FABRICA DE LICORES DEL MAGDALENA S.A.S

What FABRICA DE LICORES DEL MAGDALENA S.A.S does

Fabrica de Licores del Magdalena S.A.S (FLM) is a privately held Colombian alcoholic beverage manufacturer founded on 1998-09-01 and headquartered in Santa Marta, Magdalena department. The company produces and distributes traditional Colombian spirits across three core categories: aguardiente anise-flavored liqueur (the Tradicional and Sin Azúcar variants), rum (the acquired Ron Cañazo brand and the in-house launched Ron Congo de Oro), and whisky (Mansion House, Glassford, and Sir Patrick), with additional vodka and crema lines listed on its corporate website. FLM positions itself around a regional heritage narrative tied to the 1780 Real Administración de Aguardiente, leveraging that legacy on packaging and brand storytelling rather than through national or export distribution.

The business model is built on physical-goods sales of branded bottled spirits through a regional wholesale and retail network concentrated in the Magdalena department and surrounding Caribbean regions of Colombia, with supplemental organic social channels (Facebook, Instagram) used for top-of-funnel brand presence. FLM does not publicly disclose pricing, revenue, headcount, or distributor terms; its only disclosed third-party credential is the November 2017 INVIMA Good Manufacturing Practices (BPM) certification, which serves as a quality assurance signal to commercial buyers. Operational scale signals are limited to the dating of brand-level events (1998 launch, 2011 acquisition, 2012 launches, 2017 certification, 2018 quality upgrade and whisky entry), and there is no evidence of e-commerce, app, API, or proprietary technology platform; the underlying production technology appears to be conventional distillery and bottling operations. The customer base is described as general Colombian consumers seeking traditional alcoholic beverages for social and celebratory occasions, accessed through SMB and individual retail buyers downstream of the wholesale layer rather than named enterprise accounts.

Name

FABRICA DE LICORES DEL MAGDALENA S.A.S

Legal name

Fabrica de Licores del Magdalena S.A.S

Website

https://flm.com.co

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

1–10 employees

Short description

FLM is a Colombian alcoholic beverage manufacturer headquartered in Santa Marta that produces and distributes traditional aguardiente, rum, whisky, vodka, and crema brands through regional wholesale and retail channels across the Colombian Caribbean for general consumers.

Ownership category

akta.pro rank

Headquarters

HQ city

Santa Marta

HQ country

Colombia

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Alcoholic Beverage Sales: Sale of alcoholic beverages including Aguardiente, Ron, Whisky, Vodka, and Crema products through regional distribution channels in Colombia.

Distribution channels1 record

Marketing channels2 records

Core offering

Fabrica de Licores del Magdalena S.A.S (FLM) is a Colombian alcoholic beverage manufacturer that produces and commercializes traditional spirits including aniseed aguardiente (Tradicional and Sin Azúcar variants), rum (Ron Cañazo, Ron Congo de Oro), and whisky (Mansion House, Glassford, Sir Patrick) for the Colombian consumer market, with operations rooted in the Magdalena department.

Product overview

Fábrica de Licores del Magdalena is a Colombian alcoholic beverage manufacturer producing traditional spirits including aguardiente (aniseed liqueur), rum, whisky, vodka, and crema. The product portfolio consists of three aguardiente variants (Tradicional and Sin Azúcar), three rum brands (Cañazo, Ron Congo de Oro), three whisky brands (Mansion House, Glassford, Sir Patrick), plus vodka and crema offerings. The company positions itself as a producer of traditional Colombian alcoholic beverages with a focus on quality and local heritage, rooted in the historical production of spirits in the Magdalena department dating back to the 16th-17th centuries.

Differentiator

Problem solved

Functional benefit

Brands

• Aguardiente Anisado Tradicional: Traditional aniseed aguardiente spirit
• Aguardiente Anisado Sin Azúcar
• Ron Cañazo
• Ron Congo de Oro
• Whisky Mansion House
• Whisky Glassford
• Whisky Sir Patrick

Products and services

• Aguardiente Anisado Tradicional Traditional aniseed aguardiente alcoholic beverage, flagship product of the company, produced in the Magdalena department of Colombia for consumers seeking authentic Colombian spirit.
• Aguardiente Anisado Sin Azúcar Sugar-free aniseed aguardiente variant targeting health-conscious consumers seeking traditional Colombian spirit with reduced sugar content.
• Ron Cañazo Rum brand acquired in October 2011, representing one of the company's traditional rum offerings in the Colombian market.
• Ron Congo de Oro

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Bacardi Limited: Global rum major with established Colombian presence. Broad incumbent competing with FLM's rum portfolio (Ron Cañazo, Ron Congo de Oro) at the national level.
• Beam Suntory: Global spirits company (Jim Beam, Maker's Mark, Teacher's) with Colombian distribution. Broad incumbent in the whisky category where FLM is attempting to expand.
• Pernod Ricard: Global spirits conglomerate distributing Chivas Regal, Ballantine's, and Havana Club in Colombia. Broad incumbent with established national trade relationships that compete against FLM's whisky portfolio.
• Diageo: Global spirits major with significant Colombian presence (Buchanan's, Johnnie Walker, Old Parr, Ron Medellín). Broad incumbent competing with FLM's whisky and rum brands at the national distribution level.
• Brown-Forman: Global spirits company (Jack Daniel's, Woodford Reserve) operating in Colombia. Broad incumbent competing in the whisky segment where FLM has launched three brands.

Direct peers

• Fábrica de Licores de Antioquia: Colombian regional licorería based in Antioquia producing aguardiente and other spirits. Direct peer operating a similar regional spirits manufacturing model with INVIMA-style certifications and heritage positioning.
• Destilería Colombiana (Aguardiente Néctar): Producer of Aguardiente Néctar, the leading aguardiente brand in Colombia. Closest direct competitor in the core aguardiente category with national distribution and significantly larger scale.
• Industria de Licores del Valle: Major Colombian regional licorería producing Aguardiente del Valle, one of the leading aguardiente brands nationally. Directly comparable as a Colombian regional spirits manufacturer with diversified portfolio and similar category focus.

Regional players

• Licores del Cauca: Regional Colombian spirits producer based in Cauca department. Comparable regional manufacturing footprint and traditional Colombian spirit portfolio, but operating in a different geography than FLM.
• Licorería de Cundinamarca: Colombian regional spirits manufacturer operating in the Cundinamarca department. Comparable regional licorería model with aguardiente and traditional spirit portfolio, though serving a different geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/FLM
• Instagraminstagram.com/FLM
• LinkedInlinkedin.com/company/fabrica-de-licores-del-magdalena-s.a.s

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FABRICA DE LICORES DEL MAGDALENA S.A.S