Flötzinger Brauerei
- Company typePrivate
- Founded-
- HeadquartersRosenheim, Germany
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
Flötzinger Brauerei firmographics
Firmographics- Name
- Flötzinger Brauerei
- Legal name
- Flötzinger Brauerei Franz Steegmüller GmbH & Co. KG
- Website
- https://floetzinger.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Flötzinger Brauerei industry classification
Industry- Product category
- Beer Manufacturing
- NAICS
- Breweries (31212), Breweries (312120)
- SIC
- Malt Beverages (2082), Beverages (2080)
- akta.pro primary industry
- Beer Brewing & Brands (CRADAIAA)
- akta.pro secondary industries
- Microbreweries & Craft Breweries (THAFALAC), Brewpubs & Taprooms (On-site Beer Service) (THAFALAA)
Keywords
Where Flötzinger Brauerei is headquartered
LocationHeadquarters
- HQ city
- Rosenheim
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Flötzinger Brauerei business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales
Flötzinger Brauerei product offering
Product offeringCore offering
Flötzinger Brauerei is a traditional German brewery based in Rosenheim that produces and sells beer under the consumer brand Flötzinger Bräu Rosenheim. The available evidence is limited to an age-verification webpage, which lists traditional Bavarian beer styles such as Helles and indicates the brewery's primary activity is the brewing, packaging, and distribution of its own branded beer products to local/regional consumers.
Differentiator
Problem solved
Functional benefit
Products and services
- Flötzinger Bräu Rosenheim – Helles (pale lager) A traditional Bavarian Helles-style pale lager produced by Flötzinger Brauerei in Rosenheim and sold under the Flötzinger Bräu Rosenheim consumer brand to local/regional adult consumers (minimum age 16 as enforced by the website gate).
- Flötzinger Bräu Rosenheim beer range (overall portfolio) The complete branded beer portfolio of Flötzinger Brauerei sold under the Flötzinger Bräu Rosenheim brand to local Bavarian consumers and trade customers; details of individual products beyond Helles are not enumerated in the available source.
Companies that use Flötzinger Brauerei
Customer profileIdeal customer profiles1 record
Flötzinger Brauerei technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Flötzinger Brauerei competitors and assessment
Company assessmentEmerging players
- Maisel & Friends: German craft-focused brewery (part of the Maisel family brewery group) emphasizing specialty styles and brewery experience concepts. A useful peer for evaluating how a traditional Bavarian brewery can extend into craft/Specialty SKUs.
- Andechs Monastery Brewery: Bavarian monastic brewery with strong destination-tourism and on-premise taproom business. Comparable scale to Flötzinger and demonstrates how a small heritage brewery can monetize taproom traffic and brand storytelling.
Direct peers
- Auerbräu Rosenheim: A traditional Rosenheim-based private brewery operating in the same Upper Bavarian geography as Flötzinger. Direct overlap in local distribution, on-premise accounts, and regional consumer base makes it the closest like-for-like competitor.
Broad incumbents
- Bitburger Brauerei: National German pilsner brewery with broad off-premise and food-service distribution. Illustrates the scale and trade-marketing intensity Flötzinger must contend with in core German retail and gastgewerbe channels.
- Krombacher Brauerei: One of Germany's largest privately held breweries, dominant in the western German market. Represents the competitive ceiling for family-owned German brewers pursuing national distribution and brand-building investment.
- Augustiner-Bräu: Traditional Munich brewery widely considered a benchmark for quality-led Bavarian lager positioning. Demonstrates how a family/privately-rooted brand can sustain premium perception and taproom-led demand — a model path relevant for Flötzinger.
- Erdinger Weißbräu: Large Bavarian wheat-beer specialist with national and international distribution. Comparable product format (German lager/wheat beers) but materially larger scale, providing the dominant benchmark Flötzinger competes against on-trade and in export markets.
- Paulaner Brauerei Gruppe: Major Munich-headquartered brewery group (Paulaner, Hacker-Pschorr, Auerbach, etc.). Competes with Flötzinger in Bavarian on-premise accounts, food-service chains, and export markets but at fundamentally different scale.
Regional players
- Schneider Weisse: Bavarian wheat-beer brewery with strong heritage brand and on-premise heritage. Comparable positioning as a specialty Bavarian family-owned producer with export footprint and a focus on traditional styles.
- Hofbräuhaus Traunstein: Family-owned Upper Bavarian brewery serving the southeast Bavaria market adjacent to Rosenheim. Comparable scale and traditional Bavarian lager/wheat portfolio targeting similar regional trade and on-premise channels.
Market position
Customer concentration
Flötzinger Brauerei social profiles
Digital presenceFlötzinger Brauerei financial estimates
Financial estimateRevenue estimate
Valuation estimate
Flötzinger Brauerei leadership team
Management profileNumber of profiles
Profiles1 record
Flötzinger Brauerei funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Flötzinger Brauerei M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Flötzinger Brauerei
What does Flötzinger Brauerei do?
Flötzinger Brauerei is a traditional German brewery based in Rosenheim that produces and sells beer under the consumer brand Flötzinger Bräu Rosenheim. The available evidence is limited to an age-verification webpage, which lists traditional Bavarian beer styles such as Helles and indicates the brewery's primary activity is the brewing, packaging, and distribution of its own branded beer products to local/regional consumers.
Is Flötzinger Brauerei a public or private company?
Flötzinger Brauerei is a private company. It is classified as family owned and is currently operating.
When was Flötzinger Brauerei founded?
Flötzinger Brauerei was founded in -1. It employs 11 to 50 people.
Where is Flötzinger Brauerei based?
Flötzinger Brauerei is headquartered in Rosenheim, Germany, in the Europe region.
Who are Flötzinger Brauerei's main competitors?
Emerging players on record are Maisel & Friends and Andechs Monastery Brewery. Auerbräu Rosenheim is listed as a direct peer. Broad incumbents are Bitburger Brauerei, Krombacher Brauerei, Augustiner-Bräu, Erdinger Weißbräu and Paulaner Brauerei Gruppe. Regional players are Schneider Weisse and Hofbräuhaus Traunstein.
Does Flötzinger Brauerei have an API?
No public API is recorded for Flötzinger Brauerei.
What industry is Flötzinger Brauerei in?
Flötzinger Brauerei's product category is Beer Manufacturing. Its primary akta.pro industry code is CRADAIAA, Beer Brewing & Brands, with a secondary code of THAFALAC, Microbreweries & Craft Breweries. Its NAICS code is 31212 and its SIC code is 2082.