Mühlenbeck

What Mühlenbeck does

Fliesenfachgeschäft Mühlenbeck GmbH is a family-owned tile specialist business (Fliesenfachgeschäft) headquartered in Havixbeck, North Rhine-Westphalia, Germany, near Münster. Founded on May 2, 1969 by Anton Mühlenbeck, the company is now led by his son Elmar Mühlenbeck, a certified Fliesen-, Platten- und Mosaiklegermeister, who assumed ownership in 1996. Operating as a recognized master craftsman business (Meisterbetrieb) and an approved training company (Ausbildungsbetrieb), Mühlenbeck serves residential homeowners, property owners, and commercial clients in the Havixbeck and broader Münster region with a combined product and service offering centered on tiles and installation. The firm employs approximately 8 people, including a master builder serving as construction manager (Bauleiter), and operates from a 150 m² showroom at Masbeck 4, Havixbeck.

The company's core offerings include bathroom renovations (including barrier-free bathrooms compliant with DIN 18025), complete renovations (Komplettsanierungen), and individual consultation services both in the showroom and on-site. The product portfolio covers wall tiles, floor tiles, and bathroom tiles in ceramic and stoneware, along with installation accessories and care products. To deliver complete renovation projects, Mühlenbeck maintains a fixed cooperation with three partner craft businesses (Handwerksbetriebe), enabling multi-trade execution under a single point of contact. The firm also holds memberships in the Concera cooperative and the Handwerkerring Münster, which extend its referral and resource network within the regional Handwerk community.

Mühlenbeck generates revenue through two streams: one-time sale of tiles and accessories, and professional installation/renovation services under project-based pricing determined after individual consultation. Selling is conducted exclusively through direct, offline channels: the 150 m² showroom (open weekdays plus Saturday by appointment) and on-site visits at customer locations. There is no e-commerce capability. Marketing is limited to the company website (fliesen-muehlenbeck.de) and an Instagram account, with word-of-mouth and personal recommendations likely a significant channel given the local, relationship-driven nature of the business. No external investors, private equity, or parent company ownership structures are present; the business is independently owned and family-managed.

Name

Mühlenbeck

Legal name

Fliesenfachgeschäft Mühlenbeck GmbH

Website

https://fliesen-muehlenbeck.de

Company type

Private

Founded year

1969

Operating status

Operating

Headcount range

1–10 employees

Short description

Mühlenbeck is a family-owned master craftsman tile specialist in Havixbeck, Germany, serving residential homeowners and commercial clients in the Münster region with tile retail, installation, bathroom renovations, and complete renovation services via fixed partner trade cooperation.

Ownership category

akta.pro rank

Product category

Tile Installation & Home Renovation Services

NAICS

Floor Covering Retailers (449121)

SIC

Retail-Lumber & Other Building Materials Dealers (5211)

akta.pro primary industry

Tile & Stone Specialty Retail (CRAIAGAA)

akta.pro secondary industries

Flooring Tools, Adhesives, Grout & Installation Supplies Retail (CRAIAGAJ), Kitchen & Bath Surfaces (Backsplash, Wall Panels, Specialty Tile) Showrooms (CRAIAFAJ)

Keywords

• Tile installation services
• Bathroom renovation
• Ceramic tile sales
• Master craftsman services
• Home renovation services

Headquarters

HQ city

Havixbeck

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Others

Revenue model

1. Tile and accessory sales: Sale of tiles (wall, floor, bathroom) in ceramic and stoneware, plus installation accessories, care and cleaning products to customers visiting the showroom.
2. Installation and renovation services: Professional installation of tiles including bathroom renovations, complete renovations (Komplettsanierungen), and individual on-site consultation. Services delivered in cooperation with 3 partner craft businesses.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Mühlenbeck sells wall, floor, and bathroom tiles in ceramic and stoneware alongside tile installation accessories and care products. The company also delivers professional tile installation, bathroom renovations (including barrier-free designs per DIN 18025), and complete property renovations coordinated through partnerships with three other craft businesses. Sales occur primarily through a 150 m² showroom in Havixbeck and via on-site consultations.

