Flechas S.A.
Flechas S.A. is a privately held Guatemala-based retailer that has specialized exclusively in new and used Subaru replacement parts since 1988, serving individual Subaru vehicle owners across Central America through WhatsApp, social media, and multiple Guatemala City warehouses.
- Company typePrivate
- Founded1988
- HeadquartersGuatemala, Guatemala
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Flechas S.A. does
Flechas S.A. is a privately held, Guatemala-based auto parts retailer specializing exclusively in Subaru replacement components for individual vehicle owners in Central America. Founded on August 8, 1988 as Imexgo S.A. and later rebranded to its current name, the company has operated continuously for over 35 years as a single-brand parts specialist, distinguishing itself from generalist auto parts retailers through category focus.
The company's product portfolio is centered on a catalog of new and used Subaru parts spanning suspension (shock absorbers, complete struts, suspension heads, ball joints, general suspension parts), braking (ceramic brake pads), drivetrain (gear shift forks, clutch master cylinders, gear lever bushing kits), engine components (turbo radiators, gasket kits), and model-specific accessories (Forester window seals). Underlying technology is not disclosed; the business operates as a traditional catalog retailer with no public API, no mobile app, and no proprietary software platform. Ordering and customer inquiries are conducted through a Google Sites-hosted catalog website, WhatsApp messaging (two numbers), and pickup at multiple warehouse locations throughout Guatemala City in Santa Catarina Pinula.
Flechas generates revenue through direct one-time retail sales of parts to end consumers, with pricing provided on a quote basis via WhatsApp rather than a publicly disclosed price list. The go-to-market motion is digital-first on the customer acquisition side (Facebook page "Flechasguatemala," Instagram "flechassa," WhatsApp click-to-chat links from every catalog product) paired with physical warehouse pickup or local fulfillment. The customer base is a horizontal persona segment — individual Subaru owners seeking authentic and affordable replacement parts — with no named enterprise customers, B2B channels, partnerships, alliances, or third-party certifications disclosed. Ownership appears to be founder/family-held with no external investors, parent entity, or funding history.
Flechas S.A. firmographics
Firmographics- Name
- Flechas S.A.
- Legal name
- Flechas S.A.
- Website
- https://flechassa.com
- Company type
- Private
- Founded year
- 1988
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Flechas S.A. is a privately held Guatemala-based retailer that has specialized exclusively in new and used Subaru replacement parts since 1988, serving individual Subaru vehicle owners across Central America through WhatsApp, social media, and multiple Guatemala City warehouses.
- Ownership category
- akta.pro rank
Flechas S.A. industry classification
Industry- Product category
- Automotive Parts Retail
- NAICS
- Motor Vehicle Supplies and New Parts Merchant Wholesalers (42312), Automotive Parts and Accessories Retailers (44133)
- SIC
- Wholesale-Motor Vehicle Supplies & New Parts (5013)
- akta.pro primary industry
- Mechanical replacement parts distribution (engine, drivetrain, steering, suspension, brakes) (CRAOANAA)
- akta.pro secondary industry
- Automotive Aftermarket Parts Distribution (Light-Duty) (TLAKAOAA)
Keywords
Where Flechas S.A. is headquartered
LocationHeadquarters
- HQ city
- Guatemala
- HQ country
- Guatemala
- HQ region
- Latin America
Offices1 record
Markets served
Flechas S.A. business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Retail Parts Sales: Direct retail sales of Subaru automotive parts to end customers, including both new and used components. Sales conducted through catalog website, WhatsApp messaging, and physical warehouse locations.
Distribution channels2 records
Marketing channels3 records
Flechas S.A. product offering
Product offeringCore offering
Flechas S.A. distributes new and used Subaru replacement parts to individual vehicle owners in Central America. The product catalog spans suspension components (shock absorbers, complete struts, suspension heads, ball joints), drivetrain parts (gear shift forks, clutch master cylinders, gear lever bushings), braking components (ceramic brake pads), engine parts (gasket kits, turbo radiators), and model-specific accessories such as Subaru Forester window seals. Orders are taken via WhatsApp and fulfilled from multiple warehouses across Guatemala City.
Product overview
Flechas S.A. operates as a single-product catalog auto parts business specializing exclusively in Subaru vehicle parts since 1988. Originally founded as Imexgo S.A. on August 8, 1988, the company distributes quality Subaru replacement parts at competitive prices to Central American customers, offering both new and used components. The product portfolio centers on a comprehensive catalog of suspension components (shock absorbers, complete struts, suspension heads/inks, and suspension parts), brake systems (ceramic brake pads), and drivetrain parts (ball joints, gear shift forks, clutch master cylinders, and gear lever bushings), along with engine-specific items (turbo radiators, gasket kits) and model-specific accessories (Forester window seals). Products are sold through a WhatsApp-based ordering system and social media channels, with warehouses in Guatemala City storing significant inventory.
