ATALA GmbH & Co. Fliesen- u. Sanitärhandel KG

What ATALA GmbH & Co. Fliesen- u. Sanitärhandel KG does

ATALA GmbH & Co. Fliesen- u. Sanitärhandel KG is a privately held German specialty retailer organized as a GmbH & Co. KG and headquartered in Berlin-Neukölln. The company sells tiles, building materials, bathroom fixtures and ceramics, living-space products, tools and machines, workwear, and streetwear through six physical retail showrooms across the Berlin metropolitan area (Weißensee, City, Neukölln, Mahlsdorf, Spandau) and Luckenwalde, complemented by a nationwide e-commerce storefront at atala.de.

The company's core product offering is structured around six main categories: Fliesen & Baustoffe (tiles, building materials including grout, silicone, tile adhesive, primers, screed, and branded systems such as Wedi and Schlüter), Badezimmer (bathroom faucets, ceramics, bathtubs, showers, textiles, and accessories), Wohnwelten (furniture, home accessories, textiles, and décor), Werkzeug & Maschinen (power tools, measuring tools, tile installation tools), Workfashion, and Streetwear. A sub-brand called Factory by ATALA offers factory-direct pricing under two programs: Factory Privatkunden for retail customers and Factory Pro for trade professionals. Digital tools include the Badrechner (an online bathroom renovation calculator that provides a 250 EUR discount on new bathrooms) and virtual showroom tours for the Weißensee and City locations.

ATALA generates revenue through one-time retail product sales across both physical and digital channels. Pricing is per-unit with publicly listed prices including VAT and periodic promotional discounts (e.g., 20% and 46.44% off select items). Distribution is hybrid: physical showrooms serve the Berlin metropolitan area with one-hour self-pickup from Berlin-Weißensee, while DHL handles nationwide e-commerce delivery with over 80% next-day arrival rates, supplemented by freight (Spedition) delivery for larger items. The customer base spans two segments: retail consumers (primary) undertaking DIY and bathroom renovations, and trade professionals (secondary) including tilers and installers. Marketing is multi-channel, leveraging organic social media on Instagram, Facebook, YouTube, TikTok, X, and Pinterest, alongside Google Certified Dealer status, a digital tile catalog, and newsletter outreach.

Name

ATALA GmbH & Co. Fliesen- u. Sanitärhandel KG

Legal name

ATALA GmbH & Co. Fliesen- u. Sanitärhandel KG

Website

https://fliesen.de

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

ATALA GmbH & Co. Fliesen- u. Sanitärhandel KG is a Berlin-based German specialty retailer selling tiles, building materials, bathroom products, tools, and living accessories through six Berlin-area showrooms and a nationwide e-commerce storefront, serving both DIY homeowners and trade professionals.

Ownership category

akta.pro rank

Headquarters

HQ city

Berlin-Weißensee

HQ country

Germany

HQ region

Europe

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Retail Product Sales: Revenue is generated through direct sales of tiles, building materials, bathroom products, tools, workfashion, and living accessories via physical retail showrooms and an e-commerce platform.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels10 records

Core offering

ATALA is a German specialty retailer selling tiles and building materials, bathroom fixtures and sanitary products, construction tools and machines, workwear and personal protective equipment, and home living accessories (furniture, decor, textiles) through six physical showrooms in the Berlin metropolitan area and Luckenwalde and a nationwide e-commerce platform. It also operates a factory-direct sub-brand (Factory by ATALA) serving both private customers (Factory Privatkunden) and trade professionals (Factory Pro), and offers digital services such as the Badrechner bathroom calculator and virtual showroom tours.

