Invocation Canada
Invocation Canada is a privately held, Quebec-based artisanal company that designs and manufactures Liquid Smudge® and Sacred Essences, combining Indigenous North American techniques with French perfumery. It sells primarily direct-to-consumer and through resellers to individual wellness consumers and therapists across 10+ countries.
- Company typePrivate
- Founded1999
- HeadquartersQuebec, Canada
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Invocation Canada does
Invocation Inc (operating as Invocation Canada) is a privately held, artisanal Canadian company founded in 1999 by Métis shamanic practitioner Luke Blue Eagle. The company designs, manufactures, and sells Liquid Smudge® and Sacred Essences products that combine Indigenous North American ancestral techniques with French traditional perfumery expertise from Grasse, France. Core products include the original Chiiyaam (16-essential-oil purifier), Miwah (21-essential-oil attractor), and the 5 Elements Sacred Essences collection (Patakwin, Aschiiy, Nipiiy, Iskutaau, Yuutin). The proprietary technology centers on a shamanic encoding/crystallization ritual performed on every batch, combined with a 12-month cedar maturation process and rare sweetgrass absolute extraction.
The business operates from a single Quebec manufacturing and headquarters facility and reaches customers primarily through a direct-to-consumer e-commerce storefront (invocation.ca) and a formal reseller registration program. The catalog extends beyond the core Liquid Smudges into body care, 100% natural perfumes co-developed with Grasse-based perfumers (including Michel Roudnitska), essential oils, traditional smudges, books by the founder, and music CDs. Products are sold to individual wellness consumers and to therapists and wellness practitioners across 10+ countries, with international shipping supported in CAD, USD, and Euros. Invocation Inc is unlisted, has no disclosed institutional ownership, no funding rounds, and operates with approximately 5 full-time team members.
Invocation Canada firmographics
Firmographics- Name
- Invocation Canada
- Legal name
- Invocation Inc
- Website
- https://invocation.ca
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Invocation Canada is a privately held, Quebec-based artisanal company that designs and manufactures Liquid Smudge® and Sacred Essences, combining Indigenous North American techniques with French perfumery. It sells primarily direct-to-consumer and through resellers to individual wellness consumers and therapists across 10+ countries.
- Ownership category
- akta.pro rank
Invocation Canada industry classification
Industry- Product category
- Natural Aromatherapy & Spiritual Wellness
- NAICS
- Soap, Cleaning Compound, and Toilet Preparation Manufacturing (3256)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844)
- akta.pro primary industry
- Fine Fragrance (Women’s/Men’s/Unisex) (CRABADAA)
- akta.pro secondary industries
- Body Sprays & Mists (CRABADAC), Natural & Clean Fragrance (CRABADAG)
Keywords
Where Invocation Canada is headquartered
LocationHeadquarters
- HQ city
- Quebec
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Invocation Canada business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Others
Revenue model
- Product Sales (E-commerce): Direct-to-consumer sales of Liquid Smudge products, Sacred Essences, Body Care, Perfumes, Essential Oils, Traditional Smudges, Books, and Music through their website. Products are sold at various sizes with pricing from entry-level to premium bottles. The company ships internationally with free shipping on orders over $250 CAD.
- Reseller/Retail Distribution: Wholesale distribution through authorized resellers. The company has a formal registration process for retailers who want to sell their products. This channel extends their reach beyond the direct online store.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Liquid Smudge Chiiyaam - sizes from 15ml to 100ml |
| Unit Pricing | Pay-as-you-go | MIWAH Liquid Smudge - available sizes 15ml to 100ml |
| Unit Pricing | Pay-as-you-go | Duo Chiiyaam and MIWAH Liquid Smudges bundle |
| Unit Pricing | Pay-as-you-go | Discovery Set with 7x10ml bottles |
| Unit Pricing | Pay-as-you-go | Sacred Essences 5 Elements - individual bottles |
| Unit Pricing | Pay-as-you-go | Perfumes - 100% natural compositions |
| Unit Pricing | Pay-as-you-go | Essential Oils - 100% natural single oils and synergies |
| Unit Pricing | Pay-as-you-go | Body Care Products |
| Unit Pricing | Pay-as-you-go | Traditional Smudges - wands and loose leaves |
| Unit Pricing | Pay-as-you-go | Shipping pricing (Canada) |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels3 records
Invocation Canada product offering
Product offeringCore offering
Invocation Canada manufactures and sells a line of 100% natural, vegan, handmade vibrational essences and wellness products built on its Liquid Smudge® platform — alcohol-based liquid incense alternatives to traditional smoke smudging, formulated from multi-essential-oil blends and a proprietary shamanic encoding ritual. The core line comprises Chiiyaam (a 16-oil purifier) and Miwah (a 21-oil attractor of beneficial energies), supported by five Sacred Essences of the Five Elements, natural perfumes co-developed with French perfumers, body care, essential oils, traditional smudges, books, and music CDs.