Product overview

Mühlenbeck is a traditional tile specialist (Fliesenfachgeschäft) offering a unified portfolio of products and services centered on tile sales and installation. The core offering consists of bathroom renovations, complete renovations, and consultation services. These are supported by a retail product line of tiles (wall, floor, and bathroom tiles in ceramic and stoneware) plus installation accessories and care products. The business operates a 150 m² showroom in Havixbeck near Münster where customers can view tile samples and receive personalized advice.

Differentiator

Problem solved

Functional benefit

Products and services

• Badrenovierungen (Bathroom Renovations) Complete bathroom renovation services including design consultation, tile selection, and professional installation, with specialisation in barrier-free bathrooms compliant with DIN 18025 standards. Targeted at residential homeowners in the Münster region.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered minor and core.

• ConceraminorOthersMühlenbeck is a member of the Concera cooperative/network. The partnership provides access to a broader network of craft businesses and industry resources.
• Handwerkerring MünsterminorOthersAffiliation with the Handwerkerring (Münster craft ring), a local network of tradespeople and craftsmen facilitating referrals and collaboration within the Münster region.
• Three partner craft businesses (Handwerksbetriebe)coreStrategic or Co-development PartnerMühlenbeck maintains a fixed, ongoing cooperation with 3 other craft businesses to deliver complete renovation projects (Komplettsanierungen). As an established team, the partner businesses coordinate seamlessly to ensure professional execution across all trades involved.

Scale indicators4 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Fliesendiscount: Fliesendiscount is a German online-first tile discounter offering ceramic tiles directly to consumers; it is comparable to Mühlenbeck's retail tile offering but competes via online scale and aggressive pricing rather than a local showroom-plus-craftsman model.
• Kemmler: Kemmler is a German building-materials and tile retailer with multiple showrooms across Baden-Württemberg, combining tile sales with contractor services — directly comparable to Mühlenbeck's Fliesenfachgeschäft-plus-installation model at a larger regional scale.

Broad incumbents

• Hagebau: Hagebau is a German building-materials retail and wholesale cooperative serving both DIY and trade customers with tile, sanitary, and renovation assortments; comparable to Mühlenbeck's tile and renovation supply role but operating across a national network of dealers.
• Raab Karcher: Raab Karcher is one of Germany's largest building-materials distributors serving craftsmen and contractors with tiles, sanitary, and installation products; comparable to Mühlenbeck on the trade-supply side of the tile/installation value chain, though at national scale.
• Hornbach: Hornbach is Germany's largest specialty home-improvement and DIY chain with an extensive tile assortment; it overlaps with Mühlenbeck's tile retail and installation-adjacent offerings but operates as a broad-based mass retailer rather than a regional Meisterbetrieb.
• OBI: OBI is a major German and European home-improvement chain selling tiles, bathroom products, and installation services; comparable to Mühlenbeck's tile and bathroom-renovation offering but as a broad-incumbent DIY retailer rather than a niche specialist.
• Bauhaus: Bauhaus is a leading European DIY and home-improvement chain with full tile, sanitary, and installation-service ranges; it competes with Mühlenbeck in the tile-retail and bathroom-renovation category but at much greater scale and assortment breadth.

Others

• Concera: Concera is a German cooperative/network of craft businesses to which Mühlenbeck belongs; it is ecosystem-related rather than competitive, providing Mühlenbeck with industry reach, referrals, and procurement benefits within the Handwerk sector.
• Handwerkerring Münster: Handwerkerring Münster is a regional trade network of craftsmen in the Münster area where Mühlenbeck holds an affiliation; it functions as a referral and cooperation channel rather than a direct competitor, supporting Mühlenbeck's local renovation pipeline.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/fliesen.muehlenbeck.havixbeck
• LinkedInlinkedin.com/company/m%C3%BChlenbeck

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mühlenbeck