FLOR DEL CARIBE

Name

FLOR DEL CARIBE

Legal name

Flor del Caribe SARL

Website

https://flor-del-caribe.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

L'Hay les Roses

HQ country

France

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Wholesale Flower and Plant Sales: Flor del Caribe generates revenue by importing and wholesaling cut flowers, bouquets, foliage, and stabilised plants to flower wholesalers, florists, and professional buyers across France and internationally. Products are sold at published tariffs; prices are guaranteed for several months through contracts with producers.
2. Direct Point-of-Sale (Boutique): The company operates two physical points of sale at L'Hay les Roses and Hyères where walk-in customers can purchase directly. Customers can also order by phone and collect in-store.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels3 records

Core offering

Flor del Caribe imports and wholesale-distributes cut flowers, bouquets, foliage, and stabilized plants sourced from over 50 farms across 9+ countries to professional flower wholesalers, florists, and B2B buyers across France and internationally. The company operates a monitored cold chain from farm to client, provides France-wide and international refrigerated delivery, and offers price stability through producer contracts.

Product overview

Flor del Caribe is a French flower and plant import company operating as a unified platform offering a comprehensive portfolio of cut flowers, exotic bouquets, foliage, and stabilized roses and foliage products. The company sources from over 50 farms across 9+ countries including Ecuador, Colombia, Kenya, Thailand, Netherlands, France, and others. The product portfolio centers on roses (Ecuador, Colombia, Kenya varieties), garden roses, branching roses, stabilized flowers, carnations, alstroemeria, hydrangeas, gypsophila, exotic flowers, foliage, gerberas, callas, Thai orchids, and seasonal decorative items. Services include cold chain management, France-wide delivery, ethical production practices, professional sourcing, sustainable packaging recycling, stable pricing guarantees, free consulting, substitution/upgrades, and secure delivery with replacement guarantees. The company operates 2 sites in France (L'Hay les Roses and Hyères) and a Quito, Ecuador office.

Differentiator

Problem solved

Functional benefit

Products and services

• Roses from Ecuador and Colombia Over 250 varieties of roses sourced directly from 25 farms in Ecuador and Colombia, available in Classic, Premium, and Super Premium qualities for stem lengths of 30-150 cm. Sold wholesale to florists and professional buyers.
• Garden Roses 20 varieties of fragrant garden roses including David Austin roses from Colombia and Ecuador, characterized by perfume and old-style forms (gallic, Damask, Alba).
• Kenya Roses 29 varieties of medium and small button roses cultivated at over 2000 meters altitude in Kenya, featuring large buds at competitive prices.
• Branching Roses 7 varieties of branching roses from Kenya available in 40 and 50 cm lengths, including Babe, Lovely Lidia, Purple Sky, and Sun-city varieties.
• Stabilized Roses Natural roses preserved through stabilization technology that maintain their beauty and freshness for up to 3 years.
• Carnations and Mini Carnations Colombian carnations and mini carnations sourced for wholesale distribution.
• Alstroemeria Over 30 varieties of Alstroemeria (Lily of the Incas/Peruvian Lily) sourced from South America in 60-100 cm heights, including the exclusive Perfection© variety.
• Hydrangeas Hydrangeas sourced from Colombia and delivered directly by Flor del Caribe.
• Gypsophila Gypsophila sold as a complementary product for bouquet compositions.
• Exotic Flowers and Bouquets Pre-made bouquets from Ecuador designed for gift and resale.
• Foliage Variety of foliage products including Fern, Beargrass, Salal, Aspidistra, Roebellini, and others for bouquet construction.
• Gerberas High-end gerberas sourced from Colombia.
• Callas/Arums Over 20 varieties of callas (Andorra, Black Eyed Beauty, Sundance, etc.) sold in stem or bouquet format.
• Thai Orchids Thai orchid selection sourced from Flor del Caribe's international supplier network.
• Leucadendron Leucadendron endemic to South Africa, available in Safari Sunset variety at 50/60 cm.
• Christmas Collection Natural or flocked fir trees (Epicea Abies, Nordmann, Nobilis) up to 600 cm, Christmas wreaths, decorations, fir bundles, and festive deco items.
• Valentine's Day Flowers Special Valentine's Day flower offerings featuring roses and romantic arrangements for the peak holiday season.
• Lily of the Valley (Muguet) French lily of the valley sourced directly from the Nantes region, available as single stems or potted with mini foliage for May 1st.
• Mother's Day Flowers Special Mother's Day flower selections featuring roses, Alstroemeria, Callas, Dendrobium orchids, and stabilized roses.

