Casa do Pintor

Name

Casa do Pintor

Legal name

Casa do Pintor

Website

https://casadopintorbg.com.br

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

11–50 employees

Short description

Casa do Pintor is a 35-year-old specialty paint retailer headquartered in Bento Gonçalves, Brazil, serving residential, commercial, and industrial customers with paints, coatings, tools, EPIs, and in-house painting services through a single storefront, door-to-door sales force, and scheduled home delivery.

Ownership category

akta.pro rank

Product category

Paint and Coatings Retail

NAICS

Paint and Wallpaper Retailers (444120)

akta.pro primary industry

Paint, Stain & Finishes Retail (Coatings, Sundries) (CRAIADAF)

akta.pro secondary industries

Architectural & Decorative Painting (Interior/Exterior) (IMAIAKAA), Interior Painting (Walls, Ceilings, Trim) (HSAGADAA)

Keywords

• Paint retail store
• Coatings and finishes
• Painting tools equipment
• Industrial coatings
• Painting services

Headquarters

HQ city

Bento Gonçalves

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Others

Revenue model

1. Retail Paint and Coating Sales: Sale of paints, coatings, and finishes for residential, commercial, and industrial use, including decorative and industrial paint lines.
2. Tools and Equipment Sales: Retail sale of painting tools, brushes, equipment, and accessories. Fast delivery within approximately 24 hours for equipment.
3. Personal Protective Equipment (EPI) Sales: Sale of personal protective equipment for painting and construction workers, sourced from partner manufacturers.
4. Specialized Painting Services: In-house team of specialized painters providing painting services for residential and commercial projects with professional execution.
5. Door-to-Door Sales and Delivery: External sales representatives and home delivery service with scheduled appointments drive additional product revenue.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Casa do Pintor is a specialized paint retail store founded in 1985 in Bento Gonçalves, Rio Grande do Sul, Brazil. The company sells residential and industrial paints, coatings, architectural trims (Rodaforro, Rodapés), painting tools and equipment, and personal protective equipment (EPIs) from recognized manufacturers such as Coral, Sherwin, Suvinil, and Sayerlack. It complements product sales with free technical consulting, a virtual paint simulator for color visualization, custom color creation, scheduled home delivery, and an in-house team of specialized painters offering professional painting services for residential and commercial projects.

Product overview

Casa do Pintor is a retail paint store offering a unified portfolio of products and services centered on painting solutions. The core product offerings include multiple paint lines: Linha Imobiliária (residential paints for walls and facades) and Linha Industrial (industrial coatings for corrosion protection and floor painting). Supporting products include Rodaforro (architectural trim), Rodapés (baseboards), Ferramentas e Equipamentos (tools and equipment), and EPIs (personal protective equipment). The service suite complements the product portfolio with digital painting simulation, scheduled delivery, color customization, specialized painting services, technical consulting, professional referrals, and free paint samples. All products are sourced from recognized manufacturers including Coral, Sherwin, Montana, Iquine, Suvinil, Qualyvinil, Renner, Killing, Sayerlack, SPARLACK, and allchem (paint suppliers), and tools from 3M, Worker, Wagner, Bosch, and Skil.

Differentiator

Problem solved

Functional benefit

Products and services

• Linha Imobiliária (Residential Paint Line) Paint products for residential and building painting, designed to enhance property valorization, cover surface imperfections, and provide a renewed appearance to walls and facades.
• Linha Industrial (Industrial Paint Line) Industrial coatings for equipment preservation against corrosion across multiple sectors, plus floor painting solutions that improve work environments, facilitate cleaning, and protect concrete surfaces.
• Rodaforro Architectural trim products for interior spaces, balconies, and building edges in residential, commercial, and industrial settings, providing safety, economy, practical installation, and maintenance.
• Rodapés (Baseboards) Architectural baseboard and door/window frame trim products that add class and elegance to environments with excellent cost-benefit ratio.
• Ferramentas e Equipamentos (Tools and Equipment) Comprehensive range of painting tools and general-use equipment in small, medium, and large formats from manufacturers such as 3M, Worker, Wagner, Bosch, and Skil, with approximately 24-hour delivery.
• EPIs (Personal Protective Equipment) Mix of personal protection products for painting and construction work, sourced from partnerships with manufacturers, offering quality products at competitive prices and fast delivery.
• Projeto de Pintura Digital (Digital Paint Simulation Service) In-store virtual simulation service that creates digital images showing the final painting results to help customers choose the right paint color for their project.
• Personalização de Cores (Color Customization Service) Custom color creation service where in-store specialists help customers create personalized color nuances to add originality, charm, and style to their painting projects.
• Serviços de Pintura Especializada (Specialized Painting Services) In-house team of highly skilled painters providing agile and professional painting services for residential and commercial projects according to customer needs.
• Entrega com Hora Marcada (Scheduled Delivery Service) Delivery service allowing customers to choose the best day and time to receive their products, providing security, convenience, and reliability.

