Flora-Bama Ole River Grill

What Flora-Bama Ole River Grill does

Flora-Bama Ole River Grill is a privately held casual waterfront dining restaurant operating at 17400 Perdido Key Drive on the Alabama/Florida state line, managed by Flora-Bama Mngt. LLC. It is one of five integrated Flora-Bama branded businesses at the same location complex, alongside Flora-Bama Lounge & Package, Flora-Bama Liquor & Lotto, Flora-Bama Yacht Club, and Flora-Bama Marina. The restaurant serves families, sports fans, tourists, boaters, and seasonal residents of the Orange Beach / Perdido Key Gulf Coast area on a first-come, first-serve basis with no reservations.

The core offering is a sit-down casual menu of local Gulf seafood (including Isle Dauphine oysters), burgers, po-boys, sandwiches, and house specialties priced from $10 to $28, complemented by signature cocktails such as the Bushwacker. The venue's physical product is the differentiating asset: expansive open-air decks with Ole River and Perdido Bay waterfront views, 20+ big-screen TVs with table-level sound boxes for sports viewing, live music programming, and boat-up dining access from the adjacent marina.

The business generates revenue primarily through in-person food and beverage sales, supplemented by Flora-Bama branded merchandise sold both at the restaurant and online via florabamastore.com. Distribution is exclusively a single physical location with no online ordering or delivery. The restaurant participates in industry associations (Gulf Seafood Association, FRLA, Eat Alabama Seafood) and the Alabama Coastal Foundation's oyster shell recycling program, and has hosted national-scale media partnerships including a SiriusXM / Kenny Chesney concert. There is no disclosed revenue, no funding history, no M&A activity, and no parent company; operations are locally owned and managed.

Name

Flora-Bama Ole River Grill

Legal name

Flora-Bama Mngt. LLC

Website

https://florabamaolerivergrill.com

Company type

Private

Founded year

2026

Operating status

Operating

Headcount range

1–10 employees

Short description

Flora-Bama Ole River Grill is a privately held waterfront casual dining restaurant in Perdido Key, Florida, serving families, tourists, sports fans, and boaters with local Gulf seafood, sports viewing, and live music as part of the larger Flora-Bama complex.

Ownership category

akta.pro rank

Product category

Casual Waterfront Dining / Seafood Restaurant

NAICS

Full-Service Restaurants (722511), Food Services and Drinking Places (722)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812), Services-Amusement & Recreation Services (7900)

akta.pro industry

PRIMARYTHAFACAE

Steakhouses & Seafood Restaurants

Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Full-Service Restaurants (Casual & Fine Dining)

SECONDARYTHAFAEAD

Live Music Venues & Concert Bars

Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Bars, Pubs & Nightlife Venues

Keywords

• Casual waterfront dining
• Gulf seafood restaurant
• Sports bar restaurant
• Live music venue
• Branded merchandise sales

Headquarters

HQ city

Perdido Key

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Food and Beverage Sales: Restaurant generates revenue through menu item sales including appetizers, salads, sandwiches, entrees, baskets, oysters, house specialties, and desserts. Beverage sales include cocktails, beer, wine, and specialty drinks including the signature Bushwacker. Operation is casual dining with no reservations taken.
2. Merchandise Sales: Online store selling Flora-Bama branded merchandise including t-shirts, drinkware, koozies, hats, and souvenirs. Merchandise available both in-store at Flora-Bama and through the online florabamastore.com.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Flora-Bama Ole River Grill operates a casual waterfront dining restaurant on the Alabama-Florida state line serving Gulf seafood, burgers, po-boys, Southern favorites, and signature cocktails. The venue combines an open-air deck with over 20 big-screen TVs for sports viewing, live music programming from local musicians, and boat-up dock access. Revenue is generated through in-restaurant food and beverage sales and a branded merchandise e-commerce channel.

Product overview

Flora-Bama Ole River Grill is a waterfront restaurant and sports bar located on the Alabama-Florida state line at Orange Beach. The establishment offers a unified dining experience combining waterfront seafood dining with casual sports bar amenities. The core product is the Ole River Grill restaurant featuring local Gulf seafood, burgers, po-boys, and house specialties, complemented by live music entertainment, over 20 big-screen TVs for sports viewing, and signature cocktails like the World Famous Bushwacker. Related experiences include the annual Flora-Bama Fishing Rodeo, the Bama Breeze Dolphin Cruise (operated by Flora-Bama Marina), and Worship on the Water Sunday services.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 29 million oyster shells recycled through environmental partnership

Named customers3 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered core, minor and flagship.

