FLORALA HEALTH AND REHABILITATION, LLC

What FLORALA HEALTH AND REHABILITATION, LLC does

Florala Health and Rehabilitation, LLC is a privately held single-facility skilled nursing operator based in Florala, Alabama, established in 2016 and affiliated with NHS Management, LLC as its parent/management organization. The company provides long-term nursing care, post-acute rehabilitation, memory care for dementia and Alzheimer's residents, and a Rapid Recovery program for post-surgical patients. The facility serves elderly and disabled individuals in Covington County and surrounding rural Alabama communities, with revenue generated across Medicaid, Medicare Part A, private pay, and long-term care insurance.

The facility operates around four core service lines: Skilled Nursing (around-the-clock nursing care with physician oversight), Rehabilitation (physical, occupational, and speech therapy in a state-of-the-art gym), Rapid Recovery (individualized post-surgical therapy with home-environment assessment and progress tracking), and Memory Care (secure unit with Wanderguard electronic monitoring and specialty-trained staff). Supporting amenity services include beautician and laundry services, cable TV, complimentary Wi-Fi, and restaurant-style dining. The technology stack is conventional healthcare IT focused on clinical management and resident safety rather than differentiated platforms.

Go-to-market is direct-to-consumer: admissions are driven by phone inquiries, facility tours (including virtual video tours), and physician/hospital discharge planner referrals. Marketing channels are limited to the company website and NHS Management's careers portal for staffing. With 33 employees and a single physical location, the company is a small-scale, locally embedded operator whose strategic reach is materially extended through its NHS Management network affiliation, which provides centralized HR, benefits administration, and operational back-office support across affiliated Alabama facilities.

Name

FLORALA HEALTH AND REHABILITATION, LLC

Legal name

Florala Health and Rehabilitation, LLC

Website

https://floralahealthandrehab.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Florala Health and Rehabilitation, LLC operates a single skilled nursing facility in Florala, Alabama, providing long-term nursing care, post-acute rehabilitation, memory care, and a Rapid Recovery program to elderly, disabled, and post-surgical residents, and is affiliated with NHS Management, LLC.

Ownership category

akta.pro rank

Headquarters

HQ city

Florala

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Revenue model

1. Long-term Care Services: Revenue from residents requiring extended nursing care and assistance with daily living activities, funded primarily through Medicaid, private pay, and potentially long-term care insurance
2. Skilled Nursing and Rehabilitation: Post-acute care services for patients recovering from surgery, stroke, orthopedic procedures, funded through Medicare Part A, Medicare Advantage, and other insurance plans
3. Memory Care Services: Specialized dementia and Alzheimer's care in secure, electronically monitored environment, funded through private pay and long-term care insurance

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

No source-attributed information was available in the provided input to describe the company's core offerings.

Product overview

Florala Health and Rehabilitation, LLC offers a comprehensive long-term care and rehabilitation facility organized around four core services: Skilled Nursing (24-hour care with physician oversight), Rehabilitation (physical/occupational/speech therapy in a state-of-the-art gym), Rapid Recovery (individualized post-surgical therapy program), and Memory Care (specialized dementia/Alzheimer's care with electronic monitoring). These core clinical services are supported by amenity services including beautician and laundry services, cable television, complimentary Wi-Fi, and restaurant-style dining. The facility positions itself as a caring, home-like environment where professionally trained nurses, certified nurses' aides, and therapists provide personalized care.

Differentiator

Problem solved

Functional benefit

Segments4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• NHS Management, LLCcoreOthersNHS Management, LLC is the parent company and management organization overseeing Florala Health and Rehabilitation, LLC. The company provides benefits administration (401K, medical/dental insurance, tuition reimbursement), handles HR functions, and operates a network of affiliated long-term care and rehabilitation facilities. Benefits inquiries directed to NHS Benefits Department in Tuscaloosa, AL.

Scale indicators1 record

Recent moves5 records

Expansion highlights2 records

Broad incumbents

• The Ensign Group: Operates a large portfolio of skilled nursing and rehabilitation facilities across the U.S. Directly comparable to Florala as a multi-state SNF operator, though significantly larger and geographically diversified.
• Genesis HealthCare: One of the largest U.S. skilled nursing and rehabilitation providers with hundreds of facilities. Comparable to Florala in core service offering (skilled nursing, rehab, memory care) but at vastly greater scale.
• PACS Group: Operates skilled nursing, assisted living, and rehabilitation facilities primarily across the Western and Southern U.S. Comparable business model and service mix to Florala, including post-acute rehabilitation and long-term care.
• Brookdale Senior Living: Largest U.S. operator of senior living communities including independent living, assisted living, memory care, and skilled nursing. Comparable in serving elderly residents requiring varying levels of care, including memory care.
• Sonida Senior Living: Operates senior living communities including assisted living and memory care. Comparable to Florala's memory care and long-term care services for elderly residents, though with less focus on post-acute rehabilitation.
• Encompass Health: Largest owner and operator of inpatient rehabilitation hospitals in the U.S. Comparable to Florala in rehabilitation therapy services (physical, occupational, speech) and post-acute care positioning, though focused on IRF rather than SNF-level care.
• National HealthCare Corporation: Operates skilled nursing, assisted living, and home care facilities primarily across the Southeastern U.S. Highly comparable to Florala given geographic overlap in the Southeast and similar service mix including rehabilitation and memory care.

Others

• Sabra Health Care REIT: Healthcare REIT investing in skilled nursing, senior housing, and behavioral health facilities. Comparable to Florala through the SNF real estate lens — relevant for understanding property/lease economics of small rural facilities.
• American Healthcare REIT: Healthcare REIT with significant skilled nursing and senior housing portfolio exposure. Comparable to Florala as a capital provider and landlord in the SNF space, not a direct operator but economically aligned with SNF operators.
• Diversified Healthcare Trust: REIT focused on senior living, skilled nursing, and medical office properties. Comparable to Florala through shared exposure to SNF operating economics and senior housing demand dynamics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/florala-health-and-rehabilitation-llc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FLORALA HEALTH AND REHABILITATION, LLC