Differentiator
Problem solved
Functional benefit
Products and services
- Silvin para SUBARU Forester (Window Seal for Subaru Forester)
Companies that use Flechas S.A.
Customer profileSegments1 record
Ideal customer profiles1 record
Flechas S.A. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Flechas S.A. partnerships and signals
Strategic signalScale indicators2 records
Recent moves3 records
Flechas S.A. competitors and assessment
Company assessmentBroad incumbents
- NAPA Auto Parts: Major North American auto parts distributor serving professional installers and DIYers through a network of stores and warehouses. Comparable as a broad-line aftermarket parts distributor with deep inventory and B2B/B2C reach.
- AutoZone: Large U.S. and Latin American aftermarket auto parts retailer with extensive physical and online presence. Comparable as a broad-line automotive parts distributor to consumers and workshops; competes on convenience and SKU breadth rather than brand specialization.
- LKQ Corporation: Major global distributor of aftermarket and recycled auto parts with operations across the Americas. Comparable as a parts distribution specialist with both new and recycled components, though serving multiple OEMs at much larger scale.
- O'Reilly Auto Parts: Large U.S. aftermarket auto parts retailer with extensive SKU coverage and dual-serve of DIY and professional installer channels. Comparable to Flechas in aftermarket parts distribution with broad mechanical category coverage.
- Subaru Genuine Parts (Subaru of America / OEM dealers): OEM channel for genuine Subaru replacement parts through authorized dealers and parts portals. Comparable as the official alternative source for the same Subaru components Flechas distributes, competing on authenticity assurance but typically at higher prices.
Direct peers
- PartsGeek: U.S.-based online retailer of OEM and aftermarket auto parts with broad catalog coverage. Comparable to Flechas in product breadth across suspension, brakes, drivetrain, and engine categories, though operating at much larger scale digitally.
- RockAuto: Online catalog retailer of aftermarket auto parts serving DIYers and independent shops across the Americas. Most directly comparable to Flechas in catalog-driven, multi-category parts distribution, though RockAuto is a multi-OEM platform rather than Subaru-exclusive.
Emerging players
- Cardoc: Latin American digital auto parts and services platform connecting vehicle owners with parts suppliers and workshops. Comparable to Flechas as a regional parts distribution enabler, though operating as a marketplace rather than direct inventory holder.
Others
- Mercado Libre: Dominant Latin American e-commerce marketplace with a substantial auto parts category including Subaru components sold by third-party sellers. Comparable as an indirect competitor enabling Subaru parts transactions in the region without holding inventory itself.
Regional players
- Importadora Alemana: Long-established Guatemalan importer and distributor of automotive parts and accessories serving Central America. Comparable as a regional, multi-OEM parts distributor operating in the same Guatemalan market as Flechas but without Subaru brand specialization.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights1 record
Customer concentration
Flechas S.A. social profiles
Digital presenceFlechas S.A. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Flechas S.A. leadership team
Management profileNumber of profiles
Profiles1 record
Flechas S.A. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Flechas S.A. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Flechas S.A.
What does Flechas S.A. do?
Flechas S.A. distributes new and used Subaru replacement parts to individual vehicle owners in Central America. The product catalog spans suspension components (shock absorbers, complete struts, suspension heads, ball joints), drivetrain parts (gear shift forks, clutch master cylinders, gear lever bushings), braking components (ceramic brake pads), engine parts (gasket kits, turbo radiators), and model-specific accessories such as Subaru Forester window seals. Orders are taken via WhatsApp and fulfilled from multiple warehouses across Guatemala City.
Is Flechas S.A. a public or private company?
Flechas S.A. is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Flechas S.A. founded?
Flechas S.A. was founded in 1988. It employs 11 to 50 people.
Where is Flechas S.A. based?
Flechas S.A. is headquartered in Guatemala, Guatemala, in the Latin America region.
How does Flechas S.A. make money?
One revenue line is on record: retail Parts Sales.
Who are Flechas S.A.'s main competitors?
Broad incumbents on record are NAPA Auto Parts, AutoZone, LKQ Corporation, O'Reilly Auto Parts and Subaru Genuine Parts (Subaru of America / OEM dealers). Direct peers are PartsGeek and RockAuto. Cardoc is listed as an emerging player. Mercado Libre is listed as an others. Importadora Alemana is listed as a regional player.
Does Flechas S.A. have an API?
No public API is recorded for Flechas S.A..
What industry is Flechas S.A. in?
Flechas S.A.'s product category is Automotive Parts Retail. Its primary akta.pro industry code is CRAOANAA, Mechanical replacement parts distribution (engine, drivetrain, steering, suspension, brakes), with a secondary code of TLAKAOAA, Automotive Aftermarket Parts Distribution (Light-Duty). Its NAICS code is 42312 and its SIC code is 5013.