• Alabama Coastal Foundation - Oyster Shell Recycling ProgramcoreStrategic or Co-development Partner · 1 January 2016Flora-Bama participates as a partner in the Alabama Coastal Foundation's Oyster Shell Recycling Program, which has recycled over 29 million oyster shells. The program collects used shells from participating restaurants, cleans and cures them, and returns them to Alabama coastal waters to help form new oyster reefs. This supports environmental sustainability, marine habitat restoration, and water quality improvement.
• Gulf Seafood AssociationminorStrategic or Co-development PartnerFlora-Bama Ole River Grill is a member of the Gulf Seafood Association, supporting local Gulf fisheries and sourcing local seafood. The association promotes Gulf Coast seafood products and sustainable fishing practices.
• Eat Alabama Seafood CampaignminorStrategic or Co-development PartnerParticipant in the Eat Alabama Seafood marketing campaign promoting locally sourced Alabama seafood products. Supports local seafood producers and highlights Alabama's coastal seafood industry.
• Florida Restaurant and Lodging Association (FRLA)minorStrategic or Co-development PartnerFlora-Bama Ole River Grill is a member of FRLA, the Florida Restaurant and Lodging Association. Being located on the state line between Alabama and Florida, the restaurant participates in food associations from both states.
• Flora-Bama Marina & WatersportscoreStrategic or Co-development PartnerOle River Grill is part of the larger Flora-Bama complex including Flora-Bama Marina & Watersports. The marina offers pontoon boats, jet skis, dolphin cruises, and private charters. Marina customers frequently dine at Ole River Grill before or after water activities, creating an integrated visitor experience.
• Flora-Bama Yacht ClubcoreStrategic or Co-development PartnerPart of the Flora-Bama family of five businesses including Flora-Bama Yacht Club. Both restaurants share the BOGO promotional offers during winter season and cross-promote to visitors. The Yacht Club offers toes-in-the-sand casual seafood waterfront dining as a complement to Ole River Grill's riverside sports bar atmosphere.
• SiriusXMflagshipGTM or Marketing PartnerSiriusXM partnered with Flora-Bama to host a Kenny Chesney exclusive concert celebrating 10 years of No Shoes Radio. The intimate April 18 show at Flora-Bama's Dome Stage was broadcast on SiriusXM's No Shoes Radio channel. SiriusXM listeners across North America could experience the performance, bringing national exposure to Flora-Bama as a premier beach music destination.
• Isle Dauphine OystersminorStrategic or Co-development PartnerFlora-Bama proudly offers Isle Dauphine Oysters at all Flora-Bama locations. These locally sourced oysters are described as one of the best southern delicacies, supporting local Gulf Coast oyster producers.
• Bama Breeze Dolphin CruiseminorChannel Partner/ Reseller/ DistributorBama Breeze Dolphin Cruise departs from Flora-Bama Marina with cruise passengers encouraged to dine at Flora-Bama Yacht Club or Ole River Grill before or after their cruise. Cross-promotional relationship driving dining traffic from water activities.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Doc's Seafood Shack: Casual Gulf Coast seafood shack concept with multiple locations serving fried baskets, oysters, and po-boys. Comparable in casual seafood menu, price points, and family-tourist audience.
• Bluegill Restaurant: Casual waterfront seafood restaurant in Spanish Fort, AL known for outdoor decks, fried seafood baskets, and local clientele. Comparable in casual Gulf seafood offerings and waterside family dining.
• The Gulf Orange Beach: Upscale-casual waterfront restaurant in Orange Beach with outdoor decks, live music, and Gulf seafood. Comparable in waterside casual dining positioning and Gulf Coast tourist customer base.
• Wintzell's Oyster House: Long-standing Alabama Gulf Coast seafood institution with multiple locations, casual oyster-bar dining, and a similar local Gulf seafood heritage. Comparable in cuisine focus and regional positioning.
• Fisher's at Orange Beach Marina: Upscale-casual waterfront restaurant directly on a marina in Orange Beach, AL with seafood-forward menus and boat-access diners. Comparable in location, marina integration, and seafood positioning.
• The Hangout: Iconic Gulf Shores family casual restaurant with live music, large outdoor seating, beach access, and a similar family-tourist-sports positioning. Closest comparable in scale, vibe, and target customer to Ole River Grill along the Gulf Coast.
• LuLu's Gulf Shores: Jimmy Buffett's sister's family-friendly Gulf Shores waterfront restaurant offering casual seafood, live music, large outdoor decks, and beach activities. Directly comparable in concept, audience, and experience mix.
• Flora-Bama Yacht Club: Sister restaurant within the Flora-Bama complex offering toes-in-the-sand casual waterfront seafood dining. Directly comparable in concept, location, menu, and promotional cadence (BOGO promotions).
• Pirate's Cove Marina & Restaurant: Waterfront marina restaurant in Florida with boat-up access, dockside dining, and a tourist/family market. Highly comparable for the boat-up dining and marina integration angle.

Broad incumbents

• McGuire's Irish Pub: Iconic Pensacola, FL restaurant/pub with large seating, a strong brand identity, and a loyal tourist base. Comparable as a regionally dominant, destination-style restaurant near the Alabama-Florida line.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/flora-bama-ole-river-grill

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Flora-Bama Ole River Grill