Product overview

ATALA GmbH & Co. Fliesen- u. Sanitärhandel KG is a German building materials retailer specializing in tiles and bathroom products, operating primarily in Berlin. The company offers a multi-category portfolio organized around its core offerings: Fliesen & Baustoffe (Tiles & Building Materials) serving as the primary category with tiles (wall, floor, mosaic, terrace), building materials (grout, silicone, sealants, tile adhesive, primers, screed), and branded systems (Wedi System, Schlüter System); Badezimmer (Bathroom) covering bathroom fixtures, ceramics, bathtubs, showers, and accessories; Wohnwelten (Living Spaces) featuring furniture, home accessories, textiles, and decor; Werkzeug & Maschinen (Tools & Machines) providing construction tools and tile installation equipment; Workfashion offering workwear and safety equipment; and Streetwear for casual clothing. The company also operates Factory by ATALA as a sub-brand for factory-direct pricing, and provides digital services including a Badrechner (bathroom calculator) and virtual store tours. ATALA runs multiple physical store locations across Berlin (Weißensee, City, Neukölln, Mahlsdorf, Spandau) and Luckenwalde, with a comprehensive e-commerce platform.

Differentiator

Problem solved

Functional benefit

Brands

• Factory by ATALA: Factory outlet offering tiles and building materials at discounted prices for both private customers and professionals

Quantifiable outcome

• Over 80% of deliveries arrive next day
• +1 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration38 records

Partnerships

One partnership is on record.

• DHLcoreChannel Partner/ Reseller/ DistributorATALA partners with DHL for shipping and delivery services. Over 80% of deliveries reach customers the next day through this partnership. DHL is the primary delivery method for the e-commerce operation, enabling fast and reliable nationwide delivery.

Scale indicators3 records

Expansion highlights5 records

Direct peers

• Megabad: Megabad is a German online specialist for bathroom products (faucets, ceramics, showers, bathtubs). It directly competes with ATALA's Badezimmer category and represents the digital-native threat to ATALA's bathroom assortment.
• OBI: OBI is a leading German DIY chain with extensive tile and bathroom product lines via physical stores and e-commerce. It targets the same dual DIY/trade customer base as ATALA, with a broader national footprint.
• Reuter: Reuter is a German bathroom specialist retailer with both online and physical showrooms. It directly competes with ATALA's Badezimmer category, particularly in premium bathroom fixtures and ceramics.
• Hellweg: Hellweg is a German DIY/home improvement chain with stores including the Berlin metropolitan area. It competes with ATALA on tile, bathroom, and tool categories among both consumers and trade customers.
• Hagebau: Hagebau is a German cooperative of independent building materials and DIY retailers. It overlaps with ATALA in tile/building materials assortment and trade-professional service, particularly through member stores in the Berlin region.
• Hornbach Baumarkt: Hornbach is a major German DIY/home improvement retailer with a significant tile and bathroom assortment across both physical megastores and an online shop. It is the most direct national competitor to ATALA in tile/bathroom retail, competing on price, scale, and assortment breadth.
• Bauhaus: Bauhaus is one of the largest German/Swiss DIY chains with comprehensive tile, bathroom, and tool assortments. It competes with ATALA for both DIY consumers and trade professionals via its specialist center format and Pro-Xtra trade program.

Others

• Sanitär-Heinze: Sanitär-Heinze is a German wholesale distributor for sanitary and plumbing products serving trade professionals. It is comparable to ATALA as an adjacent specialist in the German tile/bathroom supply chain, addressing the same trade-pro customer base ATALA targets via Factory Pro.

Emerging players

• Fliesen.com: Fliesen.com is a German online-first tile retailer with a broad catalog and direct shipping. It targets the same DIY and small-pro segments of the tile market as ATALA's online shop, representing digital-only competition.

Regional players

• Marcato (Fliesen-Spezialist): Marcato is a tile and bathroom specialist retailer with a strong regional presence in Germany. It is comparable to ATALA as a multi-category tile/bathroom specialist with showrooms and a targeted regional footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ATALA_Shop
• YouTubeyoutube.com/channel/UCDqHU_1zq8D4OwtLUx3AYig
• Facebookfacebook.com/atalashop
• Instagraminstagram.com/atalashop_berlin
• TikToktiktok.com/@atalashop_berlin
• Pinterestde.pinterest.com/atalashop
• LinkedInlinkedin.com/company/atala-gmbh-&-co.-fliesen--u.-sanit%C3%A4rhandel-kg

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ATALA GmbH & Co. Fliesen- u. Sanitärhandel KG