Flavor Shop

Name

Flavor Shop

Legal name

Flavor Shop

Website

https://flavor.shop

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Flavor Shop is a privately held specialty food and beverage retailer founded in 2013 in Gooik, Belgium, operating an e-commerce store and a physical shop to sell curated gourmet gifts, including beverages and confectionery, to individual gift buyers and B2B corporate clients across six European countries.

Ownership category

akta.pro rank

Product category

Specialty Food & Beverage Retail

NAICS

Other Specialty Food Retailers (44529), Confectionery and Nut Retailers (445292)

SIC

Retail-Miscellaneous Shopping Goods Stores (5940)

akta.pro industry

PRIMARYCRAHAGAJ

Olive Oil, Vinegar & Condiment Specialty Stores

Consumer Products & Retail/Grocery & Food Retail/Specialty Food Stores (Deli, Cheese, Gourmet, Bakery)

Keywords

• Specialty food retail
• Gourmet gift shop
• Artisanal food beverages
• Online food retailer
• Corporate gift packages

Headquarters

HQ city

Gooik

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Direct Product Sales: Flavor Shop generates revenue through direct online sales of curated food and drink products, including herbs and spices, oils and vinegars, delicacies, confectionery, alcoholic and non-alcoholic beverages, and non-food items like bar accessories and tableware. Products are sold at fixed unit prices with free delivery thresholds.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Flavor Shop is a specialty food and beverage retailer operating both an e-commerce platform and a physical shop in a restored farmhouse in Gooik, Belgium. The company curates and sells a wide range of quality herbs, spices, oils, vinegars, delicacies, confectionery, alcoholic and non-alcoholic beverages, and non-food items such as bar accessories and tableware. It emphasizes gift-giving with personalized gift composition services, gift packages, and a dedicated B2B corporate gifting division.

Product overview

Flavor Shop is an e-commerce platform and physical retail store specializing in gourmet food products and beverages. The product portfolio includes specialty food items (herbs, spices, oils, vinegars, breakfast products, delicacies, confectionery) and a wide range of alcoholic and non-alcoholic beverages (spirits, wine, beer, cocktails, soft drinks, hot drinks). The company operates as a multi-brand retailer featuring both proprietary and third-party brands, with notable products including the Boury Bottled Sorelle alcohol-free sparkling tea collection and Vital brand artisan nougat slices. Additional offerings include non-food items (tea/coffee accessories, bar accessories, kitchen tools), gift packages, and workshop/tasting experiences. The business serves both retail consumers and B2B corporate gift markets across Belgium, the Netherlands, France, Spain, Germany, and Luxembourg.

Differentiator

Problem solved

Functional benefit

Products and services

• Sorelle Cassis & Shiso 0% 75 cl

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Graham's PortominorStrategic or Co-development PartnerFlavor Shop's founder Birger Vanacker serves as an ambassador for Graham's Porto. This ambassadorship associates the Flavor Shop brand with the exceptional taste and quality of Graham's Porto products. The company showcases Graham's Vintage Ports as part of their fortified wine selection.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Yumbles: UK online marketplace and curated subscription service for independent artisan food producers. Comparable to Flavor Shop's role as a curated multi-brand specialty retailer, though operating as a marketplace rather than a single storefront.

Direct peers

• Scandi Kitchen: Specialty food e-commerce and small physical shop focused on Nordic and Scandinavian food products. Comparable to Flavor Shop through its mix of curated imported specialty foods, online sales, and physical storefront experience.
• Neal's Yard Dairy: UK specialty food retailer (cheese-focused) with both physical counters and online sales. Comparable in the sense of being a small curated specialist that combines experiential retail with online gifting and educational content.
• La Fromagerie: London-based specialty cheese and fine food retailer with both shops and e-commerce. Comparable business model to Flavor Shop: small curated assortment, premium positioning, in-person tastings paired with online national delivery.
• The Cheese Store of Beverly Hills: US-based specialty retailer offering curated gourmet foods, gift baskets, and cheese alongside an e-commerce storefront. Comparable to Flavor Shop's combination of curated assortment, gift baskets, and physical-plus-online model.
• Sous Chef: UK-based specialist online retailer of curated ingredients, cookware, and gift bundles. Closely comparable to Flavor Shop in business model: curated specialty food e-commerce with a strong gifting angle, supplier-led product discovery, and content marketing.

Broad incumbents

• Williams Sonoma: Large US specialty retailer of cookware, kitchenware, and gourmet food with strong gifting and corporate-gift programs. Comparable to Flavor Shop in the premium curated gifting space, though Williams Sonoma is far broader in assortment and geographic footprint.
• Sligro: Dutch foodservice and specialty retail group operating cash-and-carry and online specialty food platforms across Benelux. Comparable to Flavor Shop in specialty food retailing but at significantly larger scale and broader B2B/B2C mix.
• Fortnum & Mason: Iconic UK department store known for its hampers, food halls, and gift business. Comparable to Flavor Shop's premium gift-giving positioning, but at much larger scale with broader assortment and international delivery infrastructure.

Regional players

• Dille & Kamille: Benelux-based specialty retailer selling kitchen, table, and gourmet food items across physical stores and online. Comparable to Flavor Shop through its lifestyle/gourmet positioning and physical-plus-online presence in the same Benelux region.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/the-flavor-shop

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Flavor Shop