What bloomon does

bloomon is a private, for-profit company headquartered in Berlin, Germany, that sells seasonal fresh and dried flower bouquets to consumers through online ordering, subscriptions, and gifting services. The company operates a direct-to-consumer e-commerce storefront at bloomon.de and presents itself under the German tagline "die stilvolle Art Blumen zu schenken" (the stylish way to give flowers), positioning around style-led floral gifting.

The underlying product surface is a curated, seasonal flower-bouquet offering delivered on a recurring or one-off basis — a category that typically relies on supply-side flower sourcing, cold-chain logistics, and subscription-billing infrastructure rather than proprietary software platforms. No information on the company's technology stack, integrated APIs, mobile apps, AI/ML components, or platform architecture is disclosed in the supplied input. No management team, headcount, partnerships, or third-party integrations are documented.

On the commercial side, bloomon's revenue mechanics rely on consumer purchases of bouquets and recurring subscriptions, but the input does not disclose pricing tiers, average order value, gross margin, retention rates, or unit economics. There are no disclosed funding rounds, ownership structure, parent entities, or M&A history in the input, and operating geographies beyond the German storefront are not enumerated. Operating status is confirmed, but the scale, runway, and growth indicators required for an investment-grade assessment are absent.

Name

bloomon

Website

https://bloomon.de

Company type

Private

Operating status

Operating

Short description

bloomon is a Berlin-based private company that sells seasonal fresh and dried flower bouquets to consumers in Germany via online ordering, subscriptions, and gifting services through its bloomon.de storefront.

Ownership category

akta.pro rank

Product category

Online Flower Retail

NAICS

Florists (45931)

SIC

Retail-Catalog & Mail-Order Houses (5961)

akta.pro primary industry

Flowers, Gifts & Specialty Occasion Marketplaces (CRAFABAN)

Keywords

• Flower delivery service
• Flower subscription
• Fresh floral bouquets
• Online flower retail
• Seasonal bouquet gifting

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Core offering

bloomon curates and sells seasonal fresh and dried flower bouquets to individual consumers through online ordering, recurring subscriptions, and a gifting service delivered across Germany from its Berlin base.

Differentiator

Problem solved

Functional benefit

Products and services

• Seasonal Fresh Flower Bouquets
• Dried Flower Bouquets
• Flower Subscription Service
• Online Flower Gifting Service

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Expansion highlights1 record

Broad incumbents

• Teleflora: North American floral delivery network connecting consumers to local florists; broad incumbent operating in the same floral delivery category with a partner-florist model.
• 1-800-Flowers: Large US gifting and floral e-commerce operator with broad assortment; broad incumbent covering flowers alongside gifts, plants, and gourmet items in an overlapping consumer base.
• Interflora: Established global floral delivery network with strong German presence via Interflora.de; broad incumbent offering local same-day delivery through partner florists in the same floral category.
• FTD: Established North American floral and gift delivery brand with a network of partner florists; broad incumbent in the same floral delivery category.

Direct peers

• Freddie's Flowers: UK-based letterbox flower subscription brand delivering fresh bouquets on a recurring schedule; directly comparable subscription-driven D2C floral model to bloomon.
• Farmgirl Flowers: US-based D2C floral brand offering curated bouquets online with strong brand identity; comparable vertical-brand positioning and direct-to-consumer bouquet model.
• The Bouqs Company: US-based online florist with farm-to-door subscription and gifting; directly comparable online bouquet delivery, subscription mechanics, and gifting focus.
• Bloom & Wild: London-based D2C flower delivery and subscription brand operating across Europe; the closest direct competitor to bloomon with overlapping letterbox bouquet, subscription, gifting, and dried flower offerings.
• BloomsyBox: US-based subscription and online flower delivery service shipping fresh bouquets on recurring schedules; closely aligned D2C floral subscription model to bloomon.

Regional players

• Euroflorist: Pan-European online florist operating across multiple countries with bouquet and gifting offerings; regional player with similar online floral proposition but primarily serving markets outside bloomon's German core.

Market position

Strengths3 records

Weaknesses3 records

Competitive moat1 record

Key risks3 records

Key highlights3 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about bloomon