Le Chemin des Fleurs
Le Chemin des Fleurs is a French non-profit social insertion enterprise in Avrainville, Essonne, that produces certified organic flowers and dried arrangements while providing vocational rehabilitation to women in difficulty through on-farm workshops, cooking classes, and corporate team-building events.
- Company typePrivate
- Founded-
- HeadquartersAvrainville, France
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Le Chemin des Fleurs does
Le Chemin des Fleurs is a French non-profit association operating as a social insertion workshop (chantier d'insertion), based on an organic flower farm in Avrainville, Essonne, in the Île-de-France region. Founded in 2014 and employing seven people under the commercial name "fleursbio", the organization uses certified organic floriculture and market gardening as pedagogical vehicles to support the professional reintegration of women facing significant social or professional difficulties. Its commercial activity is a deliberate instrument of its social mission: flower production, workshops, and event services exist to fund and structure meaningful work for its beneficiaries, while commercial customers receive a product with verifiable social impact.
The core product offering is built around two commercial lines made entirely from on-farm production certified under the Agriculture Biologique (AB) standard: fresh seasonal bouquets and handcrafted dried flower creations. These are layered with an experiential services portfolio that includes on-farm floral workshops, vegetarian cooking workshops delivered "from field to plate", corporate team-building and solidarity seminars, bespoke event floral arrangements, a €25 brunch formula, and guided farm tours with country bouquet-making sessions. Technical infrastructure is intentionally lean: e-commerce runs on the HelloAsso platform, workshop distribution on WECANDOO, design assets on Canva, and link aggregation on Linktree, with no proprietary software, mobile application, or public API.
The business model is hybrid, blending commercial revenue with donations and implicit public subsidies tied to its social-insertion status. Fresh and dried flowers are sold via HelloAsso on a per-order basis with a 12-hour minimum lead time; workshops, brunch, and farm tours are priced per session (e.g., €25 for brunch); corporate team-building is quote-based; and public donations are accepted through HelloAsso to underwrite the social mission. Distribution is entirely domestic and concentrated in Essonne and the wider Île-de-France region, with no international or multi-site footprint. Customer segments are diversified across individual consumers, corporate/CSR clients, event organizers, and the women served through the insertion program, and the organization is embedded in regional networks including the Collectif de la Fleur Française, Essonne Tourisme, and WECANDOO.
Le Chemin des Fleurs firmographics
Firmographics- Name
- Le Chemin des Fleurs
- Legal name
- Le Chemin des Fleurs
- Website
- https://fleurs-bio.fr
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Le Chemin des Fleurs is a French non-profit social insertion enterprise in Avrainville, Essonne, that produces certified organic flowers and dried arrangements while providing vocational rehabilitation to women in difficulty through on-farm workshops, cooking classes, and corporate team-building events.
- Ownership category
- akta.pro rank
Le Chemin des Fleurs industry classification
Industry- Product category
- Organic Floriculture and Social Enterprise Services
- NAICS
- Greenhouse, Nursery, and Floriculture Production (1114), Other Food Crops Grown Under Cover (111419)
- SIC
- Agricultural Production-Crops (100), Food And Kindred Products (2000)
- akta.pro primary industry
- Greenhouse Floriculture (Cut Flowers) (AFAGAHAD)
- akta.pro secondary industries
- Greenhouse Herb & Microgreens Production (Culinary Herbs, Microgreens) (AFAGAHAC), Organic Floriculture & Nursery Crop Production (Ornamentals, Seedlings) (AFAGAKAJ), Leafy Greens Farming (Lettuce, Spinach, Kale, Arugula, Chard) (AFAGADAA)
Keywords
Where Le Chemin des Fleurs is headquartered
LocationHeadquarters
- HQ city
- Avrainville
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Le Chemin des Fleurs business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Fresh Flower Sales: Sale of organic, local, seasonal bouquets and surprise bunches made from farm production. Orders placed via HelloAsso with 12-hour minimum advance notice.
- Dried Flower Creations: Sale of dried flower arrangements and custom creations made from 100% farm-produced flowers, available through HelloAsso and custom orders via email.
- Workshop and Activity Fees: Revenue from floral art workshops, vegetarian cooking workshops, team building events, and guided farm visits offered on the agricultural site.
- Bespoke Event Services: Custom floral arrangements for events and occasions, delivered as personalizedprestations services.
- Donations and Support: Public donations accepted via HelloAsso platform to support the social mission of helping women in difficulty.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Brunch buffet formula |
| Other | Pay-as-you-go | Team building and solidarity seminars |
| Unit Pricing | Pay-as-you-go | Guided farm visit and wild bouquet workshop |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Le Chemin des Fleurs product offering
Product offeringCore offering
Le Chemin des Fleurs produces and sells 100% certified organic (AB) fresh and dried flowers grown on its farm in Avrainville, Essonne. The organization complements its flower production with on-site workshops (floral arrangements and vegetarian cooking), guided farm tours, corporate team building seminars, custom event floral services, and a brunch experience. All operations serve a social mission of professional reintegration for women in difficulty.
