What Cardoc does

Cardoc (주식회사 카닥) is a South Korean online marketplace connecting individual car owners seeking vehicle repairs with a curated network of certified auto repair shops. Founded in 2014 and headquartered in Songpadong, South Korea, the platform enables consumers to submit a repair request online and receive up to five quotes from partner shops within one hour. Cardoc applies a strict curation policy: only Level 1 and Level 2 certified auto repair factories and official manufacturer service centers are admitted as partners, while Level 3 shops and dent-only providers are excluded. The platform accumulates verified review data — over 150,000 reviews with before/after photos — that functions as social proof and a quality signal in the Korean repair market. Across its lifetime the platform has served 2.3 million accident-driver users.

The company's core technology is a web- and mobile-accessible marketplace that aggregates partner shop quotes, manages the customer review corpus, and routes booking and after-service requests. Product lines include exterior/collision repair quote comparison (the original core product), engine oil exchange (130,000+ users selected), and shop discovery/search by location, specialty, and insurer affiliation. Cardoc operates a self-serve distribution model with no field sales force, and relies on organic search, word-of-mouth, and the review corpus for customer acquisition. Pricing to consumers is free at the point of quote request, with a 50,000 KRW repair support incentive and a 1-year A/S guarantee attached to bookings completed through the platform.

Cardoc operates a two-sided marketplace business model, monetizing primarily through lead fees and commissions from partner repair shops that pay to receive qualified quote requests and customer bookings. A secondary revenue stream is transaction-based fees from the engine oil exchange service. The company maintains operational integration with major Korean insurers (Samsung Fire, DB Insurance, Hyundai Marine, KB Insurance, Meritz, Lotte, Hanwha, AXA, Carte, Hana, Heungkuk) and Kia's AutoQ OEM service network, embedding partner shops into insurance-claim and manufacturer-authorized repair workflows. Since 2014 Cardoc has raised approximately $30.8 million across seven funding rounds, with investors including IDG Capital, BonAngels, Stonebridge Capital, Kakao Investment, Yuanta Investment, Keistone Partners, and Korean institutional investors (Korea Development Bank, Hana Securities, IBK Securities, Shinhan Asset Management). The company employs 51–100 people and operates exclusively in South Korea.

Name

Cardoc

Legal name

주식회사 카닥

Website

https://cardoc.co.kr

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

51–100 employees

Short description

Cardoc is a South Korean online marketplace connecting individual car owners with certified auto repair shops for quote comparison and booking. The platform serves consumers and SMB repair shops, with 2.3 million lifetime users and 150,000+ verified reviews.

Ownership category

akta.pro rank

Headquarters

HQ city

Songpadong

HQ country

South Korea

HQ region

Asia

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations

Revenue model

1. Platform Commission / Lead Fees: Cardoc operates as a two-sided marketplace connecting car owners with auto repair shops. The platform generates revenue by charging partner repair shops for customer leads and bookings facilitated through the platform. Repair shops pay to receive quote requests from verified customers.
2. Engine Oil Exchange Service: Engine oil exchange service with 130,000 users selecting this service, suggesting a separate service line for routine maintenance beyond collision repair.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Cardoc operates a two-sided digital marketplace that connects individual car owners with Level 1 certified auto repair shops, primarily for exterior repair (외장 수리) and engine oil exchange (엔진오일 교환). Customers submit repair requests through the Cardoc web or mobile platform and receive comparable quotes from multiple partner shops within one hour, with the platform providing shop certifications, customer reviews, price transparency, and a 1-year warranty on completed work.

Product overview

Cardoc is a car repair marketplace platform that connects car owners with certified auto repair shops. The platform offers two main services: exterior repair (외장 수리) and engine oil exchange (엔진오일 교환). Users can receive free quotes from multiple certified repair shops within 1 hour, compare prices, and book repairs through the platform. The ecosystem includes shop discovery/search functionality, customer reviews (150,000+), and partnerships with insurance companies. Cardoc positions itself as a intermediary (통신판매중개자) connecting users with individual partner shops, with a focus on quality assurance through 1st and 2nd-tier certified repair facilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Exterior Repair Service (외장 수리) Marketplace service that matches car owners needing car body/exterior repair with Level 1 certified partner repair shops, providing comparable quotes within one hour and a 1-year warranty on completed work.
• Engine Oil Exchange Service (엔진오일 교환) Marketplace service that connects car owners seeking routine engine oil exchange with certified partner repair shops, with comparable quotes delivered within one hour.
• Repair Quote Comparison Quote aggregation service that delivers comparable estimates from multiple certified repair shops within one hour, allowing car owners to compare pricing, certifications, and reviews before selecting a shop.

Quantifiable outcome

• Average repair cost reduced from 820,000 KRW to 530,000 KRW through platform-facilitated quotes
• +5 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Twelve partnerships are on record.

