Fleurieu Food Services

What Fleurieu Food Services does

Fleurieu Food Services (legal entity Mossgiel Holdings Pty Ltd) is a South Australian wholesale food service distributor founded in 2003 by Charles Farrar, with Rebecca Farrar joining as co-proprietor in 2008. Operating from multiple warehouses in the Hackham/McLaren Vale region with dry, chilled, and frozen storage, the company sells takeaway and foodservice packaging (BioPak BioCups, BioCane, BioBoard, Genfac plastic, plus proprietary pizza boxes), cleaning and hygiene chemicals (Dominant range), industrial packing materials, and a curated assortment of specialty beverages and food products (Arkadia, Naked Syrups, Allie's cold-pressed juices, Grounded Bear matcha, Trezona gluten-free bakery). Customers are primarily South Australian cafés, restaurants, quick-service operators, caterers, and bakeries served through a Shopify B2B storefront, a dedicated wholesale phone line, and direct delivery with warehouse pickup options.

The business operates with approximately 9 employees and uses Shopify as its core commerce platform — no proprietary technology, APIs, or AI systems are disclosed. The August 2023 acquisition of Noarpack expanded the packaging, washroom, and cleaning product lines and consolidated warehouse footprint. GTM motion is sales-led B2B wholesale with pricing on a per-unit, per-pack, or per-carton basis (GST-exclusive), volume discounts on selected SKUs, free shipping on qualifying orders, and a clearance/sale channel for excess inventory. The company has actively positioned itself ahead of South Australia's Single-Use and Other Plastic Products (Waste Avoidance) legislation taking effect March 1, 2026, weighting its packaging assortment toward AS4736/EN13432-certified compostable lines.

Revenue mechanics are one-time product sales across the consumables categories listed above, with no subscription, licensing, or recurring service component. Customer segmentation is vertical (cafés, restaurants, caterers, bakeries) with no named enterprise anchors disclosed, implying a long-tail SMB customer base. The company is privately held with no institutional investors or external funding rounds documented; growth has been funded organically and through the Noarpack acquisition.

Name

Fleurieu Food Services

Legal name

Mossgiel Holdings Pty Ltd

Website

https://fleurieufoodservices.com.au

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Short description

Fleurieu Food Services is a South Australian wholesale food service distributor selling takeaway packaging, cleaning chemicals, specialty beverages, and gluten-free bakery products to cafés, restaurants, caterers, and bakeries via Shopify B2B storefront, phone sales, and direct delivery from multiple warehouses.

Ownership category

akta.pro rank

Product category

Food Service Distribution

NAICS

Other Grocery and Related Products Merchant Wholesalers (42449)

SIC

Wholesale-Groceries & Related Products (5140)

akta.pro primary industry

Nonfood Grocery & HBC Wholesale (Paper, Cleaning, Personal Care) (AFAIABAL)

akta.pro secondary industries

Shelf-Stable Packaged Foods Wholesale (Canned, Dry, Snacks) (AFAIABAB), Bar & Beverage Service Supplies Wholesale (AFAIALAG)

Keywords

• Wholesale food distribution
• Sustainable food packaging
• Food service supplies
• Commercial cleaning products
• Café beverages

Headquarters

HQ city

Hackham

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Food Service Product Distribution: Wholesale distribution of food service products including sustainable packaging, cleaning supplies, beverages, and specialty foods. Revenue generated through product sales with per-unit pricing displayed on Shopify storefront. Customers include cafés, restaurants, and food service operators who purchase in bulk quantities.
2. Specialty Food Products: Distribution of specialty food items including gluten-free bakery products (Trezona), cookies (Country Delight), and specialty beverages (Allie's juices, Grounded Bear matcha lattes). Products sourced from Australian manufacturers and distributed to food service businesses.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Wholesale distribution of food service products to cafés, restaurants, caterers, and food service operators across South Australia. The product range spans four categories: sustainable takeaway packaging (BioCups, BioCane, BioBoard products), commercial cleaning supplies (Dominant chemicals, Earthcare range), café beverages (Allie's juices, Arkadia beverages, Naked Syrups, Grounded Bear matcha), and specialty foods (Trezona gluten-free bakery). Products are sourced from Australian manufacturers and resold via the company's Shopify-based online storefront and direct delivery network.

Product overview

Fleurieu Food Services is a wholesale food service supplier operating as a multi-product distribution platform. The core offering spans four main categories: (1) Food products including gluten-free bakery items (Trezona brand) and branded beverages (Allie's cold-pressed juices, Grounded Bear ready-to-drink matcha lattes, Naked Syrups flavorings, and Arkadia café beverages); (2) Sustainable takeaway packaging from BioPak (BioCups, BioCane plant fibre containers, BioBoard noodle boxes and catering trays) plus Genfac plastic containers; (3) Cleaning and hygiene supplies including Dominant chemicals, Earthcare eco-friendly range, and DomSafe pre-portioned cleaning sachets; and (4) Industrial packaging materials. The company acquired Noarpack in August 2023, expanding their packaging portfolio. Products are distributed to foodservice businesses throughout South Australia via their Shopify-based e-commerce platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Trezona Gluten-Free Bakery

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered major, core and minor.

