What Maison Fleurs de Coton does

Maison Fleurs de Coton (legal name: Institut Fleurs de Coton) is a privately held, founder-owned wellness and beauty institute founded in 2012 by Catherine Cerezo, operating from two physical locations — Rue Adrien Lachenal 13 in Geneva, Switzerland, and a seasonal site at La Ferme d'Augustin in Ramatuelle/Saint-Tropez, France — with 13 employees. The institute delivers premium massage therapy (12+ modalities including Signature, Neuromuscular ASCA, hot stone, sports, prenatal, Lomi-Lomi, Hakim, Kobido, and body-mind energy work), body contouring and slimming services (combining the proprietary Catherine Cerezo method with the Renata França method, Manuela Shala, EMSCULPT, Endosphères 3, TESLA Corps, FHOS bioluminescent photobiomodulation, and Baldan T-Shape), and facial aesthetics (HydraFacial Syndeo, TESLA MED, Morpheus 8 / microneedling, Observ 520 skin analysis, Kobido lifting, laser hair removal), with select treatments ASCA-approved for Swiss health-insurance reimbursement.

The business runs a direct-to-consumer, appointment-based service model with tiered therapist pricing (Silver/Gold/Platinum, CHF 70–370 per session), cure packages up to CHF 2,500, and a secondary retail line — the online boutique at fleursdecoton.ch sells Lightinderm skincare, Invocation fragrant/incense products, Tisanes Mességué herbal teas, and gift vouchers (CHF 50–480). Appointments are scheduled through SalonKee in Geneva and Planity in Saint-Tropez, and the company supplements client acquisition with content marketing via "Le Magazine," social media, and a "noces de coton" (cotton wedding anniversary) gift narrative. Catherine Cerezo's 2024 World Champion title in Bodyshaping and Face Massage and her official global trainer role for the Renata França method are central to the brand positioning; the website also references an L'Académie, suggesting a future training/certification revenue line.

The founding entity is a Swiss-domiciled private company with no disclosed institutional investors, parent company, or funding rounds; revenue is not publicly disclosed, and the operative scale is two retail service locations plus a regional e-commerce boutique. The principal strategic questions for an investor are durability of the founder-led brand, concentration of clinical expertise in Catherine Cerezo personally, scalability of the L'Académie training proposition, and the cashflow-funded nature of growth given the absence of external capital.

Name

Maison Fleurs de Coton

Legal name

Institut Fleurs de Coton

Website

https://fleursdecoton.ch

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Maison Fleurs de Coton is a Geneva-based, founder-owned wellness and beauty institute operating two physical locations (Geneva, Saint-Tropez) that delivers premium massage, body contouring, facial aesthetics, and skincare to individual consumers via appointment-based services and an online boutique.

Ownership category

akta.pro rank

Product category

Wellness and Beauty Services

NAICS

Hair, Nail, and Skin Care Services (81211), Beauty Salons (812112), Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Other Personal Care Services (81219)

akta.pro primary industry

Spa & Massage Services (Day Spas, Massage Studios, Treatment Packages) (THAJAHAC)

akta.pro secondary industries

Beauty & Aesthetics Experiences (Facials, Skincare Clinics, Non-surgical Aesthetics) (THAJAHAK), Spa Body Treatments & Massage (Oils, Scrubs, Wraps) (CRABALAG), Massage Therapy & Bodywork (EDAOALAH)

Keywords

• Wellness institute
• Massage therapy
• Body contouring
• Facial aesthetics
• Beauty treatments

Headquarters

HQ city

Geneva

HQ country

Switzerland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Aesthetic and Wellness Services: The primary revenue stream consists of paid service appointments at two physical institute locations. Services span massage therapy, body contouring/weight management treatments, and facial aesthetics. Pricing varies by therapist tier (Silver, Gold, Platinum), service type, and duration. Services include signature massages (CHF 140–250), body contouring technologies (CHF 175–370), Renata França method sessions (CHF 95–175), and facial treatments (HydraFacial Syndeo from CHF 50). Gift vouchers (bons cadeaux) also generate revenue and are sold in various denominations.
2. Retail Products (La Boutique): The online boutique sells third-party branded skincare (Lightinderm), wellness fragrance and incense products (Invocation), and herbal teas (Tisanes Mességué). Products range from CHF 16 (bath salts) to CHF 436 (skincare gift sets), with gift cards and treatment packages also available. This represents a secondary retail revenue stream complementing the service business.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Maison Fleurs de Coton operates a premium wellness and beauty institute offering massage therapy, body contouring, facial aesthetics, and aesthetic medicine services at two physical locations (Geneva and Saint-Tropez). The company delivers services using proprietary massage techniques developed by founder Catherine Cerezo, advanced technologies (EMSCULPT, Endosphères, TESLA, FHOS, T-Shape), and recognized methods (Renata França), complemented by an online boutique selling skincare and wellness products.

