Fleet Financial
Fleet Financial is a private equipment financing broker founded in 2018 in Westlake, Ohio, connecting small business borrowers across seven industry verticals with a multi-lender network through direct online applications and a nationwide dealer partnership program.
- Company typePrivate
- Founded2018
- HeadquartersWestlake, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Fleet Financial does
Fleet Financial is a private equipment financing broker founded in 2018 and headquartered in Westlake, Ohio. The company operates as an intermediary between small business borrowers seeking equipment financing and a multi-lender network, matching applicants with financing solutions across all credit profiles. Its core product is general equipment financing up to $500,000 with terms up to 60 months and funding in 1–2 days, extended across seven industry verticals: construction equipment, trucking and transportation, manufacturing equipment, specialty vehicles, specialty equipment (including agriculture, forestry, and drones), franchise financing, and entertainment equipment financing. The technology stack is a lightweight online platform consisting of a web-based application, a soft credit pull for eligibility checks, and a third-party payment portal (Repay.io); lender matching is handled by an inside sales team that contacts applicants within 24–48 hours.
Fleet Financial makes money primarily through transaction fees earned on brokered equipment loans and referral/origination income from its dealer and manufacturer partner program. Distribution is dual-channel: direct-to-consumer applications through fleetfinancial.com and a B2B partner channel leveraging thousands of equipment dealers, manufacturers, specialty vehicle providers, and franchise owners nationwide who offer Fleet Financial financing at point of sale. The company serves credit-challenged and first-time borrowers, owner-operators in trucking, small construction and manufacturing businesses, and dealerships — segments that traditional banks often decline or underwrite unfavorably. An In-House Dealership Financing offering allows dealers to brand the financing experience while Fleet Financial manages underwriting and servicing.
The company has a small team of approximately 12 employees led by CEO Chris Andrews and VP of Finance Stan Kaizer. It maintains industry affiliations with the Equipment Leasing and Finance Association (ELFA), the National Equipment Finance Association (NEFA), the United Trucking Association (UTA), and Better Business Bureau accreditation. No external funding rounds, acquisitions, or institutional investors are disclosed in the available material, suggesting the business has grown organically since inception.
Fleet Financial firmographics
Firmographics- Name
- Fleet Financial
- Legal name
- Fleet Financial
- Website
- https://fleetfinancial.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Fleet Financial is a private equipment financing broker founded in 2018 in Westlake, Ohio, connecting small business borrowers across seven industry verticals with a multi-lender network through direct online applications and a nationwide dealer partnership program.
- Ownership category
- akta.pro rank
Fleet Financial industry classification
Industry- Product category
- Equipment Financing Brokerage
- NAICS
- Automotive Equipment Rental and Leasing (5321)
- SIC
- Finance Lessors (6172)
- akta.pro primary industry
- Commercial Trucking & Heavy Equipment Vehicle Finance (FSAKADAI)
- akta.pro secondary industries
- Fleet & Commercial Vehicle Finance (FSAKADAE), SME Equipment & Asset Finance (Leasing, Fleet, Capex) (FSABABAH)
Keywords
Where Fleet Financial is headquartered
LocationHeadquarters
- HQ city
- Westlake
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Fleet Financial business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations, Others
Revenue model
- Equipment Financing Origination: Fleet Financial earns revenue by brokering equipment financing between borrowers and lenders. The company connects small business owners with financing solutions for trucks, trailers, construction equipment, and specialty vehicles, earning transaction fees or spread from the lending network.
- Partner Program Revenue: Revenue generated from dealer and manufacturer partnerships where Fleet Financial provides financing solutions at point of sale, earning referral fees or loan origination income.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Standard Equipment Financing - Financing up to $500,000 for businesses with 2+ years in operation |
| Subscription | Monthly | Entertainment Equipment Financing - FICO 600+ requirement |
| Unit Pricing | Pay-as-you-go | Down Payment Requirements - 1-2 advance payments (2-4%) |
| Other | Pay-as-you-go | No Minimum Credit Score Required |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels5 records
Fleet Financial product offering
Product offeringCore offering
Fleet Financial is an equipment financing broker that matches small business owners seeking to purchase trucks, trailers, construction equipment, manufacturing machinery, specialty vehicles, and franchise or entertainment equipment with lenders from a nationwide network. The company facilitates loan origination of up to $500,000 with terms up to 60 months and funds approved deals within 1–2 days, charging no application fees and supporting a soft credit pull eligibility check.
