Florida Agricultural Museum

What Florida Agricultural Museum does

The Florida Agricultural Legacy Learning Center, formerly the Florida Agricultural Museum, is a private 501(c)(3) non-profit operating a 460-acre agricultural heritage campus at 7900 Old Kings Road N., Palm Coast, Florida. Established in 1983 at the request of Florida Department of Agriculture and Consumer Services Commissioner Doyle Conner, the organization preserves Florida's agricultural past through a curated collection of historic structures relocated from across the state (dating 1880-1920), a 1920s dairy barn, a fully stocked 1800s general store, and a Florida Cracker Homestead, complemented by heritage livestock including Florida Cracker cattle, horses, and sheep. The property was statutorily designated the 'Museum of Agriculture and Rural History of the State of Florida' in 1992 and relocated to its current Flagler County site in 1997 using grant funds from the Florida Department of State's Division of Historical Resources; the organization rebranded in 2024 to reflect its expanded programmatic scope.

The center generates revenue across a diversified portfolio: guided Historic Buildings Tours ($12) and Animal Tours ($8), tiered memberships ($35 Individual to $300 Blue Ribbon), corporate sponsorships ($500 Friend to $10,000 Benefactor), facility rentals of a 5,000 sq ft open-air barn accommodating up to 170 guests for weddings and corporate events, horseback trail rides and lessons ($40/hour), summer horse camps for ages 8-16, an orienteering course ($5), and gift shop sales. Educational programming targets schools, homeschool groups, churches, camps, and tour operators with Sunshine State Standards-aligned field trips, while marketing is conducted through the website, Constant Contact newsletter, recurring events (Country Market, Food Truck Friday, Storytime on the Farm), and the annual A Day in Old Florida festival.

Operations are lean — 11 employees under Executive Director Kara Hoblick, with bookings processed via phone, FareHarbor (online), and TicketSpice (special events), and donations accepted through Zeffy and PayPal. The museum operates as a direct-to-consumer attraction with weekend walk-in hours and weekday group reservations, and is governed by a board of trustees. There is no parent company, no venture or private equity funding, and no subsidiaries; institutional relationships are maintained with the Florida Department of Agriculture and Consumer Services, the Florida Department of State Division of Historical Resources, NARM (North American Reciprocal Museum Association), Florida Orienteering, and Flagler Tech College.

Name

Florida Agricultural Museum

Legal name

Florida Agricultural Museum, Inc.

Website

https://floridaagmuseum.org

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

11–50 employees

Short description

The Florida Agricultural Legacy Learning Center is a 501(c)(3) non-profit operating a 460-acre agricultural heritage museum in Palm Coast, Florida. It generates revenue through guided tours, facility rentals for weddings and events, memberships, horseback programs, summer camps, corporate sponsorships, and a gift shop.

Ownership category

akta.pro rank

Product category

Heritage Museum and Educational Tourism

NAICS

Museums (712110), Nature Parks and Other Similar Institutions (712190)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Natural History Museums (THAJADAC)

akta.pro secondary industries

Wildlife Interpretation & Education Centers (Visitor Centers, Museums) (THAAAFAG), Environmental Interpretation & Ranger-Led Education Programs (Visitor Education) (THAAAOAJ)

Keywords

• Agricultural heritage museum
• Historical educational tours
• Wedding venue rentals
• Horseback riding lessons
• Heritage livestock conservation

Headquarters

HQ city

Palm Coast

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Museum Tours: The museum generates revenue from admission tickets for guided Historic Buildings Tours ($12 per person) and Animal Tours ($8 per person). Tours are conducted on Fridays, Saturdays, and Sundays with walk-in visitors.
2. Facility Rentals: The museum rents out its 5,000 sq. ft. barn, lakeside ceremony area, and grounds for weddings, corporate retreats, and private events. Revenue is generated through rental fees with discounts available for corporate sponsors.
3. Membership Program: Annual memberships sold at multiple tiers: Individual ($35), Family ($75), Red Ribbon ($150), and Blue Ribbon ($300). Members receive free museum tours, gift shop discounts, facility rental discounts, and NARM reciprocal benefits.
4. Corporate Sponsorships: Corporate sponsorship tiers ranging from Friend ($500) to Benefactor ($10,000), providing companies with tour tickets, facility rental discounts, event sponsorship recognition, and vendor booth access.
5. Horseback Trail Rides and Lessons: Trail rides and horseback lessons offered Tuesday through Sunday. Lessons are $40 per hour. Trail rides accommodate up to 6 riders at a time.
6. Gift Shop Sales: The Little Shop at the Museum sells local artisan items, Florida agriculture-themed products, souvenirs, antiques, and vintage items. Open Friday through Sunday from 10am to 4pm.
7. Orienteering Course: The museum charges $5 per person for orienteering course access on Fridays through Sundays, with maps and compasses available for purchase.
8. Donations: The museum accepts donations through Zeffy and PayPal platforms, supporting its educational programs and site preservation mission.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

The Florida Agricultural Museum operates a 460-acre heritage education campus in Palm Coast, Florida, offering guided Historic Buildings Tours and Animal Tours through relocated 1880-1920 structures and heritage livestock, along with horseback trail rides, lessons, and summer horse camps. It also runs Standards-aligned educational field trip programs, an orienteering course, a tiered membership program, a gift shop, recurring community events, and facility rentals for weddings and corporate gatherings.

