Flex Tintas

What Flex Tintas does

Flex Tintas is a Brazilian family-owned paint and coatings retailer founded on July 31, 1989, operating exclusively in the Belo Horizonte and Contagem metropolitan area of Minas Gerais. The company runs 5 physical retail stores (Prado, Barreiro, Eldorado, Alípio de Melo, and Pedra Azul) serving walk-in end-consumers and local professionals across three verticals: automotive refinishing, architectural/real estate painting, and industrial coatings. It functions as a multi-brand distributor, carrying catalogs from major manufacturers including Suvinil (AkzoNobel), Elit, Anjo, Perola, 3M, AutoAmerica, Skylack, Maxi Rubber, Lazzuril, and Weg. The product portfolio spans automotive primers, body fillers, clear coats, polishes, waxes, and care products; architectural latex paints, enamels, varnishes, wood finishes, waterproofing, and surface preparation materials; and industrial epoxy coatings and sealers.

The company employs 14 people and has no proprietary technology stack. Its core technology is described as distribution and retail of third-party paint products rather than in-house R&D. Pricing is not publicly disclosed; customers must contact stores directly or visit in person. The website (flextintas.com) serves as a catalog and lead-capture channel but does not support e-commerce transactions. There is no mobile app, no API, no integrations, and no digital ordering infrastructure.

Flex Tintas generates revenue through one-time retail transactions at its physical store locations, selling products to both DIY consumers (homeowners, individual vehicle owners) and B2B professionals (auto body shops, painters, construction contractors, industrial facilities). The go-to-market motion is direct-to-consumer retail with no online sales, no subscription or recurring revenue model, and no disclosed enterprise contracts. Marketing is minimal, relying on physical store presence and a basic website rather than digital advertising or formal sales motions. The company has no external investors, no parent company, and operates as an independent family enterprise with no disclosed ownership changes since founding.

Name

Flex Tintas

Legal name

Flex Tintas

Website

https://flextintas.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

Flex Tintas is a family-owned Brazilian paint and coatings retailer operating 5 physical stores across the Belo Horizonte and Contagem metropolitan area, distributing multi-brand automotive, architectural, and industrial paint products to walk-in consumers and local professionals.

Ownership category

akta.pro rank

Product category

Paint and Coatings Retail

NAICS

Paint and Coating Manufacturing (325510)

SIC

Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851)

akta.pro primary industry

Powder Coatings (IMADAKAC)

Keywords

• Paint retail
• Automotive coatings
• Architectural paints
• Industrial coatings
• Paint distribution

Headquarters

HQ city

Belo Horizonte

HQ country

Brazil

HQ region

Latin America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

1. Retail Paint and Coatings Sales: Flex Tintas generates revenue by selling automotive paints, real estate (architectural) paints, and industrial coatings through its 5 physical retail stores in the Belo Horizonte/Contagem region of Minas Gerais, Brazil. The company acts as a distributor/retailer for multiple brands including Suvinil (AkzoNobel), Elit, Anjo, Perola, 3M, AutoAmerica, Skylack, Maxi Rubber, Lazzuril, and Weg. Revenue is derived from the sale of finished paint and coating products to end-consumers (DIY homeowners, individual vehicle owners) and professionals (auto body shops, construction contractors, industrial facilities).

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Flex Tintas is a multi-brand paint and coatings retailer operating 5 physical stores in the Belo Horizonte metropolitan area of Minas Gerais, Brazil. The company sells automotive paints, primers, clear coats, body fillers, polishes, and care products alongside architectural paints, enamels, varnishes, wood finishes, and industrial epoxy coatings, sourced from manufacturers including Suvinil (AkzoNobel), Elit, Anjo, Perola, 3M, AutoAmerica, Skylack, Maxi Rubber, Lazzuril, and Weg.

Product overview

Flex Tintas is a Brazilian paint and coatings retailer serving the automotive, architectural/improvement, and industrial sectors. The company operates as a multi-brand distributor offering products across three main categories: Automotive products (clear coats, primers, body fillers, polishes, waxes, and care products from brands including Perola, 3M, AutoAmerica, Skylack, Maxi Rubber, Lazzuril, and Anjo); Architectural products (interior/exterior paints, enamels, wood finishes, and surface preparation materials from brands including Suvinil, Elit, and Anjo); and Industrial products (epoxy coatings and sealers from Weg). The product portfolio includes clear coats, primers, body fillers, automotive paints, architectural latexes, enamels, varnishes, wood finishes, waterproofing coatings, and specialty coatings. Flex Tintas was founded on July 31, 1989 as a family-owned business.