Product overview
Fleet Financial is an equipment finance broker offering a unified platform of financing solutions across multiple industry verticals. The core product is general equipment financing, supported by specialized industry-specific verticals including Construction Equipment Financing, Trucking & Transportation Equipment Financing, Manufacturing Equipment Financing, Specialty Vehicle Financing, Specialty Equipment & Drone Financing, Franchise Financing, and Entertainment Equipment Financing. An additional Partner Program module enables equipment dealers, manufacturers, and distributors to offer financing at point of sale, with an in-house dealership financing option that allows dealers to brand the financing experience while Fleet Financial manages underwriting and servicing.
Differentiator
Problem solved
Functional benefit
Products and services
- Equipment Financing General equipment financing solutions providing funding up to $500,000 with terms up to 60 months, 1–2 day funding, and a soft credit pull eligibility check for businesses purchasing equipment.
- Construction Equipment Financing Specialized financing for construction equipment including excavators, bulldozers, cranes, concrete mixers, asphalt pavers, wheel loaders, skid-steer loaders, tower cranes, forklifts, and telehandlers for construction contractors.
- Trucking & Transportation Equipment Financing Semi-truck and commercial vehicle financing for owner-operators and fleet owners covering sleeper trucks, day cabs, box trucks, trailers, heavy haulers, car carriers, food service trucks, logging trucks, street sweepers, vacuum excavators, dump trucks, refrigerated trucks, and tank trucks.
- Manufacturing Equipment Financing Industrial equipment financing for manufacturing operations including CNC machines, mills, lathes, presses, welding equipment, robotics, 3D printers, and material handling equipment.
- Specialty Vehicle Financing Financing for specialty vehicles such as dump trucks, roll-off trucks, bucket trucks, garbage trucks, paving machines, vacuum trucks, septic trucks, and portable restrooms for specialty trade businesses.
- Specialty Equipment & Drone Financing Financing for specialty equipment in agriculture, forestry, and drone technology including tractors, combines, harvesters, skidders, chippers, and commercial drones for surveying and inspection.
- Franchise Financing Business equipment financing for franchise operations including kitchen appliances, point-of-sale systems, refrigeration units, fitness equipment, delivery vehicles, and security systems.
- Entertainment Equipment Financing Financing for entertainment businesses including arcade games, go-karts, bowling alley equipment, miniature golf course features, skating rinks, simulators, and pinball machines.
- Partner Program Financing broker partner program for equipment dealers, manufacturers, and distributors offering same-day approvals, no paperwork burden for partners, and faster payments while Fleet Financial handles underwriting and closing.
- In-House Dealership Financing White-label in-house financing service for dealers, enabling them to offer branded financing experiences to customers without building their own lending department, with Fleet Financial handling underwriting and servicing.
Quantifiable outcome
- Financing up to $500,000 with funding in 1-2 days
- +4 more outcomes
Companies that use Fleet Financial
Customer profileNamed customers4 records
Segments8 records
Ideal customer profiles5 records
Fleet Financial technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Fleet Financial partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered minor and core.
- UTA (United Trucking Association)minorFleet Financial displays the UTA logo as part of their affiliations and awards section, indicating membership or partnership with the United Trucking Association.
- NEFA (National Equipment Finance Association)minorFleet Financial displays the NEFA logo indicating membership/partnership with the National Equipment Finance Association, an industry organization for equipment finance professionals.
- ELFA (Equipment Leasing and Finance Association)minorFleet Financial displays the ELFA logo indicating membership/partnership with the Equipment Leasing and Finance Association, a major industry trade association.
- Better Business BureauminorFleet Financial maintains Better Business Bureau accreditation (BBB) in Westlake, OH, demonstrating commitment to ethical business practices and consumer trust.
- Equipment Dealers (Thousands Nationwide)coreFleet Financial partners with thousands of equipment dealers nationwide to offer affordable equipment financing at point of sale. Dealers benefit from increased sales success while Fleet Financial provides the financing solution.
- Equipment ManufacturerscoreFleet Financial offers customized financing programs for commercial equipment manufacturers and distributors to align with their sales approval processes, helping them move inventory more effectively.
