FLOA

What FLOA does

FLOA is a French fintech, wholly-owned subsidiary of BNP Paribas, that provides consumer credit and payment-facility products (BNPL installments of 3X, 4X, and 10X+), mini-loans, co-branded cashback credit cards (Casino, Gold, Cdiscount), revolving credit, and tailored insurance products (borrower, school, household) to over 4 million consumers across France, Spain, Italy, Portugal, and Belgium. The company originated in 2001 as Banque Casino at the initiative of the Casino Group and rebranded to FLOA in 2018; it has been a 100% subsidiary of BNP Paribas since 2022. Operations run from a Bordeaux headquarters with additional French offices in Levallois-Perret, Chauray, and Saint-Étienne, and international offices in Brussels, Madrid, Milan, and Lisbon. FLOA is supervised by the ACPR and registered with ORIAS (07 028 160) under a banking license with €72,297,200 in registered share capital.

FLOA operates two customer-facing brands: FLOA Bank for consumers (digital onboarding, mini-prêts with 24-hour express funding, cashback cards, revolving credit, insurance) and FLOA Pay for merchants (white-label and branded installment payment solutions). Its technology stack is cloud-native on Azure, with Snowflake for data warehousing, Talend for ETL, Dataiku for ML model lifecycle, Tableau for visualization, Neo4j for graph analytics, and Spark/Kubernetes for data processing. A 40-person data team supports credit scoring, fraud detection (Threat Metrix, Pindrop), and AI-powered chatbots that handle 4+ million customer contacts per year. The Credit Line API exposes BNPL and credit capabilities programmatically for merchants, PSPs (Worldline, Ingenico, Monext), and fintech aggregators (Joko, Bankin', Lydia), with native plug-ins for Shopify, PrestaShop, Magento, and WooCommerce.

FLOA generates revenue through four streams: interest income on revolving credit and installment loans, transaction fees on BNPL payments at merchant checkouts, interchange on co-branded Mastercard cards, and insurance premiums. Pricing is not publicly disclosed; APR and merchant take rates are determined per application. The company serves a highly fragmented customer base — 15,000-20,000 merchant partners across e-commerce (Cdiscount, Veepee Voyage, Samsung), retail (Bricomarché, Galeries Lafayette, Sport 2000), telecom (SFR), travel (Iberia, Selectour, Misterfly, Fram), and auto parts (Oscaro) — alongside 4+ million consumer customers, providing strong revenue diversification but creating a structural dependency on BNP Paribas for capital, regulatory cover, and treasury.

Name

FLOA

Legal name

Floa

Website

https://floa.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

501–1,000 employees

Short description

FLOA is the BNP Paribas-owned French fintech that provides BNPL installment payments, mini-loans, cashback credit cards, revolving credit, and insurance to 4+ million consumers and 15,000+ merchants across France, Spain, Italy, Portugal, and Belgium.

Ownership category

akta.pro rank

Product category

Consumer Finance (BNPL & Installment Payments)

NAICS

Sales Financing (52222), Credit Card Issuing (52221)

SIC

Personal Credit Institutions (6141), National Commercial Banks (6021)

akta.pro primary industry

Merchant-Integrated BNPL (Checkout POS Financing) (FSAGAIAA)

akta.pro secondary industries

BNPL for High-Ticket / Longer-Term Installments (FSAKACAN), Buy Now, Pay Later (BNPL) Platforms (BPAMAFAG), BNPL Underwriting & Credit Decisioning Platforms (FSAGAIAD)

Keywords

• Buy now pay later
• Installment payments
• Consumer credit
• Payment solutions
• Digital banking

Headquarters

HQ city

Bordeaux

HQ country

France

HQ region

Europe

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Payment Facilitation & Transaction Fees: Floa earns transaction fees and take rates on each installment payment processed through its merchant partner network. Merchants pay a percentage or fixed fee per transaction when customers choose Floa's split-payment options at checkout.
2. Consumer Credit (Revolving & Installment): Floa generates interest income from revolving credit facilities, installment loans, and mini-prêts extended to consumers. Interest accrues on outstanding balances and is the primary revenue driver for the consumer-facing business.
3. Cashback Card Programs: Floa issues co-branded credit cards (Cdiscount, Casino, Gold) that generate cashback rewards, with interchange fees contributing to Floa's revenue stream.
4. Insurance Products: Floa offers borrower insurance and tailored insurance products, generating premium revenue.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels7 records