Product overview

The Florida Agricultural Legacy Learning Center (FALLC), formerly the Florida Agricultural Museum, is a private non-profit (501.C3) educational institution offering a diverse portfolio of programs and experiences centered on Florida's agricultural heritage. The core offerings include guided Historic Buildings Tours and Animal Tours showcasing relocated historic structures and heritage livestock; facility rentals for weddings, corporate events, and gatherings in the 5,000 sq. ft. barn and lakeside venue; and outdoor activities including Horseback Trail Rides, Horseback Lessons, and Summer Horse Camps. Educational programs span Group Tours, Homeschool Field Trips with hands-on historical experiences (Timucua, Spanish Colonial, Archaeological, Maritime, Homestead, and Freedom Seekers programs), and an Orienteering Course. The center also operates a Gift Shop, offers Gift Cards, manages a tiered Membership Program, and hosts recurring special events including Country Market, Food Truck Friday, Storytime on the Farm, and the annual A Day in Old Florida celebration. A Corporate Sponsorship program provides business engagement opportunities across multiple giving levels.

Differentiator

Problem solved

Functional benefit

Products and services

• Historic Buildings Tour
• Animal Tour
• Facility Rentals
• Horseback Lessons
• Horseback Trail Rides
• Summer Horse Camps
• Homeschool Field Trips
• Group Tours
• Orienteering Course
• Country Market
• Food Truck Friday at the Farm
• Storytime on the Farm
• A Day in Old Florida
• Membership Program
• Gift Shop (Little Shop at the Museum)
• Gift Cards
• Corporate Sponsorship

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered minor and core.

• Flagler Tech CollegeminorStrategic or Co-development PartnerFlagler Tech College logo appears on the museum's website footer, indicating a partnership or collaborative relationship. The nature of the partnership is not explicitly detailed but suggests educational collaboration between the museum and the technical college.
• Florida Department of Agriculture and Consumer ServicescoreStrategic or Co-development PartnerThe museum was established in 1983 at the request of Commissioner Doyle Conner of the Florida Department of Agriculture and Consumer Services. Originally located in Tallahassee, the museum was part of the Division of Agriculture and Consumer Services. The department continues to have an agreement with the museum, with potential termination provisions outlined in the Code of Ethics policy.
• Florida OrienteeringminorStrategic or Co-development PartnerFlorida Orienteering, a statewide organization, designed, installed, and maintains two permanent orienteering courses at the museum property. The organization handles course maintenance and provides ongoing support for this recreational offering.
• NARM (North American Reciprocal Museum Association)minorStrategic or Co-development PartnerRed Ribbon and Blue Ribbon museum members receive NARM benefits, allowing them to access reciprocal membership benefits at over 1,162 participating museums, gardens, zoos, and historical sites across the United States, Canada, Bermuda, El Salvador, and Mexico.

Scale indicators5 records

Recent moves10 records

Expansion highlights6 records

Direct peers

• Conner Prairie: Indiana-based interactive history park with historic buildings, farm animals, and educational programming for school groups. Comparable model blending heritage livestock, hands-on education, and event venue operations.
• Old Sturbridge Village: Outdoor living history museum in Massachusetts featuring relocated historic buildings, agricultural demonstrations, and heritage livestock. Most directly comparable peer in terms of agricultural/rural heritage focus, interpretive costumed guides, and farm-based programming.
• Old World Wisconsin: Large outdoor ethnic and rural heritage museum with historic buildings, working farms, and costumed interpreters. Similar agricultural heritage museum model with focus on rural and settlement history.
• Shelburne Museum: Vermont-based museum of American folk art and Americana with relocated historic buildings on a large campus. Similar model of preserving historic structures and creating a multi-building outdoor museum experience.
• Fair Oaks Farms: Indiana-based agricultural education attraction featuring working farms, dairy experiences, and educational programming. Comparable agritourism model with heritage livestock, school field trips, and admission-based experiences.

Broad incumbents

• Greenfield Village (Henry Ford Museum): Outdoor history complex with relocated historic buildings, agricultural heritage, and educational programming. Comparable historic building collection and tractor/agricultural heritage focus, though at significantly larger scale.
• Colonial Williamsburg: Large-scale living history museum presenting historical buildings, costumed interpretation, and educational programming. Comparable to Florida Agricultural Museum in its model of using relocated/restored historic structures and heritage storytelling for visitor experiences, though at vastly larger scale.

Regional players

• Fort Mose Historic State Park: Florida State Park featuring historical site interpretation near St. Augustine. The Florida Agricultural Museum's Freedom Seekers Journey to Fort Mose program directly connects to this site, making it a regional peer in Florida heritage interpretation.
• Historic Bok Sanctuary: Central Florida heritage attraction with historic buildings, gardens, and educational programming. Comparable Florida heritage attraction with multiple revenue streams (admissions, events, memberships) and similar institutional scale.
• St. Augustine Lighthouse & Maritime Museum: Regional museum and event venue in St. Augustine, FL, located ~25 minutes from the Florida Agricultural Museum. Comparable as a Florida heritage tourist attraction with educational programming and facilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/florida-agricultural-museum

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Florida Agricultural Museum