Product overview

Maison Fleurs de Coton is a wellness and beauty institute in Geneva and Saint-Tropez offering a comprehensive portfolio of massage, body contouring (minceur), and facial care services. The core offerings include signature massage treatments by founder Catherine Cerezo (world champion in bodyshaping), specialized massage modalities (neuromuscular, hot stones, sports, prenatal, Lomi-Lomi, Hakim, energetic, relaxation, body-mind), advanced body contouring technologies (EMSCULPT, TESLA series, Endosphères, T-Shape, FHOS Bioluminescent, Renata França method, Manuela Shala), and facial treatments (HydraFacial, TESLA MED, microneedling, Morpheus 8). The institute also retails professional skincare products through its boutique, including Lightinderm skincare regimens and Invocation energetic wellness products. Services are available at tiered therapist levels (Silver, Gold, Platinum) with ASCA-approved options for insurance reimbursement.

Differentiator

Problem solved

Functional benefit

Products and services

• Massage Signature by Catherine Cerezo Flagship massage service combining global body approach with mastered manual techniques for customized massages developed by world champion founder Catherine Cerezo.
• Méthode Renata França Brazilian lymphatic drainage and body sculpting method combining five techniques including Miracle Touch, lymphatic drainage, remodeling massage, relaxing massage, and Miracle Face for immediate body reshaping.
• EMSCULPT Body Sculpting FDA-cleared non-invasive treatment using high-intensity focused electromagnetic radiation to induce 20,000 supramaximal muscle contractions in 30 minutes for muscle building and fat reduction in the abdomen and buttocks.
• Endosphères 3 Body Remodelling Latest generation body remodeling treatment using patented Microvibration Compressive Endosphere technology delivering five simultaneous synergistic actions: analgesic, vascular, draining, remodeling, and muscular.
• FHOS Bioluminescent Photobiomodulation Photobiomodulation treatment using non-thermal bioluminescent light combined with smart active ingredients for face and body, stimulating cellular regeneration, improving skin radiance, firmness, and balance.
• HydraFacial Syndeo Revolutionary facial treatment combining technology and personalization for radiant skin, available for face treatments at the institute.
• Morpheus 8 Aesthetic Medicine Medical aesthetic treatment for skin rejuvenation and tightening using radiofrequency microneedling, offered at the institute's clinic.
• Laser Hair Removal Permanent laser hair removal service for definitive hair removal available at the institute.
• Lightinderm Skincare Product Line Professional skincare product line including PURITY (anti-imperfections), REDNESS (soothing), BRIGHTENING (radiance), SPOTLESS (anti-dark spots), LIFT (lifting), REPAIR (anti-aging) regimens and devices.
• Bons Cadeaux (Gift Vouchers) Gift vouchers available for various treatments including massage, facial care, Renata França method, and special packages ranging from CHF 50 to CHF 480.

Quantifiable outcome

• EMSCULPT produces 20,000 supramaximal muscle contractions in a 30-minute session, reducing fat mass and increasing muscle volume. Results visible 2–4 weeks after the last session.
• +5 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Nine partnerships are on record, tiered primary, core, minor and flagship.

• SalonKeeprimaryChannel Partner/ Reseller/ DistributorOnline appointment booking platform used by the Geneva institute for client scheduling. Clients book treatments at the Maison Fleurs de Coton Geneva location through the SalonKee platform (salonkee.ch/salon/maison-fleurs-de-coton). Gift vouchers are also sold via this platform.
• PlanityprimaryChannel Partner/ Reseller/ DistributorOnline appointment booking platform used by the Saint-Tropez institute for client scheduling at fleursdecoton.ch/saint-tropez.
• LightindermcoreTechnology or IntegrationFrench skincare brand whose products are sold exclusively through the Maison Fleurs de Coton boutique. Products include anti-imperfection, anti-redness, brightening, lifting, and repair programmes, along with a dedicated Lightinderm device. Multiple gift sets and individual programmes are offered.
• InvocationcoreTechnology or IntegrationWellness brand supplying liquid incense, bath salts, essential oils, and energetic products used during massage treatments and sold at the boutique. Products incorporate the five elements (wind, water, fire, earth, sacred sound) and are sourced from Canadian shaman Aigle Bleu.
• FHOS (Fotobiomodulation Technology)coreTechnology or IntegrationNext-generation bioluminescent photobiomodulation technology used for facial and body treatments. The FHOS technology delivers non-thermal light to stimulate cellular regeneration and collagen production.
• EMSCULPT (BTL Industries)coreTechnology or IntegrationFDA-cleared high-intensity focused electromagnetic technology for muscle building and fat reduction. Maison Fleurs de Coton holds the EMSCULPT equipment for body contouring treatments targeting the abdomen and buttocks.
• Endosphères (Microvibration Compressive Endosphere Technology)coreTechnology or IntegrationItalian-manufactured microvibration compressive therapy technology. The institute uses both Endosphères Therapy and the newer Endosphères 3 Evolution, which delivers five simultaneous therapeutic actions.
• La Ferme d'Augustin (hotel, Saint-Tropez)minorOthersUpscale Saint-Tropez hotel hosting the Maison Fleurs de Coton satellite institute at its property on Route de Tahiti, Ramatuelle.
• Renata França MethodflagshipStrategic or Co-development PartnerCatherine Cerezo is an official international trainer for the Renata França lymphatic drainage and body remodelling method. She is authorised to train and certify other practitioners in this method globally, creating a deep strategic partnership involving education, brand licensing, and exclusive treatment delivery.

Scale indicators3 records

Recent moves7 records

Expansion highlights6 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/maison-fleurs-de-coton

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maison Fleurs de Coton