- Specialty Vehicles & Equipment PartnerscoreFleet Financial assists customers in acquiring specialized equipment for various industries including agriculture, forestry, and drones through a network of specialty equipment partners.
- Franchise OwnerscorePartnering with Fleet Financial provides franchise owners with flexible financing options to expand, remodel, or upgrade equipment, enabling growth without large upfront capital requirements.
Scale indicators3 records
Recent moves1 record
Expansion highlights5 records
Fleet Financial competitors and assessment
Company assessmentDirect peers
- Direct Capital: Direct competitor — equipment financing broker specializing in SMB equipment leases and loans with a partner/dealer program and fast-turnaround approvals, very similar in scope and customer profile to Fleet Financial.
- Balboa Capital: Direct competitor — equipment financing broker serving SMBs across trucking, construction, manufacturing, and similar verticals, with a comparable multi-vertical online application and lender-matching model.
- Taycor Financial: Direct competitor — equipment financing broker focused on SMB equipment loans and leases across verticals like construction, transportation, and manufacturing, with dealer partner channels comparable to Fleet Financial's model.
- Currency: Direct competitor — fintech equipment financing platform offering fast online equipment loans and leases to SMBs with a focus on speed and digital experience, overlapping Fleet Financial on customer profile and product.
- Currency Equipment Finance: Direct competitor — digital-first equipment finance provider for SMBs with rapid online approvals and a multi-vertical product set, very similar go-to-market and customer acquisition model to Fleet Financial.
- Allegro Capital: Direct competitor — equipment financing broker and lender serving SMBs across multiple equipment verticals with a multi-lender funding approach similar to Fleet Financial's broker model.
Broad incumbents
- CIT Group: Incumbent — large diversified commercial lender with a dedicated equipment finance business; overlaps with Fleet Financial's customer profile but operates with proprietary balance sheet and broader product range.
- Stearns Bank: Incumbent — established commercial bank with a sizable equipment finance division serving SMBs and dealers across verticals including trucking and construction; competes with Fleet Financial for the same end-customers but with proprietary capital.
- Wells Fargo Equipment Finance: Incumbent — major bank-owned equipment finance provider serving SMB and mid-market equipment financing needs across many verticals; competes for the same dealer relationships but with much greater capital base.
Emerging players
- Navitas Credit Corp: Emerging player — specialized equipment finance provider focused on niche and credit-challenged verticals, comparable to Fleet Financial in serving borrowers traditional banks decline, though operating with proprietary capital.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Fleet Financial social profiles
Digital presenceFleet Financial financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fleet Financial leadership team
Management profileNumber of profiles
Profiles4 records
Fleet Financial funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fleet Financial M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fleet Financial
What does Fleet Financial do?
Fleet Financial is an equipment financing broker that matches small business owners seeking to purchase trucks, trailers, construction equipment, manufacturing machinery, specialty vehicles, and franchise or entertainment equipment with lenders from a nationwide network. The company facilitates loan origination of up to $500,000 with terms up to 60 months and funds approved deals within 1–2 days, charging no application fees and supporting a soft credit pull eligibility check.
Is Fleet Financial a public or private company?
Fleet Financial is a private company. It is classified as unknown and is currently operating.
When was Fleet Financial founded?
Fleet Financial was founded in 2018. It employs 11 to 50 people.
Where is Fleet Financial based?
Fleet Financial is headquartered in Westlake, United States, in the North America region.
How does Fleet Financial make money?
Two revenue lines are on record. Equipment Financing Origination is the primary driver. The others are partner Program Revenue.
Who are Fleet Financial's main competitors?
Direct peers on record are Direct Capital, Balboa Capital, Taycor Financial, Currency, Currency Equipment Finance and Allegro Capital. Broad incumbents are CIT Group, Stearns Bank and Wells Fargo Equipment Finance. Navitas Credit Corp is listed as an emerging player.
Does Fleet Financial have an API?
No public API is recorded for Fleet Financial.
What industry is Fleet Financial in?
Fleet Financial's product category is Equipment Financing Brokerage. Its primary akta.pro industry code is FSAKADAI, Commercial Trucking & Heavy Equipment Vehicle Finance, with a secondary code of FSAKADAE, Fleet & Commercial Vehicle Finance. Its NAICS code is 5321 and its SIC code is 6172.