Quantifiable outcome

• All products sold are original from manufacturers, from base to colorants, ensuring customers receive exactly what they purchased.
• +1 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• INCORES GroupcoreChannel Partner/ Reseller/ DistributorCasa do Pintor is an associated member of the INCORES group, which is the largest economic group of paint stores in southern Brazil. Through this association, the company gains benefits including better price negotiations with suppliers, specialized legal assistance, exchange of knowledge and experiences between industry entrepreneurs, access to courses and training not available in the regular market, access to exclusive products, and customer benefits through supplier campaigns.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Montana Química: Brazilian paint and coatings manufacturer that supplies Casa do Pintor's "Linha Industrial" and decorative lines. Comparable as a fellow Brazil-based coatings company that sells both B2B to retailers like Casa do Pintor and directly competes at the brand-retail layer for residential/industrial customers.
• Tintas MC: Brazilian specialty paint retail chain selling decorative, automotive, and industrial coatings directly to consumers and contractors. Comparable to Casa do Pintor as a similarly positioned multi-category paint retailer serving Brazilian residential and contractor customers, though at a larger chain-store scale.
• Iquine: Brazilian paint brand offering residential, decorative, and industrial coatings. Comparable because Iquine sells through traditional paint retail like Casa do Pintor but also runs its own retail programs and digital channels competing for the same homeowner and contractor segments.

Broad incumbents

• Suvinil: One of the most recognized paint brands in Brazil, owned by Anzo Group. Comparable to Casa do Pintor because Suvinil sells the same residential, decorative, and industrial paint categories through both its own branded stores and traditional paint retail; both compete for the same homeowner and contractor customers in the Brazilian paint market.
• Sherwin-Williams: Global paint manufacturer with established retail footprint across Brazil (including the Nova Marca and Anzo/Sayerlack acquisitions). Comparable to Casa do Pintor because it competes in the same residential/decorative/industrial paint retail category with branded stores and trade-painter programs, but operates at vastly greater scale and owns proprietary formulations.
• Coral (AkzoNobel): AkzoNobel's flagship decorative paint brand in Brazil. Comparable to Casa do Pintor as a major paint brand Casa do Pintor retails, but Coral also operates its own retail channels and digital sales that compete directly with independent paint stores for residential and contractor customers.
• PPG (Pittsburgh Paints / Renner): Global coatings manufacturer with significant Brazilian operations through the Renner brand. Comparable because it supplies and retails the same residential/decorative paint categories Casa do Pintor carries and competes for the same trade-painter relationships in Brazil.
• Anzo Group (formerly Sayerlack): Brazilian coatings group that owns Sayerlack wood finishes and is closely linked to the Suvinil brand. Comparable because it produces and distributes many of the same residential, decorative, and industrial paint/coating categories that Casa do Pintor retails, with both retail and B2B contractor channels.

Emerging players

• Eucatex: Brazilian manufacturer of paints, varnishes, and architectural products. Comparable as a domestic paint/coatings company in adjacent categories (varnishes, wood finishes, architectural trims) that Casa do Pintor also retails via its Rodaforro/Rodapé lines, with overlapping retail and trade customers.

Others

• BASF Coatings (Suvinil-related): Global chemical/coatings player historically linked to the Suvinil brand now under Anzo. Comparable as an upstream supplier and ecosystem participant whose coating technologies and brand portfolio influence the assortment and competitive dynamics for Brazilian paint retailers like Casa do Pintor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@casadopintorbg
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• Instagraminstagram.com/casadopintor_oficial
• LinkedInlinkedin.com/company/casadopintorbg

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Casa do Pintor