner · 18 July 2026State agency partnering for wildlife demonstration events. DWR biologists hosting hummingbird banding demonstration at nearby Red Canyon Lodge.
• Lake Trout Angler Harvest ProgramminorStrategic or Co-development Partner · 1 January 2026Winter fishing conservation program (January 1 - April 30, 2026) encouraging anglers to catch and harvest Lake Trout under 25 inches to restore fishery balance. Up to $10,000 in cash prizes awarded. Flaming Gorge Resort serves as a Head Depository with freezers at the resort for harvested fish.
• Burbot BashminorStrategic or Co-development Partner · 1 January 2025Annual fishing tournament targeting invasive Burbot fish to improve fishery health. Teams of 2-4 compete for prizes with $30,000 cash prize for catching tagged Burbot. Part of coordinated effort to manage invasive species in Flaming Gorge Reservoir.
• Collett's Mountain Resorts, Inc.coreOthersParent company operating Flaming Gorge Resort. Employees are hired under Collett's Mountain Resorts, Inc. / Flaming Gorge Resort with mission statement emphasizing Excellence in Service, Honesty in Every Situation, and Dignity of all Individuals.
• Ashley & Dixie National ForestminorStrategic or Co-development PartnerNational forest providing the recreational land and scenery surrounding Flaming Gorge Resort. Ashley National Forest offers snowmobiling, skiing, and hiking trails referenced in resort activities.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Lucerne Valley Marina & Resort: Adjacent Flaming Gorge property offering marina slips, boat rentals, lodging, and lake fishing access on the same reservoir. Competes head-to-head for lake fishing and RV/boating visitors.
• Red Canyon Lodge: The closest direct competitor, located minutes away on the other side of Flaming Gorge Reservoir. Offers cabins, RV sites, a restaurant, and guided fishing on the same Green River fishery, targeting the same angler and family-traveler segments.
• Cedar Springs Marina: Another Flaming Gorge marina/resort that supplies boat slips, fuel, lodging, and lake fishing services on the same body of water. Directly comparable for lake-oriented guests and the marina ramp access market.

Broad incumbents

• Sundance Mountain Resort: Utah mountain resort with lodging, dining, and outdoor recreation activities. Comparable Utah/Intermountain mountain-resort positioning and family-vacationer segment, though broader in scope.
• Redfish Lake Lodge: Established Idaho fly-fishing and family lodge with guided trips, dining, lodging, and boat rentals on a premier trout lake. Comparable business model of integrated fishing-and-stay hospitality, though at a different geography.
• Triangle C Ranch: Wyoming guest ranch offering lodging, dining, guided fishing, rafting, and family activities near the Wind River Range. Comparable integrated outdoor-resort model targeting family vacationers and anglers.

Regional players

• Blue Mesa Reservoir Outfitters (e.g., Elk Creek Marina): Colorado reservoir marina/lodge serving trout and kokanee anglers with boat rentals, lodging, and guides. Comparable operating model for a tailwater/trout reservoir destination, though in a different state.
• Western Rivers Fly Fisher Outfitters: Outfitter operating float trips and guided fishing on the Green River below Flaming Gorge Dam, sharing the same Section A/B/C fishery that underpins Flaming Gorge Resort's guide business.
• Kingfisher's Bridge Marina & Lodge: Flaming Gorge-adjacent outfitter offering guided fishing, lodging, and shuttle services on the Green River with similar sections targeted. Comparable for guided-trip and angler lodging demand in the same region.

Others

• Camp Chef / Outside Inc. (outdoor recreation platform): Outdoor media and booking platform reaching the same adventure-traveler audience. Not a competitor for stays, but adjacent ecosystem that influences discovery, content, and direct-booking dynamics for lodges like Flaming Gorge Resort.

Market position

Strengths2 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/flaminggorgeresort
• Instagraminstagram.com/flaminggorgeresort
• LinkedInlinkedin.com/company/flaming-gorge-resort

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Flaming Gorge Resort