Core offering

FLOA provides Buy Now Pay Later installment payment solutions (CB3X, CB4X, CB10X), small-ticket personal loans (mini-prêt "Coup de Pouce"), co-branded credit cards with cashback (Casino, Cdiscount, Gold Mastercard), revolving credit, and tailored insurance products (borrower, school, household appliance) to consumers in France and four other European countries. For merchants, FLOA delivers white-label BNPL and credit capabilities via its Credit Line API, integrating with major e-commerce platforms, PSPs, and fintech aggregators to convert checkout traffic into installment sales.

Product overview

FLOA is a fintech subsidiary of BNP Paribas operating two core brands: FLOA Bank (floabank.fr) for consumers and FLOA Pay (floapay.fr) for merchants and professionals. FLOA Bank offers a digital banking platform comprising installment payment solutions (CB3X, CB4X, CB10X), mini-loans branded as 'Coup de Pouce', branded credit cards (Casino, Gold, Cdiscount) with cashback rewards, revolving credit, and tailored insurance products (borrower, school, household). FLOA Pay delivers merchant-facing BNPL and payment solutions via white-label API (Credit Line), plugin modules, and partner platforms including Joko and Bankin', with an expanding international footprint across 5 European countries. The mobile app serves as a unified consumer interface for loan requests and payment management.

Differentiator

Problem solved

Functional benefit

Brands

• Floa Bank: Banking services for individuals including mini loans, credit cards, and insurance products
• Floa Pay

Products and services

• FLOA Bank (Particuliers) Consumer-facing digital banking platform offering installment payments (3X, 4X, 10X), mini-loans, co-branded credit cards with cashback, revolving credit, and insurance products, all with 100% digital subscription flows accessible via web and mobile app to European consumers.
• FLOA Pay (Professionnels)

Quantifiable outcome

• Leader in payment facilities in France with operations in 5 European countries (France, Spain, Italy, Portugal, Belgium)
• +4 more outcomes

Named customers12 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration26 records

AI capability7 records

Feature5 records

Partnerships

21 partnerships are on record, tiered core, flagship, minor and major.

• JokocoreTechnology or IntegrationFloa partnered with fintech Joko to distribute its installment payment solutions (3X, 4X) through Joko's app, allowing Joko users to access Floa's BNPL options at partner merchants.
• Bankin'coreTechnology or IntegrationFloa partnered with Bankin' to embed its installment payment solutions into the Bankin' financial management app, extending Floa's reach through Bankin's user base.
• LydiacoreTechnology or IntegrationFloa launched an instant mini-prêt product in partnership with Lydia, enabling Lydia app users to access Floa's small loans directly through the Lydia platform.
• CdiscountflagshipChannel Partner/ Reseller/ DistributorCdiscount is Floa's primary e-commerce partner. Floa is the financial services provider for Cdiscount's branded credit card and offers installment payment solutions and credit products to Cdiscount customers.
• ShopifycoreTechnology or IntegrationFloa is integrated with Shopify's e-commerce platform, allowing Shopify merchants to easily add Floa's installment payment options to their checkout flows.
• PrestaShopcoreTechnology or IntegrationFloa is integrated with PrestaShop's CMS platform, enabling PrestaShop merchants to offer Floa's payment solutions to their customers.
• WorldlinecoreTechnology or IntegrationFloa is integrated with Worldline's payment gateway and processing infrastructure for secure transaction handling.
• Ingenico GroupcoreTechnology or IntegrationFloa works with Ingenico Group for point-of-sale terminal integration enabling in-store installment payments (CB4X).
• SnowflakecoreTechnology or IntegrationFloa uses Snowflake's cloud data platform for data warehousing, enabling scalable analytics across its customer and transaction data.
• DataikucoreTechnology or IntegrationFloa uses Dataiku's data science platform for building, deploying, and monitoring machine learning models used in credit scoring and risk management.
• TableaucoreTechnology or IntegrationFloa uses Tableau for data visualization and business intelligence dashboards across risk management, finance, and operations.
• Threat MetrixcoreTechnology or IntegrationFloa uses Threat Metrix (LexisNexis) for device fingerprinting and real-time fraud detection across digital channels.
• PindropcoreTechnology or IntegrationFloa uses Pindrop's voice biometric and authentication technology to secure phone and digital interactions and prevent fraud.
• Mastercard (Priceless Planet Coalition)minorStrategic or Co-development PartnerFloa joined Mastercard's Priceless Planet Coalition, contributing to reforestation efforts by planting trees and supporting carbon offset initiatives. Floa has planted over 20,000 trees since 2020.
• SamsungmajorChannel Partner/ Reseller/ DistributorSamsung offers Floa's installment payment solutions to customers purchasing electronics, enabling split payments on Samsung products.
• Galeries LafayettemajorChannel Partner/ Reseller/ DistributorGaleries Lafayette retail department stores offer Floa's payment solutions to customers at point of sale.
• BricomarchémajorChannel Partner/ Reseller/ DistributorBricomarché DIY retail chain offers Floa's installment payment solutions to customers purchasing home improvement products.
• SFRmajorChannel Partner/ Reseller/ DistributorTelecom operator SFR offers Floa's financial solutions to its customers for device and service purchases.
• IberiamajorChannel Partner/ Reseller/ DistributorSpanish airline Iberia partners with Floa to offer installment payment options for flight bookings.
• Veepee VoyagemajorChannel Partner/ Reseller/ DistributorFlash-sales travel platform Veepee Voyage uses Floa's installment payment solutions for travel bookings.
• Groupe Casino (Casino Brand)majorChannel Partner/ Reseller/ DistributorFloa originated as Banque Casino and is the financial partner for the Casino brand of stores, offering Casino-branded credit cards and financial products.