Product overview
Invocation Canada is an artisanal company creating Liquid Smudge® and Sacred Essences products that combine Indigenous North American ancestral knowledge with French traditional perfumery techniques. The core product portfolio centers on two Liquid Smudges—Chiiyaam (purifier) and Miwah (attractor of beneficial energies)—and five Sacred Essences representing the five elements (Patakwin/Sacred Sound, Aschiiy/Earth, Nipiiy/Water, Iskutaau/Fire, Yuutin/Wind). These are complemented by a Body Care Collection (shower gels, massage oils, bath salts, creams), a line of 100% natural perfumes (Grands Parfums de France), essential oils, traditional smudge sticks and herbs, books authored by founder Blue Eagle, and music therapy CDs. All products are 100% natural, vegan, handmade, and crafted with eco-conscious practices. The company distributes internationally and was founded in 1999.
Differentiator
Problem solved
Functional benefit
Brands
- Chiiyaam: The original Liquid Smudge product created in 1999. A purifying vibrational fragrance combining sixteen essential oils, rooted in Indigenous North American traditions and French perfumery techniques. Name means 'peace' in Algonquin.
- Miwah
- Blue Eagle Shop
Quantifiable outcome
- Products effective in clinical environments where traditional smudging is not possible due to sealed windows, medical oxygen, and large staff
- +1 more outcomes
Companies that use Invocation Canada
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Invocation Canada technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
Invocation Canada partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Michel RoudnitskacoreRenowned French perfumer from Grasse, France who generously shared his perfumery methodology with founder Blue Eagle. Co-developed formulas including the Miwah blend's olfactory architecture. Also composed Aqua Nativa perfume following a trip to South America where he met shamans in ceremonies.
- Mikael Zayat / Zayat AromacoreEssential oils specialist whose expertise proved invaluable during the development of Liquid Smudge formulas. Worked closely with founder Blue Eagle during the three-year research and development period. Referenced as leading essential oil specialist in dialogue with Blue Eagle.
- Sun BearcoreChippewa medicine man and spiritual mentor to founder Blue Eagle. Sun Bear was one of the first to share sacred Indigenous teachings globally. Blue Eagle invited Sun Bear twice to teach in Quebec (1984-1990) where he assisted as organizer and translator. Sun Bear gave Blue Eagle his first and working pipes, granting teachings of pipe medicine and Medicine Wheel activation.
- Line Gros-LouisminorArtisan craftswoman from Wendake who creates ceramic shells (abalone-shaped incense burners) for the company. Her handmade shells are offered in the Blue Eagle Shop as alternatives to animal parts.
- Pascal HuotminorPhotographer credited for product and lifestyle photography. Special thanks mentioned in website footer for photography contributions.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
Invocation Canada competitors and assessment
Company assessmentDirect peers
- Edens Garden: US-based essential oils and natural wellness company offering 100% pure oils, synergies, and aromatherapy products. Directly comparable to Invocation's essential oils and Sacred Essences lines, with similar premium-quality positioning and DTC e-commerce focus.
- Plant Therapy Essential Oils: Family-owned essential oils company offering pure single oils, synergies, and aromatherapy products with strong natural-positioning. Comparable to Invocation in product format (oils, blends, sprays), natural-wellness audience, and DTC distribution model.
