FlipSide Graphics

What FlipSide Graphics does

FlipSide Graphics is a privately held Wisconsin LLC founded in 1997 that provides professional graphic design and installation services from a single headquarters in Wausau, Wisconsin. The company offers a portfolio of physical branding deliverables: vehicle wraps (full and partial, including boats), wall, window, and floor graphics for retail environments, trade show and event display graphics, vinyl signs and door lettering, custom apparel via embroidery and screen-printing, and a separate promotional products catalog. Its core technology is the production and installation of vinyl-based graphics using materials sourced through partnerships with 3M and Avery Dennison, with the company holding PDAA Master Certification from the Printers National Association. Operations are run by a 5-person team that coordinates a nationwide installer network.

The company operates a direct-to-consumer, quote-based professional services model. Customers request project quotes through the website contact form, phone, or email, and pricing is custom per project rather than published. It serves a horizontal mix of customers — small to large businesses, retail spaces, and event exhibitors — with no disclosed enterprise anchors or named accounts. Distribution is via the company website (built on Squarespace) plus a separate promotional products e-commerce microsite, and all installation work is performed by FlipSide's own installers. The business has no outside funding, no parent company, no disclosed management team beyond a primary contact email, and no published revenue figures.

Name

FlipSide Graphics

Legal name

FlipSide Graphics LLC

Website

https://flipsg.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

FlipSide Graphics is a Wausau, Wisconsin-based graphic design and installation firm that designs, produces, and installs vehicle wraps, retail and trade show graphics, vinyl signs, custom apparel, and promotional products for businesses of all sizes across the United States.

Ownership category

akta.pro rank

Product category

Commercial Graphic Design and Installation Services

NAICS

Graphic Design Services (541430), Sign Manufacturing (33995)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Large-Format & Specialty Printing (Signage, Posters, Displays) (MPAJALAD)

akta.pro secondary industry

Trade Show & Exhibition Marketing (Booth Design/Build) (MPAAAGAC)

Keywords

• Custom vehicle wraps
• Vinyl graphics installation
• Custom screen printing
• Trade show display graphics
• Promotional products

Headquarters

HQ city

Wausau

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Graphic Design and Installation Services: FlipSide Graphics generates revenue through providing custom graphic design and professional installation services for vehicle wraps, wall/window/floor graphics, display graphics, vinyl signs, custom apparel, and promotional products. Services are project-based and tailored to individual customer requirements.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

FlipSide Graphics produces and installs custom visual branding assets including vehicle wraps, wall/window/floor graphics, trade show display graphics, vinyl signs, custom embroidered and screen-printed apparel, and promotional merchandise. Projects are sold as bespoke, quote-based engagements delivered by the company's own certified installers, with nationwide coverage and material sourcing from 3M and Avery Dennison.

Product overview

FlipSide Graphics is a professional graphic design and installation company offering a portfolio of visual branding services. The core offering includes vinyl graphics (door lettering, signs, full and partial wraps), architectural graphics, and custom apparel. Services are delivered as discrete offerings: Vehicle Wraps (for cars, boats, commercial vehicles), Wall/Window/Floor Graphics (for retail spaces), Display Graphics (for trade shows and events), Apparel (custom embroidery and screen-printing), Vinyl Graphics/Signs, and an external Promotional Products catalog. The company provides nationwide installation services through expert installers, serving organizations of all sizes.

Differentiator

Problem solved

Functional benefit

Products and services

• Vehicle Wraps Custom vehicle graphics and wraps for personal or commercial vehicles, including boats. Provides full or partial wraps enabling brand expression and mobile advertising for organizations and individuals.
• Wall, Window and Floor Graphics Interior graphics applied to walls, windows, and floors in retail and commercial spaces for visual branding and aesthetic enhancement.
• Display Graphics Custom display graphics for trade shows, conventions, and expos designed to support business presentations and brand visibility at events.
• Custom Apparel Custom embroidery and screen-printing services applying company logos and designs to apparel for brand promotion and uniform needs.
• Vinyl Graphics and Signs Custom vinyl graphics and signs for door lettering, signage, and various messaging applications on commercial and architectural surfaces.
• Promotional Products Catalog of branded merchandise and promotional items offered through a dedicated e-commerce microsite for company marketing and gifting purposes.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• 3McoreTechnology or Integration3M is shown as a partner/supplier on the FlipSide Graphics website. As a major manufacturer of graphic materials including vinyl films and adhesives, 3M provides the high-quality materials used in FlipSide's vehicle wraps and signage products.
• Avery DennisoncoreTechnology or IntegrationAvery Dennison is shown as a partner/distributor on the FlipSide Graphics website. As a leading manufacturer of adhesive technologies and graphic films, Avery Dennison supplies materials for FlipSide's graphics and signage applications.
• PDAA (Printers National Association)coreTechnology or IntegrationPDAA Master Certified status is displayed on the FlipSide Graphics website, indicating the company has achieved the highest certification level from the Printers National Association for print service providers.

Scale indicators1 record

Recent moves5 records

Expansion highlights6 records

Broad incumbents

• FASTSIGNS: Established U.S. franchise chain offering custom signs, banners, vehicle graphics, and visual communications solutions. Overlaps with FlipSide across vinyl signs, vehicle wraps, and display graphics but at significantly broader scale and reach.
• The Vomela Companies: Large U.S. commercial graphics provider serving retail, transportation, and event markets with large-format printing and installation. Operates at significantly larger scale than FlipSide but in the same vehicle wrap, retail graphics, and event display categories.
• Image360: U.S. franchise network for custom signs, graphics, and visual communications serving local businesses. Directly comparable service portfolio to FlipSide's vinyl signs, vehicle wraps, and display graphics, with a similar franchise-driven local presence model.
• Signarama: International signage franchise offering custom signs, vehicle graphics, banners, and promotional products. Comparable product mix to FlipSide, with a similar SMB customer profile and project-based pricing model.

Direct peers

• SpeedPro Imaging: The largest U.S. franchise network specializing in vehicle wraps, large-format graphics, and signage installation for businesses. Most direct competitor to FlipSide's vehicle wrap and architectural graphics business, scaled via a national franchise system.
• Signs.com: Online custom signage company offering vinyl banners, vehicle decals, yard signs, and wall graphics direct to businesses and consumers. Closely comparable e-commerce-driven model for the parts of FlipSide's catalog that don't require installation.

Emerging players

• Yard Sign Plus / Custom Signs Nationwide: U.S. online custom sign and graphics retailer with national shipping. Comparable to FlipSide for non-installed products (vinyl signs, decals) and competing for the same SMB buyer on simpler jobs that don't require an installer.

Others

• Minuteman Press: International commercial printing and signage franchise. Adjacent rather than direct — overlaps with FlipSide on apparel, signage, and promotional products but is primarily print-focused rather than wrap/installation-focused.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/flipside-graphics

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FlipSide Graphics