Product overview
Le Chemin des Fleurs is a French social insertion project (chantier d'insertion) that produces and sells organic flowers grown on their farm in Avrainville, Essonne. The organization operates as an agricultural social enterprise focused on helping women in difficulty rebuild through meaningful work. Their product portfolio consists of two core offerings: fresh organic bouquets (bouquets de fleurs fraîches) and dried flower creations (créations en fleurs séchées), both made from their own AB-certified production. These are complemented by experiential services including vegetarian cooking workshops via Wecandoo, on-farm floral ateliers, corporate team building seminars, custom event floral arrangements, brunch experiences, and guided farm tours with bouquet workshops. All products and services are distributed through their Linktree profile, HelloAsso online shop, and various event channels, with a focus on local, seasonal, and solidarity-based consumption.
Differentiator
Problem solved
Functional benefit
Products and services
- Fresh Organic Bouquets (Bouquets de fleurs fraîches)
Companies that use Le Chemin des Fleurs
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles3 records
Le Chemin des Fleurs technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature1 record
Le Chemin des Fleurs partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- WECANDOOcoreWorkshop promotion partnership through WECANDOO platform offering floral art and creative workshops to participants. Le Chemin des Fleurs appears as artisan/horticulturist with discount code CABA72 for 10% off workshops. Partnership provides access to WECANDOO's workshop participant network.
- Collectif de la Fleur FrancaisecoreMember of the French Flower Collective, a professional organization promoting French-grown flowers. Association participates in collective initiatives to promote locally-produced flowers and sustainable floriculture practices in France.
- Essonne TourismeminorFeatured on Essonne Tourisme platform as part of the 'Made in Essonne' initiative highlighting local artisanal production and agritourism destinations in the department.
- HelloAssocoreE-commerce and payment processing platform used for online sales of fresh bouquets, dried flower creations, and donation collection. Provides the technical infrastructure for the association's online store and event registrations.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Le Chemin des Fleurs competitors and assessment
Company assessmentBroad incumbents
- Bloomon: European direct-to-consumer flower subscription company built around locally/seasonally-sourced blooms; comparable business model in fresh-cut, farm-sourced bouquet delivery at meaningfully larger scale.
- Farmgirl Flowers: Direct-to-consumer florist sourcing from American growers with a sustainability and transparency narrative; relevant peer for the same farm-sourced, story-led positioning.
- Interflora France: Largest traditional flower delivery network in France; relevant broad incumbent peer for nationwide floral gifting and event arrangements.
- The Bouqs Co: US-based farm-to-doorstep flower delivery brand emphasizing sustainable sourcing; analogous DTC sourcing-and-delivery model to Le Chemin des Fleurs' bouquet offering, though at much larger scale.
- WECANDOO: Workshop and experience marketplace where Le Chemin des Fleurs lists its floral and cooking ateliers; comparable as a distribution partner and a broader incumbent in the on-farm workshop category.
- Aquarelle: Established French online florist with nationwide delivery; represents the incumbent online flower retailer that Le Chemin des Fleurs competes against for local bouquet demand.
Others
- HelloAsso: E-commerce and donation platform powering Le Chemin des Fleurs' online store; relevant as the enabling technology peer for French associations running commercial shops and donor funnels.
Direct peers
- Collectif de la Fleur Française: National collective of French-grown flower producers that Le Chemin des Fleurs belongs to; member farms share the same value proposition of local, traceable, seasonally-grown cut flowers and represent the closest direct peer set.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
Le Chemin des Fleurs social profiles
Digital presenceLe Chemin des Fleurs compliance and trust
Trust signalCompliance1 record
Le Chemin des Fleurs financial estimates
Financial estimateRevenue estimate
Valuation estimate
Le Chemin des Fleurs leadership team
Management profileNumber of profiles
Le Chemin des Fleurs funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Le Chemin des Fleurs M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Le Chemin des Fleurs
What does Le Chemin des Fleurs do?
Le Chemin des Fleurs produces and sells 100% certified organic (AB) fresh and dried flowers grown on its farm in Avrainville, Essonne. The organization complements its flower production with on-site workshops (floral arrangements and vegetarian cooking), guided farm tours, corporate team building seminars, custom event floral services, and a brunch experience. All operations serve a social mission of professional reintegration for women in difficulty.
Is Le Chemin des Fleurs a public or private company?
Le Chemin des Fleurs is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Le Chemin des Fleurs founded?
Le Chemin des Fleurs was founded in -1. It employs 1 to 10 people.
Where is Le Chemin des Fleurs based?
Le Chemin des Fleurs is headquartered in Avrainville, France, in the Europe region.
How does Le Chemin des Fleurs make money?
Five revenue lines are on record. Fresh Flower Sales are the primary driver. The others are dried Flower Creations, workshop and Activity Fees, bespoke Event Services and donations and Support.
Who are Le Chemin des Fleurs's main competitors?
Broad incumbents on record are Bloomon, Farmgirl Flowers, Interflora France, The Bouqs Co, WECANDOO and Aquarelle. HelloAsso is listed as an others. Collectif de la Fleur Française is listed as a direct peer.
Does Le Chemin des Fleurs have an API?
No public API is recorded for Le Chemin des Fleurs.
What industry is Le Chemin des Fleurs in?
Le Chemin des Fleurs's product category is Organic Floriculture and Social Enterprise Services. Its primary akta.pro industry code is AFAGAHAD, Greenhouse Floriculture (Cut Flowers), with a secondary code of AFAGAHAC, Greenhouse Herb & Microgreens Production (Culinary Herbs, Microgreens). Its NAICS code is 1114 and its SIC code is 100.