Floralí Licensing BV
- Company typePrivate
- Founded-
- HeadquartersRijswijk, Netherlands
- Headcount1–10
- GTM typeB2B
- OfferingServices
Floralí Licensing BV firmographics
Firmographics- Name
- Floralí Licensing BV
- Legal name
- Floralí Licensing BV
- Website
- https://florali.biz
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Floralí Licensing BV industry classification
Industry- Product category
- Plant Variety Licensing Services
- NAICS
- Greenhouse, Nursery, and Floriculture Production (1114)
- SIC
- Patent Owners & Lessors (6794)
- akta.pro primary industry
- Seed Licensing & IP/Royalty Management (AFAGAIAL)
- akta.pro secondary industry
- Seed Trait Licensing & IP Management (Licensing, freedom-to-operate) (AFABALAJ)
Keywords
Where Floralí Licensing BV is headquartered
LocationHeadquarters
- HQ city
- Rijswijk
- HQ country
- Netherlands
- HQ region
- Europe
Offices2 records
Markets served
Floralí Licensing BV business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Others
Revenue model
- Royalty Collection Services: Floralí collects royalties from licensees on behalf of plant breeders, operating on a commission basis. They handle invoicing, payment collection, and keep collected royalties in a special third-party bank account before paying out to breeders. They strive to pay out royalties within 45 days after the ending of a royalty report period. The percentage rate depends on the specific case.
- License Contract Services: Drafting license contracts, conducting physical checks of license holders, professional audits of sales channels, and promoting varieties. Protection costs are paid in advance and recovered later with incoming royalties.
- Plant Material Sales: Direct sales of plant material through their e-commerce shop, selling ornamental plants including Alocasia, Anthurium, Philodendron, Monstera, Colocasia, and other varieties to customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Multi-year contract | Licensing Services Commission |
| Unit Pricing | Pay-as-you-go | E-commerce Plant Sales |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Floralí Licensing BV product offering
Product offeringCore offering
Floralí Licensing BV acts as a worldwide licensing intermediary for new ornamental plant varieties, representing breeders through a network of growers, propagators, and retailers across 158 countries and a portfolio of 248 varieties. The company drafts license contracts, collects royalties from licensees, conducts trials with selected growers, and protects plant breeders' rights through its sister company Hortis Legal. A secondary offering is direct plant material sales via an e-commerce shop.
Product overview
Floralí Licensing BV is a commercial service provider for worldwide plant variety licensing, operating independently of any plant breeder or producer. The company offers a comprehensive platform of licensing services centered around its portfolio of 248 ornamental plant varieties from 136 breeders across 158 countries. Core services include Plant Variety Licensing Services, a Variety Portfolio, Royalty Collection Services, PBR Protection Services, Trial Services, Marketing Strategy Services, Auditing Services, and Infringement Case Handling. The company also maintains a global grower network and provides breeding goal and market needs advisory services. A web-based Reporting Portal enables licensees to submit royalty reports, while a sister-company partnership with Hortis Legal provides specialized legal and trademark services. The company also operates an e-commerce shop selling ornamental plants including Alocasia, Anthurium, Colocasia, and Monstera varieties.
Differentiator
Problem solved
Functional benefit
Products and services
- Plant Variety Licensing Services Worldwide licensing services for new ornamental plant varieties, connecting breeders with growers, trade companies, and other market players through a network of agents and licensees. The service includes sourcing new varieties, drafting license contracts, conducting trials, promoting varieties, and managing the licensee relationship.
- Royalty Collection Services Automated royalty reporting, calculation, invoicing, and collection services for licensed plant varieties, with collected royalties held in a third-party bank account and paid out to breeders within 45 days of the end of each royalty report period.
- Plant Breeders' Rights (PBR) Protection Services Plant Breeders' Rights protection services including novelty requirement monitoring, deadline tracking, and worldwide protection coordination, delivered with sister company Hortis Legal providing specialized legal advisors in PBR and infringement handling.
- Variety Trial Services Conducting trials of new plant varieties through a worldwide network of carefully selected growers to evaluate market potential and growing characteristics, with conclusions reachable after one growing season.
- Infringement Case Handling Services Handling of plant breeders' rights infringement cases through sister company Hortis Legal's specialized legal advisors with expertise in species knowledge, breeding methods, and propagation.
- Licensee Auditing Services Periodic auditing of licensees' books through Hortis Legal's legal workers and contracted accountants to ensure accurate royalty reporting and compliance with license contracts.
- Variety Marketing Strategy Services Market introduction strategies including variety name creation, packaging, commercial photography, and coordination with advertising agencies for trademark logos and housestyles, supporting successful product launches at retail.
- Floralí E-commerce Plant Shop Direct online sales of ornamental plant varieties including Alocasia, Anthurium, Colocasia, Monstera, and Philodendron, in pot sizes ranging from 7cm to 21cm, with unit prices ranging from €7.49 to €149.95.
Quantifiable outcome
- Trials can be set up and started very swiftly due to existing network of carefully selected growers
- +2 more outcomes
Companies that use Floralí Licensing BV
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles9 records
Floralí Licensing BV technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Floralí Licensing BV partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core, major and supporting.