• NoarpackmajorStrategic or Co-development Partner · 1 August 2023Acquired on August 1, 2023. Warehouses conveniently located to each other, allowing close management of both businesses. Expansion of packaging and food service supply operations.
• BioPakcoreTechnology or IntegrationPrimary supplier of sustainable packaging products including BioCups (single/double wall hot cups), BioBoard containers, BioCane clamshells and bowls, and BioPlastic products. Products feature Ingeo™ bioplastic lining and FSC-certified paper materials. BioPak products are certified industrially compostable to Australian AS4736 and European EN13432 standards.
• DominantcoreTechnology or IntegrationSupplier of professional cleaning chemicals and hygiene products. Range includes Ready-to-Use (RTU) cleaning products, dishwashing liquids, general cleaners, sanitisers, Earthcare® eco-friendly cleaning range, and DomSafe® pre-portioned cleaning sachets. Products designed for hospitality and food service environments.
• ArkadiamajorChannel Partner/ Reseller/ DistributorAustralian family-owned beverage company founded in 1997, serving over 15,000 cafés with products distributed to 20+ countries. Products include Chai Tea, Matcha, Drinking Chocolate, and Premium Syrups. Proudly Australian manufactured in Victoria and Queensland.
• Trezona GF BakerymajorChannel Partner/ Reseller/ DistributorProudly South Australian gluten-free bakery brand. Products include cakes, cheesecakes, cupcakes, muffins, brownies, friands, slices, and tarts. Certified gluten-free patisserie items.
• Allie'sminorChannel Partner/ Reseller/ DistributorCold-pressed juice and ready-to-blend smoothie pack supplier. Products include Daily Greens, Gingered Apple, Love Beets, Sublime Pine, Valencia Orange, and Watermelon+ juices. Smoothie packs available in Banana Cacao, Green Delight, Summer Mango, and Wild Berry varieties.
• Naked SyrupsmajorChannel Partner/ Reseller/ DistributorAustralian-made beverage brand using natural flavours and colours. Products include flavourings (Vanilla, Caramel, Hazelnut, Spiced Chai, Gingerbread, Strawberry, Traditional Lemonade), dessert sauces, beverage powders. Vegan Australia Certified and Gluten Free certified.
• Grounded BearminorChannel Partner/ Reseller/ DistributorReady-to-drink matcha latte brand. Products include Classic, Salted Caramel, and Strawberry matcha lattes in 12x240ml cans. Made with Japanese matcha and oat milk, dairy-free.
• GenfacminorChannel Partner/ Reseller/ DistributorAustralian plastic container manufacturer. Products include round bases and lids, rectangular containers, and ribbed freezer-grade containers in various sizes.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• PFD Food Services: National broadline foodservice distributor (Performance Foodservice) supplying cafés, QSRs and restaurants across Australia. Competes with Fleurieu for the same foodservice customers but offers multi-temperature broadline capability and national logistics.
• Bunzl Australia & New Zealand: Global distributor of packaging, cleaning, hygiene and foodservice supplies. Bunzl overlaps directly with Fleurieu's packaging and cleaning categories (post-Noarpack) and competes for the same café and restaurant procurement budgets.
• Bidfood Australia: One of Australia's largest broadline foodservice distributors serving cafés, restaurants and institutions nationally. Overlaps with Fleurieu's foodservice supply model but at vastly greater scale and with a much broader SKU range including fresh, frozen and ambient categories.

Direct peers

• The Distributors (foodservice wholesale): Australian foodservice wholesaler supplying cafés and restaurants with ambient, chilled and frozen products. Comparable customer base, scale and wholesale distribution model to Fleurieu.
• Countrywide Food Service: Australian independent foodservice wholesaler supplying cafés, restaurants and caterers with dry, chilled and frozen lines. Most directly comparable to Fleurieu in scale, customer profile and broadline supply model.
• Superior Food Services: Independent Australian foodservice wholesaler serving cafés, restaurants and hotels. Comparable regional-distributor profile and customer mix to Fleurieu's South Australian footprint.

Emerging players

• EcoPackable: Specialist Australian distributor of compostable and sustainable foodservice packaging. Competes directly with Fleurieu in the BioPak-adjacent certified-packaging segment that anchors the company's value proposition.
• Greenmark: Australian supplier of compostable and sustainable foodservice packaging including BioPak and other certified lines. Direct competitor on the packaging category that is Fleurieu's strongest differentiator.

Regional players

• Quality Food Services: Independent foodservice distributor serving Australian hospitality venues. Comparable in scale and broadline supply scope, with overlapping customer segments to Fleurieu.
• Allied Food Services: Australian foodservice wholesaler supplying cafés, restaurants and caterers. Comparable in business model and customer profile to Fleurieu, with a similar focus on independent foodservice operators.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/fleurieufoods
• Instagraminstagram.com/fleurieufoods
• LinkedInlinkedin.com/company/fleurieu-foods

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fleurieu Food Services