• Samsung Fire & Marine Insurance (삼성화재)OthersSamsung Fire & Marine Insurance designated partner shops operate on Cardoc's platform. Customers with Samsung insurance policies can use Cardoc's network of approved repair shops for claim processing. Multiple Cardoc partner shops list Samsung Fire as an insurance company partner.
• DB Insurance (DB손해보험)OthersDB Insurance designated partner shops operate on Cardoc's platform. Multiple partner shops including (주)아라자동차서비스, 르노코리아 마산중리정비센터, (유) 중앙1급자동차공업사, 명성자동차공업사, 전천후자동차정비공업사, and 은주1급자동차서비스 are DB Insurance approved partners.
• Hyundai Marine & Fire Insurance (현대해상)OthersHyundai Marine & Fire Insurance designated partner shops operate on Cardoc's platform. Shops including (유) 중앙1급자동차공업사 and 은주1급자동차서비스 are listed as Hyundai Marine preferred partners.
• KB Insurance (KB손해보험)OthersKB Insurance designated partner shops operate on Cardoc's platform. Shops including (주)아라자동차서비스 and 은주1급자동차서비스 are KB Insurance approved partners.
• Meritz Fire & Marine Insurance (메리츠화재)OthersMeritz Fire & Marine Insurance designated partner shops operate on Cardoc's platform. Shops including 르노코리아 마산중리정비센터 and 명성자동차공업사 are Meritz approved partners.
• Lotte Insurance (롯데손해보험)OthersLotte Insurance designated partner shops operate on Cardoc's platform. Shops including 에이원모터스 and 전천후자동차정비공업사 are Lotte Insurance approved partners.
• Hanwha General Insurance (한화손해보험)OthersHanwha General Insurance designated partner shops operate on Cardoc's platform. Shops including 르노코리아 마산중리정비센터 and 형제자동차공업사 are Hanwha approved partners.
• AXA Direct (AXA손해보험)OthersAXA Direct insurance designated partner shops operate on Cardoc's platform. 비비퍼포먼스 is listed as an AXA Direct approved partner.
• Carte Direct Insurance (캐롯)OthersCarte Direct Insurance designated partner shops operate on Cardoc's platform. 비비퍼포먼스 is listed as a Carte Direct approved partner.
• Hana Non-Life Insurance (하나손해보험)OthersHana Non-Life Insurance designated partner shops operate on Cardoc's platform. 비비퍼포먼스 is listed as a Hana approved partner.
• Heungkuk Fire & Marine Insurance (흥국화재)OthersHeungkuk Fire & Marine Insurance designated partner shops operate on Cardoc's platform. 비비퍼포먼스 is listed as a Heungkuk approved partner.
• Kia AutoQ (기아오토큐)Strategic or Co-development PartnerKia AutoQ official service center network provides authorized repair services through Cardoc's platform. 중앙오토바디 is listed as a Kia AutoQ official maintenance partner operating under direct Kia management.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• RepairPal: US-based auto repair marketplace that connects car owners with certified shops and provides fair-price estimates for repair jobs. Directly comparable to Cardoc's two-sided marketplace model connecting consumers with vetted auto repair providers.
• Openbay: Online marketplace for automotive repair and maintenance where consumers receive multiple quotes from local service providers. Closely mirrors Cardoc's quote-comparison and shop-matching marketplace mechanics.
• YourMechanic: Mobile mechanic marketplace that books vetted mechanics to come to the car owner's location for repair and maintenance. Comparable as a digital intermediary that aggregates fragmented auto service supply for consumer demand.
• Wrench: Mobile auto repair service platform that dispatches certified mechanics for on-site car repair and maintenance. Comparable marketplace model linking car owners to a curated mechanic network for transparent pricing.

Regional players

• AutoGuru: Australia's leading auto repair marketplace where drivers request quotes from nearby workshops and book services online. Directly comparable two-sided model to Cardoc, though geographically focused on Australia.

Emerging players

• CarAdvise: Digital auto care marketplace offering transparent pricing for maintenance and repair across a network of certified shops. Comparable curated marketplace approach with insurer and fleet integrations relevant to Cardoc's model.

Broad incumbents

• Angi (Angie's List): Large home-and-auto services marketplace connecting consumers with local service professionals in the US. Comparable as an established horizontal services marketplace with overlapping auto repair category and review-driven trust mechanics.
• Kakao Mobility: Dominant Korean mobility super-app operating taxi, navigation, and driver services with a massive KakaoTalk-integrated user base. Could evolve into a direct competitor if it expands into auto repair booking given its distribution scale in Korea.
• Naver Place: Naver's local search and business discovery platform used heavily by Korean consumers for finding services including auto repair. Adjacent competitor and potential disintermediation channel for Cardoc's shop-discovery traffic.
• CARFAX: Vehicle history and service marketplace used by US consumers to find repair shops and track service records. Comparable as an established auto-data and shop-discovery layer with embedded consumer trust in the car repair category.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/cardockr

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds7 records

Investors13 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cardoc