- Hortis LegalcoreSister company that handles all legal matters including infringement cases and plant breeders' rights protection. Hortis Legal has been advising plant breeders and growers on breeders' rights for more than twenty years and has specialized legal advisors in-house. Floralí Licensing and Hortis Legal together provide comprehensive IP protection services for plant breeders worldwide.
- TrademarkhostcorePartner for safeguarding breeders' rights and trademarks. Trademarkhost provides trademark registration and protection services for plant variety names and commercial trademarks.
- Plant Management AustraliamajorImportant source for new varieties through their network of agents. Plant Management Australia is a super important source for new varieties in the Floralí portfolio, representing Australian breeding programs and varieties.
- Advertising Agencies (2 firms)supportingTwo important advertising agencies that Floralí Licensing works with for the creation of new trademark names, logos, packagings, and housstyles for varieties in their portfolio.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Floralí Licensing BV competitors and assessment
Company assessmentBroad incumbents
- Star Roses and Plants: US-based breeder and licensor of roses, woody ornamentals, and perennials. Comparable in licensing and introduction of new plant varieties, though more regionally focused than Floralí.
- Ball Horticultural Company: Major global horticulture company breeding, producing, and licensing ornamental varieties. Comparable in licensing activity but also vertically integrated into breeding and production.
- Dümmen Orange: One of the world's largest ornamental breeders with integrated licensing and royalty operations. Overlaps with Floralí in ornamental plant IP commercialization but operates at much larger scale and as an integrated breeder-licensor.
- Syngenta Flowers: Global ag-inputs giant with a dedicated ornamental flowers business that breeds and licenses varieties. Comparable IP/royalty model in ornamentals, embedded within a much larger ag-inputs organization.
- Proven Winners: Major North American ornamental plant brand that licenses and markets varieties through garden centers. Comparable in branding and royalty-bearing licensing activity, though more retail-pull focused.
- Sakata Ornamentals: Global breeder of ornamental varieties with own licensing and distribution. Overlaps with Floralí on plant IP commercialization but operates as an integrated breeder rather than an independent intermediary.
Direct peers
- PlantHaven International: Independent plant variety licensing and marketing agency representing ornamental breeders globally. Highly comparable business model: brokers new varieties, manages royalties, and runs international licensee networks.
- Anthony Tesselaar International: Plant introduction and licensing company that develops, brands, and globally licenses ornamental varieties — directly comparable activity to Floralí's brand-building and royalty collection workflow.
- PlantHaven New Zealand: Affiliate of PlantHaven focused on Oceania. Same intermediary-licensing business model for ornamental plant varieties, making it a direct comparable for Floralí's global introduction services.
Regional players
- Plant Management Australia: Australian plant variety management and licensing firm representing breeders across Oceania. Cited as a Floralí supplier; comparable activity (variety representation, PBR support) but regional rather than global.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Floralí Licensing BV social profiles
Digital presenceFloralí Licensing BV financial estimates
Financial estimateRevenue estimate
Valuation estimate
Floralí Licensing BV leadership team
Management profileNumber of profiles
Profiles5 records
Floralí Licensing BV funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Floralí Licensing BV M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Floralí Licensing BV
What does Floralí Licensing BV do?
Floralí Licensing BV acts as a worldwide licensing intermediary for new ornamental plant varieties, representing breeders through a network of growers, propagators, and retailers across 158 countries and a portfolio of 248 varieties. The company drafts license contracts, collects royalties from licensees, conducts trials with selected growers, and protects plant breeders' rights through its sister company Hortis Legal. A secondary offering is direct plant material sales via an e-commerce shop.
Is Floralí Licensing BV a public or private company?
Floralí Licensing BV is a private company. It is classified as unknown and is currently operating.
When was Floralí Licensing BV founded?
Floralí Licensing BV was founded in -1. It employs 1 to 10 people.
Where is Floralí Licensing BV based?
Floralí Licensing BV is headquartered in Rijswijk, Netherlands, in the Europe region.
How does Floralí Licensing BV make money?
Three revenue lines are on record. Royalty Collection Services are the primary driver. The others are license Contract Services and plant Material Sales.
Who are Floralí Licensing BV's main competitors?
Broad incumbents on record are Star Roses and Plants, Ball Horticultural Company, Dümmen Orange, Syngenta Flowers, Proven Winners and Sakata Ornamentals. Direct peers are PlantHaven International, Anthony Tesselaar International and PlantHaven New Zealand. Plant Management Australia is listed as a regional player.
Does Floralí Licensing BV have an API?
No public API is recorded for Floralí Licensing BV.
What industry is Floralí Licensing BV in?
Floralí Licensing BV's product category is Plant Variety Licensing Services. Its primary akta.pro industry code is AFAGAIAL, Seed Licensing & IP/Royalty Management, with a secondary code of AFABALAJ, Seed Trait Licensing & IP Management (Licensing, freedom-to-operate). Its NAICS code is 1114 and its SIC code is 6794.