Quantifiable outcome

• Flowers last a minimum of two weeks at the end customer
• +3 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Floverde (Colombia)coreStrategic or Co-development Partner · 1 November 2011Flor del Caribe works with farms associated with Floverde in Colombia. Floverde is linked to the Florverde® sustainable flower certification program, which supports over 45,000 Colombian workers and their families with education, health, and housing programs. Flor del Caribe teams regularly visit production farms.
• Paga GroupminorStrategic or Co-development Partner · 1 January 1992Flor del Caribe is a member of Paga Group, a business group relevant to the flower/wholesale trade sector.
• FlorEcuador (Florecuador®)coreStrategic or Co-development PartnerEcuadorian farms supplying Flor del Caribe hold Florecuador® socio-environmental certification from Expoflores, a program for compliance with social and environmental norms applied to Ecuadorian flower farms. Florecuador® promotes continuous improvement in socio-environmental management.
• VeriFlora, Flower Label Program, Sierraflor FoundationcoreStrategic or Co-development PartnerA large proportion of flowers from Ecuador and Colombia are biological and ecological and have been certified by VeriFlora, Flower Label Program, Sierraflor Foundation, and FlorEcuador. Flor del Caribe teams frequently travel to production sites to assess production and working conditions.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Hilverda De Boer: International cut flower and plant wholesaler importing directly from growers worldwide for European florist customers. Directly comparable sourcing-and-distribution model and customer base (professional florists), though with broader geographic reach than Flor del Caribe's French focus.
• FleuraMetz: Dutch-based international flower importer and wholesaler supplying florists across Europe. Closely comparable to Flor del Caribe as a non-grower intermediary sourcing globally and distributing to professional florist customers with a multi-country supply network.
• Bloomways: German-headquartered European flower and plant wholesaler serving florists and event customers via regional hubs. Comparable B2B intermediary model with international sourcing and similar product mix (cut flowers, bouquets, seasonal lines).
• Van der Plas: Dutch flower wholesaler with shops and online B2B ordering supplying florists across Europe. Comparable as a multi-country sourcing intermediary serving professional buyers, with overlapping SKU categories (cut flowers, bouquets, foliage).

Broad incumbents

• Royal FloraHolland: World's largest flower auction and wholesaler, operating the dominant Aalsmeer marketplace for cut flowers. Directly comparable as a B2B intermediary aggregating supply from growers and distributing to florists, but at vastly greater scale and via an auction model rather than direct importation.

Regional players

• Mayesh Wholesale Florist: US-based flower wholesaler serving florists and event designers across the United States. Comparable B2B florist-supply model and product categories, but operating primarily in the US rather than France/Europe.
• Queen's Flowers: Latin American (Colombian-rooted) flower grower-exporter with global distribution to florists and wholesalers. Comparable on the sourcing/exporter side of the value chain that Flor del Caribe sits on the buyer side of.

Others

• Smithers-Oasis / Floralife: Global supplier of floral foam, postharvest products and cold-chain care solutions used by growers, wholesalers and florists. Adjacent ecosystem participant — not a direct competitor — but operates in the same B2B floriculture supply chain with shared customers.

Emerging players

• Alexandra Farms: Colombian grower specializing in garden roses (including David Austin varieties) exported to wholesalers worldwide. Highly comparable product overlap with Flor del Caribe's garden rose line, and sits in the same sourcing geography (Colombia).
• Equiflor: Ecuadorian rose grower-exporter shipping directly to international wholesalers and retailers. Comparable upstream-side in Flor del Caribe's key sourcing geography (Ecuador), and overlaps in the rose categories Flor del Caribe distributes into Europe.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/flor-del-caribe

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FLOR DEL CARIBE