- Saje Natural Wellness: Canadian natural-wellness retailer specializing in essential oils, aromatherapy sprays, and diffuser products. Closely comparable to Invocation given the shared Canadian origin, natural-wellness positioning, spray-format product lines, and DTC + retail distribution model.
- Young Living Essential Oils: Global MLM leader in essential oils and aromatherapy products with wellness-focused positioning. Directly comparable to Invocation's essential oils and Sacred Essences lines, serving similar wellness-practitioner and holistic-health consumer segments, though at vastly larger scale and via multi-level marketing.
- Maison Louis Marie: Natural and botanical fragrance brand offering perfumes, candles, and body care with clean-beauty positioning. Closely comparable to Invocation's Grands Parfums de France line in natural fine fragrance, minimalist packaging, and DTC focus on discerning fragrance consumers.
- Aura Cacia: Well-established aromatherapy brand offering essential oils, mists, and wellness products with focus on therapeutic use. Comparable to Invocation's essential oils and Sacred Essences categories, serving similar wellness and practitioner audiences with natural-positioned aromatherapy.
- doTERRA International: Major MLM essential oils and wellness company with broad product portfolio including proprietary blends and single oils. Comparable to Invocation in essential oils, aromatherapy fragrance products, and natural-wellness positioning, though doTERRA operates at multi-billion-dollar scale globally.
Emerging players
- D.S. & Durga: Independent niche fragrance house based in New York offering artisanal perfumes with conceptual storytelling. Comparable to Invocation's French-perfumery collaborations and natural positioning, though D.S. & Durga operates more in avant-garde fine fragrance than spiritual/aromatherapy.
- Tsi~La: Natural luxury fragrance brand focused on botanical and plant-derived fine fragrances. Comparable to Invocation's Grands Parfums de France line in natural-fine-fragrance positioning, artisanal product format, and DTC premium-fragrance audience.
Broad incumbents
- Aesop: Established Australian luxury brand offering natural botanical skincare, fragrances, and body care. Comparable to Invocation in natural ingredient philosophy, premium positioning, and body care category overlap, though Aesop operates at much larger scale and broader mainstream presence.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Invocation Canada social profiles
Digital presenceInvocation Canada financial estimates
Financial estimateRevenue estimate
Valuation estimate
Invocation Canada leadership team
Management profileNumber of profiles
Profiles1 record
Invocation Canada funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Invocation Canada M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Invocation Canada
What does Invocation Canada do?
Invocation Canada manufactures and sells a line of 100% natural, vegan, handmade vibrational essences and wellness products built on its Liquid Smudge® platform — alcohol-based liquid incense alternatives to traditional smoke smudging, formulated from multi-essential-oil blends and a proprietary shamanic encoding ritual. The core line comprises Chiiyaam (a 16-oil purifier) and Miwah (a 21-oil attractor of beneficial energies), supported by five Sacred Essences of the Five Elements, natural perfumes co-developed with French perfumers, body care, essential oils, traditional smudges, books, and music CDs.
Is Invocation Canada a public or private company?
Invocation Canada is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Invocation Canada founded?
Invocation Canada was founded in 1999. It employs 1 to 10 people.
Where is Invocation Canada based?
Invocation Canada is headquartered in Quebec, Canada, in the North America region.
How does Invocation Canada make money?
Two revenue lines are on record. Product Sales (E-commerce) is the primary driver. The others are reseller/Retail Distribution.
Who are Invocation Canada's main competitors?
Direct peers on record are Edens Garden, Plant Therapy Essential Oils, Saje Natural Wellness, Young Living Essential Oils, Maison Louis Marie, Aura Cacia and doTERRA International. Emerging players are D.S. & Durga and Tsi~La. Aesop is listed as a broad incumbent.
Does Invocation Canada have an API?
No public API is recorded for Invocation Canada.
What industry is Invocation Canada in?
Invocation Canada's product category is Natural Aromatherapy & Spiritual Wellness. Its primary akta.pro industry code is CRABADAA, Fine Fragrance (Women’s/Men’s/Unisex), with a secondary code of CRABADAC, Body Sprays & Mists. Its NAICS code is 3256 and its SIC code is 2844.