Scale indicators14 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Klarna: Swedish-founded global BNPL leader offering pay-in-installments at checkout across European merchants. Directly comparable to FLOA on merchant-integrated BNPL (3X/4X/longer), consumer credit and white-label credit-as-a-service, though at much larger scale and broader geography.
• Oney: French BNPL and consumer credit provider owned by Auchan Holding. Directly competes with FLOA in French merchant-integrated BNPL and co-branded credit cards, with a similarly large domestic merchant footprint in retail and e-commerce.
• Scalapay: Italy-headquartered BNPL player offering pay-in-3 across Southern Europe (Italy, France, Spain, Portugal, Belgium — the same markets FLOA operates in). Comparable on merchant-integrated installment payments and white-label API distribution.
• Affirm: US-listed BNPL platform offering pay-in-installments (3, 6, 12, longer) at merchant checkout with proprietary underwriting. Closest large-cap pure-play BNPL peer to FLOA in product design (instant decision, installment-based, API-first) though focused on North America.
• Alma: French BNPL provider offering pay-in-3 and pay-in-4 at e-commerce checkout to merchants and via API. Headquartered in Paris and directly competes with FLOA Pay on French merchant integrated BNPL with overlapping merchant verticals (retail, travel, electronics).
• Cofidis: French consumer credit subsidiary of Crédit Mutuel offering personal loans, revolving credit and installment solutions. Competes with FLOA Bank on mini-prêts, revolving credit and BNPL, particularly in the same French retail and e-commerce customer base.
• Younited Credit: France-headquartered consumer credit marketplace offering personal loans and BNPL via partner banks. Comparable to FLOA on French consumer credit origination, digital onboarding and white-label credit-as-a-service distribution.
• Afterpay (Block): Pay-in-4 BNPL pioneer now part of Block (Square). Comparable to FLOA on merchant-integrated short-tenor installment payments and white-label credit, though primarily US/AUS markets and increasingly part of a broader commerce/payments ecosystem.

Broad incumbents

• Cetelem (BNP Paribas Personal Finance): BNP Paribas Personal Finance division offering consumer loans, credit cards and BNPL across Europe. Sister entity to FLOA within BNP Paribas; broader product portfolio and larger European footprint, but overlapping customers and product set.

Emerging players

• Zilch: UK-based BNPL and consumer credit platform offering pay-anywhere installments and revolving credit. Comparable product set to FLOA Bank's mini-prêt plus revolving structure, though smaller scale and geographically concentrated in the UK.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/FLOABank
• YouTubeyoutube.com/channel/UCX4RRQEDQerNZJWWVEYMZqw
• Facebookfacebook.com/floabank
• LinkedInlinkedin.com/company/floabank
• Instagraminstagram.com/floa_fr

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FLOA