Floorball Australia

What Floorball Australia does

Floorball Australia Limited (FAL) is the official National Sporting Organisation (NSO) for floorball in Australia, headquartered in Hillarys, Western Australia. The organization was restructured in June 2020 from an informal committee into a Company Limited by Guarantee at the direction of Sport Australia, formalizing a hierarchical affiliation structure in which individual players and officials must join affiliated clubs, which affiliate with state associations (Floorball NSW, QLD, ACT, VIC, WA), which in turn affiliate with FAL. FAL governs the sport across grassroots, competitive, and elite tiers, organizing national events including the Australian Floorball Open (AFO), Junior Australian Floorball Open (JAFO), and 3v3 National Championships, and fielding Men's, Women's, U19 Men's, and U19 Women's national teams that compete in International Floorball Federation (IFF) World Floorball Championships and AOFC qualification tournaments. The organization operates with approximately 8 employees under CEO Stephen King and Independent Chairman Malcolm James (appointed 2022), delivering membership services, coach and official education, integrity frameworks via Sport Integrity Australia, and policy oversight including anti-doping and member protection.

FAL's revenue model is non-commercial, relying on club-level membership subscriptions, event registration fees for national tournaments, and modest commercial arrangements with preferred suppliers such as Team Apparel (uniforms) and Lister&Sullivan (grant services). The organization does not develop proprietary technology platforms; its digital footprint consists of an official website, social media channels, and dedicated national team accounts. Strategic priorities visible in 2024-2026 include constitutional governance reform (new Constitution approved September 2024), international coaching investment (appointment of Urban Karlsson as Women's Head Coach in June 2026), and operational partnerships (SportsLink Travel as Official Travel Partner from June 2026) to support the Australian women's team's 2027 WFC campaign and broader sport development.

Name

Floorball Australia

Legal name

Floorball Australia Limited

Website

https://floorballaustralia.org.au

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Floorball Australia Limited is the official National Sporting Organisation governing floorball in Australia. It oversees club-to-state-to-national affiliation, organizes AFO/JAFO/3v3 championships, and fields national teams competing in IFF World Floorball Championships.

Ownership category

akta.pro rank

Product category

Sports Federation / National Sporting Organisation

NAICS

Sports Teams and Clubs (711211), Spectator Sports (71121)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

National Governing Bodies (NGBs) (MPAKAFAC)

Keywords

• Floorball governance
• National sporting organisation
• Grassroots sports development
• Sports membership services
• National team programs

Headquarters

HQ city

Hillarys

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Fees: From July 2020, all players and officials are required to be members of a Club, with Clubs being affiliated members of State Associations, and States affiliated with Floorball Australia Limited (FAL). Membership fees are collected at club level with processing fees for lapsed memberships ($20 fee mentioned).
2. Event Registration Fees: Revenue generated from national tournaments including Australian Floorball Open (AFO), Junior Australian Floorball Open (JAFO), and 3v3 National Championships. Registration fees collected for participation in these events.
3. Grant Services and Preferred Suppliers: Partnership with preferred suppliers for grant application and management services (Lister&Sullivan) provides fee-for-success revenue opportunities. Uniform supplier partnership (Team Apparel) generates commercial relationships.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Floorball Australia Limited (FAL) is the official National Sporting Organisation for floorball in Australia, providing governance, membership affiliation, and sport development from grassroots to elite levels. It organizes national tournaments (AFO, JAFO, 3v3 National Championships), manages Australian National Teams (Men's, Women's, U19 Men's, U19 Women's), and delivers coach, official, and integrity education under the National Integrity Framework. The organization operates as a non-profit company limited by guarantee, with members affiliated through a hierarchical club-to-state-to-national structure.

Product overview

Floorball Australia Limited (FAL) is the recognized National Sporting Organisation (NSO) for floorball in Australia. As a sports governing body rather than a technology company, FAL does not offer software products or services. Its offerings consist of national team programs (Men's, Women's, U19 Men's, U19 Women's), national tournaments (Australian Floorball Open - AFO, Junior Australian Floorball Open - JAFO), grassroot development programs, membership and registration services, coach and official education, and integrity frameworks. The organization operates under the structure of clubs affiliated to state associations, which are affiliated to the national body, as directed by Sport Australia.

Differentiator

Problem solved

Functional benefit

Products and services

• Australian National Floorball Teams Program Official national team program for Australian Men's, Women's, U19 Men's, and U19 Women's floorball teams, including selection, preparation, coaching, and international representation at IFF World Floorball Championships and AOFC qualification events. Targeted at elite selected players representing Australia.
• Australian Floorball Open (AFO) National open tournament organized by Floorball Australia, providing competitive opportunity for senior/adult club players, with team registration and direct participation at national venues.
• Junior Australian Floorball Open (JAFO) National junior tournament organized for youth players (U9 to U19), offering age-appropriate competitive pathways and development opportunities.
• 3v3 National Floorball Championships National 3v3 floorball championships providing an alternative competition format for clubs and players across Australia.
• Membership and Affiliation Services Hierarchical membership program requiring all players and officials to be members of a Club, with Clubs affiliated to State Associations (NSW, QLD, ACT, VIC, WA) and States affiliated to Floorball Australia Limited. Annual subscription model.
• National Integrity Framework and Member Protection Integrity framework including anti-doping policy, member protection, insurance coverage, and integrity education resources delivered through Sport Integrity Australia and Play By The Rules, provided to all affiliated members and clubs.
• Coach and Official Education Programs Education and certification programs for coaches and officials, including Sport Integrity Australia eLearning courses on doping, match-fixing, illicit drugs, and ethical decision-making, plus access to Women Leaders in Sport workshops and High Performance Coach Development Grants.