Differentiator

Problem solved

Functional benefit

Products and services

• Suvinil Architectural Paints and Finishes Architectural latex paints, acrylics, enamels, varnishes, sealers, putties, floor paints, and wood finishes from Suvinil (AkzoNobel) for residential and commercial painting projects. Includes high-coverage latexes, satin and semi-gloss finishes, fast-drying water-based enamels, multi-surface epoxy paints, elastic waterproofing paints, and wood preparation/filler products.
• Elit Architectural Paints Economical and high-yield architectural paints including acrylic latexes, super rendimento matte finish, floor and facade paint for cement surfaces, synthetic enamel for wood and metal, and quick-drying waterproofing liquid membrane. Designed for cost-conscious homeowners, contractors, and commercial floor marking applications.
• Skylack Automotive Primers, Clear Coats and Fillers Automotive refinishing products including zinc chromate corrosion primers, surface primers (Skyfill), polyurethane primers in multiple mixing ratios (5:1 gray, 8:1 white, 8:1 black), polyester fillers, multi-tier polyurethane acrylic clear coats (5.000, 10.000, high solids 12.500/13.000, matte SK280), and masking liquids for surface protection during painting.
• Lazzuril Automotive Refinishing Products Automotive refinishing line including polyurethane primers (PU 710, PU 8200), plastic and polyester body fillers (M500, M3500, small correction filler), and two-component polyurethane clear coats (Bicomponente 8000, PU 8050, Alto Solido 8937) with high gloss and weather resistance for two-layer paint systems.
• Anjo Automotive Paints and Body Repair Products Automotive and specialty paints including polyurethane and universal primers, polyester fillers (filling, octano, finishing), rubberized underbody coating, nitrocellulose lacquer (Duco), synthetic enamel for industrial machines and agricultural implements, paste paint remover, and metallic-effect decorative enamel for gates and railings.
• Maxi Rubber Automotive Body Repair and Sealants Body repair and sealing products including polyurethane primers (PU 511, Universal), fast and brush fillers, polyester fillers, ultra-light plastic adhesive, brush filler for sealing metal sheets (MSA), structural adhesives (MaxiVed Capô), plastic part repair kits, degreasing solutions, acrylic fillers, and structural adhesives for fiberglass, metals, woods, and bumpers (Veda-Choque).
• Perola Automotive Care and Polishing Products Automotive care and polishing products including plastic and rubber revitalizer, silicone gel for vinyl/leather/dashboards, leather hydrator, multi-use plastic cleaner, polishing wax (Cera Polidora), long-term protective wax (Wax Finish), crystallizing mega wax, and cutting polish (Massa de Polir Nº 2) for oxidized and scratched paintwork.
• 3M Automotive Finishing and Polishing Products

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves3 records

Expansion highlights2 records

Broad incumbents

• Telhanorte: Established Brazilian building materials and home improvement chain selling paints, coatings, and finishing products for residential and commercial renovations. Carries multiple paint brands and competes for both end-consumer and contractor customers in the same architectural coatings segment.
• Leroy Merlin Brasil: Large-format French home improvement retailer with a significant Brazilian store network carrying paints, varnishes, and surface preparation alongside broader construction/decor categories. Competes with Flex Tintas on architectural coatings and DIY-consumer paint sales, though its offering and scale are far broader.
• Sodimac Brasil: Chilean-origin home improvement retailer with Brazilian operations selling construction materials, paints, and decorative coatings. Provides comparable overlap on architectural paints and surface preparation products targeting DIY consumers and small contractors in metropolitan Brazil.
• C&C Casa e Construção: Brazilian home improvement retailer chain selling construction materials, tools, paints, and coatings to both consumers and contractors at competitive prices. Overlaps with Flex Tintas on architectural paints, varnishes, and surface preparation products for homeowners and small contractors.

Direct peers

• Casa do Pintor: Brazilianspecialty paint retailer chain selling automotive, architectural, and industrial coatings through multiple physical stores across multiple states. Closely comparable to Flex Tintas in the multi-brand specialist retailer model and customer base (DIY painters, auto body shops, contractors).

Regional players

• Daisu Tintas: Brazilianpaint retailer/distributor with multi-brand portfolio across automotive, architectural, and industrial segments. Closely comparable business model to Flex Tintas as a regional specialist retailer carrying multiple national paint brands rather than a single proprietary label.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/flex-tintas

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Flex Tintas