Quantifiable outcome

• Australian U19 Women's Team finished 15th at 2022 U19 WFC in Poland
• +1 more outcomes

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core, flagship and minor.

• SportsLink TravelcoreGTM or Marketing Partner · 26 June 2026SportsLink Travel is Australia's only sports-exclusive travel management business and has been named Official Travel Partner of Floorball Australia. They manage flights, accommodation, transfers, and on-the-ground support for players, teams, supporters, families, and staff traveling to domestic and overseas events. Benefits flow back into growing the sport.
• Team ApparelcoreGTM or Marketing Partner · 23 September 2024Team Apparel (Melbourne-based, led by Anna Clothier) won the tender to be the Official National Playing Uniform and Off Field Uniform supplier for Floorball Australia Limited. Part of the national team apparel program.
• Lister&SullivancoreImplementation/ SI/ Consulting Partner · 23 September 2024Selected as FAL's preferred supplier for grant application and management services. Kyle and Andrew bring expertise in grant writing and management to support FAL and affiliated organizations in accessing funding opportunities.
• International Floorball Federation (IFF)flagshipOthersFAL is a member association of the International Floorball Federation, the global governing body for floorball. This membership provides access to World Floorball Championships, competition regulations, certified equipment standards, and international development programs including AOFC (Asia-Oceania Floorball Confederation).
• Sport AustraliacoreOthersSport Australia (Australian Sports Commission) provides governance guidance, grant funding opportunities, and integrity frameworks including the National Integrity Framework. FAL operates under their framework requirements.
• Australian Sports CommissioncoreOthersASC provides access to Women Leaders in Sport workshops, High Performance Coach Development Grants, and integrity resources through Sport Integrity Australia. Supports development of coaches and administrators.
• Merit Consulting GroupminorGTM or Marketing PartnerDisplayed as affiliate sponsor on Floorball Australia website. Merit Consulting Group is a site remediation and demolition company based in Perth, WA, providing environmental and construction services.
• Play By The RulesminorOthersFloorball Australia supports Play By The Rules, which provides free online training and resources for administrators, coaches, officials, players, parents and spectators on discrimination, harassment, child safety, inclusion and integrity in sport.
• Sport Integrity AustraliacoreOthersGovernment body providing eLearning courses on doping, match-fixing, illicit drugs, and ethical decision-making. The Sport Integrity App allows users to check medications, find supplements, and report integrity concerns. FAL integrates these resources into their member education.

Scale indicators3 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Netball Australia: National Sporting Organisation for netball in Australia, directly comparable as a similarly structured NSO with state/territory affiliates, national team programs, government funding alignment via Sport Australia, and a member-based competition pathway.
• Basketball Australia: National Sporting Organisation for basketball in Australia, highly comparable as an indoor court sport NSO with state associations, national championships, grassroots-to-elite pathways, and significant Sport Australia/ASC engagement.
• Touch Football Australia: National Sporting Organisation for touch football in Australia, comparable as a smaller, niche sport NSO with a similar member structure (clubs to states to national body), international federation affiliation, and reliance on Sport Australia funding.
• Handball Australia: National Sporting Organisation for handball in Australia, a directly comparable indoor sport NSO of similar small scale, with international federation membership and grassroots regional competition structures.
• Lacrosse Australia: National Sporting Organisation for lacrosse in Australia, a closely comparable niche indoor/outdoor sport NSO with similar scale, international federation membership, and grassroots development pathway structure.
• Hockey Australia: National Sporting Organisation for hockey in Australia, the closest analog to Floorball Australia as a national governing body for an indoor/stick-and-ball sport with similar competition structure, IFF-adjacent international federation links, and aligned member state association model.

Broad incumbents

• Football Australia: National Sporting Organisation for football/soccer in Australia, comparable in its hierarchical federation structure (clubs to state to national) and Sport Australia relationship, though at vastly greater scale.
• Cricket Australia: Dominant Australian sport NSO with a state association structure directly analogous to Floorball Australia's hierarchy, providing a benchmark for scaled operations, sponsorship monetization, and Sport Australia engagement.

Regional players

• Floorball New Zealand: National Sporting Organisation for floorball in New Zealand, the most directly comparable peer organization given the same sport, similar IFF affiliation, comparable scale, and shared Asia-Oceania Floorball Confederation (AOFC) competition region.
• Singapore Floorball Association: National floorball governing body in Singapore, a comparable Asia-Oceania peer within the same AOFC regional confederation of the IFF, providing a benchmark for floorball NSO development in a similar-sized market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/FloorballAUS
• LinkedInlinkedin.com/company/floorball-australia
• Instagraminstagram.com/floorball_aus

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Floorball Australia